November 2009 Rsw Update

RSW Updates

November 2009

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Product Offerings

Roofing Siding James Hardie ColorPlus Fiber

Cement Siding Windows Home Insulation

(Attic Insulation) Radiant Barrier Gutters and leaf protection New marketing and programs VOC Best practices for success

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2009 in Review

2009 had its challenges but the RSW business is still strong in comparison to our competitors

RSW has overall sales of $450,000,000 and has run a total of 354,416 appointments

Sales in the Philadelphia/ NJ Market Windows - $24,624,631 Siding - $5,421,065 Roofing - $10,593,350 Insulation – $1,739,998 Gutters - $1,894,430 Total sales of $44,746,212 and 35,000 appointments

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Roofing Royal Sovereign Installed Timberline 30 or Natural

Shadow We also offer other shingles such

as Slateline, Grand Sequoia, Grand Slate, and more.

This price includes underlayment, drip edge, flashing, ice and water shield, ridge vent, dumpster, and permit

Every roofing appointment is worth over $1550 dollars!

AOV on roofing is $8,200 which means every roofing sale would equal 141 baskets through the register.

We also have added a 25 year 3 tab and a 30 year architectural IKO shingle line to our product offerings

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Siding

We also have our energy efficient Ridgewood Insulated Wall System which will reduce air infiltration and add R-value to your home. This can add as much as a 20% energy cost savings to the home

We offer our siding in 19 low gloss colors

Every siding appointment is worth over $1800 to the store.

AOV on siding is $10,500 that means every siding sale is worth 181 baskets through the register.

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James Hardie Color Plus Fiber Cement

20 colors to choose from The only pre finished fiber

cement product in America that is a manufactured back primed

15-year warranty on the finish 50-year warranty on the

product Great product for high end

homes and historical districts Large Ticket sales AOV is

22,000.00 which would equal 379 baskets through the register.

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Vinyl Windows We now offer 4 lines of installed

windows. We have the Simonton and the

American Craftsman in vinyl replacement windows

Simonton now offers a triple pane and a sound and security package.

The Simonton window is now also offered in LoE3

We will continue our $349 promo on installed AC12

Our current installed window AOV is $3275

Several of our select Simonton windows qualify for the 2009 Energy tax credit

Coming soon a bronze exterior window and three wood grain resin vinyl windows (Pine, Oak, and Cherry)

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Wood Windows

We have the Sequel customer wood replacement window as well as the Andersen 400 and 200 series

Our current installed wood window AOV is $5340 Both the Sequel and Anderson are available with an upgraded glass

pack that qualifies them for the Energy Tax Credit

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Home Insulation

A great add-on or stand alone program

Added new services this year that include Crawlspace and

closed cavity Currently running a . 99

attic insulation promo This product also

qualifies for the 2009 Energy Tax Credit

AOV on this product is $2,000.00

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Radiant Barrier This a great add on in conjunction with home insulation or a stand

alone product This can reduce interior attic temperature by as much as thirty

degrees The combination of home insulation and radiant barrier can reduce

energy cost by as much as 30 percent AOV when combined with attic insulation is $4250 This product also qualifies for the Energy Tax Credit

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Gutter & Leaf Guard A product that gives our customer virtually maintenance free protection Available in 19 colors Great add-on product A 3-year craftsmanship warranty Lifetime warranty on the product $3,936,449 in sales for the division in 2008 We now offer a leaf protection system that is exclusive to Home Services,

available in six colors

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Other Programs We now offer online appointment

scheduling from the stores This is a simple easy to use tool to

set appointments for all RSW programs from any computer in the store. Associates will also be able to print out an appointment form that includes the lead number for the customer

Appointments may still be scheduled at 1-800- Home Depot

Associates name is tied to every online appointment!

For more information see your RSW sales consultant

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What’s the Opportunity?

Remodel Market Size - $24 Billion Annually Roofing $8 Billion Siding $6 Billion

Our Current Market Share at Home Depot $600 million or 2.5% of the market Share

How do we gain Market Share? CUSTOMER AWARENESS

Less than 11% of our customers know we do siding and less than 16% know we do roofing

Make sure we ask every customer if they would like us to install it for them!

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VOC Score

We continue to drive to have the best VOC scores in the country. We are having our entire staff talk to the customer about the surveys. We have our PM tell the customer that if any time they do not feel like they can not give us an 10 please call us so we can make it right.

We have the highest return of survey counts in the country at a 25 % return in comparison to the number of job installed.

New Jersey

VOC in Roofing is: 9.1

VOC in Siding is: 9.2

VOC in Windows is: 9.0

VOC in Insulation is: 9.1

VOC in Gutter/Leaf is: 9.0

VOC Overall Score is: 9.1

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Keys to Success

Appointments Appointments Appointments

Best practices for appointment generation Bag stuffers promoting the

promos Store announcements Events Awareness