Nov 23, 2010 Final

© 2010, The CT Groups™

All rights reserved.



LinkedIn is in a constant state of improvement. The material shownhere is a snapshot in time of the LinkedIn offering and it will changeas new features are added, old features are reclassified or dropped,

and features are expanded upon or moved to higher priced tiers.

November 2010



TOPICS• Online Reputations• What Is LinkedIn?• LinkedIn

– Sign-In– Create Account

Employed/Unemployed• Search Box• Your Profile

– Upload Picture– Import Resume– Vanity URL– Certifications,

Licenses, Patents, Publications

–Add/Edit Experience–Add/Edit Education

• Joining Groups• Contact Setting• Applications• LinkedIn Toolbar• Settings• Company Information• People Search• Bad Profile CharacteristicsAll this material is now

online via SlideShare at Jackie Jobseeker Profile for now





One Sheet ContainingTwo Facts That

Justifies YouBeing Here Tonight

Online Reputations



Reputation Research Findings

A research study conducted by Cross-Tab Marketing Services, commissioned by Microsoft’s Trustworthy Computing Group,

as perceptions study on Data Privacy amongConsumers and HR/Recruiters



The impact of online reputation on professional life

2% 1% 2% 2% 2%14%

6%16%

6%

29%10%

5%

9%10%

18%22%

9%

27%23%

28%27%

35%

22%37%

14%25%44%

25% 22%9%

WW US UK Germany France

Don’t know Never Rarely

Sometimes Most of the time All the time

Do you review online reputational information about candidates when evaluating them for a potential job / college admission?

7% 6% 10% 6% 5%

30% 37%39%

19% 24%

28%28% 22%

26%34%

26% 18% 20%38%

27%

10% 11% 9% 10% 9%

WW US UK Germany France

Don’t know Not at all concerned Not very concerned Somewhat concerned Very concerned

How concerned are you that your online reputation may Impact your ability to get a job/be admitted into college in the future?

Consumers HR/Recruiters

• 29% of US consumers surveyed are concerned that their online reputation might impact their chances of getting a job or admission into a college in the future.

• 79% of US HR/Recruiters surveyed admit to reviewing online reputational information in evaluating a candidate all to most of the time.



Reputation Research Findings• Online Reputation is important, age driven• Recruiters typically conduct deeper searches

than most consumersare aware of, and feeljustified in doing so

Example:Is this the person you arewilling to put forward as acandidate for the Directorof Corporate Relations Job?



Concern vs. Reality• Survey respondents are concerned about having

their online reputations abused to steal their identities, target them for scams, or become a victim of defamation, harassment or bullying– Recruiters say they tell candidates if online

content factored into their rejection, but consumers do not seem to be hearing it

– HR/Recruiters surveyed also reveal that in the US, to a large extent, the practice of using (Social Media Background Checks) is part of their organization’s formal hiring process



People Are Watching• Social Media provides a fast and easy means to

gain insight into a candidate’s reputation using material placed into the public forum

• Are You In Control of Your Reputation?– Facebook Postings, Google, Bing, Yahoo!– Twitter Messages & Blogs– Your Letters To The Editor or Web Comments– Newspaper or Magazine Articles– Who has access to this information?– Is this information actually secure?– “Investigate Me” Sites







Sources of “information”• www.linkedin.com• www.google.com• www.pipl.com• www.legacy.com• www.plaxo.com• www.allbusiness.com• www.123people.com• www.mylife.com• www.realpageslive.com• www.city-data.com• emailphonedirectory.com

• www.classmates.com• www.voterfactory.com• www.ussearch.com• infopages.com• radaris.com• www.peekyou.com• www.lead411.com• names.whitepages.com• memphisdailynews.com• www.jigsaw.com• www.infopages.com

Be prepared to discuss what is presented about you.Your recourse to false or inaccurate information is disproving their “facts”.



What is it andWhy should I care?



What Is LinkedIn?• Characteristics

– Estimated over 84 Million users (Nov 2010)– Global Professional Networking Resource– Web based “Social Media”– Recruiters indicate preference for LinkedIn

• Advantages– More security than a resume posting service– You control what information is provided and

is shown– “An Online Resume on Steroids”– Put your LinkedIn Profile Link on Resumes,

Business Cards, e-mail signature block



Why Recruiters Use LinkedIn

• Characteristics of a Memphis Job Posting– Over 800 Resumes Submitted

• 95-99% of Resumes are UNQUALIFIED or JUNK• 800 Resumes – Unqualified & Junk = 40 Resumes• At 25 seconds: 5 hrs 34 minutes consumed

• Characteristics of LinkedIn Search– No Resumes only Online Profiles

• @19% of Memphis MSA is on LinkedIn• Enter targeted keywords, job title, employer, etc.• Click Search Button then start reviewing candidates



Why Recruiters Use LinkedIn• Profile is Public• Identify Potential Candidates at Competition• Many Profiles have Photo• View Recommendations• View Group Membership• Find People They Associate/LinkedIn With• Search Can Be Conducted Quietly• Candidates Can Be Identified Faster• Candidates Can Be Contacted Faster• Recruiter Can Directly Contact Individual• 800 Fewer Resumes To Deal With



Why You Want LinkedIn• A Global Professional Network• Tool to Find Contacts, Colleagues, Friends• Tool to Research Potential Employers• Tool to Research Interviewers• Secure Online Profile Posting• Can Update Entries in Seconds• Web Link Directly To Your Profile• Supports Recommendations• Shows Involvement in Community & Profession• Tool Reporting Search Hits and Who Looked• Gets You Visibility For Your Career



LinkedIn Uses• Exposure to Recruiters via Profile and Keywords• Enhanced exposure via Groups, Connections,

Asking/Answering Questions, updating Profile• Scope out Your Potential Competition• Reach contacts, friends, co-workers, classmates• Find local companies and their employees• Monitor your Search Hits and Visits• Watch companies via LinkedIn Data

– New Hires, Promotions/Transfers, Departures– College and Companies most came from– Metrics vs. Comparable Companies– Company News & Job Postings



A Prediction

By 2017 online Profiles with networking tools

will essentially replace the Resume and represent a fundamental change in

the job search process.



Getting StartedThe Sign In





linkedin.com www.linkedin.com http://www.linkedin.com

Getting To LinkedIn



Having Clicked Sign In



… and we’re in



Getting StartedCreating An Account



Creating LinkedIn Account

NOTES:1. Complete boxes as requested.2. Must have an e-mail address already

created as it will receive a validation request you must act upon from this process.

3. You can change the e-mail andpassword at a future date.



Provide Basic Information



More General Information



For Employed Person



Industries



More Industries



For Unemployed PersonLinkedIn provides, in the Experience Section,

an easy way to show everyone you landed.



Search Address Book



Confirm e-Mail Account



Yahoo! ID Verification



Email Verification Message



Ready to Use New Account



Sign Into New Account



Finish Account Setup



Add More Connections



Soft Selling Pitch



Account Established!



The Search Box



The Search BoxSearch Box is a central tool for LinkedIn.

Use the drop-down menu to select the area you want to search using. Click to activate drop-down menu.



People Advanced Search

Find ZIP by City Name

Mile Radius for Search

Filter: Current, Past, Past or Current, Past not

Current



Jobs Advanced Search



Answers Advanced SearchA LinkedIn community Question & Answer library where you may ask or

offer answers to questions asked. If done professionally, can raisevisibility and professional image within LinkedIn and those involved.



Inbox Advanced SearchTool to search your LinkedIn Inbox for received mail from other

LinkedIn members. Done to prevent e-mail addresses frombeing shared without being LinkedIn with the involved parties.



Groups Advanced Search

• Locate Groups without Group Directory Search• Provides same service as Group Directory search

without the filter benefits• If left blank will return all groups in order of size



Your Profile



The Profile Layout• Profile Summary

– Name, “Marketing or Branding Line”, Location, Industry, Photo, “Professional Snapshot”, Public Profile Link

• Summary & Specialties• Experience (e.g., Employment & Activities)

– Dates*, info on Company if needed**, Title, brief duties, awards, professional groups, quantified accomplishments, LinkedIn Recommendations noted for that “Experience”

• Education– Dates*, school, studies, degrees/certificates/certifications, Dean’s List,

Honor Roll, honors and awards, nominations, student chapter memberships, elected offices, etc.

• Recommendations (organized by “Experience”)• Additional Information

– Web sites, Twitter, Interests, Groups & Associations, LinkedIn Group memberships, Honors & Awards, Appointments, Scouting Honors, Personal Information***. Contact Settings



Initial Profile



Your ProfileUpload Your Picture



Initial Profile



Select an Image

Browse to find & select the image desired.

Upload the selected image or Cancel. Note legal issues.

These should be professional photographs. Save the familyvacation or party photos from hitting the Internet and you!



Upload Selected Image



Adjust Image Size/Framing

Move block to frame picture area & size

Once framed, click on Save Photo or Cancel. You can Cancel and select an alternate picture or image you want.



Make Image Decisions

You can upload a different image needed.

If you decide to keep the current image, decide

what groups can see the image (Security Option).Tools to Edit or

Delete Current the image shown.



Profile Image Complete



Your ProfileImport Your Resume



Use Resume for Start Profile

Your Resume is a starting point from whichto build a LinkedIn Profile. Leverage the power!



Selecting/Uploading Resume

Browse to select the Word, PDF or HTML copy of your Resume. The file may not exceed 200

Kbytes. Once selected, click the Upload Resume button. NOTE: Resumes can be very complex to parse and your result may produce

an upload which could require considerable editing to correct mistakes, incorrect data, and mixing of information processed. Check your results completely for hidden and errors.

THIS PROCESS MAY NOT PRODUCE THE DESIRED RESULTS



Your ProfileYour Vanity URL





Changing Your Profile URL

1. Consider something that is YOU, easy to type, and easy to remember.Use this on your Resume, Business Cards, and e-mail Signature Line.

2. One changed you can not change back to the original URL LinkedIn provided.3. Only lower case letters are allowed. No spaces, periods, other symbols or

other special characters are allowed.4. If your choice has already been claimed, you will receive will receive a note

on the screen.



Your ProfileCertifications, Licenses,

Patents, Publications





In addition to the Skills section of your Profile you may now add Certifications,

Languages, Patents, and any Publications you have to your Profile. Click on the appropriate item to begin. Once opened, it will create an entry in your Profile and remove the item from

the shown list. You can delete the Profile group to restore the list entry

which will result in any data being lost.



Your ProfileAdd/Edit Experience



Edit link allows editing of the Current Experience listing

Add a current position link adds more Experience listings

Add a past position link adds former Experience listings



Current or Past ExperienceEnter information into the listed boxes.

A brief job description followed by bulleted accomplishments sends a

strong message to any reader.Create entry in Word then paste it.

Remember to Check/Uncheck box for a current Experience activity.

May have multiple entries at 1 time.

Experience automatically is shown in date order, most recent first.





About “Employment”• Experience is not constrained to Employment

– Highlight Your Experience• Professional Activities (Work, Associations, etc.)• Association & Charitable Volunteer Activity• Time Spent in Studies, Academic Projects

– Recommendations Tie to Experience– Reflects Activates Filling “Job Gaps”

• Keep it honest, keep it real, or keep it out– Employers VERY concerned over Gaps– Employers VERY concerned over FIT– Employers VERY concerned over Integrity



INSERT HERE:RESULTS OF NEW EXPERIENCEAND NEW COMPANY at PROFILE



Your ProfileAdd/Edit Education



Use Word to create long entries for theSpell Checker and ability to use bullets.Paste Word content into the box.

Good for extracurricular activities, professional and honor

societies.

Honors, Competitions, Special Projects, Honor Roll, Dean’s List



Recommended to show anticipated degree date if

not completed.



Profile Education

Edit also offers Deletion



Updated Profile Snapshot



Additional Information



Additional Information



Additional Information Entry

Box data is free form, check spelling and

capitalization. Consider using Word for Spell

Check and bullet formatting then paste into

each box for a sharper image!

Limited to 3 web sites using the options above for site types. Go with professional and avoid

items too personal.



Personal Information



Optional Personal Information

This information is optional for you to provide. If do youelect to provide it, the information is available to not onlyyour connections but to anyone with a LinkedIn Account.

To enter simply click on the Add link and provide theinformation requested within the provided fields.



Contact Settings





Contact Settings

Looking for new job

“Keep it short, concise, and include all contact info. Very

limited time that can’t be wasted.”



The CT Groups – Memphis TNThe CT Groups

Joining Groups



LinkedIn Groups



LinkedIn Groups Access

Position your cursor on Group to obtain drop down menu. Click on

Groups Directory



Searching for Groups

Enter the name of a group you wish to find or some portion of the name. Try The CT Groups in this example.

Categories provide filters to provide a better grouping such as for

Alumni, Corporate, Networking or other types of groups.

Choose allows you to select a specific language.



List of Groups Found

Click on the name to see a Group overview and Join Group

The subgroup indicates this is part of a larger group, in this

case The CT Groups

Link displays other groups with similar characteristics

Button allows you to request membership in this group.



Joining A Group



Pending Group Membership

These groups require approval of the Moderator. Anyone in good standing with The CT Groups on Yahoo! Groups will be approved.



Applications



Applications• Tools to make your Profile electric• Ability to bring PowerPoint and Video to Profile• Ability to show books you read/are reading• Additional Applications being added• Applications may require registration and may

involve a fee in the future• Those tried so far have been very simple to install

and required no special knowledge or skills



SlideShare Application

• To get started click on SlideShare Presentations• For Marketing Yourself, A Must Have Application• Create PowerPoint, PDF, Video or other content

for upload to Profile and viewable and download to visitors. Got a “brag book”? A video resume? A generous 100 MB per item is allowed.



SlideShare Application Page



Register for SlideShare



Start Upload Process



Steps to Upload1. Have your content ready for uploading, know

where it is saved, and know it is under 100 MB and of an approved file format.

2. Browse and elect the file(s) to be uploaded3. Start the upload process4. Wait for the process to complete (seconds to a

few minutes depending on size)5. View “Your SlideSpace” tab for uploaded items6. Click to launch viewer.7. Optional Download link is to the right of the

viewer



Connections



Connections• Connections with a person come in 4 levels:

– 1st Level: you connected with this person– 2nd Level: you know someone who knows them– 3rd Level: you have a way to reach that person– Out of your network: no connections exist

• Connections as a Shared Group Member• Indirect Connections can be made as:

– Colleague, Classmate, Business Associate, Friend, or Other

– May require you provide their e-mail address– Avoid inviting people you do not know; penalty



Connections• LION (LinkedIn Open Networker) will connect with

anyone. These connections can quickly expand your network. It’s quality not quantity you want. Frequently are recruiters.

• You do want a few in your network especially in different geographic areas, allied industries, or similar career/job focus.

• You want to include people you meet.



LinkedIn Tool Bar



• My Connections– Dashboard for current and potential contacts

• Imported Contacts– Those you communicated with but are not Contacts

• Profile Organizer– Available only if you pay for LinkedIn

• Network Statistics– Your connection counts: 1st, 2nd, and 3rd

– Statistics on your Regional & Industry Connections– Good tool to monitor Connections Focus Progress



Contact Information

E-mail hidden by content author

Contact information may be entered for each contact you have. It is not viewable by others. Custom Tags are created by entering new tag name into the box on the right, in the box above “classmates” then click Save. Notes can contain past experiences you both can relate to.



• My Groups– Groups you current participate in and quick access

links to use or manage each listed group• Following

– Discussions following; can stop or contribute to any• Groups You May Like

– Groups having similarities to ones you joined• Groups Directory

– Filtering tools to explore many many groups• Create a Group

– Not easy or well documented



• Jobs Home– Search Tool and Jobs you may be interested in– Plus: shows everything, Minus: shows everything

• My Jobs– Area for jobs you saved or applied to via LinkedIn

• Saved Searches– Jobs you have saved

• Advanced Search– Search template focused for Jobs– Same as using tool bar Search set to Jobs



• Messages and Invitations Management Center– Messages

• Reply, Forward, Archive, Delete, Mark Read, Mark Unread

• Set Flag for Attention– Invitations

• Displays Invitations pending to you• Provides tools to find potential connections for you



• Companies– Find a company and “Follow” them via LinkedIn

• Answers– Questions raised by people in your network

• Learning Center• Events• SlideShare Presentations• Applications Directory• Also:

– Direct Ads, Reading List by Amazon, Upgrade My Account



Settings



• Settings is frequently overlooked• Key areas to help you manage your LinkedIn:

– Profile Settings– Personal Information– Privacy Settings– Email Notifications– Home Page Settings– Groups– My Network

Use Settings



Customize your Profile URL –and-Select what sections of your Public Profile will be displayed.

Select those you want to show.

Control the automatic notices of changes you make.



Add, Remove, & set Primary e-mail for LinkedIn use.

Make sure you really want to do this before you do it. There is no backup, no undo, and no secret oops button!



Indicate Yes or No

Allow or Do Not Allow

What evidence do you leave of your visit? 3 Choices

2 group to select from: how much info do you want to announce to the world?



Looking for jobLooking for consultingLooking for contract



Put your most important groups first and hide those of a personal nature from being seen on your Profile



Company Information



Companies by NameSet dropdown to Companies and begin typing in Company Name.

Click on listed desired name.



Company “page”Company

profile & logo

Reports to LinkedIn of New Hires

Employees on LinkedIn

Link to great insight only LinkedIn has



Employee Information



Company Annual Growth



Views & Title Changes



New & Departing Employees



From/To & Company Locations



Company LinkedIn Posted Jobs



People Search



Introducing …

Kris JobseekerA new LinkedIn Member and a volunteerSr Accountant in Houston for The CT Groups

Kris starts his competitive researchusing LinkedIn’s Advanced Searchcapability for ideas to sell himself

























Some Bad Profile Characteristics• Failed to create their Personal Brand• Failed to “Shop the Competition” for ideas• Failed to explore their competitors’ keywords• Have the wrong location set• Show jobs as Current which are not• Create new Profile for each new job• Do not flag “Interested in Career Opportunities”• Have no to little Summary or Specialties listed• Failed to include all their legitimate keywords• No Recommendations, No Groups• Few Connections



So how do you do this stuff?

• You do this yourself.• Good free training available at LinkedIn.

– Free Webinar offered each week; registration• If you read you will understand.• It’s OK to ask questions.• Very good Customer Service team.• Do not have to spend any money but you can if

you want do.



Doin’ it



http://learn.linkedin.com



LinkedIn is a resume, right?

• Nope!– LinkedIn is quick and easy to change– LinkedIn is available for many to see– LinkedIn does not show address or phone*– LinkedIn less attractive to “bad guys”– Resumes don’t have recommendations– Resumes don’t show people who looked– Resumes can’t indicate viewing by others– Resumes don’t allow building a network

• Can now upload Resume for a quick start but you WILL want to refine it for LinkedIn and VERIFY THE RESULTS



“Quick Check” Areas Examined• Your Profession• Your Geographic Location• Where and how long you worked a job• Education• References (unless new grad, min of 3)• Connections count

• Of interest are Group participation looking for:– Professional involvement and learning– Community and Business involvement



Recruiter Search Parameters

• Location (10 up to 100 mile radius)• Industry• Job Title• Keywords

• Sometimes Employer (current or past)– Recruiters may try to hire talent away for

specific business needs



Profile Section

• May be unlimited number of characters• Work your keywords into this area• Use Word to build your message• What does not fit well here:

– Specialties is a section, very few characters– Accomplishments, put in Experience– Recommendations appear in Experience and in

Recommendations– Honors & Awards, put in Experience by Job

and Honors & Awards



What Keywords Do I Need?• Those which apply to your background• Are there others? Perhaps!• Analyze postings for jobs you want and fit

– Build a key word list by job title– Review a minimum of 10 job postings– What keywords are you NOT using?

• If the key word applies use them• Do not use key words you can not back up



Specialties Section• Very limited in length• Be concise• Uncertain if used for key words• Use Word to build your message

– Allows you to use Word styled bullets– Allows use of Spell Checker to avoid problems



Group Memberships• You can decide what Groups are shown to others

– Think professional– Think community– Think networking

• Recommended you show 5 to 7 Groups• There are thousands of groups, many are open

membership, some require approvalSearch to find via defined classifications

• Group communications can overwhelm your inbox – be selective, select smart!



Shop Competition and Yourself

• Competitive Shop like a recruiter– Are you finding yourself?

• Alternate professional titles?• All of your keywords?

– Do you “show” as well as the others?– Have you forgot something others did not?– Is your story easy to find and read?– Have you attached a “Brag Book”?– Did you look in larger cities for comparisons?– Is your Profile 100% complete?



Starting Tidbits• www.linkedin.com• Must have an e-mail address established• Must validate your e-mail to LinkedIn• Things to watch:

– Under Contacts, see Network Statistics– Under Jobs under “Who’s viewed my profile”– Inbox– People you may know



Finding “Private” LinkedIn People

• Copy the line for Job Title and Company• Open Google• Paste the line into the search box

Add quotes at start and end of that lineFollow with a comma and city name“Senior Accountant at CB Richard Ellis”, Memphis

• Start the search• Look for links back to LinkedIn

BERNARD - Greater Memphis AreaTitle: Senior Accountant at CB Richard Ellis; Demographic info: Real Estate | Greater Memphis Area. Current: Senior Accountant at CB Richard Ellis ...www.linkedin.com/pub/dir/+/.../us-492-Greater-Memphis-Area - Cached



Closing Thoughts



User Friendly LinkedIn• The interface LinkedIn has developed is easy to

use provided you can accept this is something different and are willing to learn

• There are many areas you can learn and become an expert in on LinkedIn. It is an elephant, and the only way to eat an elephant is by taking only one bite at a time.

• Technology is an enabler to help people do more. Never let technology stop you from reaching your dreams.



Parting Thoughts

Are the problems of career transition new or evolving?

Two British Philosophersprovide insight into life:



Philosophers On Job Search

• You can't always get what you wantYou can't always get what you wantYou can't always get what you wantBut if you try sometimes, you just might find,You get what you need

• Hey hey hey, that’s what I sayI can't get no, I can't get no, I can't get no, no satisfaction, no satisfaction,no satisfaction, no satisfaction.

– Jagger & Richards,Contemporary English Philosophers



Nov 23, 2010 Final

Documents

ct groups

groups sign

linkedin characteristics

characteristics of linkedin

online resume

impact of online reputation

linkedin advantages

online profiles