Nov Dip - Wedding Planning

8/13/2019 Nov Dip - Wedding Planning

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1

Postgraduate Diploma

in Event Management

Wedding Planning

Diploma in Event Management


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2

1. Strategic Planning

Pitching Invitation to pitch

Receive Brief

Interpret BriefObjectives & Mission Statement

Develop Pitch

Deliver Pitch & Win

2. Operational PlanningEvent DevelopmentPlanning (Marketing, Comms, Recruitments,

Management, Post event etc)

Event Management

Production

Logistics (venue management, staffing, crew,liaising with suppliers, travel, accommodation etc)

Design

Client liaisonBudget management

3. Operational Planning

Delivery & ImplementationOn the Event Day

event journey

4. Operational Planning

Post EventMeasurement of success (Audience experience, event

team experience, client experience, objectives met,

budget management, pioneering, technology etc)

Debrief

Reconciliation of Finances

Next steps


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Learning Objectives

After this module you should be able to:

Grasp an overview of the UK wedding industry

Understand the role of a (good) Wedding Planner

Comprehend the different types of wedding ceremonies availablein the UK

Appreciate the legalities surrounding weddings and civilceremonies

Create a simple wedding budget

Source suppliers and venues

Understand how to plan and execute a wedding

Recognise how to use various wedding documentation toenhance planning


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Introductions

Who am I?


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UK wedding industry (1)

285,390 marriages were registered in

UK during 2011.

6,795 Civil Partnerships were formed

by same-sex couples in the UK during

2011.

In 2011 Civil Ceremonies 174,600accounted for 70% of all marriages

that took place.

Around 11% of brides would consider

hiring a wedding planner to help them

organise their day.

53% of couples pay for most if thewedding costs.

The average length of an engagement

is 18 months.


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93% of couples plan to livetogether, or are already doing

so, prior to their wedding.

45% of couples choose a

religious ceremony.

17% of couples have theirhoneymoon in Europe.

The average of brides in

2010 is 33.6 and grooms is

36.2.


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7


The average overall costof getting married is

22,858.

The UK wedding industry

is valued at 5.4 billion.

200 committed andprofessional wedding

planning companies

operating across the UK

(UKAWP 2011)

Sources:Conde Nast Brides UK Wedding Industry survey results, 2008. You and Your

Wedding magazine, statistics.gov.uk, Office for National Statistics, UK Alliance of

Wedding Planners


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January - Engagement Season

FebruaryValentines Day, Engagement Season, National

Marriage Week, National Wedding Show (London &

Birmingham)

March - Engagement Season, National Wedding Show

(Manchester), Brides The Show, London

MayWedding Season

June - Wedding Season

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UK Wedding IndustryKey Dates (1)


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July - Wedding Season

August - Wedding Season

September - Wedding Season

October - National Wedding Show (London &

Birmingham), Brides The Show, London

December - Engagement Season

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UK Wedding IndustryKey Dates (2)


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Role of the wedding planner

Guide on matters of trends, taste, etiquette and

traditions

Budget management

Event Design Creative approach

Negotiate with clients, parents

and suppliers

Network


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Planning a wedding

Total number of guests

Budget

Theme/Style

Preferred location/setting Religious or Civil Ceremony

Date and time of day

Clients Vision


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Planning a reception

Detailed schedule

Timings

Bridal Party entrance

Seating plan & top table

seating arrangement

Speeches

Cake cutting

Entertainment

Dining style


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Venue sourcing

The venue is arguably the most important element of planning a wedding.

Its one of the the first decisions to be made. The venue sets the scene and

should compliment the wedding theme.

There are a number of approved venues to hold Civil Ceremonies and Civil

Partnerships.

Church of England in 2008 relaxed rules on whom they will marry in Church.www.churchofengland.org

There are key questions to ask the venue to ensure the venue is suitable.

For a comprehensive list of venue questions visit,

www.hitched.co.uk/wedding-venues/venues/checklist.htm


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Supplier sourcing

Your suppliers are crucial to thesuccess of every wedding you plan.

Suppliers you recommend should be

licensed (where applicable), insured,

registered and qualified.

Professional wedding suppliers and

services can be met by attendingindustry events, word of mouth,

recommendations, local & national

wedding shows, and via social

media platform such as Twitter or

Facebook.

Remember to view portfolios,contact past clients and suppliers,

read testimonials.

Strategic partnershipswhich

suppliers meet brides early in the

planning process?

Referrals are a great way to attractnew business. Build relationships

with suppliers.

Leave some of your promotional

material with suppliers you wish to

work with and ask them to pass on

to prospective clients.


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Planning a wedding (2)

A timeline of tasks is

essential

An itinerary or schedule of

the wedding day with specific

timings locations, suppliers,contact details

Group Exercise

Putting together a wedding day

schedule with timings


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Wedding legalities (1)

Both parties must be at least 16 years old. In England and Wales, if

either of the couple is under 18 years they must have parent or

guardians permission to marry.

They cant be closely related

The marriage must take place in legal premises, such as a register

office, religious venue or licensed venue. This must be a permanent

structure with a fixed roof.

The marriage must take place in the presence of a registrar or

authorized official.


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Wedding legalities (2)

The ceremony must take place between 8am and

6pm.

Two witnesses who are old enough to understand the

meaning of the ceremony must be present at both acivil and religious ceremony.

They must be free and eligible to marry


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Wedding budgets

When asking suppliers for a quote, be as specific possible. An estimate

will not be the final amount so asking for a quote is advisable.

Remember to include VAT and consider service charge

The percentage allocations on the budget will vary depending on the

clients priorities and their supplier preferences.

Dont forget to include your planning fee!


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Items Percentage of budget toallocate

Ceremony (fees) 2%

Reception (venue hire, catering,

food beverages, staffing and Vat)

48-50%

Flowers, lighting and dcor 10%

Attire (wedding dress and grooms

wear)

10%

Music and entertainment 10%

Photography and film 10%

Favours and gifts 3%

Stationery (table plan, name cards

plus invitations, postage)

3%

Transport 3%


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Being a good wedding planner

Skills needed

Importance of effective communication

Prioritisingin and on your business

It's all about the benefits


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Exercise

Brainstorm a checklist of questions that you think

you would need to ask in order to ensure that youhave all the information you need...

Group 1 Venue Group 3 CatererGroup 2 Florist Group 4 Band/DJ


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Exercise timings

Brainstorm 15 minutes

Presentation 3 mins/group

Group discussion 15 minutes


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From start to finish...

Initial contact

Meetings

Proposals

On The Day Co-ordination

A word about full wedding planning/design


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What could possibly go wrong?

Think about things that could go wrong both beforeand on the wedding day. Discuss how you could

prevent these things happening and how you would

cope when/if things do go wrong.


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Exercise timings

Brainstorm 15 minutes

Presentation 3 mins/group

Group discussion 15 minutes


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Insight from the inside...

Pitfalls & how to avoid them

Trends

Identifying what couples want

How to have the business you want


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Starting your own wedding biz

Target Market

Niche

Sole trader

Research your local market and

competition

Business plan Menu of services

Business name

Website design, layout, functionality V

brochure site

Supplier base

Business cards

Promotional material

Associations

Wedding media contacts


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Useful resources

weddingpath.co.uk/downloads

No.444, Wedding Planner. Business Opportunity

Profile (BOP), Barclays Bank website

Wedding planning software, www.confettiandcake.com

Nov Dip - Wedding Planning

Documents