November 12th Presentation

Marketing Yourself on Social Media

Janet Pacanowski --- November 12, 2015

Career Services

• Who am I?- Janet Pacanowski

- Employer Liaison at the Addison Campus

Addison Downers Grove

Elgin Naperville

Online

• Primary Goal

• Develop relationship with quality employers and share their opportunities with DeVry University students, graduates, alumni and Keller Graduate School students, graduates and alumni

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objectives• Social Media Use

• LinkedIn

• Walk-through

Learning Objectives

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Social Media Use

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Career ServicesPersonal Pages

Once something is posted on the internet…it is there forever!

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Career ServicesNegative Results

• Data from CareerBuilder shows hiring managers have held off hiring because of …- References to drugs and alcohol (41%)

- Inappropriate images (40%)

- Point to poor communication skills (29%)

- Bad mouthing of former employers or employees (28%)

- Unprofessional screen names (22%)

- Criminal behavior (21%).

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How many of you use privacy settings?

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Career ServicesFacebook, Twitter and Social Media Use

• General tips for social media use

- Make your settings private

- Post only photos/statuses/etc. that you would be comfortable with an employer/parent/teacher seeing

- Google yourself

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LinkedIn!

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Career ServicesConnections on LinkedIn

• Friends and family

• Teachers or professors

• Classmates

• Past and present coworkers

• Industry professionals

• Professional association members

• People who provide services to you

• Individuals involved in activities you enjoy

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How many of you have a LinkedIn page?

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• What to do on LinkedIn- Be Noticed

- Be Connected

- Be Clued In on Opportunities

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Career ServicesWhat to do on LinkedIn

• Be Noticed- Why?

• 70% • 85%

- How?

• Personalize your URL• Update statuses• Upload media

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Career ServicesWhat to do on LinkedIn

• Be Connected- 300 million+ members

• 2 new members every second• 1 million new members every week

- 3 million + company profiles

- Group Pages

- Company Pages

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Career ServicesWhat to do on LinkedIn

• Be Clued in on Opportunities- Search for jobs in your industry

- Discover jobs in your network

- Learn on company pages about what a company can offer you

• Follow the company on LinkedIn before you apply for a job there

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Career Services

Market yourself!

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Career ServicesMarketing Yourself on LinkedIn

• Picture- 40% higher response rate

• Well-branded summary- What you do

- The value you provide

- Something personal

• Creative Headline- Your walking slogan

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Career ServicesLinkedIn Must-Not-Haves

• Title or Incorrect Name- MBA, BS, BA

- Real name makes you the most searchable

• Anything you are not proud of and do not want representing you

• Anything dishonest

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Career ServicesOverview of LinkedIn

http://youtu.be/B8WZxYFaSmI

Other tips

•https://students.linkedin.com/

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Career Services

http://www.linkedin.com/in/janetpacanowski/

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Career ServicesOverview of LinkedIn

http://youtu.be/B8WZxYFaSmI

Other tips

•https://students.linkedin.com/

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Career Services

Janet Pacanowski630.652.8608

[email protected]

Linkedin.com/in/janetpacanowski/

Career Services630-652-8601

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