Not A Ceos Toy Anymore Orion Mcu Video Conferencing By Rudy Shainer

Not a CEO’s Toy Anymore:

Video Conferencing for Every Organization

Rudy Shainer

Director International Sales

[email protected]

Agenda

Surf Communication Solutions, company introduction

Why Video Conferencing?

The Market Environment

The Past, Present and Future of Enterprise Communications

Orion-MCU™ Introduction

SURF Communication Solutions

Offices and representative in USA ,Japan, Israel and Europe

Target Multimedia Applications examples

� IP / 3G Media Gateway

� Media server – Media resource function (MRF/MRFP)

� Transcoding (Transrating, Frame adaptation ,bit rate adaptation etc’)

� Video+ Voice conferencing

� Video enabled iPBX

� All-in-one PBX (voice + fax + video)

� IMS/NGN infrastructure

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� Mobile Value Added Services (MVAS)

� Video Calling

� Video ring back tones (CRBT)

� Mobile VOD

� LiveTV to mobile

� IVVR (Interactive Voice & Video Response)

� SBC (Session Boarder Controller)

Why Video Conferencing?

Expense reduction through a decrease in travel ,it’s

only 1 of 5 main reasons.

#1 Expense reductionThrough a decrease in travel many companies need to economize and cut costs

#2 ProductivityMany companies vastly improved the productivity by way of video conferencing

#3 Scale down from large enterprise to SMBFrom education, Healthcare, government , remote recruitment , Legal, to SMB

#4 BroadbandMore affordable in terms of price and bandwidth for the purposes of videoconferencing

#5 Video camerasHi Quality, powerful and range in costly price

5 main reasons why V.C is gaining a wider audience

Video Conferencing - Global Enterprise Market

Video Conferencing - Global Enterprise Market

Video Conferencing - Vertical Applications

HEALTHCARE BUSINESS MEETINGS

E-Education &

Distance learning

Multi Branch interconnect

Remote Recruitment Call Center

Financial

Legal

Live On-Demand

Events

Group Video Conferencing on a Global Basis

Forecast Enterprise Video Growth 2010-2013

Enterprise Video Conferencing Market Snapshot

• Infonetics Research expects the enterprise video

conferencing and telepresence market to more than

double between by 2015, when it will hit $5.0 billion.

• Forrester study found that 29 % of enterprises investing

in new or upgraded room-based video-conferencing

systems, a trend that would bring the total number of

implementations to 62 percent of businesses in the

next couple of years.

Mobile Video Market

Mobile Video Market TrendsMobile Video Market Trends

• The mobile industry is embracing and marketing video calling as the

future of mobile communications

• Front and rear facing cameras have become a prime success factor for

any new smart phone and tablets such as the iPAD2.

• Voice communication applications such as Skype and Google Talk

support Video Calling

• Thanks to their low cost and availability on PBXs, software-based

endpoints out-ship hardware by 10:1 (mostly on tablets)

“…Bring Your Own Device…”

• 73% of business leaders allow

mobile devices & tablets to connect

to their corporate networks.

• 53% of businesses have seen productivity

improvements of more than 10 % thanks to

the use of personal devices at work

• 16% percent reporting increases of > 30%.

* Source: IBM Study

Interoperability is must

Accessibility to Technology and Devices = Interoperability Challenges

The Past, Present and Future of Enterprise Communications

The Past – PSTN/ISDN Systems

Separate Equipment and Separate Networks

Conference RoomConference Room

Leased

ISDN Line

Service

Provider

PSTN

Trunk

PBX Analog Phones

Enterprise

The Present: Separate VoIP and Video Systems

Separate Equipment and Same Network

Voice

Enterprise

The Future: Integrated Multimedia Systems

Same Network and Same Equipment

Voice + Video

Tablet

Enterprise

The Future: Multi Service platform

Same Network and Same Equipment

Voice + Video

Tablet

Enterprise

First Challenge: Interoperability

The ChallengeTo provide ubiquitous video services in an enterprise of every size

The Video Terminal Jungle

Telepresence / Video Conferencing Room

Desktop Soft Clients

Tablets and Smart Phones

Desktop Video Phones

Interoperability: Signaling Connectivity Challenges

SIP

H.323

Google Talk XMPPGoogle Talk XMPP

Interoperability: Multimedia Connectivity Challenges

• Codecs – H263, MPEG4, H264 AVC, H264 SVC, VP8

• Screen Size / Resolutions – 1080p, 720p, CIF, VGA,D1,QCIF

• Network Bandwidth• Fixed and Mobile (Changing)

• Symmetric / Asymmetric

Introducing the Orion-MCU™

Asterisk Use Case

An Asterisk based PBX vendor is looking for a voice and video conferencing solution to embed within the PBX.

The Requirements:

• The solution must be embedded solution within the same PBX

• The solution must be plug and play

• The solution must be cost effective and high quality

• The solution must be rebranded as the vendor PBX

• The solution must be based on open standards

The Solution:

Best Of Show – Best SMB Solution @ ITEXPO East 2012

Orion-MCU™ is multimedia conferencing bridge

Open standards based

Unmatched cost

Board or Appliance

Introducing the Orion-MCU™

SIP / H.323*

* Q3 road-map

< $3K Board

< $6K Appliance

Orion-MCU™ Available Configurations

The Orion-MCU™ is available in two form factors:

• Appliance that connects to the IP network providing plug

and play multimedia conferencing.

• PCIe board (Orion Express) designed to be integrated into

IP/PBX like AsteriskTM to provide multimedia conferencing.

Orion Express Orion-MCUPCI-E Card with Software Package Stand alone network appliance

Asterisk is a trademark or Digium

Orion-MCU™ Deployment Examples

Enterprise

Mobile Smartphone

Video Desktop

Conference room

Mobile Network

IP/PBX SIP

Tablet

Orion ExpressTM Deployment Example

Mobile Network / WAN

Video Desktop

Conference Room

Mobile SmartphoneTablet

Orion Express Embedded IP-PBX

EnterpriseEnterprise

Video Desktop

Conference room

Mobile SmartphoneTablet

Asterisk Hardware/Software Integration

Off The Shelf Server Running Asterisk

& Orion Software

SURF1286

Conference Media Processing

Offloaded from Host

Orion-MCU Signaling

Processing and Media Control

Conferencing Management

Embedded within Software

Interworking with Asterisk

SIP Trunk

Management• Orion-MCU™ GUI is re-brandable and supports multi-language

• Orion-MCU™ is also provided with XML API for 3rd party provisioning

Connectivity• SIP Trunk between Asterisk and Orion-MCU within the same server

provide connectivity

Keeping it Simple

• Intuitive Web Management for administration and

monitoring of:

• Configuration

• Conference creation

• Monitoring

• Full control to all levels of users

Orion Express is Designed for OEM and rebrending

• The only MCU-On-A-Board Solution

• Ready for installation and deployment

• Requires only network and power interface

• Easily integrated in variety of systems

• Branded with customer’s logos

Orion-MCU™ Competitors

Low Cost but high quality and performance

Open System, 3rd party terminal Support

Asterisk Ready

HD Voice and Video Conferencing

Optimized for mobile

Rebrand for OEM (private label) and customization

Voice and Video Bridge

Open Standards Based Codec Support

Built on High Performance DSP Technology

Scalable Design

10 Golden Bullets!

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SURF invites you to join the

dynamic, fast-growing video

conferencing market, with

Orion-MCU

For more information:

Rudy Shainer ,Director international Sales

[email protected]