Norway Lights - Visitnorway

Norway LightsDIGITAL TOURISM INNOVATION CAMPUS 21 November 2014

Hans Petter Aalmo – Head of web & mobile @ visitnorway.com

Seeing The Northern Lighs in Norway is the #1 travel dream in the UK

Take ownership of the northern lights

Photo: Ole C. Salomonsen/arcticlightphoto.no – visitnorway.com

Position Norway as the best place to experience the Northern lights

Photo: Ole C. Salomonsen/arcticlightphoto.no – visitnorway.com

«Northern lights bednights» + 82 % from 2009 to 2013

Frequently asked question: when and where can I see the Northern lights

: Exisiting solutions: app

Exisiting solutions: web

Our concept

Photo: Ole C. Salomonsen/arcticlightphoto.no – visitnorway.com

RESPONSIVE

Weather data

Cloud percent: 0-100

DATA FROM TRUSTED SOURCES

Northern lights data

Kp index: 0-10

ARCHITECTURE

NorthernLights

WEB

Harvester

NorthernLights

DATA SYSTEM

NorthernLights

CMS (Epi 7)

External data

sources

(met, nasa)

iOS hybrid app

Android

hybrid app

Windows

hybrid app

OFF-SEASON

FEATURES

Forecast for 9 major cities in Norway

Search for other cities

FEATURES

Detailed forecast withreccommendation per hour per city.

Features

Statistics per month

Features

Clear call to action

Features

Embed

Rate the forecast

Share

Results last 30 days

Global reach last 4 months

“The future of marketing is to be useful”“The future is about being useful. Before the Web it was very hard to measure the effectiveness of marketing and communications. The Web and Big Data shine a brutal light on that which is not useful. Your organization may not yet have installed the right measurement system to allow that light to be shone. But pretty soon it will. Be ready. Be useful.

Gerry McGovernhttp://www.gerrymcgovern.com/new-thinking/future-marketing-be-useful

Photo: Bjørn Jørgensen/www.visitnorway.com

Thank you

[email protected]@hanspetteraalmo