Novinky: Broadband přes satelit

28 March, 2007 / Slide 1

Satellite - optimal mean for media entertainment and broadband services

Leszek Bujak – Astra Central Eastern Europe

26th March 2007

28 March, 2007 / Slide 2

Key services provided via satellite infrastructurep TV and radio broadcasting

(last mile reception of digital signal, also HDTV)p Broadband and multimedia services for the residential marketp Feeding the terrestrial transmitters e.g. CATV, DTT, etc.p Professional telecommunication networks p Trunking services and many others

28 March, 2007 / Slide 3

Key services provided via the satellite infrastructure

p TV and radio broadcasting (last mile reception of digital signal, also HDTV)

p Broadband and multimedia services for the residential marketp Feeding the terrestrial transmitters e.g. CATV, DTT, etc.p Professional telecommunication networks p Trunking services and many others

28 March, 2007 / Slide 4

Based on global reach with focus on regional markets (example)

28 March, 2007 / Slide 5

Direct-to-Home reception (satellite operator example)

Ø All channels available everywhere

Ø More than 400 TV and radio channels free-to-air in Czech Republic

Ø Variety of High Definition channels

Ø Low-cost, easy-to-install and „off the shelf” end-user equipment (HD, SD, MPEG-2, MPEG-4, PVR, etc.)

Ø Additional services: e.g. broadband Internet, Triple-Play, iTV, etc.

28 March, 2007 / Slide 6

Key media players available via satellite (examples)

28 March, 2007 / Slide 7

Why satellite in the broadband environment?Current situation in the market:p Many end-users living in rural areas cannot get broadband

internet accessp Some end-users have access to broadband internet,

but at unreasonable pricingp Incumbent, non-incumbent telecommunication operators

and internet service providers (ISPs) need to find solutions to the above un-addressed market

p Currently operators focused on the regions with well developed infrastructure (IPTV, DVB-H, CDMA, etc.)

28 March, 2007 / Slide 8

Hybrid satellite Internet services

28 March, 2007 / Slide 9

Satellite based broadband Internet access (1-way)p Service features:

Ø Broadband Speeds e.g. 1-2 Mbit/sØ Volume unlimited tarriffsØ Low Service ChargesØ Easy-to-install and Easy-to-use

p Unique advantages:Ø Available everywhereØ Immediate roll-out possibleØ The same low-cost satellite dish

for home entertainment on PC and TV

p Value Added:Ø More than 400 digital free TV & Radio channels

can be available with PVR, EPG, Teletext and other Ø IP Content Delivery Services e.g. Video On Demand,

MPEG-4 IPTV can be added at any timeØ The same End-User equipment and software

Return path for interactivityvia the local Internet

Service Provider

Example: telephone line, mobile operator(GPRS/EDGE/UMTS) or other

TV & Radio services

Broadband Internet

IP Content Delivery

28 March, 2007 / Slide 10

End-User: What is required for 1-way services?p Standard Satellite Dish

p Satellite Receiver (examples):

p Return path for interactivity (typically calculated in the service fee)

Return path for interactivityvia the local Internet

Service Provider

Example: telephone line, mobile operator(GPRS/EDGE/UMTS) or other

External USB or Internal PCI receiver for PC

IP compliant Set-Top-Box(TV output)

Ethernet router for PC or Home Network(built-in GPRS/EDGE)

28 March, 2007 / Slide 11

Example – mobile operator

p Broadband Internet access countrywide

p Booster to existing GPRS/EDGE offer

p Volume unlimited, up to 2048 Kbit/s

p Monthly fixed fee from 28 EUR (VAT incl.)

p „Docking station” switching concept: „travel with GPRS/EDGE, if you need a broadband at home, plug in the cable and enjoy

p Value Added Services today:Ø More than 400 free TV and Radio channels on the PCØ Personal Video Recording, Teletext, EPG and others

GPRS/EDGE wireless return path

with USB or PCMCIA modem

Satellite USBreceiver

Internet TV/Radio

28 March, 2007 / Slide 12

Broadband Flat Rate Internet and Triple Play Service via satellitefor the residential market

28 March, 2007 / Slide 13

Small satellite dish

Triple play via satellite: Benefits

p Flat rate per monthp Available in entire countryp Always-on in forward and return pathp Unlimited volume (with Fair Use policy)p High service reliabilityp Low-cost equipment(CPE)p Plug & play, easy to installp Multicast and streaming of content p VoIP capabilities (Voice over IP)

28 March, 2007 / Slide 14

Diagram

28 March, 2007 / Slide 15

Applicationsp Fast Internet access

p Virtual Private Network (VPN) and Intranet

p Streaming video and audio with digital TV quality

p VoIP telephony

p Content Distribution and Management

p Telemetry (SCADA)

p Distance Learning

p Point of sales terminals (POS)

28 March, 2007 / Slide 16

Resume

Ø The satellite services available everywhere „from the day one”

Ø No large capital investement required

p VSAT licence is not required in Czech Republic

p EU intensively promotes the broadband access in rural areas

p Turnkey solutions for the business, governmental institutions

28 March, 2007 / Slide 17

Thank you !

Leszek BujakBusiness Development Manager

ASTRA CEETel. + 48 22 332 78 [email protected]