Not All Blogs Are Created Equal Identifying, Approaching & Relationship-Building With Bloggers Jason Falls – Doe-Anderson Bluegrass PRSA January 9, 2009
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Not All BlogsAre Created Equal
Identifying, Approaching & Relationship-Building With Bloggers
Jason Falls – Doe-AndersonBluegrass PRSA
January 9, 2009
How to identify relevant blogs How to differentiate between them How outreach is different (and the same) Why outreach isn’t enough
Technorati (www.technorati.com) Google Blog Search
(blogsearch.google.com) Bloglines (www.bloglines.com) Old Fashioned Google Search
(www.google.com) Look At Blogrolls Of Those You Find
Traffic RSS Subscribers Comments
Bookmarks Blog Honors Twitter Followers
Determining TrafficDetermining Traffic Alexa.com
Determining TrafficDetermining Traffic Compete.com
Determining TrafficDetermining Traffic QuantCast.com
Best, but opt-infor bloggers
RSS Subscribers Comments Bookmarks Blog Honors Twitter Followers
Subscribe To Feeds Add Postrank Plug-ins
(www.postrank.com) Shows Relative Influence
Blogger Outreach - Blogger Outreach - GOODGOOD
Subject header: “Opening myself up to your pointed criticism!”Hey Kevin,I’m the social media guy for Beam Global and long-time admirer. We’ve just launched
a campaign (hoping to soon call it a “movement” though now that I think about that, I need a thesaurus) that I’d love your feedback on if you can spare a moment or two. Figured since you’re a marketing big shot who gets Web 2.0, it might raise your eyebrows.
Jim Beam is spending its budget this year marketing people who exhibit the brand persona, not the brand itself. (Bear with me, dude. It’ll make sense in a sec.) We’ve found an initial group of people who exhibit true character, integrity, perseverance through struggle, etc., (The Stuff Inside) and we’re marketing them — helping them because it’s the right thing to do. We’re walking the talk. One such subject is even a comedy troupe you might enjoy called Summer of Tears. Good videos.
Social Media Release: http://www.thestuffinside.com/socialmediarelease/Site: http://www.thestuffinside.com
I developed the social media strategies. Beam’s being kinda brave changing the way they market themselves. I’d just love to get your feedback on it all.
Thanks for the time, man.Jason
Blogger Outreach - Blogger Outreach - GOODGOOD
Five shiny stars for this pitch from Jason. Let’s review what makes it work:
Personalized- says he’s long-time fan (and how can I disprove that, right?)
His subject header is brilliant: “Opening myself up to your pointed criticism.” That makes me feel like he wants my critique not my gratuitous plug. Big difference. Totally caught my attention, and I scan e-mail at best.
Low key. Jokes. Calls me “marketing big shot.” Sounds like an e-mail. Not a press release. Uses words like “thanks for
the time, man.” Learn from this, dear PR people. Especially you 1.0 PR people that are
still sending bloggers press releases. That is so 2002.
Blogger OutreachBlogger Outreach
Bloggers Are No Different Than Media The Problem Is We’ve Been Treating Media
Wrong Technology Has Lulled Our Industry Into
Laziness Bloggers React The Way Media Should Have
It’s More Than It’s More Than OutreachOutreach
Focus On The Relationship NOT The ReleaseStop Using Blasts And BCCsAim For Quality Not QuantityThe Old Culling & Editing Lists Is Now Participating
Read blogsComment when compelledInteract on social networks
Let’s ConnectLet’s Connect
Jason FallsDirector of Interactive
& On-Line Communications
Doe-AndersonLouisville, Ky.
Twitter: @JasonFalls
O: 502.815.3257
www.socialmediaexplorer.com
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