NPR's Distribution and Mobile Strategy By Daniel Jacobson and Demian Perry National Public Radio June 25, 2010 Digital Media Conference
NPR's Digital Distribution and Mobile Strategy
Jan 27, 2015
The NPR API has been the great enabler to achieve rapid development in the mobile space. That is, because we have our rich and powerful API, our mobile team is free to pursue the development of their mobile products without being encumbered by limited internal development resources. The touch-point between the mobile product and our content is fixed which means the mobile team can focus on design and usability for the specific platform.
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NPR's Distribution and Mobile Strategy
By Daniel Jacobson and Demian Perry
National Public Radio
June 25, 2010
Digital Media Conference
Who is NPR? National Public Radio (now known as NPR)
Leading producer and distributor of radio programming All Things Considered, Morning Edition, Fresh Air, Wait, Wait
Don’t Tell Me, Car Talk, etc. Broadcasted on over 800 local radio stations nationwide
NPR Digital Media Website (npr.org) with audio content from radio programs Web-Only content including blogs, video, slideshows, etc. Mobile properties including iPhone app, iPad app, Android
app, mobile site API, RSS, podcasts and other syndication
Architectural Philosophies Build Content Management tools, not Web
Publishing tools COPE (Create Once Publish Everywhere) Separate content/data from display/presentation Content is modular/portable – separate markup from content
Understand Your Atom Story is the Atom of NPR Stories contain ‘Assets’ (e.g. images, text, audio, video, etc.) Stories belong to ‘Lists’
API: Better to be incomplete than
inaccurate
System Architecture Supporting COPE
System Architecture Supporting COPE
Target Audiences for the API NPR
Supports the entire infrastructure of our sites and apps Product owners can quickly build products without internal
dev resources
Stations Stations gain easier access to NPR content Stations are better able to serve their communities
Partners Makes partner integration much easier for both parties Generates new opportunities!
Public Engages the community – part of NPR’s Public Service Mission Promotes viral distribution of public media content
Features of the API Over 400,000 stories from NPR.org Access to our extensive audio repository, including:
Over 500,000 audio files Over 30,000 hours of programming Over 12TB of audio files, in MP3, WMA, RM and AAC formats
Transcript API, including nearly 100,000 transcripts Nearly 30,000 blog posts from 33 blogs on NPR.org Over 7,000 categories Content from dozens of NPR member stations Information and programming for over 800 NPR stations Extensive rights management system
In Other Words…
Virtually everything that is on NPR.org that we have
the rights to redistribute.
Lifecycle of an NPR storyFrom CMS to API to Presentation Layers
NPR CMS
NPR API
NPR.org
NPR iPad/Tablet Site
NPR.org Audio Player
NPR News iPhone App
NPR Mobile Site
NPR Addict iPhone App
NPR Android App
Google Chrome Extension
iGoogle Gadget
KQED.org
NorthCountryPublicRadio.org
KPCC.org
WBUR.org
NewsMap
Station Content Ingest
Station Content in the NPR API (today)
KLCC Displaying N3 Stories from NPR API
WBUR Displaying N3 Story from NPR API
API Metrics
NPR API : Requests per Month
NPR API : Monthly Growth of API Requests
0
10
20
30
40
50
60
70
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09 Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Months
Req
uest
s in
Mill
ions
- About 20 requests to the Story API every
second
- NPR API delivers almost 400 stories delivered every second
Slide provided by John Musser of ProgrammableWeb
WBUR Growth : With NPR API Content
The Future of the API Video and multimedia
Improved image availability and sizing
capabilities
More station content Social Media API
Public Media Platform!
Public Media Content in the PMP (future)
Mobile
Short-Term Mobile Strategy iPhone Apps
Continue to develop and support NPR News and Music apps Identify new app opportunities
Android Apps Continue to develop and support NPR News app Identify new app and widget opportunities, such as Music and
stations
Mobile Site Continue to grow mobile site
Long-Term Mobile Strategy Focus attention on scalable mobile site and apps
solution Use technologies such as HTML5 to build robust site solutions Bundle site solutions into wrappers for app distribution
Build specialized apps as appropriate Identify key strategic platforms and opportunities
New Platforms
NPR Music iPhone App
LAUNCHED WEDNESDAY
Mobile Metrics
Distribution of Page Views
npr.org
Android
iPad
iPhone
mobile Site
About 60% of monthly page views are on NPR.org, which means almost 40% of NPR’s total traffic is on
mobile. About 20% is on the iPhone app.
Page Views per Monthly Unique Visitor
- 5 10 15 20 25 30 35 40
Pla
tfo
rm
Page Views
iPad app
Android app
iPhone app
mobile Site
npr.org
ConclusionsOur API allows NPR to:
Build fast Build for multiple platforms Score contributions from
individuals and organizations
Spend less brain power on technology and more on strategy
Questions?
To see the API: http://www.npr.org/api
To follow NPR developments:
http://www.npr.org/blogs/inside
To follow NPR on Twitter: @NPRTechTeam
Daniel Jacobson
Twitter: @daniel_jacobson
Demian Perry
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