Dec 15, 2014
HOW AN INNOCENT SMOOTHIE IS MADE ?
OUTLINE
THE COMPANY
MARKETING ASPECT
THEIR CORPORATE RESPONSABILITY
THE INTERNATIONAL COMPETITION
THE COMPANY
COMPANY PRESENTATIONWhy “ Innocent ”?
Founded in 1999
Headquater in London, England (uk)
Food-processing industry
275 employees
THE CONCEPT
YOU CAN CHOOSE
=
THE CORPORATE IMAGE
EAT, DRINK AND BE HEALTHY
THE WAY-TO-5- A DAYAt least, 5 different types of fruits in every
bottle
At least, 10 different types of vegetables in every Veg Pot
WHAT ELSE ?They created new products:
Smoothie for kids
Superfruit smoothie
Thickies
Orange Juice
The Veg Pot
THE CORPORATE RESPONSABILITY
THEIR CORPORATE RESPONSABILITY
Keeping Things Natural
Responsible Ingredients
Sustainable Packaging
Resource-Efficent Business
Sharing The Profit
THE INTERNATIONAL COMPETITION
THE INTERNATIONAL COMPETITION
More than a drink : a lifestyle.
It is a real lifestyle created by Innocent.
Famous companies launch their own smoothies.
CONCLUSION Innovating product
Trendy
A real way of life
A responsible company
Fighting for their ideas
A company adapted to his time
THANK YOU FOR YOUR ATTENTION
ESQUIROL LydieLE GOFF Simon
MORNIEUX FrançoisSEGUIN Nicolas
VILLA Camille