Notion Theory: UX Lessons Learned

launching 15 products in 12 months.

UX LESSONS LEARNED

NotionTheory(1 year birthday, yay)

- kristian bouw

understanding requires context.

2X Startup FounderI help startups build and launch their products in just 4 weeks through NotionTheory.

SERVICE 1

4 week minimum viable product.

SERVICE 2

3 week clickable prototype.

light weight design deliverables.

LEAN UX

Account ­ User 

● User 

○ The user shall be able to log into and out of the application 

○ The user shall be able to reset their password 

○ The user shall have a profile, where they can list details such as: 

■ Name 

■ Profile image 

○ The user shall be able to create an event, and give the event a: 

■ Title 

■ Date 

■ Time 

■ Description 

■ Location 

● Clarifying note: the location will link and open in google maps ○ The user shall be able to invite friends to an event 

○ The user, after choosing to invite a friend, shall be able to select the desired 

invitees from their phone’s contact list 

■ The selected invitee shall receive a text invite if they do not have the 

application downloaded, and a push notification if they do have the app 

downloaded 

Event Invitations 

● When a user has been invited to an event, they shall receive: 

○ A SMS text if they do not have the application downloaded 

○ A push notification if they have the application downloaded 

● When a user receives an SMS text, it shall: 

○ Include the title, date, time, and location of the event 

○ Include the option to reply their availability within the text message (“yes” or “no” 

reply) 

○ Include a link where the user shall be directed to download the application and 

create an account 

■ When the user creates their account from a link provided within a SMS 

invite, they shall receive a notification of the invite after they login 

● When a user receives a push notification, it shall open the application with an option to 

accept or decline the invite 

Event 

● A user shall have a list of events, which will include events they have been invited to, 

events they are attending, and events they have attended 

● An event shall have a list of attendees 

○ Each attendee will have their name and profile image displayed 

great experiences through managed expectations.

LEAN UX

LEAN UX

rapid forward progress.

10 user experience lessons learned.

LESSON 1

the interface is not the solution.

LESSON 2

everyone is an experience designer.

LESSON 3

user types over traditional personas.

LESSON 4

be an advocate for the user.

LESSON 5

customers should feel good about using your product.

LESSON 6

perfect every detail, but limit the number of details.

LESSON 7

the product never gets skinner.

LESSON 8

test and validate to accelerate learning.

LESSON 9

nothing beats observing people using your product.

LESSON 10

the product is never finished.

@kristianbouw

thanks.www.notiontheory.com