Notebook Touch Presentation

MAC FEELA High Tech Keyboardless Laptop

LCD Touch Screen and KeyboardFeatures and Benefits

•Latest technology and ability to search paper without the hassle of using a mouse.•Renewed Security fingerprint Recognition to protect from lost and stolen.•Keyboardless, avoid keys getting wedged and missing keys.•LCD Screen allows consumersto travel and use their laptop in public. Also, show and usekeyboard even if the cover isclosed.•World clock displayed intermittently.•15 hours battery with additional •2 hrs back up .•4 years warranty.

$ 1,700 + Tax

Li, Jacqualine, Ji Hye Lee, Carla Justice

Market Segmentation

•San Francisco•New York •Los Angeles

Target Market

Who are into the Newest and Most innovative Technology

a. Age: 20 -45b. Gender : All Genderc. Education level: Highd. Income: $30,000 - $ 45,000

Li, Jacqualine, Ji Hye Lee, Carla Justice

CompetitorsSony VAIO @ TZ series

HP TX2000Z

$1,200 - $1,600 $1,280

Dell latitude XT Lenovo X61T

$1,599 $1,699

Marketing Objective

First 5 years of Business:

2009

2010

2010

2011

2012

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FamiliesBusiness Pro-fessionals

Average Sales Per Year

Avera

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Product packaging

2 hrs back up battery A rechargeable digital ink pen Full catalogs of apple products and

accessories Information of returning and warranty.

Li, Jacqualine, Ji Hye Lee, Carla Justice

Place Strategy

Mac Feel sells in Big cities

- San Francisco, Los Angeles and New York!!!

Apple Mac Store - business district - The most crowd or

famous street and mall

Apple Mac web site and Online Shop

Li, Jacqualine, Ji Hye Lee, Carla Justice

Promotion Strategy

1.Advertising on Magazines and Websites

Li, Jacqualine, Ji Hye Lee, Carla Justice

2. Promotion and Events Free Trial with 30 days opened Box

Return Sponsor and Donate to National

Breast Cancer Organization Occasion promotions and special sales

Li, Jacqualine, Ji Hye Lee, Carla Justice

3. Public Relations Partner with Apple Mac’s parents

company Promote MacFeel with other Apple service, such as AT&T WiFi, all the company warranty and customer services. Have professional representatives

and managers to operate the whole line to increase the knowledge of product.

Li, Jacqualine, Ji Hye Lee, Carla Justice

Promotion…Sales Force All the sales

associates will be well known with our products and services.

Friendly And High customer service

Company Marketing

locate in the same website on iMac products list

information for all the accessories and services

Same Customer Service Hotline

The New taste

Li, Jacqualine, Ji Hye Lee, Carla Justice