November 2006 guidelinesdata.parliament.uk/DepositedPapers/Files/DEP2007-0287/...contents elements the logo 04 minimum size 05 exclusion zone 05 colour 06 colour combinations 08 typeface

November 2006

guidelines

contents

elements

the logo 04

minimum size 05

exclusion zone 05

colour 06

colour combinations 08

typeface 09Bliss 09Clarendon 10

strapline 11strapline positioning 12

mission statement 13

contact details 14

co-branding 15

DCMS accreditation 16

publications

overview 18

level 1 19cover A4 20cover A5 21cover DL 22cover A4 landscape 23alternative sizes 24mission statement 25mission statement – DL and self-cover 26inside spreads 27imprint 28back cover 29DL back cover and imprint 30

level 2 31colour combinations 32cover A4 37cover A5 38mission statement A4 39mission statement A5 40mission statement A4,self-cover 41contents page 42foreword 43text left-hand page 44text right-hand page 45tables 46charts 47imprint 48back cover 49

Word publications 50

images 55

accessible pdf files 56

other items

PowerPoint 58

letterhead 63

compliment slip 64

business card 65

fax 66

news release 67

website 68

invitation A5 74

invitation A6 75

recruitment advertising 76

exhibitions/display 78

merchandising 79

Department for Culture, Media and Sport 01

Our brand refresh enables us to reinvigorate the way we communicate.

The objectives of the DCMS brand refresh are toensure visual consistency across printed and digitalmedia to enable a better understanding of theDepartment’s objectives and responsibilities, andraise its profile amongst its diverse audienceswhich include internal stakeholders, the generalpublic and sponsored bodies.

Brand enquiries Promotions and Publicity Unitcontact 0207 211 6051, 0207 211 6048,0207 211 6356 or 0207 211 6509

Website enquiriesDavid Armstrong contact 0207 211 6268



elements

the logo

The logo is a key element of the DCMS brand.

The DCMS logo has been strengthened, with theadditional element of the full name, to enhance awarenessand create better communication.

It is made up of two elements, the box symbol and thename. To maximise their impact, they have a fixedrelationship that must remain consistent.

The logo must be seen on everything we do, frompublications to stationery to exhibitions. It must alwaysbe applied consistently, in the DCMS colour palette and inthe top left hand corner of an application (unlessotherwise stated).

It should not be redrawn, digitally manipulated or altered.The logo must always be reproduced from a masterreference. This is available in tiff, eps and jpeg format.

Tiff: all professionally printed applications.Eps: large format ie exhibitions.Jpeg: Microsoft programmes.

Department for Culture, Media and Sport 04BACK TO CONTENTS>

10mm

The DCMS logo must always be consistently reproducedand clearly visible. Therefore a minimum size has beenestablished for the logo. The size is 10mm measuredacross the width of the DCMS box symbol.

There is no maximum size. The logo is available in a largerfile size for large reproduction formats, ie exhibitions.

The DCMS logo is also protected by an exclusion zone.this will ensure the logo has maximum impact andvisibility on all communications.

The exclusion zone is calculated by using two thirds, ofthe height of the box, as illustrated. Please observe thisrule and ensure that no other graphic elements (such astext or imagery) intrude into the zone.

exclusion zonetwo thirds of

the box height

the logominimum sizeexclusion zone


colour

PANTONE®1935 C

PANTONE®165 C

PANTONE®3272 C

PANTONE®308 C

PANTONE®5125 C

PANTONE®5483 C

PANTONE®130 C

PANTONE®382 C

PANTONE®279 C

PANTONE®239 C

To represent the diversity of our work we use a vibrant palette of ten colours. The palette should be used for allcommunications and in rotation to exploit the full range and create maximum impact. No alternative colours are permitted.

The colours have been chosen to complement each other and can be combined (see page 8 for details).

It is vital the colours are produced accurately across allcommunications. Always match the Pantone reference or CMYK percentages indicated. The RGB reference is for on-screen usage only.

Pantone 5125 C44 M81 Y11 K51 R112 G64 B94

Pantone 308 C100 M19 Y8 K50 R0 G51 B102

Pantone 3272 C99 M0 Y48 K0 R0 G163 B135

Pantone 165 C0 M72 Y100 K0 R223 G104 B4

Pantone 1935 C1 M100 Y51 K6 R241 G50 B53

Pantone 239 C17 M80 Y0 K0 R210 G27 B122

Pantone 279 C68 M34 Y0 K0 R10 G131 B223

Pantone 382 C34 M0 Y100 K0 R204 G255 B51

Pantone 130 C0 M35 Y100 K0 R230 G176 B18

Pantone 5483 C65 M11 Y25 K27 R92 G131 B141

The standards for the PANTONE© Colours are shown in the current edition of thePANTONE© Color Formula Guide. The PANTONE© MATCHING SYSTEM is a worldwideprinting, publishing and packaging colour language for the selection, marketing andcontrol of colour. PANTONE© is a registered trademark of Pantone, Inc.


The logo can appear in any of the DCMS colours on awhite background or reversed white out of the colourpalette. Where colour reproduction is limited it can alsoappear in black on a white background or reversed whiteout of black.

No alternative colours or combinations are permitted.See page 6 for colour specifications.

department for culture, media and sport






















the logocolour variants


colourcombinations

The DCMS colour palette has been designed to workindependently or in various complementarycombinations, as shown.

This is particularity effective when resources are limitedand only two colour printing is available, such as for level 2 publications.

Suggested colour combinations are shown opposite.


Pantone 1935 Pantone 239 Pantone 5125 Pantone 239 Pantone 308 Pantone 239 Pantone 5483 Pantone 239

Pantone 1935 Pantone 308
























typefaceprimaryBliss


Distinctive and powerful typography reinforces the DCMSpersonality and adds impact to our communications.

Bliss is our primary typeface. It was chosen for itslegibility, versatility and availability. The Bliss familyincludes a variety of weights, offering extensive designflexibility. Bliss should be used for all communications,wherever possible.

Clarendon is our supporting typeface and should be usedwith discretion to provide emphasis on the page. Arial isour substitute typeface, this is only used on our websiteand for PowerPoint presentations.

No other typefaces are permitted.

The minimum point size for body copy is 11pt set on13pt leading.

For detailed typographic specifications please see thepublications section of the guidelines on page 17.

Bliss is available from Jeremy Tankard Typographywww.typography.net

BlissOur primary typeface is Bliss. The sans serif waschosen for the accessibility, simplicity, legibilityand distinctive character of the design. Bliss hasa natural humanist feel and flow. The typefacefamily includes many different weights, fromextra light to heavy. Bliss has good visibilityon the page and should be used for allcommunications. It offers excellent designflexibility and character.

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typefacesupportingClarendon


Clarendon is our supporting typeface and should be usedwith discretion to provide emphasis on the page. It hasbeen chosen to compliment Bliss and provide additionaltypographic impact.

It should be used minimally to highlight short paragraphs,the mission statement, headings, quotes etc. Clarendonshould never be used for large areas of body copy.

Copy is generally set in upper and lowercase, ranged left,ragged right. For detailed typographic specificationsplease see the publications section of the guidelines onpage 17.

Clarendon is available from www.linotype.com

ClarendonOur secondary typeface is Clarendon.The slab serif typeface was chosen forits clear, objective, timeless forms andcontemporary feel. In small point sizesClarendon is still a legible font and in larger print, its individual styleattracts attention and creates impact.

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strapline

improving the quality

of life for all


of life for all


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The DCMS strapline is a summary of our mission statement.It is designed to raise our profile and improvecommunication with our diverse audiences.

The strapline box device provides a visual connection withour logo and enables it to be legible on any background.

It appears on the front cover of every publication and in aprominent position on all other materials. The strapline deviceis designed to interact with the individual design of eachapplication and create a visual balance with the logo. A set ofrecommended positions are shown on the following page.The strapline appears in a set position on level 2publications. Please see page 37 for detailed specifications.

There are two versions of the strapline:Strapline box defined with a keylineThis is only used on a white background. The white straplineand white text version of this can also be used on anybackground, provided there is good legibility and reproduction.

Solid strapline box, no keylineThis is used on white, solid colour and image backgrounds.

It can appear in any of the colour combinations shown, (andwhite). The strapline must be reproduced from a master fileand is available in eps or jpeg format.

In exceptional circumstances, where space is restricted,the strapline can appear without the box. It must always be typeset in lowercase Bliss Regular. The design must beapproved by the Promotions and Publicity Unit.Contact numbers: 0207 211 6051, 0207 211 6048,0207 211 6356 or 0207 211 6509

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strapline box defined by keyline – white backgrounds only

solid strapline box – white, solid colour and image backgrounds only

straplinepositioning


The recommended position for the strapline on level 2publications is the bottom right hand corner of the page.This creates a visual balance with the logo.

On level 1 publications greater design flexibility ispermitted and the position can be determined by theother elements on the page.

The strapline can move vertically along the right handedge of the design area.

The strapline box should never be positioned in closeproximity or visually overpower the DCMS logo.


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mission statement

Our aim is to improve the quality of life for allthrough cultural and sporting activities, supportthe pursuit of excellence, and champion thetourism, creative and leisure industries.


Our mission statement sets out our aims and objectives.

The statement appears prominently on the inside frontcover (or first page) of every publication we produce andwherever possible on all other materials.

Level 1 publications and all other materials can customisethe style of the mission statement to complement theindividual design. The mission statement always appearsin Bliss or Clarendon.

On all level 2 publications the mission statement istypeset in a consistent size and position. Please see page 39 for detailed specifications.

On self-cover documents and DL leaflet, where space isrestricted, the mission statement can appear on the backcover. It should appear at the top of the page ranged leftor at the base of the page ranged right. Please see page26 for specifications.

OUR AIM IS TO IMPROVETHE QUALITY OF LIFE FORALL THROUGH CULTURALAND SPORTING ACTIVITIES,SUPPORT THE PURSUIT OF EXCELLENCE, ANDCHAMPION THE TOURISM,CREATIVE AND LEISUREINDUSTRIES.

Our aim is to improve the quality of life for all through cultural and sporting activities, support the pursuit of excellence and champion the tourism, creative and leisure industries

Our aim is to improve the quality of life for allthrough cultural and sporting activities, support thepursuit of excellence, and champion the tourism,creative and leisure industries.

Level 1 Level 2

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2-4 Cockspur StreetLondon SW1Y 5DHwww.culture.gov.uk

contact informationDepartment for Culture, Media and Sport 14BACK TO CONTENTS>

Dimensions 297/210mmall measurements in millimetres

Logo15mm wide

Address 11/13pt Bliss Light

Web address11/13pt Bliss Medium

DCMS contact details should appear on the outer backcover of every publication. The contact details mustalways feature the logo, address and website. They appearin a consistent size and position on every publication.

The logo and contact details can appear in any of theDCMS colours or white reversed out of a colourbackground. The logo must always appear in the samecolour as the address and website

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contact detail examples



co-branding


Independent and partnership organisations that areworking with the DCMS require a joint branding. Thisworks on two different levels of branding hierarchy.

Joint ventures (50:50 relationship)This is when a partnership organisation is workingalongside the DCMS in a joint initiative. The partnershiplogo should have a similar hierarchy and status as theDCMS logo. The other organisation’s guidelines shouldalso be consulted.

On front covers the partnership logo can appear in white,black or its own colour, provided this complements thedesign and print specification. It should be placed at thebase of the page, ranged left.

Accreditation (80:20 relationship)This is when the DCMS is the lead organisation and thepartnership organisation is endorsing the initiative. Thepartnership logo can appear in white, black or its owncolour, provided this complements the design and printspecification. It should only appear on the outer backcover, in a similar size relationship to the DCMS logo.

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of life for allLOGO LOGO

Level 2 publication headingMonth 2006

Joint venture co-branding Accreditation co-branding (back cover)

DCMS accreditation


The DCMS is often involved at an accreditation, consultantor supporting level on other organisation’s initiatives. TheDCMS logo should always appear in order to highlight ourrole in these initiatives and to raise our profile and publicawareness.

Other organisation materials (20:80 relationship)When the DCMS is endorsing another organisation’sinitiative the DCMS logo should have a strong visualpresence on the page. The preferred placement is on thefront cover. The visual relationship between both logosshould be balanced. The alternative preferred position is onthe outer back cover.

The DCMS logo can appear in white, a colour from thepalette or black. The DCMS logo must always beconsistently reproduced and clearly visible. The minimumsize and minimum clearance guidance must be followed.

The minimum size is 10mm measured across the width of the DCMS box symbol. The logo exclusion zone iscalculated by using two thirds, of the height of the box,as illustrated.

10mm

exclusion zonetwo thirds of

the box height

PANTONE®1935 C

PANTONE®165 C

PANTONE®3272 C

PANTONE®308 C

PANTONE®5125 C

PANTONE®5483 C

PANTONE®130 C

PANTONE®382 C

PANTONE®279 C

PANTONE®239 C


publications

publications


of life for all

ANNUAL REPORT 2006


of life for all

Supporting excellence

Our mission


of life for all


Publications are one of our most visible communicationtools. They promote the work of the DCMS and provide avital link with our audiences. DCMS publications aredivided into two levels. Detailed design specifications foreach level are illustrated on the following pages.

Level 1Promotional publicationsThese are commissioned by the Promotions and PublicityUnit, working in conjunction with a design agency. Theyare bespoke publications and are permitted a high level ofdesign flexibility. Level 1 publications can be produced inalternative, non-standard sizes if this is appropriate to thedesign concept.

Level 2Standard publicationsThese are commissioned by the Promotions and PublicityUnit, working in conjunction with typesetters. Level 2publications are economical single or two colourpublications, designed to a set grid structure. They arealways produced in standard sizes, either A4 or A5portrait.

All publications should be printed on recycled orenvironmentally friendly, accredited paper stock.


of life for all

Consultation on Media OwnershipMonth 2006


of life for all

Draft Gambling BillThe policyNovember 2006


of life for all

Review of the Royal CharterMonth 2006

Level 1

Level 2

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publicationslevel 1


Level 1 publications are allowed a degree of creativefreedom, they can use photography, illustration andtypography to create a dynamic, inspirational design.Key elements of the brand must be consistently applied:

coverLogo – consistent size and positionStrapline box – consistent sizeTitle set in Bliss or Clarendon

inside front cover (or initial pages)Mission statement – customised

inside back coverDCMS imprint – consistent size and position

outer back coverDCMS logo, address and website – consistent size and position

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Museums


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Planning for play

SUPPORTING EXCELLENCE


of life for all

Our mission


of life for all

ANNUAL REPORT 2006


of life for all

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publicationslevel 1A4 covers



Logo20mm wide

HeadingBliss or Clarendon

Sub heading (optional)Bliss

Strapline box23mm wide

Level 1 publication covers can use any of the DCMScolours. They are generally printed in 4 colour.

The logo must always be consistently sized andpositioned on the page, as shown.

The strapline box position is dictated by the cover design.It is designed to interact with the elements on the page.The strapline box can be a single or two colourcombination.

Headings must be well written, engaging, informative andconcise. Avoid writing long headings that lack impact.

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Publication heading


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Logo17mm wide








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publicationslevel 1DL covers

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Logo15mm wide








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main heading


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Publication main headingSub heading is typeset in the typeface Bliss


publicationslevel 1A4 landscape

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Logo20mm wide




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publicationslevel 1alternative sizes


Level 1 publications can appear in alternative, nonstandard sizes. These should only be considered if it isrelevant to the design concept and content.

The size and position of the logo is established by usingthe closest size relationship guidelines (ie A4, A5) andreducing or enlarging proportionately.

On front covers the logo and strapline box should notappear smaller than 15mm wide.

MAIN HEADING


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Publication title

publicationslevel 1mission statement


Our mission statement appears prominently on the insidefront cover (or first page) of every publication we produce.

Level 1 publications customise the style of the missionstatement to complement the individual design. Themission statement always appears in Bliss or Clarendon.

Our aim is to improve the quality of life for allthrough cultural and sporting activities, supportthe pursuit of excellence, and champion thetourism, creative and leisure industries.

OUR AIM IS TO IMPROVETHE QUALITY OF LIFE FORALL THROUGH CULTURALAND SPORTING ACTIVITIES,SUPPORT THE PURSUIT OF EXCELLENCE, ANDCHAMPION THE TOURISM,CREATIVE AND LEISUREINDUSTRIES.

Our aim is to improve the quality of life for all through cultural and sporting activities, support the pursuit of excellence and champion the tourism, creative and leisure industries

Our aim is to improve the

quality of life for all through

cultural and sporting

activities, support the pursuit

of excellence, and champion

the tourism, creative and

leisure industries.

publicationslevel 1DL/self-cover mission statement


On self-cover and DL publications, where space isrestricted, the mission statement can appear on the backcover. It should appear at the top of the page or at thebase of the page, ranged right.

Level 1 publications customise the style of the missionstatement to complement the individual design. Themission statement always appears in Bliss or Clarendon.

Our aim is to improve the quality of life for all through cultural and sporting activities, support the

pursuit of excellence, and champion the tourism,creative and leisure industries.




Printed in the UK on recycled paper©Crown Copyright date/pp reference/no. of copies

Our aim is to improvethe quality of life for allthrough cultural andsporting activities,support the pursuit ofexcellence, and championthe tourism, creative and leisure industries.


pursuit of excellence, and champion the tourism, creative and leisure industries.


pursuit of excellence, and champion the tourism, creative and leisure industries.

publicationslevel 1inside spreads


Distinctive and powerful typography reinforces the DCMSpersonality and adds impact to our communications.Level 1 publication text spreads should fully exploit theDCMS colour palette and use photography or illustrationto add emphasis and highlight key information.

Level 1 publications use Bliss and Clarendon. The Bliss familyincludes a variety of weights, offering extensive designflexibility. Clarendon is our supporting typeface and shouldbe used with discretion to provide emphasis on the page. Itshould be used minimally to highlight short paragraphs, themission statement, headings, quotes etc.

Typography should be strong, distinctive and clear. Alltext spreads should be well structured and the differenttypeface weights used to provide clear navigation on thepage. Headings have no fixed size. The minimum pointsize for body copy is 11pt set on 13pt leading.All body copy must be set in Bliss. No other typefaces arepermitted. Copy is set in upper and lowercase, howevercapitals can be used for small areas of copy.

Copy must be well written, engaging, informative andconcise. Avoid writing long headings that lack impact.Well crafted copy and clear, effective, modern designallows us to engage with our audiences.

Standard letter and word spacing must always be used. Typemust not be condensed or expanded using computersoftware. Hyphenation should be turned off. ‘Widows’ and‘orphans’ within text should be avoided (wherever possible),either by tracking or kerning (to a maximum of -3) andcopy-editing.

publicationslevel 1A4/A5 imprint


Dimensions 297/210mmor 210/148mmall measurements in millimetres

Imprint11/13pt Bliss Roman

We can also provide documents to meet the specific requirements

of people with disabilities.Please call 020 7211 6200 or

email [email protected]

Department for Culture, Media and SportPrinted in the UK on recycled paper

©Crown CopyrightDate PP reference No. of copies

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of people with disabilities. Please call 020 7211 6200 or









White imprint on a colour background

The DCMS imprint appears in a consistent size andposition on the inside back cover of every publication.

The imprint must contain the following information:

We can also provide documents to meet the specific requirements of people with disabilities.Please call 020 7211 6200 or email [email protected]

Department for Culture, Media and SportPrinted in the UK on recycled paper©Crown CopyrightDate PP reference Number of copies

The imprint appears in any of the DCMS colours or black.It can also appear white reversed out of a colour.


publicationslevel 1A4/A5 back cover



Logo15mm wide



The DCMS outer back cover must always feature the logo,address and website. They appear in a consistent size andposition on every publication.


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White logo and contact details on a colour background




Printed in the UK on recycled paper©Crown Copyright Date PP reference No. of copies

publicationslevel 1DL back cover and imprint



Logo13mm wide



Insert a 3mm space after the web address


On DL publications, where space is restricted, the outerback cover must always feature the logo, address, websiteand imprint. They appear in a consistent size and positionon every publication.

The logo and contact details can appear in any of theDCMS colours or white reversed out of a colourbackground. The logo must always appear in the samecolour as the address and website.


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back cover examples


Printed in the UK on recycled paper©Crown Copyright Date PPreference No. of copies






publicationslevel 2

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Level 2 publications are designed to a uniform gridstructure. The covers are printed in one or two colours,from the DCMS palette. Inside pages print single colour,black. (In certain circumstances text pages can be twocolour). Level 2 publications are designed to a uniformgrid structure. They are always produced in standard sizes,ie A4 or A5 portrait. The brand must be consistently applied:

coverLogo – consistent size and positionStrapline box – consistent size and positionTitle – consistent size and positionBoxed area – consistent size and position

inside front cover (or initial pages)Mission statement – consistent size and position

inside back coverDCMS imprint – consistent size and position

outer back coverDCMS logo, address and website – consistent size and position


of life for all

Level 2 publication headingthat appears on two linesMonth 2006


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publicationslevel 2 colour combinations

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Logo20mm wide

Heading28/30pt Bliss Bold

additional 2mm space betweenheading and sub heading

Sub heading (optional)18/20pt Bliss Light

text column width 175mm

Publication date14pt linespace before date12/14pt Bliss Roman

Boxed area194mm high194mm wide


Level 2 publication covers are designed to a set gridstructure and can utilise any of the colour combinationsshown on pages 32 to 36. Level 2 publications are printedin either one or two colours.

All the brand elements, positions and dimensions must beconsistently applied to achieve clear and effectivecommunications.

Headings and publication dates are set in upper andlowercase.

Duotone or single colour images that are appropriate tothe publication subject and utilise the DCMS colourpalette can also be placed inside the boxed area. Alwaysensure the copy is legible against the background image.


of life for all

Level 2 publication headingLevel 2 publication sub heading

Month 2006

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the quality of life for all



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Duotone and single colour image examples

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Logo20mm wide

Heading22/24pt Bliss Bold


Sub heading (optional)14/16pt Bliss Light


Publication date13 pt linespace before date11/13pt Bliss Roman

Boxed area136mm high136mm wide


Level 2 publication covers are designed to a set gridstructure and can utilise any of the colour combinationsshown on pages 32 to 36. Level 2 publications are printedin either one or two colours.


Headings and publication dates are set in upper andlowercase.

Duotone or single colour images that are appropriate tothe publication subject and utilise the DCMS colourpalette can also be placed inside the boxed area. Alwaysensure the copy is legible against the background image.


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Level 2 publication headingLevel 2 publication sub heading

Month 2006

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of life for all



of life for all



of life for all


Duotone and single colour image examples

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Mission statement20/24pt Bliss Light

The mission statement must be typeset, with the correctlinebreaks, as shown





publicationslevel 2A4 mission statement



On all level 2 publications the mission statement istypeset in a consistent size, font and position.

The mission statement appears in any of the DCMScolours or white reversed out of a colour background. TheDCMS colour combinations can also be used. Alwaysensure the copy is legible against the background colour.

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Mission statement colourway examples



publicationslevel 2A5 mission statement





On all level 2 publications the mission statement istypeset in a consistent size, font and position.

The mission statement appears in any of the DCMScolours or white reversed out of a colour background. TheDCMS colour combinations can also be used. Alwaysensure the copy is legible against the background colour.

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publicationslevel 2A4 self-cover mission statement




On self cover publications, where space is restricted, themission statement can appear on the back cover. It isset at the base of the page, ranged right.

The mission statement appears in any of the DCMScolours or white reversed out of a colour background.Always ensure the copy is legible against thebackground colour.


BACK TO CONTENTS>

Our aim is to improve the quality of life for allthrough cultural and sporting activities, support the












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Foreword by Tessa Jowell, Secretary of State for Culture, Media and Sport

Summary

Key proposals and questions for further consultation

The process of Charter Review

How to respond to this Green Paper

SECTION ONE HEADER

The role of the BBC

What should each public purpose mean for the BBC?

A changing landscape – building digital Britain

The BBC’s constitution

Funding

Governance, regulation and accountability

SECTION TWO HEADER

Principles

Organisation and infrastructure

The scope of the BBC’s publiclyfunded services

The scope and regulation of commercial services

SECTION THREE HEADER

The system of public service broadcasting

APPENDIX

A A short history of the BBC

B The existing arrangements for BBC governance and regulation

C The BBC’s Fair Trading Commitment

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Contents


publicationslevel 2A4 contents

Dimensions 297/210mmall measurements in millimetresexample shown right-hand page

Main heading28/30pt Bliss Light

rule below 0.5 pt width 4mm offset, 50% black

Highlighted contentsinformation11/18pt Bliss Bold


Page numbers11pt Bliss Bold

Section heading12/14pt Bliss Heavy, uppercase

additional 1mm space betweenheading and body text


Contents information11/16pt Bliss Light

Bullets indented by 4mm with 2mm space after

Page numbers9pt Bliss Bold3pt text inset on all edges0.5pt keyline, 25% blackBox is 8mm/8mm

Running head9/12pt Bliss Bold and9/12pt Bliss Light

Level 2 publication contents are designed to a set gridstructure and are printed in a single colour, black. (Incertain circumstances text pages can be two colour).


Main headings and introductory headings are set in upperand lowercase, section headings should be set inuppercase.

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ForewordBy Name Surname, Position or Job Title, Department Name

08

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim adminim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquipcommodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissimqui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi amet,consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet enimad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputatevelit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duisdolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend optioncongue nihil im perdiet doming id quod mazim placerat facer possim assum.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim adminim veniam, quis nostrud exerci tation ullamcorper suscipit aliquip ex ea commodoconsequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,vel illum dolore eu feugiat nulla facilisis. Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit nihil imperdiet doming id quod mazim placerat facer possim assum.Lorem ipsum lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eumiriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eufeugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blanditpraesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsumdolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam erat volutpa.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit inamet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreetvulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at veroeros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenitaugue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifendoption congue nihil imperdiet doming id quod mazim placerat facer possim assum.


publicationslevel 2A4 foreword

Dimensions 297/210mmall measurements in millimetres and pointsexample shown left-hand page


Sub heading (optional)14/20pt Bliss Bold 70% tint

rule below 0.5pt width 4mm offset, 50% black

Body copy11/16pt Bliss Light8pt paragraph spacing


Level 2 publication forewords are designed to a set gridstructure and are printed in a single colour.


Main headings, sub headings and body copy is set inupper and lowercase.

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LEVEL TWO HEADING

Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Ut wisienim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex eacommodo consequat.

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesentluptatum zzril delenit augue duis dolore te feugaitnulla facilisi. Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrudexerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat. Duis autem veleum iriure dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odiodignissim qui blandit praesent luptatum zzril delenitaugue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend optioncongue nihil imperdiet doming id quod mazim placeratfacer possim assum.

Level three heading


Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut laoreet dolore magna

aliquam erat volutpat. Ut wisi enim ad minim veniam,quis nostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat. Duis autemvel eum iriure dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odiodignissim qui blandit praesent luptatum zzril delenitaugue duis dolore te feugait nulla facilisi. Lorem ipsumdolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet doloremagna aliquam erat volutpa.

Level three heading

Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex eacommodo consequat. Duis autem vel eum iriure dolorin hendrerit in vulputate velit esse molestie consequat,vel illum dolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesentluptatum zzril delenit augue duis dolore te feugaitnulla facilisi. Nam liber tempor cum soluta nobiseleifend option congue nihil imperdiet doming id quodmazim placerat facer possim assum. Lorem ipsumdolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet doloremagna aliquam erat volutpat. Ut wisi enim ad minimveniam, quis nostrud exerci tation ullamcorper suscipitlobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat. Ut wisi enim ad minim veniam,quis nostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat:

• example showing bulleted copy

• bulleted body copy indented by 4mm

• bulleted section

Main heading for text pages


publicationslevel 2A4 text spread left-hand page




Level two heading21pt paragraph space beforeheading14/14pt Bliss Heavy, uppercase

additional 2mm space betweenheading and body copy

Level three heading 21pt paragraph space beforeheading11/14pt Bliss Extra Bold



Bulleted copyindented 4mm with 2mm space after


Level 2 publication text spreads are designed to a set gridstructure and are printed in a single colour, black. (Incertain circumstances text pages can be two colour).


Main headings and level three headings are set in upperand lowercase, level two headings should be set inuppercase.

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Review of the BBC’s Royal Charter A strong BBC, independent of government

1 Notes section, Title reference, p. 22

Level three heading


Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat. Ut wisi enim ad minim veniam,quis nostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat. Duis autemvel eum iriure dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odiodignissim qui blandit praesent luptatum zzril delenitaugue duis dolore te feugait nulla facilisi. Lorem ipsumdolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet doloremagna aliquam erat volutpat.

LEVEL TWO HEADING

Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex eacommodo consequat. Duis autem vel eum iriure dolorin hendrerit in vulputate velit esse molestie consequat,vel illum dolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesentluptatum zzril delenit augue duis dolore te feugait nullafacilisi. Nam liber tempor cum soluta nobis eleifendoption congue nihil imperdiet doming id quod mazimplacerat facer possim assum. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat. Ut wisi enim ad minim veniam,quis nostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis. Duis autem vel eum iriuredolor in hendrerit in vulputate velit esse molestieconsequat, vel illum dolore eu feugiat nulla facilisis atvero eros et accumsan et iusto odio dignissim quiblandit praesent luptatum zzril delenit augue duisdolore te feugait nulla facilisi.

Pull out section

Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.Ut wisienim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex eacommodo consequat. Duis autem vel eum iriure dolorin hendrerit in vulputate velit esse molestieconsequat, vel illum dolore eu feugiat nulla facilisis atvero eros et accumsan et iusto odio dignissim quiblandit praesent luptatum zzril delenit augue duisdolore te feugait nulla facilisi. Nam liber tempor cumsoluta nobis eleifend option congue nihil imperdietdoming id quod mazim placerat facer possim assum.


publicationslevel 2A4 text spread right-hand page


21pt paragraph spacing before all headings

Level two heading14/14pt Bliss Heavy, uppercase


Level three heading 11/14pt Bliss Extra Bold


Pull out section (optional)Heading 14/16pt Bliss Regularrule below 0.5 pt width, white


Copy 11/14pt Bliss Regular

boxed area 91mm wide, 15% tint


Notes8/10pt Bliss Light

Rule (above notes)0.5 pt width,25% tint


Running head9/12pt Bliss Bold and9/12pt Bliss Light

Level 2 publication text spreads are designed to a set gridstructure and are printed in a single colour, black. (Incertain circumstances text pages can be two colour).


Main headings and level three headings are set in upperand lowercase, level two headings should be set inuppercase.

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Table one heading

Arts and culture 10%

Education and research 40%

Health 10%

Social services 18%

Environment 5%

Housing/development 4%

Advocacy 1%

International 0%

Religion 9%

Other 3%

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesentluptatum zzril delenit augue duis dolore te feugaitnulla facilisi. Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrudexerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea modo consequat.

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesentluptatum zzril delenit augue duis dolore te feugaitnulla facilisi. Nam liber tempor cum soluta nobiseleifend option congue nihil imperdiet doming id quodmazim placerat facer possim assum. Ut wisi enim adminim veniam, quis nostrud exerci tation ullamcorper

suscipit lobortis nisl ut aliquip ex ea commodoconsequat. Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrudexerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat. Ut wisi enim ad minim veniam,quis nostrud exerci tation ullamcorper suscipit lobortisnisl ut aliquip ex ea commodo consequat. Duis autemvel eum iriure dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odiodignissim qui blandit praesent luptatum zzril delenitaugue duis dolore te feugait nulla facilisi. Lorem ipsumdolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet doloremagna aliquam erat volutpa.

Table two heading

Arts and culture

Education and research

Health

Social services

Environment

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut laoreet dolore aliquam


publicationslevel 2A4 text tables

Dimensions 297/210mmall measurements in millimetresexample shown left-hand page

21pt paragraph spacing before and after all tables

Table one heading 11/14pt Bliss Extra Bold

additional 2mm space betweenheading and copy

copy 10/14pt Bliss Light1.6mm left/right indent

rule below 0.5 pt width 1mm offset, white

boxed area 87mm wide, 15% tint

Table twoheading 11/14pt Bliss Extra Bold

additional 2mm space betweenheading and copy

copy 16/22pt Bliss Light





Level 2 publication tables are designed to a set gridstructure and are printed in a single colour, black. (Incertain circumstances text pages can be two colour).


Tables can be used to deliver complex information in asimplified manner. Select the most appropriate table forthe information you need to deliver. Inappropriate andcomplicated information graphics can lead to confusionand misunderstanding.

Table headings are set in upper and lowercase.

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00000000000000000000000000

00 01 02 03 04 05

2.10 Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magnaaliquam erat volutpat. Ut wisi enim ad minimveniam, quis nostrud exerci tation ullamcorpersuscipit lobortis nisl ut aliquip ex ea commodoconsequa. Duis eu feugiat nulla facilisis at veroeros et accumsan et iusto odio dignissim quiblandit praesent luptatum zzril nostrud exercitation ullamcorper suscipit lobortis delenitaugue duis dolore te feugait nulla facilisi. Loremipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam erat volutpat.Ut wisi enim ad minim veniam, quis nostrudexerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea modo blandit praesent consequat.

Key one Key two

2.11 Ut wisi enim ad minim veniam, quis nostrudexerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequa. Duis eufeugiat nulla facilisis at vero eros et accumsan etiusto odio dignissim qui blandit praesentluptatum zzril nostrud exerci tation ullamcorpersuscipit lobortis delenit augue duis dolore tefeugait nulla facilisi. Lorem ipsum dolor sit amet,cons ectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut wisi enim ad minimveniam, quis nostrud exerci tation ullamcorper.Praesent luptatum zzril delenit augue duis dolorete feug ait nulla facilisi.

Nam liber tempor cum soluta nobis eleifendoption congue nihil imperdiet doming id quodmazim placerat facer possim assum. Ut wisienim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat.

Bar chart heading

Source of bar chart


publicationslevel 2A4 text charts

Dimensions 297/210mmall measurements in millimetresexample shown left-hand page

21pt paragraph spacing before and after all charts

Bar chart (optional)11/14pt Bliss Extra Bold

additional 2mm space betweenheading and chart information

chart copy 11/14pt Bliss Light

source 8/10pt Bliss Light

Indented body text11/14pt Bliss Light8pt paragraph spacing9mm indent


Level 2 publication charts are designed to a set gridstructure and are printed in a single colour, black. (Incertain circumstances text pages can be two colour).


Charts can be used to deliver complex information in asimplified manner. Select the most appropriate chart forthe information you need to deliver. Inappropriate andcomplicated information graphics can lead to confusionand misunderstanding.

Chart headings are set in upper and lowercase.

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publicationslevel 2imprint





of people with disabilities.Please call 020 7211 6200 or




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White imprint on a colour background

The DCMS imprint appears in a consistent size andposition on the inside back cover of every publication.

The imprint must contain the following information:

We can also provide documents to meet the specific requirements of people with disabilities.Please call 020 7211 6200 or email [email protected]

Department for Culture, Media and SportPrinted in the UK on recycled paper©Crown CopyrightDate PP reference Number of copies



publicationslevel 2back cover



Logo15mm wide



The DCMS outer back cover must always feature the logo,address and website. They appear in a consistent size andposition on every publication.


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Logo and contact detail examples



Publication headingPublication sub heading

Month 2006

improvingthe quality

of life for all


publicationsWord documentA4 covers


Logo20mm wide

Heading28/30pt Arial


Sub heading (optional)18/20pt Arial


Publication date14pt linespace before date12/14pt Arial

Boxed area20% tint black194mm high194mm wide


Publications produced in Microsoft Word are designed toa set grid structure and are printed in single colour, black.

A template must be used and all information should beconsistent.

Arial is used instead of Bliss to ensure compatibility whenaccessed by outside organisations.

2018

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Department for Culture, Media and Sport Document title National Sustainable Tourism Indicators


Mission statement20/24pt Arial


Running head9/11pt Arial (DCMS)9/11pt Arial Bold (Documenttitle)

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Introduction 5

Background 5

Future development of the indicators 6

The data sheets 6

Comparisons 7

Summary table 8

Notes 20

INDICATORS

Number beaches with a Blue Flag Award 9

Transport used on holiday trips by UK residents 10

Number of businesses signed up to Bio-Diversity action plans 11

Percentage of the total workforce employed in tourism 12

Tourism sector average gross hourly earnings 12

Number of serviced accommodation providers 13

Number of employees trained in hospitality programmes 14

Percentage of accommodation registered 15

Visitor satisfaction 16

Tourism spend in region 17

The contribution of tourism to UK GDP 18

Percentage of trips made by UK residents 19

Net domestic spend by UK tourists 19

Contents

08 Department for Culture, Media and Sport Document title National Sustainable Tourism Indicators


publicationsWord documentsA4 contents


Main heading28/30pt Arial


Highlighted contentsinformation11/18pt Arial Bold


Page numbers11pt Arial Bold

Section heading12/14pt Arial, uppercase



Contents information11/16pt Arial

Page numbers9pt Arial0.5pt keyline, 25% blackBox is 8mm/8mm





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The Government set out their strategy for developing and promoting asustainable approach to tourism in Tomorrow’s Tourism (DCMS 1999). Thispromoted adopting of sustainable development principals based on Agenda 21in all tourism strategies, whether at national, regional or local level together withthe need to develop a series of national statistical indicators to help measureprogress in achieving sustainable tourism.

The former English Tourist Council (ETC) published a sustainable strategy Timefor Action in 2001 in response to the challenges set down in Tomorrows Tourismand the first set of indicators National Sustainable Tourism Indicators.

• Protect and enhance the natural environment and destinations;

• Support local communities and culture;

• Benefit the local economies of destinations.

Responsibility for developing the ETC’s sustainable tourism indicators passed toDCMS in 2003 with the expectation of a further reporting cycle.

Level two headingIt has become increasingly evident to us as we have been collecting data forthese indicators that some are already being superseded by more sophisticatedthinking, especially at regional level, that data no longer exists, or the basis ofmeasurement has changed so that comparison of the data over time is notpossible. We therefore need to look again at the indicators developed by theETC to ensure that they remain relevant, that presentation of the data continuesto provide a true snapshot of sustainable tourism in England, and if newindicators need to be developed to reflect current sustainable tourism prioritiesand concerns.

Level three heading

The work programme outlined by the Tourism Reform Implementation Group(TRIG) which was set up in 2004 to oversee the programme of work set out inTomorrow’s Tourism Today (DCMS 2004), will give us the opportunity to revisethe indicators. One of the key findings of the TRIG sub-group on sustainabilitywas that sustainability work should be at the centre of tourism strategy at alllevels and that it should be informed at operation level by an improved and web-based Destination Managers Handbook which will provide all the toolsmanagers need for implementing a sustainable approach to tourism.

Main heading

Department for Culture, Media and Sport Document title National Sustainable Tourism Indicators

1 Notes section, Title reference, p.22


publicationsWord documentstext spread

Dimensions 297/210mmall measurements in millimetres and pointsexample shown left-hand page

Main heading28/30pt Arial


Level two heading21pt paragraph space beforeheading14/16pt Arial Bold


Level three heading 21pt paragraph space beforeheading11/14pt Arial Bold


Body copy11/16pt Arial


Page numbers9pt Arial0.5pt keyline, 25% blackBox is 8mm/8mm


Notes8/10pt Arial

Rule (above notes)0.5 pt width,25% black




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publicationslevel 2back cover



Logo15mm wide

Address 11/13pt Arial

Web address11/13pt Arial Bold

The DCMS back cover must always feature the logo,address and website. They appear in a consistent size andposition on every publication format.





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images


Photography is a powerful and dynamic tool. It cancommunicate the diversity, energy and personality ofwhat we do. A great photo, used well, can tell a story farbetter than words.

Photography should convey emotions and atmosphere. Itshould encapsulate ideas about growth, innovation,creativity and achievement. Look beyond thestraightforward and typical to find a more inspirationalperspective. Consider detail or unusual angles to createeffective communication and engage the audience.

Images can be reproduced in full colour, duotone or blackand white.

Only use images that are relevant and add value. Ensurethe content does not offend or alienate. Avoid clichés,racial and gender stereotyping. Images must be printquality, 300dpi.

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Photography examples © Getty Images, Axiom Photographic Agency, Merlin Hendy, Britain on View, Third Avenue, Empics, Alamy

accessible pdf files


1. Start with an accessible document.

The easiest way to create an accessible PDF document isto start with an accessible text document. Make sure yourWord document is formatted correctly with headers,image tags etc.

To create accessible PDF documents you must have a

full copy of Adobe Acrobat Professional version 6+.

2. Open the PDF document in Adobe Acrobat:

(a) make sure the document is tagged. Go to: Advanced >Accessibility > Add tags to document (this may havealready been done in another application – if so, click OK).

(b) Complete the Metadata information. Go to: File >Document Properties. Under the Descriptions tab. Entera title, author and complete other fields as necessary.(The author should be DCMS rather than an individual ifthe document is going outside DCMS). Under Advancedtab. Set the language to English.

(c) Set the tab order. Click the pages tag. Select all pagesof the document. Right click and select Open PageProperties. Under tab order select the option for ‘usedocument structure’.

(d) Then do a full check for accessibility. Go to: Advanced> Accessibility > Full Check. Select ‘Start Checking’. Thiswill show any accessibility problems with the document.Look out for problems with language, eg abbreviations orfigures (images) without alt tags.

3. Accessibility fixes:

Add alt tags to images. Select View > Navigation Tabs >Tags. Locate figure tags within the structure tree andselect Options > Properties. Then complete thedescription in Alternate Text field.

It can be helpful to keep the Highlight Content functionswitched on in Options, then you can see the imagehighlighted in the document.

Then, run the Full Check again to ensure problems arefixed. And Save your document.

4. Use bookmarks

If your document is quite long, eg over 8 pages considerusing bookmarks. With the bookmark tab open. Go to thepage you want to jump to. Select Options > Newbookmark. Name the bookmark. Continue insertinguseful bookmarks through the document and delete anythat aren’t useful. When you are finished select Options> Wrap Long Bookmarks. Go to File > DocumentProperties and select Initial View. Finally in theDocuments Options panel, under Show selectBookmarks Panel and Page

5. Optimise for the web

Finally you can reduce the size of your document. Thereare two ways to do this.

(1) File > Save As. Save the document with the samename to overwrite the original with your changes. This isthe most efficient method.

(2) File > Reduce File Size. Choose the option for‘Acrobat 5 or later’ This method delivers the highestcompression. If you use this method always save the fileas a different document to check that the quality has notbeen unacceptably degraded. If it has return to youroriginal document and use the Save As method.

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other items


PowerPointtitle slide

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Day Month Year Name – job title

PowerPoint headingSub-heading


of life for all

A DCMS PowerPoint template has been produced and should beused for all presentations. Detailed separate guidelines are alsoavailable, these have been produced to help you plan yourpresentation and produce consistently branded slides.

The template contains styles for title, text, chart and image pages.

Heading

• Sub-headingEnhancing access to a fuller cultural and sporting life forchildren and young people and giving them the opportunityto develop their talents to the full and to engage in healthyrecreation

• Sub-headingIncreasing and widening the impact of culture and sport, toenrich individual lives, strengthen communities and improvethe places where people live

Department for Culture, Media and Sport Improving the quality of life for all

Bar chart headingSub-heading


00

00

00

00

00

00

00

00

00

00

00 00 00 00 00 00 00 00 00 00

Text slide heading


Our aim is to improve the qualityof life for all through cultural and sporting activities, supportthe pursuit of excellence, andchampion the tourism, creativeand leisure industries.

PowerPointtitle slide

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of life for all




of life for all Day Month Year Name – job title



of life for all




of life for all

Title slides use a solid dark background from the DCMS colour palette with a white logo. A white background with a colour logo is also available.

Recommended background colours:Pantone 279 R87 G138 B214Pantone 308 R0 G94 B125Pantone 5125 R112 G64 B94

Text highlight colour and strapline box:Pantone 130 R230 G176 B18 orPantone 165 R245 G102 B0

Heading40-50pt Arial

Sub-heading (if applicable)24pt Arial

Date/name/job title18pt Arial Bold, white

Bliss can also be used for internal presentations. However,Bliss and Arial must not be used together in a presentation.



PowerPointtext slide

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Text slides use a white background. The maximum amount of body text should not exceed 80 words. Bullet points are indented by 5mm.

Heading sub-heading and bullet point colour:Pantone 279 R87 G138 B214

DCMS sign-off:Pantone 279 R87 G138 B214

Strapline:Pantone 165 R245 G102 B0

Heading40pt Arial

Sub-heading (if applicable)24pt Arial

Body copy24pt Arial

DCMS sign-off and strapline12pt Arial


Heading

• Sub-headingEnhancing access to a fuller cultural and sporting life forchildren and young people and giving them the opportunityto develop their talents to the full and to engage in healthyrecreation

• Sub-headingIncreasing and widening the impact of culture and sport, toenrich individual lives, strengthen communities and improvethe places where people live


Heading

Increasing and widening the impact of culture and sport, toenrich individual lives, strengthen communities and improvethe places where people live. Duis autem vel eum iriure dolorin hendrerit in vulputate velit esse molestie consequat, velillum dolore eu feugiat nulla facilisis at vero eros et accumsanet iusto odio dig nissim qui blandit praesent luptatum zzrildelenit augue duis dolore.


Heading

Sub-headingBody copy lorem ipsum dolor sit amet, consectetuer adipielit,sed diam nonummy nibh euismod tincidunt ut laoreet doloremagna aliquam erat volutpat. Ut wisi enim minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velitesse molestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odio dig nissim quiblandit praesent luptatum zzril delenit augue duis dolore.


Heading

• Bullet point copy set in Bliss twenty four point

• Indents are five millimetres from the edge of the text box

• Electronic templates are available

• Bullet point copy set in Bliss twenty four point

• Style for bullet point copy



PowerPointcharts and tables

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Chart slides and tables can be used to deliver complexinformation in a simplified manner.

Select the most appropriate chart or table for the informationyou need to deliver. Inappropriate and complicated informationgraphics can lead to confusion and misunderstanding.Colours and tints from the DCMS colour palette can be used toaid legibility and understanding. The recommended minimumcopy size for chart information is 11 point.

Heading and sub-heading colour:Pantone 279 R87 G138 B214

Heading40pt Arial

Sub-heading 30pt Arial

Chart information11-24pt Arial Regular/Bold


Table heading

Olympic Bid

Charter Review

SR04

Diana Fountain

Public Health White Paper


Bar chart headingSub-heading


00

00

00

00

00

00

00

00

00

00

00 00 00 00 00 00 00 00 00 00

Text slide heading


Arts and culture 10%

Education and research 40%

Health 10%

Social services 18%

Environment 5%

Housing/development 4%

Advocacy 1%

International 0%

Religion 9%

Other 3%

Chart headingSub-heading


00% Slice 0100% Slice 02 00% Slice 0300% Slice 0400% Slice 0500% Slice 0600% Slice 0700% Slice 08


PowerPointphotography

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Photographs should appear in full colour. The style and content ofphotographs should reflect the diverse work of the Departmentand be vibrant, inspirational and engaging.

Only use images that are relevant and add value. Ensure imagecontent does not offend, patronise or alienate. Avoid clichés, racialand gender stereotyping. Clip-art should be avoided.

Images can be used full bleed (full page), provided the copy islegible. The examples below illustrate how text and images can work together.

Images can be sourced from the DCMS image library.Alternative images must not be used without prior permissionfrom the provider.

Text slide heading


• Bullet point copy set in Bliss

• Indents are five millimetresfrom the edge of the text box

• Use the electronic template

• Bliss twenty four point

• Style for bullet point copy

Text slide heading


“Quotation about the amazing positive results that sportfunding has achieved and how it has risen from £118 millionin 2004-05 to over £155 million in 2007-08”

Text slide heading


Our aim is to improve the qualityof life for all through cultural and sporting activities, supportthe pursuit of excellence, andchampion the tourism, creativeand leisure industries.

Text slide heading


Unit Name2-4 Cockspur StreetLondon SW1Y 5DHwww.culture.gov.uk

Tel 0207 211 0000Fax 0207 211 [email protected]

Name Surname Your ref 000000Spencer du Bois Our ref 000052-54 Rosebery AvenueLondon 14 July 2006EC1R 4 RP

Dear Name

This letter is set in Bliss Light 12 point copy with 15 point linefeed. All copy is upper and lowercase.All DCMS letters are set in the typeface Bliss. No other font can be used. The DCMS letterhead is setin Bliss Light 12 point copy with 15 point linefeed. Notional copy designed to represent the printedpage and not designed to be read. All letters are set in the typeface Bliss.

This is set in Bliss Light 12 point copy with 15 point linefeed. Notional copy designed to representthe printed page and not designed to be read. All letters are set in the typeface Bliss. This lettertemplate is set in Bliss Light 12 point copy with 15 point linefeed. Notional copy designed torepresent the printed page and not designed to be read. All letters are set in the typeface Bliss.

All letters are set in the typeface Bliss, if this is unavailable then Arial can be used as an alternative.No other font can be used. This is set in Bliss Light 12 point copy with 15 point linefeed. Notionalcopy designed to represent the printed page and not designed to be read. All letters are set in thetypeface Bliss. This is set in Bliss Light 12 point copy with 15 point linefeed. Notional copy designedto represent the printed page and not designed to be read. All letters are set in the typeface Bliss.

Name SurnameJob title or description

22

11

41

11

15 13 20

170

45

90

letterhead



of life for all

23 16

20 19


Logo20mm wide

Unit name10/12pt Bliss Medium

Unit address10/12pt Bliss Roman

Letter template12/15pt Bliss Light

‘Restricted’ heading (optional)12/15pt Bliss Bold

letter template width 170mm


All DCMS letterheads are consistently designed.

The logo and strapline box are pre-printed in a singleDCMS colour. All other information prints black.

A template must be used for the letter, address,customised contact details and accreditation logos.The letter is set in upper and lowercase, ranged left,ragged right.

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2-4 Cockspur Street London SW1Y 5DH www.culture.gov.uk

Tel 0207 211

Fax 0207 211

Email

@culture.gov.uk

compliment slip


2014

13

7

47

823


Logo20mm wide

Address10pt Bliss Roman

Contact details10/14pt Bliss Roman

Rule0.25pt20% tintoffset by 1mm


All DCMS compliment slips are consistently designed.

They are printed in a selection of DCMS colours. Thecontact details can be customised.


of life for all

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of life for all

Name SurnameJob title

Divisional Name2-4 Cockspur StreetLondon SW1Y 5DH

Direct +44 (0)20 7211 0000Fax +44 (0)20 7211 0000Mobile +44(0)1234 000 [email protected]

business card


12.58

7

5

4


Logo12.5mm wide

Name11/13pt Bliss Roman prints colour

Job title8/10pt Bliss Roman prints colour

10pt space between job titleand divisional name

Divisional name8/9.5pt Bliss Roman prints colour

Address8/9.5pt Bliss Light prints black

4pt space between address and contact details

Contact details8/9.5pt Bliss Light prints black

Web address8/9.5pt Bliss Roman prints colour

all contact information worksupwards from the baseline


All DCMS business cards are consistently designed.

All cards are printed in two colours on the front and asingle colour on the reverse. They are available in aselection of DCMS colours.

22 5

5

colour options

card reverse


of life for all


of life for all


of life for all


of life for all


of life for all


of life for all


of life for all

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fax


All DCMS fax templates are consistently designed.

A template must be used. The fax is set in upper andlowercase, ranged left, ragged right.

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Promotions & Publicity2-4 Cockspur StreetLondon SW1Y 5DHwww.culture.gov.uk

Tel 0207 211 6268 Fax 0207 211 [email protected]

To Name Surname Date Day Month Year

Fax no 0207 000 0000 Ref 00000000

Company Company Name No of pages 00

From Name Surname (including this)

Fax title

This fax is set in Bliss Roman 12 point copy with 15 point linefeed. All copy is upper andlowercase. All DCMS fax templates are set in the typeface Bliss. No other font can be used. TheDCMS fax is set in Bliss Roman 12 point copy with 15 point linefeed. Notional copy designed torepresent the printed page and not designed to be read. All letters are set in the typeface Bliss.

This is set in Bliss Roman 12 point copy with 15 point linefeed. Notional copy designed torepresent the printed page and not designed to be read. All fax templates are set in the typefaceBliss. This fax template is set in Bliss Roman 12 point copy with 15 point linefeed. Notional copydesigned to represent the printed page and not designed to be read. All fax templates are set inthe typeface Bliss.

All fax templates are set in the typeface Bliss, if this is unavailable then Arial can be used as analternative. No other font can be used. This is set in Bliss Roman 12 point copy with 15 pointlinefeed. Notional copy designed to represent the printed page and not designed to be read. Allfax templates are set in the typeface Bliss.


of life for all

fax

22

14

56

2

11

15 13 20

170

20

75

23 16

44 46


Logo20mm wide

Divisional name10/12pt Bliss Medium

Address10/12pt Bliss Roman

‘fax’44pt Bliss Bold50% tint

Recipient headings 10/18pt Bliss Bold

Recipient detailsindented by 20mm10/18pt Bliss Roman

Rule170mm wide0.5pt, 50% tint

Fax templatefax template width 170mm12/15pt Bliss Roman

Fax title12/15pt Bliss Bold



news release


of life for all

CODE/0000 Month 2006

DCMS NEWS RELEASE TITLE

This news release is set in Bliss Light 12 point copy with 16 point linefeed. All copy is upper andlowercase. All DCMS letters are set in the typeface Bliss. No other font can be used. The DCMS newsrelease is set in Bliss Light 12 point copy with 16 point linefeed. Notional copy designed to representthe printed page and not designed to be read. All letters are set in the typeface Bliss.

All news releases are set in the typeface Bliss, if this is unavailable then Arial can be used as analternative. No other font can be used. This is set in Bliss Light 12 point copy with 16 point linefeed.Notional copy designed to represent the printed page and not designed to be read. All news releasesare set in the typeface Bliss. This is set in Bliss Light 12 point copy with 16 point linefeed. Notionalcopy designed to represent the printed page and not designed to be read. This is set in Bliss Light 12point copy with 16 point linefeed. Notional copy designed to represent the printed page and notdesigned to be read. All news releases are set in the typeface Bliss. This news release template is setin Bliss Light 12 point copy with 16 point linefeed. Notional copy designed to represent the printedpage and not designed to be read. All DCMS news releases are set in the typeface Bliss.

This is set in Bliss Light 12 point copy with 16 point linefeed. Notional copy designed to representthe printed page and not designed to be read. All news releases are set in the typeface Bliss. Thisnews release template is set in Bliss Light 12 point copy with 16 point linefeed. Notional copydesigned to represent the printed page and not designed to be read. All DCMS news releases are setin the typeface Bliss.

Bliss Light 12 point copy with 16 point linefeed. Notional copy designed to represent the printedpage and not designed to be read. This is set in Bliss Light 12 point copy with 16 point linefeed.

Press enquiries 020 7211 0000Contact details 020 7211 0000Public enquiries 020 7211 0000www.culture.gov.uk

news release


All DCMS news release templates are consistentlydesigned.

A template must be used. The news release is set in upperand lowercase, ranged left, ragged right.

BACK TO CONTENTS>

22

14

55

11

172

20

23 16

44


Logo20mm wide

Address10/12pt Bliss Roman

Website10/12pt Bliss Medium

‘news release’44pt Bliss Roman

Ruleoffset by 2mm172mm wide0.5pt

News release templateCode12/16pt Bliss Roman

Month12/16pt Bliss Bold

Title16/18pt Bliss Bolduppercase

News release12/16pt Bliss Roman

Contact details12/16pt Bliss Bold



websiteBACK TO CONTENTS>

The website is a vital tool for communicating with theDepartment’s stakeholders and audiences. It is the 24-hour window in to DCMS and primary vehicle forpromoting the work that we do.

Our homepage divides into broad communication themesto enable immediate access to our key initiatives andsuccesses. These themed areas facilitate greaterunderstanding about what DCMS does, and how and wherewe add value by “improving the quality of life for all”.

The website utilises the core elements of the DCMSbrand. The colours are used throughout the site to createinterest. The homepage design echoes the Department’slogo with its creative use of squares for the broadcommunication areas. The site also reflects the look andfeel achieved by DCMS offline publications using strongand vibrant images to convey a sense of dynamismwithout making the site heavy on the eye.

All DCMS campaign websites or micro-sites should lookas if they belong to the same ‘family’, echoing the lookand feel of the DCMS site, using the DCMS logopositioned left in conjunction with the DCMS colourpalette throughout.

Websites should reflect only the DCMS brand and nothave/become a brand in their own right unless expresspermission has been received from the e-communicationsmanager.

Where co-branding is necessary the logo exclusion zonemust be observed or a separate page for partnersprovided. The minimum size for the logo is 98 x 126pixels. It should be always be surrounded by an area ofclear space.

Bliss or Clarendon can be used selectively as a designfeature but Arial is the Department’s default webtypeface. The type should be no less than 11pt for body copy.

Websites should be built to e-Government and W3C AAaccessibility guideline standards.


websitehome page

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758 Pixels

16

sl exiP

slexiP

841

slex

iP

7 03

slexi

P541

290 Pixels 145 Pixels 129 Pixels

Arial 16pt

Arial Bold 14pt

Clarendon Bold 22pt

Arial 11pt

Arial 11pt

Arial Bold 11pt

36x36Pixels

RedRef: F13235R241 G50 B53

Grey/GreenRef: 5C838DR92 G131 B141

Sky BlueRef: 0A83DFR10 G131 B223

Light BlueRef: E3F0F4R227 G240 B244

PuttyRef: ECE7E3 R236 G231 B227

OrangeRef: DF6804R223 G104 B4

GreenRef: 00A387R0 G163 B135

PinkRef: D21B7AR210 G27 B122

Dark GreyRef: 636363R99 G99 B99

Dark BlueRef: 003366R0 G51 B102

Lime GreenRef: CCFF33R204 G255 B51

PurpleRef: 70405ER112 G64 B94

YellowRef: E6B012R230 G176 B18


websiteabout us

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6363

xslexi

P

758 Pixels

68 Pixels 190 Pixels 160 Pixels

slexiP

88

Arial 13pt

slexiP

67slexi

P541

Arial 11pt

44slexi

P

Arial 10pt

Arial 11pt

Clarendon Bold 22pt

Arial Bold 11pt

RedRef: F13235R241 G50 B53














websitesport

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6363

xslexi

P

758 Pixels

60Pixels

160 Pixels

Arial 13pt

slexiP

401slexi

P011

slexi

P541

Arial 10pt

Arial 10pt

Arial 10pt

Arial 13pt

Arial Bold 11pt

Arial 11pt

06

s lexiP

Arial Bold 16pt

390 Pixels

Clarendon Bold 22pt

RedRef: F13235R241 G50 B53














websitepolicy & responsibilities

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758 Pixels

129 Pixels160 Pixels

Arial 13pt

slexi

P67

slexiP

541

Arial 10pt

Arial Bold 14pt

Arial 10pt

Clarendon Bold 22pt

Arial 11pt

16

slexiP

RedRef: F13235R241 G50 B53














websitepress

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758 Pixels

60Pixels

160 Pixels

slexiP

67slexi

P541

Arial 10pt

Arial 10pt

Arial 13pt

Arial 11pt

Arial 11pt

Clarendon Bold 22pt

RedRef: F13235R241 G50 B53













Name Surname, Job Title for Culture, Media and Sport and Ministerial Title Name Surname invite

to drinks at The Venue NameVenue Address, Location, London SW1Y 5DHon Day Month Year from 0.00pm to 0.00pm

Venue directions or further information

2-4 Cockspur Street London SW1Y5DH RSVP on 020 7211 6215 [email protected]


of life for all


Logo17mm wide

Main copy20/25pt Bliss Light

Rule (optional)0.25pt20mm space before rule8mm space after rule

Venue information14/18pt Bliss Regular, 70% tint

Venue directions/furtherinformation (optional)11/13pt Bliss Light

Address block11/13pt Bliss Light

RSVP and contact details11/13pt Bliss Medium


Invitations are designed to a set grid structure and areprinted in two colour, black and a colour from the DCMSpalette.


For certain launch events when a higher level of designimpact is required, appropriate photography, backgroundcolour and illustration can be used.

6

11

21

19

17 1013


invitationsA5

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Name Surname, Job Title for Culture, Media and Sport and Ministerial Title Name Surname invite

to drinks at The Venue NameVenue Address, Location, London SW1Y 5DHon Day Month Year from 0.00pm to 0.00pm

Venue directions or further information

2-4 Cockspur Street London SW1Y5DH RSVP on 020 7211 6215 [email protected]


of life for all


Logo12.5mm wide

Main copy14/18pt Bliss Light

Rule (optional)0.25pt14mm space before rule6mm space after rule

Venue information11/13pt Bliss Regular, 70% tint

Venue directions/furtherinformation (optional)9/11pt Bliss Light

Address block9/11pt Bliss Light

RSVP and contact details9/11pt Bliss Medium

Strapline box13.5mm wide

Invitations are designed to a set grid structure and areprinted in two colour, black and a colour from the DCMSpalette.


For certain launch events when a higher level of designimpact is required, appropriate photography, backgroundcolour and illustration can be used.

5

8

15

13.5

12.5 89

invitationsA6

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Vice Chairman and two GovernorsUt wisi enim ad minim veniam – £00,000

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad blandit praesentnostrud exerci tation ullamcorper suscipit lobortisnisl commodo consequat.REF.000000/AA

Director of MarketingCommunicationsNam liber tempor cum soluta – £00,000

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero libertempor cum soluta nobis eleifend option conguenihil imperdiet doming id quod mazim placeratfacer possim assum eros et accumsan et iustoodio dignissim qui blandit praesent luptatum zzrildelenit augue duis dolore te feugait nulla facilisi.Ref.000000/AA

Press LiaisonLorum ipsum dolor – £00,000

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim vulputate velitesse molestie consequat, vel illum qui blanditpraesent luptatum zzril delenit augue duis dolorete feugait nulla facilisi. Lorem ipsum dolor sitamet, consectetuer incidunt ut laoreet doloreerat volutpat.REF.000000/AA

IT ManagerNam liber tempor cum soluta – £00,000

Ut wisi enim ad minim veniam, quis nostrudexerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat. Nam libertempor cum soluta nobis eleifend option conguenihil imperdiet doming id quod mazim placeratfacer assum.REF.000000/AA

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blanditpraesent luptatum zzril delenit augue duis dolorete feugait nulla facilisi. Nam liber tempor cumsoluta nobis eleifend option congue nihilimperdiet doming id quod mazim placerat facerpossim assum. Lorem ipsum dolor sit amet,consectetuer adipiscin nonummy nibh consequat.REF.000000/AA

Event Production ManagerUt wisi enim ad minim veniam – £00,000

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat null orem ipsum dolor sit amet,consectetuer adipiscing elit. Ullamcorper suscipitlobortis nisl ut aliquip ex commodo consequat.REF.000000/AA

For further details and an application form, contact duisautem vel eum iriure dolor in hendrerit in vulputate velitesse molestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odio duis dolorete feugait nulla facilisi.

New opportunities

Dimensions based on 200/153mmall measurements in millimetres

Logo14mm wide

Main heading28/30pt Bliss Light, right aligned

Job title11/13pt Bliss Bold

Sub title10/12pt Bliss Light


Body text9/11pt Bliss Light

Reference number7/11pt Bliss Bold, Uppercase

Further information7/9pt Bliss Bold

5 6 14

10

30

5

13

7

3

5 6 5


recruitment advertstwo column

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Recruitment adverts are designed to a set grid structureand are printed in a single colour. Since the requirementsof individual advertisements differ it is not practical toestablish detailed specifications. However, the exampleson this and following page show the basic designprinciples, alignment and type specifications.


Attention to detail must be observed when typesettingadverts in order to produce well-balanced pages. It is alsothe editor’s role to ensure the copy is written to fit.

Copy is set in upper and lowercase, ranged left and ragged right.

Vice Chairman and two GovernorsUt wisi enim ad minim veniam – £00,000Lorum ipsum dolor – £00,000

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad blandit praesentnostrud exerci tation ullamcorper suscipit lobortisnisl commodo consequat.

Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero libertempor cum soluta nobis eleifend option conguenihil imperdiet doming id quod mazim placeratfacer possim assum eros et accumsan et iustoodio dignissim qui blandit praesent luptatum zzrildelenit augue duis dolore te feugait nulla facilisi.Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim vulputate velitesse molestie consequat, vel illum qui blanditpraesent luptatum zzril delenit augue duis dolorete feugait nulla facilisi.

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New opportunities

5 6 14

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30

5

13

7

7

6 5

Dimensions based on 200/84mmall measurements in millimetres

Logo14mm wide

Main heading15/17pt Bliss Light, right aligned

Job title11/13pt Bliss Bold

Sub title10/12pt Bliss Light


Body text9/11pt Bliss Light

Reference number7/11pt Bliss Bold, Uppercase

Further information7/9pt Bliss Bold


recruitment advertssingle column

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Recruitment adverts are designed to a set grid structureand are printed in a single colour. Since the requirementsof individual advertisements differ it is not practical toestablish detailed specifications. However, the exampleson this and following page show the basic designprinciples, alignment and type specifications.


Attention to detail must be observed when typesettingadverts in order to produce well-balanced pages. It is alsothe editor’s role to ensure the copy is written to fit.

Copy is set in upper and lowercase, ranged left and ragged right.


exhibitions

The DCMS brand must be consistently applied to allexhibition and conference items.

The logo should always appear in the top left-hand cornerof the application (wherever possible) and reproducedfrom a master reference. Bliss is the primary font,Clarendon is the supporting font. The DCMS colourpalette must be used.

The strapline box should also appear and must bereproduced from a master reference. It is designed tointeract with the individual design of each applicationand create a visual balance with the logo.

It is important that the DCMS colours are matchedaccurately on all materials, finishes and surfaces,irrespective of the manufacturing process or printingtechnique. It must always be ensured that the printerachieves an accurate colour match.

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merchandisingBACK TO CONTENTS>

Certain events, launches and conferences will require theDCMS brand to appear on promotional items. Fromclothing to conference name badges, promotionalmerchandise to signage.

These are all high profile and important applications andthe elements of the DCMS brand should be consistentlyapplied.

The logo should always appear in the top left-hand cornerof the application (wherever possible) and reproducedfrom a master reference. Bliss is the primary font,Clarendon is the supporting font. The DCMS colourpalette must be used.

It is important that the DCMS colours are matchedaccurately on all materials, finishes and surfaces,irrespective of the manufacturing process or printingtechnique. It must always be ensured that the printerachieves an accurate colour match.

Materials and items that complement rather than conflictwith the brand should be considered when sourcingpromotional items. Contemporary, environmental,ethically sourced, good quality materials are recommended.