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NOTES:
NOTES:
The mission of the Ignite Program is to reverse the
ten year Downward trend in Membership Growth
NOTES:
NOTES:
The Objectives of GETS’ TrainingGovernors Most Important RoleThe Three (3) Elements of Growth
Development*The Buy In*Letter to DGE’S*Five (5) Development Approaches
ExtensionFive (5) Extension Approaches
Retention*Three (3) Tips on Retention*New Member Orientation
District Membership Committee*Seminar*Return & Report*Organization Structure*Job Descriptions
Premier Clubs*Tracking Chart*Premier Districts*Sponsors Recognition*PDG Recognition
Visual Membership DisplayLeadership Commitment PinTen (10) Pins Per Club
Objectives for PETS’ Training*Club President Buy-In*The Membership Folder*15+ Tips for Successful Clubs*The Commitment Pin
Rotary Coordinators*Job Description
Additional Resources* Great Ideas for Governors* Why Join Rotary?*Diversity*E Clubs
GETS Presentations
PETS Presentations
District Assembly
Membership Seminars
Appendix
NOTES:
NOTES:
1
The Objectives of GETS’ Training
Governor’s Most Important Role
The Three (3) Elements of Growth
NOTES:
NOTES:
THE OBJECTIVES OF THE GETS’ TRAINING:
The District Governor should understand the following:
Why it is important for the Governor to concentrate on Membership Development,
Retention & Extension.
Accept a Leadership Commitment Pin.
That the Ignite initiative is an attempt to get every member involved in Membership.
That the “Premier Club” is a motivational tool that recognizes outstanding Clubs and
Governors.
That the visual display is a non-verbal communication of the Ignite initiative.
That the Governor should display the visual display next to him wherever the Governor
speaks or attends a function.
That a District Seminar on membership is critical to the success of the Ignite initiative.
They are responsible for training the Club Presidents at PETS.
The PETS’ training needs to include the “Ignite” initiative.
Understand the role of Rotary Coordinator.
Understanding the importance of District Membership Committee.
Understand the three (3) Tips on Retention.
Recognize how the “New Member Orientation” ties into the three (3) elements of
growth.
Recognize the value of a Return & Report System.
NOTES:
Governor’s Most Important Role
What is the Governor’s most important role?
Membership growth.
Working with District Leaders and Club Presidents to establish realistic membership
goals for each Club in the District – is the single most important thing you will do as
Governor.
Why?
The future of Rotary depends on membership growth.
To advance humanitarian efforts and service.
New Ideas
New Leadership
More Enthusiasm
More Hands to Help
Increase of Public Image
A Club that has a high turnover in membership, or one that does not attract new
members, will not be able to provide service to the community or fellowship to its
members.
NOTES:
The Three (3) Elements of Membership Growth
What are the three (3) elements of maintaining
membership growth?
Recruitment of new members.
Retention of new and current members.
Extension of membership into new Clubs.
NOTES:
NOTES:
2
Development
*The Buy-In
*Letter to DGE’s
*Five (5) Development Approaches
NOTES:
NOTES:
The Buy-In
Last September Ken Boyd RI Director 2011-13 sent a letter to every District Governor-Elect
asking them to select one or more of six (6) ideas relating to Membership Development. The
last idea was entitled “Your Ideas.”
How does the opportunity to choose “your own idea”
enhance the Buy-In process for the Governor to do
something about membership?
Allows freedom of choice.
Why is that important?
Eliminates excuses of not doing anything.
Why was the Governor asked to share these ideas with the
District Membership Chair?
Allows Chairman to give input.
Enhances the Buy-In.
Instructor Note: Securing the Club Presidents’ commitment is the same on all six (6)
approaches.
How will the DGE secure the Club Presidents commitment
to the Governors suggested approach, or one of their
own?
At PETS, present the selected approach to Club President-Elects in detail.
Stress that this approach is the desired approach chosen by the Governor and the
District Committee. However, the Club may choose one of the other approaches, or
their own idea.
NOTES:
Share the other 6 approaches with your Club President-Elects.
Allow incoming Club President-Elects to select the approach that best fits their Club.
Instructor Note: Ask the Club President-Elects to share these approaches with their Board of
Directors and report to the District Membership Committee on their selected approach on or
before the District Leadership Assembly.
Why is that important?
Sets the President-Elect to action.
A deadline is set.
Begins the process of establishing a membership program.
Little to nothing gets done without a Return & Report System.
Why is it critical that the DGE understands the Club
Presidents and Board of Directors chosen approach?
This is the Club’s Buy-In to agree to either follow the DGE’s plan or choose one of their
own. Either way: The Club commits to do something on membership.
This approach also includes the Club Board and allows them to provide their own input.
The DG when making the official visit to the Club can discuss the Club’s plan, how it is
working and offer suggestions to improve.
What is the value of allowing incoming Club Presidents to
select their own Membership Development approach?
Provides Clubs with the opportunity to buy in the overall initiative.
Allows Club Presidents the freedom to select the Membership Development
approach that best fits their Club.
NOTES:
Instructor Note: Ask incoming Club Presidents to pick the approach they feel would work best
in their Club.
Instructor Note: It is not required that Club Presidents select your approach; however, it is
important that they select an approach.
September 1, 2011
Dear Governor-Elect:
It is an honor to be serving with you on the leadership team of Rotary International for 2012-13.
We are part of the finest, most prestigious and acclaimed network of community business and
professional leaders in the world.
We can be proud of the tremendous humanitarian service Rotarians provide at home and
abroad. We have improved the world with acts of kindness, help and support. Through
Rotary’s service projects worldwide, we are helping people to live healthier and more
productive lives, providing opportunities for young people everywhere, and bringing hope to
those living in desperate need. In the process, Rotary changes the lives of Rotarians. We too
benefit in ways that cannot be measured. We become more noble partakers of the divine
nature within each of us.
For those reasons, we must bring more members to our ranks! The united effort of nearly 1.2
million Rotarians is the power and strength of our great organization. When we lose members
that power is diluted. It is estimated that each new Rotarian affects the lives of ten (10) others
in need. Just imagine if all of us in Zones 25 & 26 brought in only two (2) members per Club.
We would affect the lives of over a quarter million people! But don’t limit yourself to just two (2)
new members, it is time to IGNITE EVERYONE.
Our membership loss during the last ten (10) years is a challenge to Rotary that must be
confronted now if we are to meet our destiny. The largest loss is right here in North America.
Therefore, I ask you to make Membership Development and Retention your TOP
PRIORITY.
In order to enhance your efforts, we have developed an innovative and exciting initiative
entitled “IGNITE.”
The goal is to change the reality from a handful of Rotarians working on membership
(Presidents and Membership Chairs, etc.) to EVERYONE working on membership.
We believe when we IGNITE EVERY MEMBER we will grow and thereby increase our
humanitarian efforts so desperately needed in our world.
To better prepare you to work with Clubs on this critical issue, the 2011 GETS Program will
include more enhanced training on MEMBERSHIP and EXTENSION strategies.
In advance of the GETS program, I am asking you to take the following steps:
1. Choose the most outstanding Rotarian in your District, an exciting true leader, as a
District Membership Development and Retention Chairperson. The, together select a
District Committee of hard-working Rotarians consisting of one (1) member for every
four (4) Clubs in your District.
These leaders will receive training at the Zone Assemblies headed up by our Rotary
Coordinators (RC, RRFC, RPIC) to be held on February 4th & 11th, 2012 for Zone 26.
Zone 25 to be held on June 6th, 16th & 23rd, 2012. Encourage them to attend so that they
too will receive a clear picture of the initiative.
2. At GETS, you will participate in sessions that will help you motivate your Clubs to
increase their Membership Retention and Extension.. In order to help us, we ask you to
check your #1 strategy in each of the two (2) categories:
Category #1 – Increasing New Members
Category #2 – Developing new Clubs
We recognize that one (1) strategy may not be applicable to all Clubs. We will provide
you additional strategies at GETS.
3. Begin planning a District Membership Development and Retention Seminar to be held in
August, 2012. A complete ½ Day Seminar Agenda will be presented to you at the
GETS to help you conduct a successful event.
4. Ask each of your Club President-Elects to appoint the most influential member of their
Club as a Membership Development and Retention Chairperson. Explain to them that
they will be a part of a new initiative, “IGNITE”, that will help make the world a better
place to live. Moreover, they will receive special training at PETS and their Committee
will receive their training at your Leadership Assembly & Membership Seminar.
5. In addition, we are developing for the Club Presidents:
a. Club Membership folder that will help the Presidents and Membership Committee
to involve and IGNITE EVERY ROTARIAN. You will receive a copy at GETS
and the Presidents will receive theirs at PETS.
6. We ask you to support the special training on Membership that we have prepared for
PETS by contacting your Curriculum Development PETS Chairs and request their
approval of this initiative.
All of these are part of a full-fledged initiative that will strengthen our membership and enhance
the service of Rotary. I highly value your input and recognize that your leadership in this
endeavor is essential to Rotary’s growth.
As we work together, we can reverse the trend of declining membership and rejuvenate Rotary
as the most effective and most powerful service organization in the world. The future of Rotary
and that of people in need throughout the world depend on our success. We will change the
lives of many fine individuals.
I look forward to working together with you as we IGNITE the Rotarians with whom we serve
on this exciting adventure ahead of us in 2012-13. Please complete and return the enclosed
by September 30, 2011.
With warm regard,
Ken Boyd
RI Director 2011-13
KB:cch
Please return this form by September 30, 2011 to:
Ken Boyd 2011-13 RI Director
c/o PDG Barbara Risher-Welch
512 Laguna Place
Seal Beach, CA 90740
562-596-9274 (Fax)
[email protected] (Email)
Your Name: District No:
Rotary Club of:
District Membership Development and Retention Committee Chairperson:
Name:
Address:
Telephone: Residence:
Business:
Cell:
Fax: Email:
District Membership Development and Retention and
Seminar Date: 2012
Please consider carefully the following options and indicate your first choice within each
category.
CATEGORY 1: INCREASING NEW MEMBERS (Please indicate first choice that you would
like your Clubs to adopt)
1. □ Future Leaders of the Rotary World…This strategy will help Clubs find young
leaders to become members. Each Club in the district will honor three future leaders in
two age groups: (Group 1) 20 to 29 years and (Group 2) 30 to 35 years. These six will
become “future leaders” with an honorary membership. Ask them to recommend (after
study) the most pressing needs in the community. The Club will then develop projects
to address the identified community needs. EVERY CLUB ROTARIAN and the future
leaders will work on the project. After six months, they will be asked to join Rotary as
active members. There are many advantages to this strategy. The honorary member
and Club are fulfilling a needed community service. Cost to the honorary members is
minimal, and friendships are likely to develop among these leaders. (Potential leaders
can be found in Rotaract Clubs, Chamber of Commerce Members, etc.)
2. □ Business/Professional Community Outreach…There is no doubt every
Rotarian has associations & networking groups with quality men and women in their
business, profession, or community. This strategy asks EVERY CLUB ROTARIAN to
invite a leader in their business profession or community to become a Rotarian.
3. □ Recharter…If your Club has less than 25 members, set a goal by the end of the
year that you will reach 25 or more. Assign EVERY CLUB ROTARIAN that they are to
bring in one new member. Then have a recharter night banquet where all the new
members are inducted.
4. □ Leadership by Example…This strategy emphasizes true leadership. The
following leaders will be expected to bring in one new member in the three months of
the Rotary year. Club President. & Membership Chairman First Month; The
Membership Committee Second Month; a Board of Directors Third Month. Then
EVERY CLUB ROTARIAN is asked to commit to bring one (1) potential member to your
meeting.
5. □ Rotary Alumni/Rotaractors New Generation…Too often Rotary Clubs do not
capitalize on the opportunity to bring people into their Clubs who have already
experienced Rotary through RI or Rotary Foundation programs. There are many
programs that have involved youth in the Clubs. A few examples are as follows:
Interact, Rotaract, RYLA, Scholarships to College, as well as Foundation programs
such as Ambassadorial Scholars, Group Study Exchange, etc. and research on this
program will have to go back many years; therefore, it is recommended that EVERY
CLUB ROTARIAN be given an assignment to do a portion of the research to find those
that have a connection with Rotary going back as far as necessary to find where they
live and if they are interested in joining a Club where their lives have been previously
affected in a positive way.
6. □ Your Ideas…We recognize that there are many great ideas throughout the
world. If you have one that could generate new members, we welcome you to formulate
your own strategy for your District and submit your ideas to 2012-13 Membership Chair,
Barbara Risher-Welch (e-mail address: [email protected]). We request that the
plan involves EVERY CLUB ROTARIAN.
Note: If you have chosen “Your Ideas” in Category 1 or Category 2, please send a detailed
description of your strategy along with this form.
CATEGORY 2: DEVELOPING NEW CLUBS (Please indicate first choice that you would like
your Clubs to adopt)
1. □ ALTERNATIVE TIMES – BREAKFAST/DINNER/OR BEFORE…In communities
with only one Rotary Club, the meeting time often creates an impediment to growth.
Through this strategy, an additional Club could be organized in each community in the
District that meets at an alternative time, creating more opportunities for busy
professionals to join Rotary.
2. □ YOUNG EXECUTIVES CLUBS…Rotary needs to attract younger members who
are leaders in their businesses, professions and communities. Through this strategy at
least five (5) young executive Clubs would be formed in the District. These Clubs would
be encouraged to incorporate innovative Club programs, streamlined organizational
structures, and cutting edge communications technology in their Club operations.
3. □ E-CLUBS…It is recommended that every District form an E-Club.
4. □ WEEKEND CLUBS…Organize Clubs that would meet on weekends to
accommodate the schedules of working Rotarians. These Clubs could be centered
around a Rotary project or social activities. Examples: Golf, sailing, service projects,
tennis, running, family activities, wine tasting, vintage cars, scouting or a military group.
5. □ ETHNIC CLUBS…There are many people with a different culture or ethnic
background. They tend to be more comfortable around those with similar backgrounds
and make great Rotarians.
6. □ YOUR IDEAS…We recognize that there are many great ideas throughout the
world. If you have one that could generate new Clubs, we welcome you to formulate
your own strategy for your District and submit your ideas to 2012-13 Membership Chair,
Barbara Risher-Welch (e-mail address: [email protected]).
Note: If you have chosen “Your Ideas” in Category 1 or Category 2, please send a detailed
description of your strategy along with this form.
NOTES:
Future Leaders - Approach 1
Instructor Note: Read The Plan
Future Leaders Of The Rotary World… This strategy will help Clubs find young leaders to
become members. Each Club in the district will honor three (3) future leaders in two age
groups: (Group1) 20 to 29 years and (Group 2) 30 to 35 years. These six (6) will become
“future leaders” with an honorary membership. Ask them to recommend (after study) the most
pressing needs in the community. The Club will then develop projects to address the identified
community needs. EVERY CLUB ROTARIAN and the future leaders will work on the project.
After six (6) months, they will be asked to join Rotary as active members. There are many
advantages to this strategy. The honorary member and Club are fulfilling a needed community
service. Cost to the honorary members is minimal, and friendships are likely to develop
among these leaders. (Potential leaders can be found in Rotaract Clubs, Chamber of
Commerce Members, etc.)
How will DGE’s implement “Future Leaders of the Rotary
World” in their Districts?
At PETS, teach Club Presidents how to implement this approach in their Clubs. This is
true on all six (6) approaches. It will not be repeated.
What are some of the ideas on how to do this?
Divide members into groups of five (5).
Each group is to submit a candidate to be named as an honorary member.
The Membership Committee will review qualifications and make recommendations to
the Club Board of Directors
The Club Board of Directors will pick six (6) honorees.
The Club will properly recognize these individuals as leaders and honorary members of
the Club
Ask the Honorary members to recommend community service projects.
The Club will adopt a community service project recommended by the honorary
members and invite them to participate.
NOTES:
Instructor Note: There are other ways to successfully implement all of the approaches.
Ask the participants to offer other suggestions on implementing this approach
in their Districts.
What are the advantages of this approach?
Attracts younger potential members
Cost is minimal to them
Friendships are likely to develop
A community need is being fulfilled
They are more likely to join group.
NOTES:
Business/Professional Outreach - Approach 2
Instructor Note: Read The Plan
Business/Professional Community Outreach…There is no doubt every Rotarian has
associations & networking groups with quality men and women in their business, profession, or
community. This strategy asks EVERY CLUB ROTARIAN to invite a leader in their business
profession or community to become a Rotarian.
How will DGE’s implement this approach in their District?
At PETS, teach Club Presidents how to implement this approach in their Clubs.
At PETS, distribute the ‘Rotarians Are Your Friends” card to Club Presidents and
encourage Club members to use them.
At PETS, suggest that Club Presidents duplicate the” Rotarians Are Your Friends”
sheet in their membership folder and hold a Club
Meeting to promote this approach.
Conduct a classification survey.
Select an idea listed on “15 + Great Ideas for Clubs” and implement it.
Instructor Note: There other ways to successfully implement this approach.
Ask the participants to offer other suggestions on implementing this approach
in their Districts.
NOTES:
Re-Charter - Approach 3
Instructor Note: Read The Plan
Recharter…If your Club has less than 25 members, set a goal by the end of the year that you
will reach 25 or more. Assign EVERY CLUB ROTARIAN that they are to bring in one new
member. Then have a recharter night banquet where all the new members are inducted.
How do the DGE’s implement this program?
Hold a meeting with all the Club Presidents whose Club membership is below 25.
Get a commitment that will be above 25 by year end.
Explain that each member is responsible to bring in one (1) new member.
Discuss the Premier Club program.
NOTES:
Leadership by Example - (Use of the Commitment Pin) -
Approach 4
Instructor Note: Read The Plan
Leadership By Example…This strategy emphasizes true leadership. The following leaders
will be expected to bring in one (1) new member in the three months of the Rotary year. Club
President & Membership Chairman First Month; The Membership Committee Second Month;
Board of Directors Third Month. Then EVERY CLUB ROTARIAN is asked to commit to bring
one (1) potential member to your meeting.
How will the DGE inspire District Leaders to achieve the
goals of this approach?
It is critical that the DGE obtain a commitment from the District and Club Leaders prior
to the start of the new Rotary year, because they need to search and prepare to have
success in the first month of 2012-13.
The Governor must first commit, then the Governor must gain commitment from your
entire District Leadership Team.
Use the Commitment Pin.
Ask the incoming Club Presidents to commit to this approach at PETS.
Ask the Club Presidents to commit the entire Board of Directors and Club Membership
Committee and other Leaders.
NOTES:
Rotary Foundation Alumni/Rotaractors - Approach 5
Instructor Note: Read The Plan
Rotary Alumni/Rotaractors New Generation…Too often Rotary Clubs do not capitalize on
the opportunity to bring people into their Clubs who have already experienced Rotary through
RI or Rotary Foundation programs. There are many programs that have involved youth in the
Clubs. A few examples are as follows: Interact, Rotaract, RYLA, Scholarships to College, as
well as Foundation programs such as Ambassadorial Scholars, Group Study Exchange, etc.
Research on this program will have to go back many years; therefore, it is recommended that
EVERY CLUB ROTARIAN be given an assignment to do a portion of the research to find
those that have a connection with Rotary going back as far as necessary to find where they
live and if they are interested in joining a Club where their lives have been previously affected
in a positive way.
How will the DGE’s implement this approach in their
District?
Because time has passed since these potential members were touched by Rotary, and they
may have moved away from their sponsor Club, it is a challenge to identify them.
Who are these people that have been touched by Rotary?
Rotaractors
Former GSE Team Members or Ambassadorial Scholars.
Former Youth Exchange participants.
Former Interactors.
Foundation Alumni from other Districts that have moved to your District.
Former RYLA Member
Parents of the above.
NOTES:
How do we find them?
The key to this approach is to establish a system that identifies all Foundation Alumni
and Rotaractors in the District and share this information with the Clubs.
Instructor Note: This is another reason to have a large District Committee.
Have Committee contact the Rotary Foundation for update alumni information.
Your District Membership and Retention Committee can work with your District’s
Alumni Committee and the Foundation Alumni Resource Group to find alumni.
Clubs and Districts can retain records of former Interactors and Youth Exchange
participants to stay in contact with them.
Ask Rotaract Clubs in the District to hold a Reunion for former Rotaractors.
NOTES:
NOTES:
3
Extension
Five (5) Extension Approaches
NOTES:
NOTES:
Extension
What is your extension goal for your District?
Take a roll call and make a list.
Instructor Note: Discuss the goal as appropriate.
Why is developing new Clubs essential to the future of
Rotary?
Growth in membership over the last 10 years has come primarily from the development
of new Rotary Clubs.
The demand for service is greater than ever. Rotary needs to grow in order to fill that
need.
What are the Governors’ responsibilities with respect to
the formation of a new Club?
Appointing the Extension Committee.
Selecting an Extension Counselor and coordinating the activities of the incumbent
Extension Counselors who comprise your District Extension Committee.
Supervising activities of the District Extension Committee.
Ordering a survey of each locality having no Club, as soon as possible, preferably three
(3) months before your year starts to determine whether it is possible to organize a Club
that will succeed. Of course, extension is an ongoing activity.
Approving an official survey when a locality is determined to be a potential area for a
new Club.
Appointing a special representative to assist you in carrying out the details of organizing
a new Club.
Appointing the sponsor Club, within the provisions of Board policy.
Reviewing the application documents of the provisional Club, signing them (if in order),
and sending them to the RI office serving your District.
NOTES:
Appoint the person to present the charter to the new Club.
Which responsibilities with respect to extension can be delegated?
Actual conducting of the extension survey.
Assisting the special representative in establishing the new Club.
Identifying members for the new Club.
Preparing the Application for Membership in Rotary International.
This approach also has a Buy-In by allowing each District to choose “Your Ideas.”
Discuss each of the six (6) programs in detail and ask: How will they work? What are
the benefits?
NOTES:
Alternative Meeting Time - Approach 1
Instructor Note: Read the Plan
ALTERNATIVE TIMES – BREAKFAST/DINNER/OR BEFORE…In communities with only one
Rotary Club, the meeting time often creates an impediment to growth. Through this strategy,
an additional Club could be organized in each community in the District that meets at an
alternative time, creating more opportunities for busy professionals to join Rotary.
How will the Governor implement this approach in your
District?
Have the District Membership Development and Retention Committee conduct a survey
of all Clubs to determine their desire to use this approach.
Identify potential Sponsor Clubs.
Appoint a special representative to assist with the details of organizing the new Clubs.
Make sure that the District Membership Development and Retention Committee is well
versed in policy governing extension.
What are the advantages of this approach?
Creates more opportunities for busy professionals to join Rotary.
Increases Rotary’s visibility in the community.
Enables Clubs to work together jointly on projects.
Provides another opportunity for Rotarians to make up attendance.
NOTES:
Young Executives Club - Approach 2
Instructor Note: Read The Plan
YOUNG EXECUTIVES CLUBS…Rotary needs to attract younger members who are leaders in
their businesses, professions and communities. Through this strategy at least five (5) Young
Executive Clubs would be formed in the District. These Clubs would be encouraged to
incorporate innovative Club programs, streamlined organizational structures, and cutting edge
communications technology in their Club operations.
What are the advantages of this approach?
Provides an opportunity to bring a large group of young people with diverse interests
into Rotary.
Expands the number of potential future Rotary Leaders.
Stimulates innovation and creativity.
Shares Rotary with a new generation of professionals that can create their own Club
traditions.
Provides opportunities for joint projects.
Provides opportunities to turn Rotaractors into Rotarians.
How will the Governors implement this approach in your
District?
Work with the District Rotaract Representative to identify Rotaract Clubs whose
members are leaving due to the age restriction.
Work with the District Foundation Alumni Committee and the Foundation Alumni
Resource Group to identify qualified Rotary Foundation Alumni in your area.
Ask young executives to form a new Rotary Club.
Identify qualified members of Rotarians’ families.
Make sure that the District Membership Development and Retention Committee is well
versed in policy governing extension.
NOTES:
E-Clubs - Approach 3
Instructor Note: Read The Plan
E-CLUBS…It is recommended that every District form an E-Club.
NOTES:
Weekend Clubs - Approach 4
Instructor Note: Read The Plan
WEEKEND CLUBS…Organize Clubs that would meet on weekends to accommodate the
schedules of working Rotarians. These Clubs could be centered around a Rotary project or
social activities. Examples: Golf, sailing, service projects, tennis, running, family activities,
wine tasting, vintage cars, or a military group.
What is a Weekend Club?
A Club centered around a social and special event.
Name some:
Golf
Sailing
Tennis
Running
Scouting
Military
How would that work?
NOTES:
Ethnic Clubs - Approach 5
Instructor Note: Read The Plan
ETHNIC CLUBS…There are many people with a different culture or ethnic background. They
tend to be more comfortable around those with similar backgrounds and make great Rotarians.
What is an Ethnic Club?
One centered on Ethnicity.
Why do they work?
They have things in common.
How do you deal with those that are opposed?
NOTES:
NOTES:
4
Retention
*Three (3) Tips on Retention
*New Member Orientation
NOTES:
NOTES:
Current & New Member Retention Begins Well Before
Induction
What are some specific steps that can be taken to
increase Membership Retention?
Use a mentoring system. See Question No.1 below.
Immediately involve new members in Club activities and Committees. See Question
No. 2 below.
Educate and orient new members.
Encourage family participation at more Rotary events.
Be conscious of the competing demands on Rotarians’ time (meaning full Club
meeting).
1. What is a mentoring system?
It is assigning one (1) individual to the new member with specific assignments to accomplish
within the first six (6) months of Rotary. Should not be the sponsor.
2. Where can you find a mentoring system?
“New Member Orientation” booklet pages 11 & 12
Instructor Note: This booklet will be given to every Club President.
How soon should an assignment be given to a new
member and why?
Preferably at the time they are inducted.
Why?
If one waits they continue to be unassigned until we lose them – usually three (3)
NOTES:
months and they begin to lose interest in Rotary.
Why is it important to have an education system for new
members?
There is much to learn. With knowledge comes power and understanding.
What are the three (3) tips on retention?
Instructor Note: This is in the Governors folder and the Presidents folder.
Every Rotarian needs:
A friend (mentoring)
An assignment when they join
To be nourished (education)
Is there an educational system already established?
Where?
“New Member Orientation” booklet. Briefly review the booklet.
Instructor Note: If these three (3) things are done, our retention problem will be dramatically
reduced.
What are some key reasons that existing members leave
Rotary Clubs?
No friends.
No meaningful assignment.
No education.
Competing time commitments with demands of family and work.
Costs of Rotary membership (RI, Club and District dues, as well as meal costs and
special assessments).
NOTES:
Weak connection between themselves and the Club membership.
Note: This means that the Club President and Membership Committee failed to do their job.
What are the negative effects of membership loss?
Decreased participation in programs and projects.
Reduced giving to The Rotary Foundation.
Diminishing opportunity for fellowship.
Fading public image.
Difficulty in attracting members.
What can Club leaders do to ensure that Club members
are interested and involved in Rotary?
Involve the entire Club in the planning process for projects and meetings through
Committees and work groups.
Hold an annual Club survey of interests.
Provide an opportunity for members to evaluate programs and speakers.
3 TIPS ON RETENTION
We make Retention a mystery and hard to achieve. The truth is it is simple.
“I have said before, and I repeat it, that every new member needs three (3) things:”
1. A Friend in Rotary to whom he can constantly turn, who will walk beside him, who will
answer his questions, who will understand his problems.
2. An Assignment. Activity is the genius of Rotary. It is the process by which we grow
like the muscle of my arm. If I use them, they grow stronger. If I put them in a sling,
they become weaker. Every member deserves a responsibility. The Club President
may feel that the new member is not qualified for responsibility. Take a chance on him.
Think of the risk Rotary and your Club took when they elected you. An assignment
should be given the day they join. Any later and you will lose them.
Of course, the new members will not know everything. They likely will make some
mistakes. So what? We all make mistakes. The important thing is the growth that will
NOTES:
come of activity. They will have the fellowship of the other members. They will become
one of a vast body of Rotarians throughout the world, men and women of integrity and
faith who love Rotary and seek to move forward this work.
3. Every new member must be “Nourished by the concepts of Rotary.” They need to
understand what it is when we say Service Above Self. Hold fireside for new Members.
4. The following booklet “Strategies for Member Education” will give you guidelines on how
to achieve all three (3).
NOTES:
5
District Membership Committee
*Seminar
*Return & Report
*Organization Structure
*Job Descriptions
NOTES:
NOTES:
District Membership Committee
What is the ideal size of the District Membership
Committee?
Chairman to oversee Membership Growth.
Chairman to oversee Membership Retention.
Chairman to oversee Membership Extension.
Plus one (1) Committee member for every four (4) Clubs.
Instructor Note: As an example, a District with 52 Clubs would have a committee of 16
members (52 divided by 4 = 13 + 3 = 16).
Why is it important to have such a large District
Membership Development and Retention Committee?
If each member is asked to visit each of their four (4) Clubs three (3) times, they will
need to make twelve visits, one (1) per month.
If more Rotarians are actively involved in Membership Development, then more new
members will join Rotary Clubs. As a Governor, you cannot do it all. You need help.
What are the responsibilities of the District Membership
Committee?
Teach membership at District Assembly.
Develop and hold a District Membership Development and Retention Seminar.
Work with Club Presidents to establish Club goals.
Help Clubs hold a Club Assembly on membership.
Promote strategies on retention
Help develop new Clubs.
Each member is to visit the assigned Club three (3) times.
NOTES:
What are the responsibilities of District Membership
Committee members relating to their visit to the Clubs?
Each Committee member is responsible for visiting each of their four (4) assigned Clubs
three (3) times during the year.
At the Club Level:
Review with the Club Membership all of the items given to the Club Presidents in their
Ignite folder.
Discuss the Premier Clubs, Governor’s Membership Citation Plan for igniting every
member.
Discuss the tracking system for the Premier Clubs.
Discuss strategies to achieve membership development and retention goals.
Discuss Club Assembly (meeting) and establish an Agenda.
Encourage Club Secretaries to report membership figures promptly to them.
Help develop new ideas on membership growth.
Promote the District Membership Seminar.
At the District and Zone Level:
Attend the Zone Assembly training meetings.
Attend the District Assembly training meetings.
Attend the District Membership Seminar.
Conduct Training sessions at the District Membership Seminar.
NOTES:
Seminar
What is the value of holding a District Membership
Development and Retention Seminar?
Places focus on membership growth and retention as being the most important goal for
the District and Rotary worldwide.
Provides ideas on how to bring in new members.
Helps move your District forward.
Involve key players in the District.
Motivates Rotarians to act.
Who should convene the District Membership
Development and Retention Seminar?
The District Membership Development and Retention Chairperson.
Alternatively appoint someone to convene the seminar in consultation with the District
Membership Development and Retention Chairperson.
What should be taught?
See handout (Sample Seminar)
Who should come in relationship to membership?
Presidents
Vice Presidents
Membership Committees
Any interested Rotarian
NOTES:
SAMPLE SEMINAR (1/2 DAY)
8:30 a.m. Registration
Have a separate area with information handouts.
9:00 a.m. Welcome & Opening Remarks DG
9:10 a.m. Inspirational Talk RC or Assistant RC
Why Do We Need More Members – More Humanitarian Service?
How should we invite, unite & ignite?
9:45 a.m. The Governors’ Plan for Success DG
10:05 a.m. BREAK
10:20 a.m. Breakout Sessions approx. 20 minutes each--District Committee Members
Each Committee Member is to meet with the four (4) assigned
Clubs and discuss:
(1) Membership Development (15 Tips for Success)
(2) Retention (See “New Member Orientation” Booklet)
Instructor Note: During the breakout session, the DG, District Membership
Chairman and Members on the Extension Committee are to meet with the RC or
Assistant RC and discuss Extension plans and objectives.
11:20 a.m. Return to General Session
11:35 am. Group Reports - Each breakout group is to present their very best idea in one of
the areas above.
12:00 p.m. Lunch with a motivational keynote speaker
1:30 p.m. Adjourn
NOTES:
BREAKOUT SESSION HANDOUT
MEMBERSHIP DEVELOPMENT
Using the 15 Tips+ for Successful Clubs
It is proposed that the Club Membership Committee choose four (4) of these ideas and
institute one (1) each quarter.
Where and How to Find Potential Members – Some
examples are:
Personal contacts
Business contacts
Telephone directory
Trade Associations
Chamber of Commerce
Former Rotarians/Scholars/Rotaractors
Door to Door campaign
Retired persons
How to Develop an Open Classification List
See Yellow Pages – Chamber of Commerce – Internet Listing.
How to Motivate Club Members to Seek Out New Members
- Ideas Include:
As a part of new member orientation have a new member sponsor another new
member
Utilize your classification roster
NOTES:
Hold a Rotary guest day
Have the Rotary club pay for the visitor’s meal
Share program schedule with prospective members
Invite prospective members to a club or district social function
Hold informal coffees in non-Rotary setting for prospective members
Assign a new member to a Club Service Project
Overcoming Barriers - Explaining Benefits of Rotary
Membership - Examples are:
See - Why Join Rotary
Public Relations and Advertising Ideas
Promote public relations campaign in July/August to emphasize “What is Rotary”
Budget for public relations
Advertise in professional magazines, trade papers and local papers
Focus on projects
Emphasize benefits of fellowship and networking
NOTES:
RETENTION OF EXISTING MEMBERS
Review the three (3) tips on Retention.
1. A friend in Rotary to whom he can constantly turn, who will walk beside him, who will
answer his questions, who will understand his problems.
2. An assignment. Activity is the genius of Rotary. It is the process by which we grow
like the muscle of my arm. If I use them, they grow stronger. If I put them in a sling,
they become weaker. Every member deserves a responsibility. The Club President
may feel that the new member is not qualified for responsibility. Take a chance on him.
Think of the risk Rotary and your Club took when they elected you. An assignment
should be given the day they join. Any later and you will lose them.
Of course, the new members will not know everything. They likely will make some
mistakes. So what? We all make mistakes. The important thing is the growth that will
come of activity. They will have the fellowship of the other members. They will become
one of a vast body of Rotarians throughout the world, men and women of integrity and
faith who love Rotary and seek to move forward this work.
3. Every new member must be “nourished by the concepts of Rotary.” They need to
understand what it is when we say Service Above Self. Hold fireside for new Members.
How to Motivate and Keep Members Active in your Club:
Hold a dignified induction with spouse
Provide good orientation discussing all aspects of a good Rotarian
Assimilate - early assignment and Rotary education
Keep costs reasonable
Emphasize continuing Rotary education
Have good Rotary club programs
Hold fellowship activities with spouse
Dynamic leadership important
Mentor-sponsor involvement
Institute program to keep new members involved - give assignments
NOTES:
How Important is a Pre-Induction Meeting to Explain the
Financial Matters and Operations of your Club?
After Induction, Where is the Best Place to Start a New
Member in your Club? - Some ideas:
Committee membership
Greeter at door
New Member program which requires certain duties of the new member
How to Disseminate Rotary Information to your Members
Review “New Member Orientation” in detail.
Discuss increasing generational diversity.
NOTES:
Return & Report
What are the advantages of having a reporting system?
Establishes accountability.
Sets a deadline.
Reminder of a job to be done.
Why has a monthly reporting system been established to
DG’s & District Member Chair?
Same as above.
Creates excitement and competition among Clubs in the District when this information is
included in the Governor’s Monthly letter.
Instructor Note: Explain
What are the time lines involved in reporting?
They are established in five (5) days intervals starting with the Club reporting to the
(District Governor, Secretary or Committee) by the 10th of the month.
The District shall report to the Rotary Coordinator by the 15th of the month.
The Rotary Coordinators will report to the Zone Membership Chair by the 20th of the
month.
Instructor Note: A breakdown in communications can be injurious to Membership
Development.
A Return & Report system is critical to the success of any program. It establishes
accountability, sets deadlines, and is a reminder of the job to be done.
The order of reporting will follow the Membership Organization Chart (see next page).
There will be monthly reports on Growth & Retention.
There will be quarterly reports on successful programs, e.g.
Were the following items distributed to the Club Presidents?
NOTES:
o 15 Tips for Success
o Membership Information Packet Etc.
Has the Club set its goal?
Is there a District Membership Seminar scheduled and what date?
Has the District Membership Committee or Assistant Governors reviewed Membership
material with the Clubs?
MEMBERSHIP ORGANIZATION - ZONES 25-26
1. Director - Ken Boyd (523)
2. Chair - Barbara Risher-Welch (5300)
3. Vice-Chair - Barbara Feder (5510)
4. Rotary Coordinator:
Zone 25 – Judi Beard-Strubing (5110)
Zone 26 – Don Kremer (5230)
5. Assistants:
Zone 25 – Wyn Spiller (5190), Earl Kilmer (5160), and Allan Davis (5080)
Zone 26 – Anne Fisher (5500), Tom Tilton (5500), Mike Stelman (5340), Bob
James (5340), Marc Schlesser (5000), Ayman El-Dakhakhni (5000),
Roger Hassler (5170), Nina Clancy (5230), Nick Frankle (5240), and
Mel Powell (5280)
6. District Chairs
7. Assistant Governors or District Membership Committee
8. Clubs
Ignite Membership Initiative Time Line
DATE(S) EVENT ACTION COMMENTS NEEDS
November 9, 2011 GETS Ignite membership initiativetraining for 2012-13 DSGs
Mike and Earl will finalize theagenda, deliverables, etc.
November 9 or Before GETS or Before Ship Club President Ignitefolders to DGE homes
Strong encouragement toannounce Ignite to announceIgnite to the Club President-elects and distribute thefolders
Club President Ignite Folders
November 14-30, 2011 Ignite Training for Zone 25Asst. RCs and Zone 26 IgniteDistrict Support Reps.
Training may be done usingGoToMeeting or Skype
December 3, 2011 Zone 26 Arizona Tri-DistrictLeadership Seminar
Train District MembershipCommittees
D5490, D5510, D5500 -Training conducted by Ignitedistrict Support Rep. for thesedistricts
Need to contact SeminarChair plan for the IgniteProgram training: DONE
February 4, 2012 Zone 26 Assembly South Train District MembershipCommittees
D5240, D5280, D5300,D5330, D5340 - Trainingconducted by ignite DistrictSupport Rep. for thesedistricts
Need to encourage DistrictMembership Committees toattend the same Assembly(D5240 staff are normally splitbetween the South and NorthAssemblies)
February 11, 2012 Zone Assembly North Train district MembershipCommittees
D5170, D5220, D5230 –Training conducted by IgniteDistrict Support Rep. for thesedistricts
February 17-19, 2012 District 5000 LeadershipSeminar
Train District MembershipCommittee(s)
Seminar held on 4 Islands Need from D5000 – Who isthe target audience? Couldbe district and club leaders
February 24-26, 2012 Southern CA/Nevada PETS Introduce and train clubPresident-elects on Igniteduring membership training
Back up time is the DGE timewith Club President-elects
Time in the MembershipTraining Session
June 9,16, 23, 2012 Zone 25 Contact RC Judi Beard-Strubing for additional information
NOTES:
DISTRICT MEMBERSHIP CHAIR OR ASSISTANT
GOVERNORS
The Chairperson’s responsibility is to establish a District-Wide Committee consisting of one (1)
Committee Member for every four (4) Clubs prior to training. This could be the Assistant
Governors if approved by the DG.
Attend the Zone Training session conducted by the RC or Assistant RC’s prior to the District
Assembly.
Plan a District-Wide Membership Development and Retention Seminar:
o Set the date for July or August
o Develop the Agenda – See Sample Seminar ½ Day
o Secure the location
o Order resources
o Ask the RC or Assistant RC to be the keynote speaker.
Establish Membership goals together with the District Governor and Committee Members. It is
important to be knowledgeable about the Ignite Program where every member is expected to
work on membership.
Visit the Clubs to help them establish their goal.
Make sure the Club Presidents received their Ignite folder at PETS. (The DG’s packets were
mailed to their homes).
Obtain the following Club Membership Chairman information and return it to the Assistant
Governor by April 16th.
o Name
o Address
o Phone Number
o Fax Number
o E-mail Address
Visit your assigned Clubs three (3) times a year to encourage growth by working with the Club
President, Membership Chairman, and Committee by doing the following:
o Set a goal by April 16th
o Help develop a Club Membership Development Strategy by July 1st.
o Help develop a Retention Strategy (see Strategies for Membership Education) – July 1st
NOTES:
o Help Club President hold a Club Assembly on Membership in month of July.
Monitor growth in the District by establishing a Return & Report System
Report Membership growth and decline numbers of your assigned Clubs to the Assistant
Governor. (This can be done by the Club Secretary or arranged as best fits your area).
Report Membership Development and Growth numbers to the RC or Assistant RC
Invite several individuals to become new Rotarians.
NOTES:
NOTES:
6
Premier Clubs
*Tracking Chart
*Premier Districts
*Sponsor’s Recognition
*PDG Recognition
NOTES:
NOTES:
Premier Clubs
Governor’s Membership Citation
The Purpose:
To ignite every ROTARIAN by involving them in one or more of the following activities to
obtain points.
Rationale:
Everyone has something to contribute toward the success of their Club; therefore, every
person has the power to make a difference.
How to Become a Premier Club and Receive the
Governor’s Membership Citation:
Multiply the number of Club members by 10 (for example, 50 members x 10 = 500
points.) This will be the Club minimum number of points needed to become a Premier
Club.
How to Obtain Points?
Bring in a new member 25 pts.
New member brings in a New Member (Bonus in addition to #1) 20 pts.
Establish a Club Membership Goal 20 pts.
Develop a Membership Committee of 4 or more 15 pts.
Select and complete 4 or more of the “15 + Tips for Successful Clubs” 10 pts.
for each
one
Assign a Mentor to each New Member 10 pts.
for each
one
NOTES:
Give Committee Assignment to New Member in First Week 10 pts.
Hold Firesides (Training) for New Members 10 pts.
for each
one
New Member Participates in Service Project 10 pts.
Potential Member gets Involved in Service Project 10 pts.
Invite a District Membership Committee Member to be a Speaker at your Club 10 pts.
Develop an Attractive Website 10 pts.
Hold a Club Assembly focused on Membership 5 pts.
for each
attende
e
Bring a Visitor to a Club Meeting 5 pts.
Propose a New Member 5 pts.
Assign a Member to Keep Track of Points 5 pts.
Attend the District Membership Seminar 5 pts.
for each
attende
e
If EVERY MEMBER of your Club Participates in 1 or more of the above 50 pts.
Club Recognition:
District Award to best Club on percentage basis will be presented at the District
Conference or other appropriate time.
Every Premier Club will receive the Ignite Emblem shown above to sew onto their
banner.
NOTES:
Premier Districts
Director’s Membership Citation:
Level 1 80% to 100% of Clubs become Premier Clubs.
An attractive banner patch signifying the Ignite Torch with Blue Ribbon.
Free attendance for two (2) to the next Zone Institute and travel expenses (includes
registration and meal package).
Level 2 70% to 79% of Clubs become Premiere Clubs.
An attractive banner patch signifying the Ignite Torch with Red Ribbon.
Free attendance for two (2) to the next Zone Institute (includes registration and meal
package).
Level 3 60% to 69% of Clubs become Premier Clubs.
An attractive banner patch signifying the Ignite Torch with White Ribbon.
Free attendance for one (1) to the next Zone Institute (includes registration and meal
package).
PDG Award
Every PDG that brings in five (5) or more members will receive special recognition at
the Zone Institute.
NOTES:
Sponsor’s Recognition
Honorary Recognition Pins:
Any member that brings in three (3) new members will receive the new honorary recognition
pin showing the level of achievement in the following categories:
Level 1 = 3 new members
Level 2 = 5 new members
Level 3 = 10 new members
Etc. = Continues
Instructor Note: To be fair to all concerned this program will begin on July 1, 2012. No credit
will be given for past accomplishments.
The Director’s District Advisors will monitor this program and report to the
Zone Membership Chair to receive the pins.
NOTES:
7
Visual Membership Display
Leadership Commitment Pin
Ten (10) Pins Per Club
NOTES:
NOTES:
Visual Membership Display
Instructor Note: Each District will receive one of these displays. Show class how to open and
set-up the display.
What is the purpose of the Visual Membership Display?
A message that combines visual and verbal communication is longer lasting.
Repetition of the idea.
Continual awareness throughout the presentation.
Demonstrates Rotary’s Commitment to Membership.
How, when and where will you and the District Governor
use the Visual Membership Display?
Every time you speak at a Rotary Club.
Every District meeting.
At all Zone Training meetings.
Where should you place this display?
Place the display at a prominent location near the podium where it can be seen while
you are speaking.
The display can be easily moved – set it up near registration and name badge tables
prior to a meeting – relocate the display during speeches or meals so that it is in a
prominent location.
NOTES:
Leadership Commitment Pin
Pass out Leadership Commitment Pin using the following procedure.
Instructor Note: Explain – Be a Torch Bearer
After reading the Torch Bearer Statement that by accepting this pin you are not only
accepting to be a leader, you are agreeing to bring in one (1) new member.
Each Governor-Elect will be given a Leadership Commitment Pin at GETS by Director
Ken Boyd and personally asked the following:
“I would like you to wear this pin only if you feel that you can commit to advance the
ideals of Rotary and implement the “Ignite” initiative as presented to you at this GETS
by bringing in one (1) new member.”
What commitment does the “2012-13” Leadership
Commitment Pin” represent?
A commitment to bring in one (1) new member.
That the 2011-13 Director will do everything in his power to help the Governors
advance the ideals of Rotary.
That the 2012-13 Governors will advance the ideals of Rotary.
Represents a two-way commitment between the giver and receiver.
What is the power of asking for a commitment and then
giving a pin?
It is personal.
It is an inner-feeling that drives one forward.
It provides focus on the 2012-13 Initiative.
It is a pledge to get the job done.
NOTES:
Ten (10) Pins Per Club
The Director Ken Boyd will:
Give the Governors 10 pins for each Club plus 50 pins for the District at GETS.
Instructor Note: Explain
The Governors, prior to PETS, will give a 2012-13 Leadership Commitment Pin
to each member of their District team asking for the same commitment “lead and
bring in one (1) new member.”
The Governors, at PETS, will make a presentation about the meaning of the
2012-13 Leadership Commitment Pin and give one pin to every President asking
each one individually for a personal commitment to the success of improving
Rotary as previously discussed and bring in one (1) new member.
Ask Club Leaders to wear a 2012-13 Leadership Commitment Pin to
demonstrate their commitment to the Initiative.
Each Club President-Elect will be given an additional nine (9) Leadership
Commitment Pins to use with members of the Club Board of Directors,
Membership Chairperson, and other Rotarians to gain their commitment to bring
in one (1) new member.
The commitment can be modified to fit the needs of your District.
Who should wear the “2012-13 Leadership Commitment
Pin?”
Only those Club and District Leaders who have made a commitment to bring in one (1)
new member to the 2012-13 Initiative.
NOTES:
NOTES:
8
Objectives for PETS’ Training
*Club President Buy-In
*The Membership Folder
*15+ Tips For Successful Club
*The Commitment Pin
NOTES:
NOTES:
OBJECTIVES OF THE PETS’ TRAINING:
Club Presidents should understand the following:
Membership growth is essential for the health of their Club as well as Rotary
International.
Accept a Leadership Commitment Pin +10.
Why they should hold a Club Assembly?
What is the purpose of a Premier Club concept?
How does one become a Premier Club (Tracking System)?
That the Club should work on:
o The Governors’ proposal or “Your Own Ideas.”
o Choose four (4) techniques from the 15+ Tips
o Accomplish one (1) tip each quarter.
How to implement the three (3) tips from “Strategies for Membership Education?”
Review suggestions for Club Presidents
Review Rotarians are your friends.
The importance of diversity:
o Understand the three (3) Tips on Retention
o To be Nourished (education)
o A Friend-mentoring
o An Assignment when they join.
How to utilize “New Member Orientation?”
NOTES:
Club President Buy-In
How do you get the Club President to Buy-In?
Explain the need
They can use their own ideas (no force)
Discuss the Premier Clubs
Instructor Note: Pass out the Membership folder. Explain that we have prepared a folder foreach Club to be given out at PETS.
That specialized training has been developed for the Club Presidents at
PETS.
What is the purpose of the Ignite Initiative?
To motivate the Club
To get members involved
What are you going to do if the PETS Curriculum
Committee fails to present the training of this material?
Who is responsible for PETS?
The Governor-Elects
Why is it important that the Clubs receive this training?
So Clubs will have direction
NOTES:
The Membership Folder
Instructor Note: The Membership Folder includes eight (8) special handouts for use during the
2012-13 Rotary year.
Discuss each of these elements:
Premier Clubs, Governor’s
o Membership Citation and Awards Program with sample tracking sheet. Original
Note, dated June 24, 2004, in the amount of $50,000.00, executed by Vince Day
and Roberta Day in favor of The Amos S. Norman and Frances N. Norman
Revocable Living Trust;
o Affidavit stating amount on the above-described Note does not match amount on
the Deed of Trust described below executed by Amos S. Norman;
o Deed of Trust, securing the above Note, recorded on July 7, 2004, Document No.
2004-0148327, in the Fresno County Records.
15+ Tips for Successful Clubs
Answers to the Question: Why Join Rotary?
Three (3) Tips on Retention
New Member Orientation
Membership Development Suggestions for Club Presidents
Increasing Generational Diversity
Instructor Note: Each Governor-Elect will be sent enough copies of the Membership Folder to
distribute one to each Club President at PETS.
NOTES:
15+ TIPS FOR SUCCESSFUL CLUBS
It is suggested that the Club Membership Chairman and Committee choose four (4) of the
following tips, then organize the Club to complete one each quarter.
1. Proposal Card…At a Club meeting have every Member fill out a Proposal Card.
Follow-up by assigning individuals to invite the proposed individual to a Club
meeting or service project.
2. Friends of the Club President… The Club President asks three (3) members as
a personal favor to propose a new member within a month. When the first one
does so, approach another the same way so as to always have three (3)
members working on a personal pledge to the President.
3. Simultaneous Inductees…Induct several new members into the Club
simultaneously. This is especially good when they are the same age.
4. Former Members…Encourage the Membership Committee to develop a list of
former Club members. Ask a current member to invite the former members to
rejoin your Club or encourage them to join another Club.
5. Community Projects…A successful project attracts new members. Encourage
Club members to invite their friends to participate in a worthwhile community
project.
6. Six-Month Plan…Encourage every new member to bring in another new
member within six months. A district in Arkansas, USA, experienced 17 percent
growth using this plan.
7. Five For One Team…Divide the Club into groups of five (5). Assign each group
to bring in at least one (1) new member within three (3) months. Make this a
contest with proper recognition for the winning group.
8. Rotary Guest Day…Develop a list of potential members and distribute
invitations to those on the list. Host a meal and information evening for those
who accept the invitation.
9. Survey…Conduct a survey to help members consider contacts they know who
might be potential members.
10.Classifications…The Rotary Club of Trenton, Ontario, Canada, reads a list of
unfilled classifications at each meeting. This regular reminder helps Club
members consider potential members during their daily interaction with a wide
variety of people. The Rotary Club of Trenton gained 20 new members through
this strategy.
NOTES:
11.Club Forum…Hold a Club forum on membership development to discuss ways
to seek out potential members. Follow those ideas through.
12. Increase Efforts…Study the results of Zone 25/26 Focus Group Report on
increasing generational diversity. Change the Club practices to be more
attractive to the new generation. (See following page)
13.Diary…Encourage Club members to keep a 24 hour diary of everyone with
whom they interact. Select potential members from that list.
14.Contest…Have a Club contest to see who can bring in the most members.
Reward the top three (3) with special awards that will instill a desire to compete.
15.Bring A Friend Day…Encourage all members to bring guests to Club functions.
Designate one (1) meeting a month as “Bring a Guest” meeting.
+ Your Own Ideas…We recognize that there are many great ideas throughout the
world. If you have one that could generate new members, we welcome you to
formulate your own strategy for your Club.
NOTES:
THE COMMITMENT PIN
The DG is to personally hand ten (10) commitment pins to the Club President as follows:
First, at PETS ask the President of each Club individually, as a personal commitment to
you, to bring in one (1) new Member in the first month.
o Inform the President this pin is given as a reminder of a commitment
made.
Second, read the following which will be on the card with the pin.
IGNITE EVERY ROTARIAN
From ancient times the torch bearers have been the first on the paths of discovery,
exploration and battle, illuminating the way for those who follow. Rotarians, commit to
be a torch bearer who will invite, unite and ignite new members whose fire and energy
will add to ours to help overcome the darkness of poverty, illiteracy, hunger and
disease.
Third, hand the President nine (9) additional pins (these pins can be obtained from
Vera Lindburg at 650-592-6275) and ask the President to obtain the same commitment
from the following persons:
o Membership Chairs
o The Membership Committee
o The Board of Directors
o Other Rotary Leaders
Fourth, ask the Membership Chairs to report on the success of this commitment.
Suggest it will be completed within three (3) months.
Fifth, send report to Assistant Governors and District Membership Chairs.
Finally, follow-up is important! Have your District Membership Committee do the
follow-up.
NOTES:
9
Rotary Coordinators
*Job Description
NOTES:
NOTES:
Rotary Coordinators
How can the Rotary Coordinator help the DG?
Actively promote Rotary’s Ignite Initiative.
Serve as a speaker at one of the new Club’s meetings.
Participate in the District Membership and Retention Goals.
Encourge your District Membership and Retention Committee to attend the Zone
Assembly Seminar.
Help plan District or Multi-District Membership Development and Retention
Seminars.
Invite them to speak at District or Multi-Club Membership Seminars.
Serve as information resources on Membership Development and Retention.
NOTES:
Rotary Coordinators and Assistant Coordinators (RC’s)
One purpose of the Rotary RC or Assistant Coordinator program is to provide a viable, long-
term, approach to promoting Membership Development by establishing a network of well-
trained Rotarians knowledgeable about Membership Development and Retention strategies
and techniques to support Districts and Clubs in achieving Membership growth.
The Rotary Coordinators basic responsibility will be to:
o Bring in a new member each July.
o Identify, market, and implement Membership Development strategies within the
assigned areas. Each RC or Assistant should cover no more than four (4)
Districts.
o If invited to serve as a member of the GETS Training Team, conduct zone-level
training for Governors-Elect on Membership Development subjects during GETS
held in conjunction with Rotary Institutes.
o Report monthly the Membership Growth and Development in each of their
assigned Districts.
o Plan, promote, and conduct a Rotary Membership Development and Retention
Seminar at the Zone-level annually to train the District Leadership.
o Conduct, when invited to do so, special sessions on Membership Development
and Retention at Rotary Institutes and Rotary District Seminars and PETS.
o Provide assistance, guidance, and support to District Governors, District
Governors-Elect, Assistant Governors, and District Membership Development
and Retention Committees.
o Complete reports as necessary and forward them to your Zone RC who will
provide same to the Zone Membership Chair.
NOTES:
10
Additional Resources
*Great Ideas for Governors
*Why Join Rotary?
*Diversity
*E-Clubs
NOTES:
NOTES:
Great Ideas for Governors
Encourage every Club President and Membership Development Committee
Chairperson to study the “New Member Orientation” Booklet.
Encourage all Clubs to increase their membership.
Consult with Club Presidents and establish a mutual goal. Use the Presidents-Elect
Training Seminar (PETS) as a starting point.
Conduct a District Membership Seminar in the month of August.
Recognize new Members and their sponsors at your Club visits. Encourage Assistant
Governors to do the same.
Emphasize the importance of strong membership by attending charter nights, induction
ceremonies, and Membership Seminars.
Hold a breakfast for new members at the District Conference.
NOTES:
“WHY JOIN ROTARY?”
Friendship…In an increasingly complex world, Rotary provides one of the most basic human
needs: The need for friendship and fellowship. It is one (1) of two (2) reasons why Rotary
began in 1905.
Business Development…The second original reason for Rotary’s beginning is business
development. Everyone needs to network. Rotary consists of a cross section of every business
community. Its members come from all walks of life. Rotarians help each other and collectively
help others.
Personal Growth and Development…Membership in Rotary continues one’s growth and
education in human relations and personal development.
Leadership Development…Rotary is an organization of leaders and successful people.
Serving in Rotary positions is like college education. Leadership: Learning how to motivate,
influence, and lead leaders.
Citizenship in the Community…Membership in a Rotary Club makes one a better community
citizen. The average Rotary Club consists of the most active citizens of any community.
Continuing Education…Each week at Rotary there is a program designed to keep one
informed about what is going on in the community, nation, and world. Each meeting provides
an opportunity to listen to different speakers and a variety of timely topics.
Fun…Rotary is fun, a lot of fun. Each meeting is fun. The Club projects are fun. Social
activities are fun. The service is fun.
Public Speaking Skills…Many individuals who joined Rotary were afraid to speak in public.
Rotary develops confidence and skill in public communication and the opportunity to practice
and perfect these skills.
Citizenship in the World…Every Rotarian wears a pin that says “Rotary International.” There
are few places on the globe that do not have a Rotary Club. Every Rotarian is welcome – even
encouraged – to attend any of the 29,000 Clubs in 194 nations and geographical regions. This
means instant friends in both one’s own community and in the world community.
Assistance when Traveling…Because there are Rotary Clubs everywhere, many a Rotarian in
need of a doctor, lawyer, hotel, dentist, advice, etc., while traveling has found assistance
through Rotary.
Entertainment…Every Rotary Club and District has parties and activities that provide diversion
in one’s business life. Rotary holds Conferences, Conventions, Assemblies, and Institutes that
provide entertainment in addition to Rotary Information, Education, and Service.
The Development of Social Skills…Every week and at various events and functions, Rotary
develops one’s personality, social skills, and people skills. Rotary is for people who like people.
NOTES:
Family Programs…Rotary provides one of the world’s largest youth exchange programs; high
school and college clubs for future Rotarians; opportunities for spouse involvement; and a host
of activities designed to help family members in growth and the development of family values.
Vocational Skills…Every Rotarian is expected to take part in the growth and development of
his or her own profession or vocation; to serve on Committees and to teach youth about one’s
job or vocation. Rotary helps to make one a better doctor, lawyer, teacher, etc.
The Development of Ethics…Rotarians practice a 4-Way Test that governs one’s ethical
standards. Rotarians are expected to be ethical in business and personal relationships.
Cultural Awareness…Around the world, practically every religion, country, culture, race, creed,
political persuasion, language, color, and ethnic identity is found in Rotary. It is a cross section
of the world’s most prominent citizens from every background. Rotarians become aware of their
cultures and learn to love and work with people everywhere. They become better citizens of
their countries in the process.
Prestige…Rotary members are prominent people: Leaders of business, the professions, art,
government, sports, military, religion, and all disciplines. Rotary is the oldest and most
prestigious service club in the world. Its ranks include executives, managers, and professionals
– people who make decisions and influence policy.
Nice People…Rotarians above all are nice people – the nicest people on the face of the earth.
They are important people who follow the policy of it is nice to be important but it is important to
be nice.
The Absence of an “Official Creed”…Rotary has no secret handshake, no secret policy, no
official creed, no secret meeting or rituals. It is an open society of men and women who simply
believe in helping others.
The Opportunity to Serve…Rotary is a Service Club. Its business is mankind. Its product is
service. Rotarians provide community service to both local and international communities. This
is perhaps the best reason for becoming a Rotarian: The chance to do something for somebody
else and to sense the self-fulfillment that comes in the process and return of that satisfaction to
one’s own life. It is richly rewarding.
Richard D. King
Rotary International President 2001-02
NOTES:
INCREASING GENERATIONAL DIVERSITY IN ROTARY
AND REFLECTING THE BUSINESS & PROFESSIONAL COMMUNITIES
BY INCREASING MEMBERS WHO ARE 25-40 YEARS OF AGE
Zone 25/26 Focus Group July 1, 2011
The club leadership, particularly membership committee, should look at/understand
the demographics in their own communities—particularly in their local business
community. If they don’t know who the local business folks are (including those
entrepreneurs working out of their home), that is an issue itself. Then the club needs to
discuss WHAT GROUPS and WHY—and mount a purposeful recruitment/retention
effort.
Club leaders need a basic understanding of generational differences (which most
businesses of any size are already addressing)! This translates into recognition of
where each group/generation is coming from, what motivates them, and how to adapt
one’s leadership/management/communication to the differences.
Become family friendly. Club Presidents and Club leadership need to remember the
time constraints of persons early in their careers and with young families. Further, they
need to be aware that young working professionals actually have different (greater) time
demands and business needs than we did (i.e., fathers playing a greater role in child
rearing, both parents working, single parent households, work which doesn’t stop at the
end of the day thanks to technology). Club leadership that knows this will be more
creative and flexible.
Events that include the young children of these younger members would be appropriate
and would encourage them to stay with the club. Plus there is always the economic
issue…early on in their careers, young children or teenagers/college age – definitely
have a monetary impact on prospective members. Suggest clubs to come up with
some creative ways to handle economic pressures to help recruit/retain younger
members.
Take a good look at “cherished traditions” and excess bureaucracy”. Really look at
the “way things are done in meetings”. Club leadership needs to understand the
existing flexibility , such as meeting attendance offered to them in the Manual of
Procedure and challenge the “lunch every week tradition”. In reality, there is a lot of
flexibility! Do meetings and events always need to stay the same? We open up with a
Christian prayer and a patriotic song, which is kind of a turn-off for some. Know that this
is a turn off for some, angers others. Be forewarned: Don’t expect younger folks to just
accept or like the old ‘Rotary Rules’ or even some of our cherished traditions (singing
patriotic song, Happy Dollars).
NOTES:
ROTARY E-CLUBS
What is the purpose of a Rotary e-club?
The purpose of a Rotary e-club is to extend Rotary to business, professional and community
leaders in any Rotary District who are unable to meet traditional attendance requirements. In
ability to attend a traditional Rotary Club could be the result of demanding business or
professional commitments, extensive, travel, confinement due to ill health or disability, or
residence beyond reasonable distance from an existing Rotary Club.
Is a Rotary e-club just a “virtual” Club that lacks Rotary
service?
Rotary e-clubs are not “virtual” Rotary Clubs. We are real Rotary Clubs comprised of real
living, breathing, working Rotarians doing real Rotary projects. We simply use the Internet as
a tool to manage the Club and manage projects. Use of the word “virtual” in the Rotary context
is deemed to be inappropriate, because Rotary works in the real world, not in the virtual world.
A Rotary e-club is part of the real world of Rotary International.
What are the five (5) key goals of every Rotary e-club?
When Rotary E-Club One received its charter on 4 January 2002, the Board of Directors of RI
prescribed five (5) key goals, all of which now apply to every Rotary e-club:
1. Use the Internet to retain Rotarians who would otherwise be lost to Rotary.
2. Use the Internet to attract new Rotarians.
3. Use the Internet to facilitate meetings.
4. Use the Internet to manage service projects.
5. Use the Internet for fellowship by creating a friendly community of like-minded
Rotarians.
NOTES:
What are the attributes of successful Rotary e-clubs?
Successful Rotary e-clubs (pure e-club model or hybrid e-club model) have a number of
common attributes including:
Clarity of purpose
Commitment to excellence
Intelligent leadership
Sound organizational planning
Meaningful projects and activities
Continuous contact with members
Harmonious member interactions and fellowship
Careful Membership Development
Close engagement with the Rotary District
Effective use of appropriate technologies.
Many Rotarians are surprised to see “technologies” as Item 10 at the bottom of the list, rather
than at the top. The most successful Rotary e-clubs knew from the beginning that technology
is purely an enabler, nothing more.
What is a pure Rotary e-club?
A pure Rotary e-Club conducts 100% of its Rotary business on the Internet.
Typically, members have one face to face dinner meeting per year, usually at the RI
Convention. Members are likely to come from a wide geographic area which may be global.
Rotary service is undertaken in the community where a member lives, or groups of members
collaborate and work together as teams on service projects in needy communities where no
member resides. Rotary E-Club One is a good example of a pure Rotary e-club.
What is a hybrid Rotary e-club?
A hybrid Rotary e-club conducts most of its Rotary business on the Internet, but meets face-to-
face once a month for a dinner meeting. A hybrid Rotary e-club is a good option when all the
members live within a relatively compact geographic area that enables them to travel to the
monthly face-to-face meeting. Rotary service projects are undertaken within the geographic
NOTES:
area and beyond. Rotary E-Club of 3310 Singapore is a good example of a hybrid Rotary e-
club.
Can a Rotary e-club change from the pure model to the
hybrid model or vice versa?
Rotary International does not prescribe which model a Rotary e-club adopts at any time in its
life. This means that a Rotary e-club is at liberty to change its model at any time. However,
there is an important strategic question to be addressed – what impact would the change of
model have upon retention of current members and Membership Development? Because a
Rotary e-club is a finite “asset” of the Rotary District (maximum limit of two (2) Rotary e-clubs
per District) it would be prudent to consult with the District before changing the model.
What is the Rotary International naming policy for Rotary
e-clubs?
The Board of Directors of RI has mandated that the generic name is Rotary e-clubs. This
requires “E-club” to be in lower case letters with a hyphen included as shown. The word
“Rotary” must always precede the word “e-club.” When referring to the name of a specific
Rotary e-club, as named upon its charter document, the letter e must become upper case, for
example Rotary E-Club of District 3310. There has been some confusion about this RI naming
protocol because it is inconsistent with the international standard which is eTrade,
eHealth,eBanking, eSecurity, eCommerce, eClub, etc. with no hyphen separating the e.
What is the URL naming protocol for a Rotary e-club?
The typical method is www.rotaryeclubxxx.org the xxxx being the Rotary District number, or
the geographic location of the Rotary e-club. Here are two examples:
http://www.rotaryeclub3310.org
http://www.rotaryeclublatinoamerica.org
Why “Rotary e-club” and not “Rotary cyber club”?
In 2004, the Board of Rotary E-Club One submitted a proposal to the Board of RI
recommending that the descriptor “cyber club” be abandoned in favor of “e-club.” The
NOTES:
proposal was based on the premise that Rotary, as an international NGO, should follow the
established naming protocol of the United Nations – eGovernment, eTrade, eCommerce,
eBanking, eHealth, etc. The Board of RI endorsed this proposal and issued a directive that
online Rotary Clubs must no longer be referred to as “cyber-clubs.” Additionally, the Board of
RI directed that the word “club” must always be preceded with the word “Rotary.”
If I establish the first Rotary e-club in my country, may I
call it “e-club one” or “Rotary one” e-club?
No, you cannot. “Rotary E-Club One” is a unique name, authorized for the sole use of the
Rotary E-Club of District 5450 by Rotary International, in recognition of the status of the Rotary
E-Club One of District 5450 as the first Rotary club on the World Wide Web. No other Rotary
club may be described as or be referred to as “Rotary E-Club One”, or “E-Club One” in any
manner whatsoever. The name “Rotary E-Club One” is a Trademark of Rotary International of
Evanston, Illinois, USA. “Rotary One” and “Rotary/One” is a unique name, authorized for the
sole use of the Rotary Club of Chicago, in recognition of the Rotary Club of Chicago as the first
traditional Rotary club. No other Rotary club may be described as or be referred to as “Rotary
One,” or “Rotary/One” in any manner whatsoever. The name “Rotary/One” is a Trademark of
Rotary International of Evanston, Illinois, USA.
If a Rotary e-club has members located in different
countries, in what language does it conduct its business?
At the time of its formation a Rotary e-club commits to the single language in which it will
operate. Currently there are Rotary e-clubs operating in the following languages: English,
Mandarin, Cantonese, Finnish, Portuguese and Spanish.
Some Rotary e-clubs offer a language selection menu in the public area of their website so
that text can be read in more than one language.
Can a Rotary e-club admit a new member from a country
where Rotary does not exist?
No, it cannot. Rotary International expressly forbids membership of any person domiciled in
any country where Rotary does not exist.
NOTES:
Why does a typical Rotary e-club have a public website for
visitors and make-up attendance, and a separate
members’ clubhouse that is closed to visitors?
Internet security is of paramount importance. We must protect our members and their
immediate families from identity theft and other fraudulent activity that could threaten their
privacy, their security, or their personal safety.
Personal details of each member, and a member’s immediately family, are stored in the
Clubhouse which also contains the club’s Board minutes, financial reports, service project
administration, and discussion forums for every member to access and read. Information is
stored in a secure database protected by AES 256-bit encryption security.
IMPORTANT NOTE – Information security, in the context of Rotary e-club administration, must
be given top priority. Many countries have stringent privacy laws in relating to the collection,
use, disclosure, security and access to personal information.
Does a secure clubhouse create a “secret society” version
of Rotary?
Of course not. The Clubhouse offers every member 24/7 access to Board meeting members,
financial reports, committee meeting minutes, Rotary service reports, project plans, discussion
forums, weekly meeting notes and every other aspect of club management and operations.
The District Governor and the Assistant District Governor each have a “key to the Clubhouse
door” with their own user name and password for access any time they choose. Most
traditional Rotary Clubs do not allow this level of scrutiny by the DG.
How are members of Rotary e-clubs encouraged to login
to the clubhouse?
The meetings of traditional Rotary clubs must offer high quality programs (speakers), service
projects for which members share a passion, interesting interactive forums and enjoyable
fellowship between members. The Clubhouse of a Rotary e-club must offer exactly the same
high quality content to maintain members’ interest and encourage regular attendance.
Members of Rotary e-clubs are expected to visit their online Clubhouse at least once a week.
Rotary E-Club One uses its Clubhouse to keep members connected, informed and inspired.
NOTES:
What online meeting software is used by Rotary E-Club
One?
We use GoToMeeting, a Web-hosted service created and marketed by Citrix Online, a division
of Citrix Systems. This is remote meeting and desktop sharing software that enables a
member of Rotary E-Club One to meet with other members, collaborate with fellow Rotarians
in organizing and managing service projects, and attend meetings with others via the Internet
in real-time. Some Rotary e-clubs use similar collaboration software from other vendors to
facilitate their meetings in real-time.
Is there any low cost collaboration software suitable for a
new Rotary e-club that may have a very limited operating
budget?
Yes there is. Glance Networks provides a simple one-button screen sharing tool that lets
people instantly show their live PC or Mac screens to anyone online. Glance allows screen
sharing for up to 100 participants. Rotary E-Club One used Glance during our early years and
we found it was simple, stable and reliable at a relatively low cost.
What etiquette is expected during Rotary meetings online?
Check that the computer you are using has collaboration software installed.
Ensure you have the correct dial-in number and meeting access code.
Long on before the start of the meeting (late arrivals break the flow of discussions)
Be aware of background noise at your location that could intrude.
State your name whenever you speak.
Concentrate on meeting content and avoid distractions around you.
Take notes to help you summarize your thoughts and make succinct comments.
Speak clearly at a measured pace.
Avoid speaking over the top of other participants
Follow the guidance of the meeting moderator and be respectfully of others.
NOTES:
What online payment system is best for a Rotary e-club to
receive club membership dues and accept member
contributions to the Rotary Foundation?
It is essential that a new Rotary e-club establishes a financial structure that ensures the best
utilization of club finances, effective cash flow management, fund-raising procedures,
transparent accountability and legal and taxation obligations. An effective system enables the
club to forecast the availability of funds for operational activities and projects as funds are
required. There are numerous payment systems available for receiving payments. PayPal is
a good option for a small start-up Rotary e-club because it is very simple, and credit cards are
accepted with no requirement for the credit card user to have a PayPal account. PayPal
payment records provide up-to-date revenue data.
In what currency does a Rotary e-club conduct its
business?
Each Rotary e-club operates in the currency of its Rotary District, e.g. Rotary E-Club of 3310 –
Singapore Dollars (SGD), Rotary E-Club of London Centenary – British Pounds (GBP), Rotary
E-Club One, Colorado – US Dollars (USD). For a number of practical and legal reasons, the
Treasurer of Rotary E-Club One must always be a US citizen.
Why does Rotary E-Club One require 12 hours service per
quarter as a mandatory condition of Membership?
Please Note: This is a Membership requirement of Rotary E-Club One. It is not a rule of
Rotary International.
Club Presidents and Secretaries: You can get your club members’ identification numbers
online via Member Access. If you’re not already registered, be sure to have your district, club
and membership identification numbers ready. Once you have registered, you will be able to
view your club’s membership records.
NOTES:
Why does Rotary E-Club One require “wet signature”
references for membership applicants?
A wet signature is a physical handwritten signature applied to paper and forwarded by post.
The membership committee introduced the wet signature requirement following receipt of two
(2) membership applications that were supported with fake email references. Note – a referee
is more likely to think seriously about the content of a reference that requires a wet signature.
Membership in Rotary E-Club One is not an “easy” option. Requirements for membership
admission are stringent. For current Rotarians, Rotary E-Club One requires more reference
checks than most Rotary clubs, including written references with wet signatures from the
applicant’s former Rotary Club including the President, and three (3) current Rotarians who will
vouch for the applicant. Rotary E-Club One checks each reference with the writer. Our
rigorous screening of applicants is a necessary first step to ensure excellence.
How important is Rotary District involvement in the
establishment of a new Rotary e-club?
Rotary District involvement in design, planning, establishment and ongoing quality assurance
is essential. A Rotary e-club is a finite resource, limited to a total of two (2) per Rotary District.
This means that it is critically important that the Rotary District recognizes that a Rotary e-club
is a valuable asset, requiring the investment of intelligent planning and careful attention to
detail.
Where can my Rotary District get more information about
how to plan and establish a Rotary e-club?
A new website is under construction, specifically for the purpose of providing information and
resources to design, plan and develop a Rotary e-club.
The purpose of www.rotaryeclubs.com is to provide practical information on the establishment
and operation of a successful Rotary e-club. There are critical strategic decisions (some quite
complex) that a Rotary District must address before prescribing the type of Rotary e-club (pure
or hybrid) and membership reach (district or global). Unless these fundamental issues and
their key drivers are addressed at the very beginning, there is the risk of failure.
Register online to receive news updates and alerts.
NOTES:
What membership composition will aid the success of a
new Rotary e-club?
In the first year, at least 50% of the total membership should be Rotarians of former Rotarians.
A Rotarian joining a new Rotary e-club as a Charter Member must resign membership in his or
her existing Rotary club by the time the new Rotary e-club is admitted to RI. A former Rotarian
is any person who has been a member of a Rotary club in the past.
The optimal composition of the Board of a new Rotary e-club in its first year of operation is
100% Rotarians or former Rotarians. The Rotary e-clubs proof of concept pilot study revealed
that e-clubs that filled Board positions in the first year with people who had no former Rotary
experience, were more likely to lose the ethos of Rotary and encounter serious operational
problems caused by a lack of understanding of Rotary’s mission and values.
In the context of a hybrid Rotary e-club, what are teams?
Some Rotary Districts that are large in geographic size, are exploring the idea of having teams
within a hybrid Rotary e-club, each team coordinated by a “team captain” reporting to the
Club’s Board. The purpose of teams is not to divide the Rotary e-club, but to create cohesive
sub-groups containing members who are no more than 2-hours by car from each other. This
could enable members to participate more effectively in a community service team that is
involved in projects within their part of the District, while engaging with the entire membership
of the Rotary e-club via the Internet.
When will the website www.rotaryeclubs.com offer
information and resources for planners of new Rotary e-
clubs?
The Rotary E-Club One advisory committee is preparing content that will appear soon.
Meanwhile, we recommend that interested Rotary districts, Rotary clubs and Rotarians visit
www.rotaryeclubs.com and complete and submit the online registration form. This will ensure
you receive alerts and information updates. Rotary E-Club One will use your registration
information for internal administration only. We will not sell your information or share it with
outsiders. Your privacy is respected and protected.
NOTES:
What is the web address of Rotary E-Club One?
The web address for Rotary E-Club One is www.rotaryeclubone.org
What are the technical requirements of a typical Rotary e-
club?
There are seven (7) basic technical requirements:
1. A user—friendly website that makes members and visitors feel welcome.
2. A secure online members-only clubhouse to protect members’ privacy.
3. A secure online forum for members to share thoughts, ideas and plans
4. A secure payment system for membership subscriptions and donations.
5. Collaboration software for meetings (eg. GoToMeeting or Glance)
6. Free voice communications (eg. Skype or Freshtel Firefly)
7. An online make-up registration system for visiting Rotarians.
Do Rotary e-clubs require a special constitution?
The standard Rotary Club Constitution now has specific articles for Rotary e-clubs.
What is the attendance rule for members of a Rotary e-
club?
Rotary International has very strict rules about attendance. A Rotary e-club is required to “hold
a regular meeting once each week by posting an interactive activity on the club’s website…”
At Rotary E-Club One these meetings are posted weekly in our Fellowship Forum within our
secure clubhouse. Each club member receives an email reminder when each meeting is
posted. The Club Administration Committee checks and documents Fellowship Forum visits to
ensure that members comply with the attendance requirement.
NOTES:
Can a member of a Rotary e-club visit traditional Rotary
clubs for fellowship and make-ups?
Yes, a member of a Rotary e-mail is a Rotarian and is therefore entitled to make-up at any
traditional Rotary Club or at any Rotary e-club.
For how long must a visiting Rotarian log-in to a web-
based Rotary e-club to qualify for a make-up credit?
You must visit the website of the Rotary e-club for a minimum of 30 minutes. Please note that
this is 30+ continuous minutes. You cannot claim a make-up credit if you have 6 x 5 minute
visits in a week. Many visiting Rotarians stay longer than the minimum 30 minutes because
website content is very interesting and informative.
NOTES:
Rotary International
Zones 25 & 26
Far West North America
Ken Boyd Steve Snyder
RI Director 2011-13 RI Director Nominee Designate 2013-15
Membership Development &
Retention Program
Ignite Every Member
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