Most companies still operate as if they control their customers. But, in today’s marketplace, it’s really the other way around. Chuck Wall helps companies confront this new market reality: customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control and direction of decision making: to survive in this new landscape, organizations must adapt quickly. Chuck explores the nine powers customers possess and how companies can profit by understanding them. Chuck provides every company, regardless of their size, with a roadmap of fresh ideas and easy-to-use tools to embrace the power of their customers. He teaches every leader how to transform their business into a Customer CEO Champion organization. Businesses of every size must seek ways to more clearly understand their existing and potential customers. In a nutshell, you need to think differently about everything you know about the customer and the experience they expect you to consistently deliver to them because of the myriad of other places to spend their hard-earned money. It’s no different than any other successful relationship; it’s all about how you make the other person feel from beginning to end. Chuck is an expert in understanding customers of every type, having interviewed and surveyed over 100,000 of them in his career. As a serial entrepreneur, his real world experience in creating and retaining customers allows him to teach practical solutions. Chuck uses a unique combination of intriguing stories, vibrant visuals and ironic humor to leave his audiences enlightened, excited and wanting more. Chuck Wall is ready to teach your audience how to profit from the power of their customers. Let Chuck Wall help your audience build a better business future. Chuck Wall Experienced entrepreneur, respected author, intriguing speaker Now’s the time to build a better business future by profiting from the power of your customers. Chuck Wall Speaker and Author of Customer CEO: How to Profit from the Power of Your Customers
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Most companies still operate as if they control their customers. But, in today’s marketplace, it’s really the other way around. Chuck Wall helps companies confront this new market reality: customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control and direction of decision making: to survive in this new landscape, organizations must adapt quickly. Chuck explores the nine powers customers possess and how companies can profit by understanding them. Chuck provides every company, regardless of their size, with a roadmap of fresh ideas and easy-to-use tools to embrace the power of their customers. He teaches every leader how to transform their business into a Customer CEO Champion organization. Businesses of every size must seek ways to more clearly understand their existing and potential customers. In a nutshell, you need to think differently about everything you know about the customer and the experience they expect you to consistently deliver to them because of the myriad of other places to spend their hard-earned money. It’s no different than any other successful relationship; it’s all about how you make the other person feel from beginning to end. Chuck is an expert in understanding customers of every type, having interviewed and surveyed over 100,000 of them in his career. As a serial entrepreneur, his real world experience in creating and retaining customers allows him to teach practical solutions. Chuck uses a unique combination of intriguing stories, vibrant visuals and ironic humor to leave his audiences enlightened, excited and wanting more. Chuck Wall is ready to teach your audience how to profit from the power of their customers. Let Chuck Wall help your audience build a better business future.
Chuck Wall Experienced entrepreneur, respected author, intriguing speaker
Now’s the time to build a better business future by profiting from the power of your customers.
Chuck Wall Speaker and Author of Customer CEO: How to Profit from the Power of Your Customers
Testimonials “Chuck knows how to synthesize complex information into easy to understand nuggets. He’s just a great story teller.”
Morris Miller CEO / Xenex Healthcare Services & Cofounder / Rackspace
“He tells it like it is. Business is changing like never before and Chuck made a huge impact as he laid out the milestones for how we must wrap our minds around understanding our customers.”
Tom Cuthbert Chair / Vistage International
“Chuck Wall does more than confront and overturn longstanding but obsolete marketing strategies. He literally gives today's customer a voice and lays out a roadmap for exactly how you must listen, act and partner as a brand to profit in a market where power, persuasion and media are shared with consumers."
Simon Mainwaring Founder + CEO, WeFirst
Edward Craner Vice President / Strategy and Marketing, Holt Cat
Connect with Chuck Wall marketpowergroup.com [email protected]
“Chuck helped our agents understand that there’s always something new to learn. Our competition never quits listening to customers so we have to stay connected every day.”
Richard McCathron CEO / First Connect Insurance Services
“Chuck moved our people to action with his ability to tell us the hard truth that nonprofits have the duty to put our customers first, too.”
Bob Dugas President + CEO / Goodwill
“Chuck Wall boldly challenged our audience of over 350 wireless executives that it’s long past time to quit talking about thinking differently; it’s time to change to realize that the customer is driving the train today."
Darrell Slocum Program Committee, Competitive Carriers Association “We keep inviting Chuck back because he
always offers us something fresh, exciting and challenging. He’s got the pulse of today’s marketplace and we’ve learned from him how much we still need to learn about our customers.”
The Top 10 Reasons to Book Me
10. I'll never show up late for your event. If anything, I may get there too early. (But I will never leave you in the lurch or looking bad. The show must always go on.) 9. Having planned my own share of events over the years, I have a deep appreciation of what you go through with demanding talent. (Meaning I feel your pain; I'm very easy to do business with. I customize every event to fit your needs, not mine. And I always offer plenty of advance time to talk things through with you.) 8. I'm an expert at many things but know my limitations. (If I'm not the right fit for you, I will tell you upfront and never waste your time.) 7. I bring four decades of on-the-street experience to the stage. (As a serial entrepreneur, I've seen almost everything. I've also produced over 300 TV commercials so I know the value of brevity and nailing the performance every time.) 6. I refuse to use corporate jargon and double speak. (I talk straight and tell people the truth; I bring clarity to everyone in the audience.)
Connect with Chuck Wall marketpowergroup.com [email protected]
5. Your attendees will take a lot of notes...even it they have to scribble on their hands. (Hopefully, you'll give them a pad to write on but the table cloth works, too.) 4. I'm a great value. (My rates are fair and flexible.) 3. My personal mission is to make a real difference for business people. (That's why I have served as a trusted advisor to many business leaders in my career.) 2. My talks are packed full of current tips, trends, and tools that your audience can actually use DURING the talk. (Why not put my ideas to work while they are sitting in their seats?) 1. I've never hosted Saturday Night Live, but I should have. (I've been using the gift of humor every day of my business career and it's been my secret weapon to break through to audiences, clients, prospects and complete strangers on airplanes all over the world.) I look forward to having the opportunity to inform, inspire and entertain your audience. I realize you have many choices, so thanks for considering me. Please take a few moments to take a look at my versatile programs and watch some of my videos on at chuckwall.com. Thank you!
Keynotes Customer CEO: How to Profit from The Power of Your Customers. The reality today is that companies no longer control their customers. The balance of power has shifted to the customer. Chuck lays out a nine-point formula that companies of any size, in any industry can immediately put to work to better engage their customers. Using case studies about what he calls Customer CEO Champions, he makes a powerful case for those want to profit from the power of their customers.
Designing a Better Business Future. Why did someone enter the world of business? To get rich? Serve others? Solve a big problem? Chuck Wall tackles this question head on by challenging his audiences to think differently. He uses real-world examples from his forty plus years of entrepreneurial and corporate business experience to show that there is only one true way to design a better business future.
Crazy Customers or Customer Crazy? It’s easy to dismiss those “crazy” customers but unless you have a never ending supply of them, you must adjust to the new reality of an empowered customer world. Chuck proposes a better alternative: to create a “Customer Crazy” culture that embraces them, quirks and all, from the front line to the back office.
These keynotes are broad subject areas and will be fully customized for you. Chuck will personally consult with you well in advance of your event to clearly understand your needs. Chuck also offers flexible combinations of keynotes and workshops.
Connect with Chuck Wall marketpowergroup.com [email protected]
Stop, Look and Listen. Why do some companies seem to emerge quickly and consistently stay at the top of their game? Chuck Wall breaks it down into three simple steps: stop looking at things from your own point of view, look at things through the eyes of your customers and listen deeply for what they say and what they really mean. Customers have jobs to do and are willing to pay companies to help them get them done.
Biography Chuck Wall is the founder of MarketPower Group, the business growth advisory firm. Chuck helps business leaders profit by better engaging their customers and conducts customer insight research projects. A serial entrepreneur, Chuck has started seven enterprises across multiple industries. He’s an expert in understanding the unmet needs of customers, having interviewed and surveyed over 100,000 customers from coast to coast. Chuck’s book, Customer CEO: How to Profit from The Power of Your Customers (Bibliomotion) details much of this research.
Chuck is a contributor to Forbes and Fast Company, writing about leadership, innovation and, of course, customers. Chuck is active in non-profit work. The Governor of Texas appointed him to serve as a board member of OneStar Foundation, which promotes volunteerism throughout the state. He actively supports Water of Life, an organization that supplies fresh water to families in the developing world. Chuck is a graduate of Southern Methodist University and lives in San Antonio, Texas.
Chuck’s customer insight and marketing work has helped his clients win over a million new customers and sell over a billion dollars in new products and services.
Connect with Chuck Wall marketpowergroup.com [email protected]
The Book: Customer CEO
Author Chuck Wall explores the nine powers customers possess—including “the power of me,” “the power of the heart,” and “the power of rebellion”—and how companies can profit by understanding the powers of their customers. Based on over four decades of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.
WHAT THEY ARE SAYING ABOUT CHUCK WALL’S CUSTOMER CEO “Customer CEO is truly your secret weapon to show you how to profit from the power of your customers.” Michael Port, New York Times Best Selling Author “WOW! Talk about ‘voice of customer!’ Chuck Wall has come face-to-face with over 100,000 customers in his 30-year career, along the way collecting many inspiring stories and terrific examples of great service. Customer CEO is not just entertaining, but well worth the read, no matter what part of the business you’re in.” Don Peppers and Martha Rogers, Ph.D., authors of Extreme Trust: Honesty as a Competitive Advantage “I’ve felt for a long time that satisfied customers are not enough. What you need are customers who are so pleased by the way you treat them that they want to brag about you. They become part of your sales force. If you want to create those kinds of Raving Fan customers, read Customer CEO and let Chuck Wall guide your journey.” Ken Blanchard, coauthor of The One Minute Manager® and Raving Fans
The Book: Customer CEO
WHAT THEY ARE SAYING ABOUT CHUCK WALL’S CUSTOMER CEO “For years I've been teaching brands how to fascinate their customers. What I love about Chuck Wall's approach is how vividly he illustrates that customer holds equal, if not more, power than brands. Today, marketers don't lead the message -- the market does. In this fascinating book, Chuck Wall teaches how." Sally Hogshead, Hall of Fame Speaker and Author of FASCINATE: Your 7 Triggers to Persuade and Captivate “Customer CEO provides great vision on what truly matters in the rapidly changing world of servicing customers. Culture in an organization is strongest when there is a clear vision and a consistent message. Customer CEO is the tool needed to get everyone in your organization moving in the same direction. Chuck’s examples of successes and failures provide up to date insight into how to recognize the value of the Customer CEO. If your business has customers, everyone in your organization, from the C-suite to the frontline, should read this book!" Chris Zane Founder/President, Zane's Cycles; Author, Reinventing the Wheel, the Science of Creating Lifetime Customers
Contact Chuck today
Phone: + 210 326 0175
Email: [email protected]
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