Top Banner
Novera Newswire The Top 3 Misconceptions when Selecting a Credit Card Processor The Novera is the AutoPro recommended provider for credit card processing services. For more information visit: www.noverapaymentsolutions.com/autopro 1. One Low Rate Misconception - More often than not when a payment processing sales rep pitches their services they only quote one rate that may sound something like 1.29%. This leads the business owner to believe that this is the only rate that will ever be charged for all payment processing services. Reality - There are many more rates that are undisclosed and higher than the originally quoted rate. These rates are applied depending on the type of cards and how those cards are accepted. For example, a corporate credit card will always be charged a higher rate than a personal debit card; therefore there will never be just one rate for all payment processing services. 2. “Free” Equipment Misconception - Payment processing companies often tell business owners that they will give them card swiping equipment for “free” when they switch to their processing services. They will often make this equipment appear to be worth much more than it actually is to make it look like they are giving the business owner a great deal. Novera’s consultative approach allows us to thoroughly educate our clients, equipping them to better understand this complicated industry. Unfortunately, the payment processing industry has become increasingly confusing, and often small business owners are taken advantage of in this complexity. As a result, businesses everywhere overpay for this simple service by thousands of dollars per year. Novera’s transparent and innovative flat fee pricing is changing all of that. Vist Novera at: www.noverapaymentsolutions.com/autopro Reality - Most things in this world are seldom free. That pricey piece of card swiping equipment can be purchased elsewhere for significantly less than what most processors will lead you to believe it is worth. Because of high and undisclosed processing rates, and junk fees, many small businesses end up paying for their equipment many times over throughout the term of their contract. 3. Junk Fees Misconception - Extra Fees such as statement fees, data security fees, batch header fees, monthly minimum fees, and a host of other junk fees are necessary administrative costs to keep payment processing services operating. Reality - There are costs to maintain processing services. However, the majority of junk fees are typically never disclosed by the sales reps in the quote provided to the business owner. These fees are honestly “junk fees” that are simply lining someones pocket and further cutting into the business owners profit. Visit us at www.noverapaymentsolutions.com/autopro to learn about the most fair and transparent pricing structure available on the market today for payment processing.
1

Novera Newswire The - Automotive Dealers Network...Novera Newswire The Top 3 Misconceptions when Selecting a Credit Card Processor The Novera is the AutoPro recommended provider for

Jan 29, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Novera Newswire The - Automotive Dealers Network...Novera Newswire The Top 3 Misconceptions when Selecting a Credit Card Processor The Novera is the AutoPro recommended provider for

Novera NewswireThe Top 3 Misconceptions

when Selecting a Credit Card Processor

The

Novera is the AutoPro recommended provider for credit card processing services. For more information visit: www.noverapaymentsolutions.com/autopro

1. One Low RateMisconception - More often than not when a payment processing sales rep pitches their services they only quote one rate that may sound something like 1.29%.  This leads the business owner to believe that this is the only rate that will ever be charged for all payment processing services. Reality - There are many more rates that are undisclosed and higher than the originally quoted rate.  These rates are applied depending on the type of cards and how those cards are accepted. For example, a corporate credit card will always be charged a higher rate than a personal debit card; therefore there will never be just one rate for all payment processing services. 

2. “Free” EquipmentMisconception - Payment processing companies often tell business owners that they will give them card swiping equipment for “free” when they switch to their processing services. They will often make this equipment appear to be worth much more than it actually is to make it look like they are giving the business owner a great deal.

Novera’s consultative approach allows us to thoroughly educate our clients, equipping them to better understand this complicated industry.  Unfortunately, the payment processing industry has become increasingly confusing, and often small business owners are taken advantage of in this complexity. As a result, businesses everywhere overpay for this simple service by thousands of dollars per year. Novera’s transparent and innovative flat fee pricing is changing all of that.

Vist Novera at: www.noverapaymentsolutions.com/autopro

Reality - Most things in this world are seldom free. That pricey piece of card swiping equipment can be purchased elsewhere for significantly less than what most processors will lead you to believe it is worth. Because of high and undisclosed processing rates, and junk fees, many small businesses end up paying for their equipment many times over throughout the term of their contract.

3. Junk FeesMisconception - Extra Fees such as statement fees, data security fees, batch header fees, monthly minimum fees, and a host of other junk fees are necessary administrative costs to keep payment processing services operating.Reality -  There are costs to maintain processing services. However, the majority of junk fees are typically never disclosed by the sales reps in the quote provided to the business owner. These fees are honestly “junk fees” that are simply lining someones pocket and further cutting into the business owners profit.

Visit us at www.noverapaymentsolutions.com/autopro to learn about the most fair and transparent pricing structure available on the market today for payment processing.