This is an exciting and often confusing time for print magazines, websites and, most importantly, advertisers. The strong print magazines have survived and are better for it, while the digital world becomes ever more enticing and com- plex. What makes good sense for an advertiser? Northwest Yachting Magazine is the regional stan- dard for all-around Northwest boating coverage. It’s available in good ‘ole print at local chandleries and online via an easy to use reader. The printed version continues to get snatched up while a whole new audience if forming online. The magazine is simply being read more than ever before. If the web was simply about throwing a magazine up on the Internet, our job would be easy. The digital world presents new capabilities that demand a current approach. Up-to-the-second news, videos, photos and links engage a reader in an entirely different way than print. So we created nwyachting.com carefully to be a worthy digital counterpart. Like the magazine, it covers the full range of boating in the Pacific Northwest. The site allows us to cover a lot of things quickly that there simply isn’t space for in the magazine. Whether it’s a salmon derby wrapup, the video of last weekend’s rescue or the weather outlook for this com- ing weekend’s sailboat race. We all know there’s no time to go check a bunch of web sites every day, no matter how good they are. Further- more, email inboxes are awash with spam. We’ve created the simple, quick-hit, every-other-week Fore & Aft newsletter to loook forward to what’s coming and aft at what’s been on the site. In seconds readers see what they need to know and can click on it directly. It has exceptionally high (40-50%) open rate and link clicks. It is exceptional exposure at low cost. As a Northwest Yachting Magazine advertiser, you automatically get online advertising via the digital version of the magazine. By adding website and or e-news- letter adertising, you also get access to the the thousands of readers who visit nwyachting. com or open Fore & Aft for the full digital experience. If you’re not a current advertiser, contact Bruce Hedrick to create a program that suits your needs. See page 2 for advertising options and rates or email BruceHedrick (Bruce@NWYachting. com or Kurt Hoehne ([email protected]). August, 2014 A Confused Sea Print: Online or On-lap What Web Sites Are For Fore and Aft Newsletter Get It All Northwest Yachting Digital Introductory Pricing for Current Advertisers