Not working in partnership with your club - The Cardiff City experience
May 12, 2015
With so much going on at a local level it is often difficult to fully appreciate the work of other trusts, see the successes they have had and how they've achieved them. This session gave an opportunity to hear from supporters' trusts that have had a particularly busy year for different reasons - be it running campaigns, scrutinising their clubs, engaging and growing their membership or building partnerships and influence - something for everyone.
We know that the relationship that a trust has with the club they support can have a big bearing on the type of work that goes on, so in the first session we heard from trusts that have a good partnership with their club, whereas in the second session we will heard from trusts that either have no working relationship or a begrudging one at best.
We know that the relationship that a trust has with the club they support can have a big bearing on the type of work that goes on, so in the first session we heard from trusts that have a good partnership with their club, whereas in the second session we will heard from trusts that either have no working relationship or a begrudging one at best.
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Transcript
SD Conference
Tim HartleyGeraint Jones
Cardiff City Supporters Trust
IET London - 13 June 2010
Cardiff – A community club?
• Stadium neighbourhood - 20% BME• Number of black and Asian City fans?• Attitudes – club and locals• Anti-social behaviour• Get them in!
Questionnaire
So…
• Community consultation• ASBO presentation• Supporters 5 a side• Keenor campaign• OPENCities project (British Council)• International work • Socials – quiz and ex-players nights• Open Trust meetings
Football Fans and Cardiff City Football Club (CCFC)
• They like football!
• 82% watch football
• However, 30% of those who watch football have never seen Cardiff City play
• The other 70% have only watched Cardiff City a few times
Of those who only came two-nine times - what was your experience of the stadium?
6%
39%55%
Poor
Average
Good
What did local residents think of Ninian Park?
What do you enjoy about watching Cardiff?
Great atmosphere… the craic… the buzz
Supporting my home team
Everything about football
Meeting my friends
Cheap for teenagers
Quality football… they’re my team!
Why don’t you watch the City?
Don’t like football … prefer rugby
Price of tickets
Time, family commitments
Bad behaviour and people standing up
Teaching children to swear
I think there may be trouble
What would encourage you to go?
Good facilities and opposition
Promotion!
Cheaper prices and family ticket deals
Better players and opposition
Free parking and ‘taster’ tickets
Friends to go with
Get out there!
Bring them in!
BVNS Wales concluded
“Racism is … a factor in attendance of BME people to football matches... at the new stadium there is definitely a difference to the atmosphere and an increased sense of safety.
…to raise their attendance at the football matches it is important for Cardiff City Football Club to be visual and active within the communities. They can achieve this by working in partnership.”
Anti social behaviour
Kenyan Bluebirds!
- and payback time by us to the club’s Football in the Community team
Looking Forward
• Better communication - club and fan base• Relationship with new owner and CEO• Increase share ownership
• Practical steps– Next season’s ticketing– Memorial garden at the Stadium– Fred Keenor statue – Promotional film– Anti social behaviour work
Work with your club
• Approach club with sensible proposals– Pre season games– Prices at new ground
• Buy shares in the club– General Meeting campaign– Golden Ticket fiasco– Access to information
Develop outside links
• Media
• Local Authority
• Police
• Wales Co-operative centre
• Other Supporters Trusts
• Local communities
Diolch yn fawr
Any Questions?
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