Np & edigi

NAMES: ROLL.NO: Megha Thakkar 58 Mubin Bobde 62 Panktee Doshi 77 Ramandeep Virk 103 Rashmika Kagrana 104 Soniya Naik 136 Shariq Shaikh 172

Group members

Naaptol & Edigiworld.com

Naaptol.com is the leading product research and comparison shopping media(website) for the Indian Market.

It supports wide categories with comprehensive product information and pricing.

It offers both online and offline merchants.

There are more than 470 brands that are associated with this website

NaaptolShop right . Shop more

Electronic goods, Laptop and desktop computers, Home decorative, Baby care products, Food and beverages, Musical instruments, Mobile phones, cameras, LCD TVs, Home appliances, Jewellery,

gifts, Fashion accessories, health equipments,

Products available with the latest deals & lowest prices

Manu Agarwal got into the business of e-commerce in 2008.

He launched Naaptol, which is essentially a price

comparison engine.

But, a lot has changed since then.

Today, Naaptol is virtually an online market place with the company facilitating transactions worth Rs 1.5 crore every single day. 

The man behind naaptol.com

Facebook page of naaptol.com

Twitter page of Naaptol.com

A home shopping venture Naaptol connects buyers and sellers print and TV ads and even on the mobile.

This virtual market place today ventures 2 lakh products and 500 brands on its portal.

Naaptol have set up four call centres with 650 employees to facilitate transactions on the Naaptol.com.

Reaching to more than 30,000 cities in the country, Naaptol today powers 4,000 sales everyday grossing revenues of Rs 1.5 crore. 

Betting big on Tier 2 and Tier 3 retail markets, 

Site Ranking of Naaptol.com

“Naaptol” is essentially a comparison based social shopping portal.

It gives products complete with their specifications and reviews to help users make informed decisions.

With the growth of the Indian economy and the changing standards of living there is a sudden upsurge of brands and stores, both online and offline.

 It helps users save two things at one time- money and time. And those who benefit from it are many.

 Presently the site gets around 10-12lakh shoppers per month.”

We know how cash is not always the convenient mode of payment considering times are rough, and some of us don't have credit cards.

But that urge to buy doesn't listen to your circumstance, does it?

Put a stopper to restlessness.

Shop easy with us with our convenient, easy to use payment options that lets you pay both on and offline.

Payment Options of Naaptol

Cash on delivery:

Cash on Delivery (COD) is available in most of the cities and towns across India. The Cash on delivery payment option is available on orders that ship to a single shipping address only. Hand over the cash to courier only when products are delivered at your doorstep. Easy peasy?

Cheque/Demand Draft:

You can pay either by Cheque or Demand Draft of the required amount in the favor of "NAAPTOL ONLINE SHOPPING PRIVATE LTD" to the following addressNaaptol Online Shopping Private Limited,

Naaptol Offline Payment Modes

Credit Card/Debit Card:You can now shop at Naaptol with your credit/Debit cards (Maestro, MasterCard, Visa, Diners club, American Express) over secure mediums.

Internet Banking:Convenient shopping is in. Use internet banking to pay through your bank's interface by the help of a simplified step-by-step process.

PayMate:Your mobile is now your wallet! Make payments via PayMate's mobile banking service that has the highest secure standard.

Naaptol Online Payment Modes

Videocon Launches Ecommerce Site For Retail Chain Digiworld

•India’s consumer electronic major Videocon which recently launched its own brand of multi brand retail chain called Digiworld has also launched an ecommerce site eDigiworld.com

•Videocon targets sales of Rs.8,000 crore in the current fiscal and to achieve this target they have launched ‘Digiworld’ and have opened 16 outlets in the country so far, number of which will be increased to 100 by October, 2010.

Edigiworld.com is owned and operated by Videocon Industries Limited. (VIL)

VIL is a part of the Videocon Group, a USD 2.5 Billion global conglomerate.

Edigiworld is the e-commerce arm of the Videocon Group.

edigiworld.com

Site Ranking of eDigiworld.com

Edigiworld.com has over 5 followers on popular social networking platforms such as Facebook.

It has been bookmarked over 2 times across major social bookmarking services such as Delicious.

 Edigiworld.com has been mentioned at least 3 times throughout top social news destinations such as Google News.

Over 0 discussions are happening around edigiworld.com on the web.

Facebook page of Edigiworld.com

Edigiworld.com has an average of 3,608 pages indexed in major search engines like Google, Yahoo and Bing.

There are an average of 124 links pointing back to edigiworld.com from other websites around the world. 

There are a total of 0 listings about edigiworld.com in Yahoo! Directory.

SEO Analysis

Twitter page of eDigiworld.com

Cash on Delivery: We offer Cash on Delivery on selective products.

 Credit/Debit Card: We accept Master and Visa credit & debit cards of all major banks.

• Net Banking: Net Banking is available on the following banks: Jammu and Kashmir Bank | Corporation Bank | Yes Bank | IDBI Bank | Karnataka Bank | Lakshmi Vilas Bank | Bank of India | Indusind Bank | Union Bank | Karur Vysya Bank | Federal Bank | South Indian Bank | Indian Bank | Development Credit Bank (DCB) | Deutsche Bank | Central Bank of India | Indian Overseas Bank | Canara Bank | Catholic Syrian Bank.

Payment for a purchase on edigiworld

Naaptol.com1. Mobiles2. Cameras3. Computers4. Electronics 5. Home & kitchen6. Toys &nursery 7. Books 8. Health9. Fashion 10. Gifts11. Baby care & Maternity12. Music media & Posters 13. Sports 14. Home Decor15. Hobbies & Passion16. Automobiles

Product categorieseDigiworld.com1. Mobile 2. Cameras3. Laptops & Cameras4. Televisions5. Home Entertainment6. Washing Machines7. Air Conditioners

Based on internet averages, naaptol.com is visited more frequently by males who are in the age range 18-24, have no children and are graduate school educated.

Based on internet averages, edigiworld.com is visited more frequently by males who are in the age range 25-34, have no children, are graduate school educated and browse this site from work.

Comparison

In the above presentation we showed the comparison of both the ecommerce websites i.e. naaptol.com and edigiworld.com.

From that we conclude that edigiworld.com needs to work on its marketing strategies to increase its popularity and gain profits.

Conclusion