Internship Report on Northern Coalfields Limited, Sales & Marketing: Marketing Activities In the partial fulfillment of the requirement for the Degree of Bachelor of Business Administration IB Amity International Business School Amity University Noida- 125 Summer Internship Amity University Page 1
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CERTIFICATE of ORIGINThis is to certify that Mr. Sunil Kumar Ahirwar a student of Amity International
Business School course BBA-IB, 5 Semester Batch- 2012-2015 Noida, has
completed his summer Internship at Northern Coalfields Limited (NCL) under
the guidance of Mr. V.M. Dwivedi, designation Chief General Manager
The period for which he was on training was starting from 05/May/2014 to
30/June/2014. This Summer Internship report has the requisite standard for the
partial fulfilment of the requirements for the award BBA-International Business.
This Report is the result of his own work and to the best of my knowledge no
part of it has earlier comprised any other report, monograph, dissertation or
book. This project was carried out under my overall supervision.
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DECLARATION
I hereby undertake and declare that this submission is my original work and
to best of my knowledge and belief, it contains no material previously
published or written by another person or material which has been accepted
for the award person of any other degree of any institute or other university
of higher learning, expect where due acknowledgment has been made in the
text.
Name of student : Sunil Kr Ahirwar
University : Amity International Business School
Enrolment : A1833312026
Course : BBA-IB, 5Semester,
Batch : 2012-2015
(Signature)
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Preface
I completed my summer training from a subsidiary of Coal India Limited. Coal India Limited is a holding company with eight subsidiaries and two direct link companies.
Subsidiaries are headed by CMD, Northern Coalfields Limited is one of the subsidiary of CIL. Northern Coalfield is only subsidiary of CIL, which has 100% open mines. NCL has ten projects which are headed by CGM/GM and their own management system. NCL is the maximum profit gaining company of CIL
NCL performs all his social responsibilities very efficiently. The job satisfaction level of employees is in it’s satisfactory level NCL is well aware about their social and environmental responsibilities for performing their environmental responsibilities, NCL created an environmental management system.NCL got certificate of ISO 14001 : 2004.
NCL is a leading company of India and performing great role in fulfilling our countries energy needs.
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ACKNOWLEDGEMENT
I express my sincere gratitude to my industry guide Mr. V.M. Dwivedi (Chief
General Manager) Northern Coalfields Ltd (NCL) for his guidance, continuous
support and cooperation throughout my project,
My faculty guide Ms. Astha Gupta has been constantly guiding and supporting
me by providing the right direction, focus and understanding of the project and
for continuously encouraging me to take up this topic.
Last but not least let me also thank the entire team of Northern Coal Field Ltd,
Mrs. Shradha Upadhya and others in the allocation team for projects for
providing me with this opportunity to work on a project which is of paramount
importance to the company.
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PAGE NO.
CHAPTER-1
Executive Summary
Introduction of Northern Coalfield ltd
1
2
3
Objectives of the study
Need & Important
4
4
Limitations of the study 4
CHAPTER-2 5
Research Methodology
Achievement of Coal India Ltd
6
7
Product Line 8
CHAPTER-3
Mission, Vision & Policy of Northern Coalfield ltd
FSA & Agreement, Major Consumer
Supply & Capacity of Production
9
10
11-12
13-14
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Table ContentTopic
CHAPTER-4 15
Research Design
Type of Research
Collection of Data
16
16
16
CHAPTER-5
Industrial Analysis
Organizational Objectives
Detail of the Production, Sale, Off-Take & Grading
Turn Over
CSR
CHAPTER-6
Suggestion
Conclusion
Bibliography
17
18-20
21
22-29
30-32
33
34
35
36
37
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CHAPTER-1
Executive Summary
Introduction Of Northern Coalfields Ltd
Objectives of the study
Need & importance of study
Limitations of the study
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Executive SummaryType: Public Industry Established Year 1986 HQ Singrauli Madhya PradeshMs Shantilata Sahu CMDTurn Over 9303.88 (Crore) 2013-14Website http://www.ncl.gov.in
This project that I had done concerning marketing activities which is operating in Northern Coalfields Ltd.
Activities that mainly done to retain their customers & satisfy them with Varied marketing activities:
Annual maintenance Feedback Customers Satisfaction System sales process Contribution of the NCL in CIL
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Introduction
Type: Public Industry Established Year 1986 HQ Singrauli Madhya PradeshMs Shantilata Sahu Chairman CMD Of NCLTurn Over 9303.88 (Crore) 2013-14Website http://www.ncl.gov.in
NCL is a subsidiary of Coal India Ltd. it had been based within the year 1986, earlier it had been Subsidiary of Central Coalfields Limited (CIL), Headquarter Located Singrauli Madhya Pradesh. NCL producing 100% coal from opencast mines (Direct from Earth). There is steep rise in coal demand on NCL to meet power & energy needs of the country, 47.03 MT 2004-2005 to 68.64 MT 2013-14 increase coal production day by day increasing the key demand of coal on NCL is from power sector, which contributes more than 95% of the total demand. The CIL production in the year 2013-14 is projected as 462.42 million tonnes out of which NCL contribution to CIL is 68.64 million tonnes.
NCL working 10 ventures with production capability of 74.5 MT pa, The NCL provides coal to power sector- NPTC, UPRVUNL & Renu Power Hindalco industries. NCL is additionally activity coal to power plants of Rajasthan state Electricity Board & Delhi Vidyut Board. In December 2008 NCL has achieved its companywide ISO 9001:2000 certification is also preparing to implement a company level Integrated Management System to simultaneously comply with ISO 9001-ISO 14001-OHSAS 18001 & SA 8000 which will cover all its mining establishing other support units and all headquarter function. NCL prove Coal through mechanized surface mines but its commitments towards environmental protection economically & safety. It’s amongst solely a couple of firms engaged in mining activities that has Integrated Management System obliging to plan ISO 9001:2008, ISO14001:2004, OHSAS18001:2007 and SA 8000:2008 for coincidental management of economic surroundings activity health and safety and social concern. NCL through its community development programmes has considerably contributed towards improvement and development of the world. It helps native social group, non social group and project-affected persons in overall improvement of quality of their life through self-employments, conveyance education and providing health care.
To comprehend coal contribution of the NCL in Coal India Ltd.
To study the system sales method of NCL
NEED & IMPORTANCE OF THE STUDY
Project I had done research on NCL Consumer on based on questionnaire additionally the report shows sale & marketing activities of Northern Coalfields Limited, & report also contains the information related of the various projects which is run by the NCL & also study to know about the contribution in Coal production to the Coal India Ltd. For the sales managers this is often a difficult job Study of sales and marketing and monitoring system of an organization.
LIMITATIONS
There are many constraints in study at the Northern Coalfield ltd. Although the employee who working in the organization of Northern Coalfield ltd are very cooperative and helpful easy to interact with them, they are bound by the company rules and regulations.
It is difficult to take complete knowledge of the sales & marketing of Northern Coalfields ltd (NCL) or any other organization in short period of time.
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CHAPTER-2
Research Methodology
Collaboration of Coal India Ltd.
Awards & Achievement of CIL
Product line
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RESEARCH METHODOLOGY:
Research in common formulation refers to a probe for data. Also we can define Research is scientific and systematic search for pertinent information on specific topic. NCL being a major coal producing organization, NCL is that the main provider of coal to several power stations directly & other manufacturing units this study is conduct to know the Coal sale procedure of NCL.
Nature of Data:
The information obtain is Secondary Data (Means data which is available and easy to induces for any use/purpose) the data was available within the organization we’ve got analysis data of coal production, capacity, mode, coal off take, coal grading, & stock of the company.
Secondary Data:
Secondary data (means- data which is available on the organization) has been
collected from reports & journals provided by HQ of NCL.
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AWARDS & ACHIVEMENT
CIL 1st Prize in field of Official Language Implementation Policy
Prestigious “IGNA FOR EXCELLENCE” Given to the most effective Enterprises Among the general public Sector.
Four Awards of Excellence by the Prime Minister to four project Bina, Nigahi, Amlohri & Jhingurdha project.
National Awards promotion of planning.
Coal India Ltd Awards of Excellence.
For Excellence in impurity management Indira Gandhi National Gold Award.
Jawaharlal Nehru National Awards to the Organization.
Dadabhai Naoroji international Millennium Awards.
Teri National Award for Environment.
Best Chief Executive Gold Award “what hails public sector today”
Bharat Gaurav Award International friendly relationship society.
9th Gold Award in Metal and Mining Sector outstanding accomplishment in Environment Management by Greentech.
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Product Line
Non-Coking Coal:
These are coals without coking properties in the main as used thermal grade coal for power generation also for cement, fertilizer, glass, ceramic, paper, chemical, brick producing & different heating purposes
Reject:
Rejects coal are the merchandise of coal beneficiation process once separation of cleans/middling’s, as a fraction of feed raw coal. Used for Fluidized Bed Combustion (FBC) Boilers for power generation, road repairs creating land filling etc.
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CHAPTER-3
Mission, Vision & Policy
FSA & Agreement
Capacity of Production
Consumer
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MISSION, VISION AND POLICY
OUR MISSION: The Northern Coalfield ltd. is to produce planned quantity of coal with efficiency & economically with safety, conservation & quality.
OUR VISION: To come up from the position of domestic leader to leading international player within the energy sector by adopting best practices from coal mine to market with due care to environmental and social sustenance
OUR POLICY: FSA & Agreement NCDP circulated by MOC on 18 Oct 2007 has been enforced on NCL in stages as per schedule/direction given from MOC/CIL from time to time.
FSA AND AGREEMENT
The NCDP New Coal Distribution Policy circulated by MOC 18th Oct. 2007
has enforced on NCL in stages as per schedule/direction given from
MOC/CIL from time to time.
In terms of NCDP all consumers for their regular coal provide need to enter
into Fuel Supply Agreement (FSA) with NCL, during this regard all valid
joined consumers of erstwhile non-core sector joined SSI unit, Captive
power plants and metallic element sector have entered into Fuel Supply
Agreement (FSA) with NCL for ensuring coal provide at sustained basis.
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Status of signing language of FSA
FSA has signed with the following:
22 nos. of erstwhile non-core sector connected SSI units
Captive power plants
-HIL (RPD)
-HIL (CPP)
-Aditya Birla Chemicals India Ltd.
FSA in respect of NTPC Power House and State power utilities is below
negotiation Letter of Assurance (LOA) also are being issued to recent
consumer seeking coal from NCL, FSA shall be executed with the several
consumers.
Consumer satisfaction
Consumer satisfaction is set by fulfilment of the requirement & desire in NCL consumer would get better satisfaction NCL provide:
Better quality of coal Actual quality Minimum price are declared by C.I.L
There is some basic instrumentality & strategies is offer better satisfaction to consumers.
The analysis is completed on the premise of Descriptive Design (Specifies
methodology & procedures for assembling & analyzing required
information) that describes completely different activities and policies
adopted by NCL for sales & supply of coal to its consumers.
Type of research
The researcher has taken Descriptive Research (Information assembling
while not dynamical the Environment) the most purpose of such study is
investigate things that already exist. Typically the following way of such
studies is about.
The experience survey – it’s the survey of the thoes who had practical
experience with the issue to studies whom to I interact on during my
internship
Collection of data
a) Asian Coal Magazine, Coal Insights and websites
b) Reports of various departments of Northern Coalfield limited.
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CHAPTER-5
Industrial Analysis
Organizational Objectives
Details of the Production, Sale, Off take,
Closing Stock of 10 Year & Grading
Turn Over
CSR
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Industry Analysis
When our production of coal is unable to fulfil consumer needs/demands. Government set to import coal from other country to complete demand of coal in several sector as per requirement, Govt planned that permit all companies/corporation who needed coal they can direct purchase it from foreign countries however it directly affected our foreign reserve then Government set that Import of coal is completed through Coal India Limited (CIL). For this CIL create a policy that is known as “Coal Videsh” & currently Coal Videsh are an organized company and every one imports of coal and other foreign coal operation like purchasing of coal mines in foreign territories done through Coal Videsh.
Although India is the 3rd largest coal producer of world (CIL) however suffers scarce of coal as result of need of consumer increased day by day thus Government of India made a policy for Import of coal and it’s done through the assistances of MOC & CIL for purchase of coal mines in other nations and CIL has purchased coal mines in foreign country African Nation (Mozambique) & making negotiation with Indonesia for purchasing coal mines for guaranteeing proper supply of coal in country.
At present we are Importing coal from different country/nations:-
Australia - 88%
South Africa - 3%
USA - 2%
Newzealand - 5%
Indonesia - 1%
China - 1%
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Coal India Limited & Subdivision Company
Directly below CIL
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Coal India Limited Calcutta
C M P D I L ECL Asansol N C L Singrauli
S E C L Bilaspur
B C C L Dhanbad
C C L Ranchi
M C L Sambalpur
W C L Nagpur
N-E C L
Current Standing of the Organization NCL- At-a-Glance
Explored area of the Moher Basin of Singrauli Coalfields Is concerning 210 Sq. Km.
Presently the coal mining activities done over a locality of concerning 100 Sq. Km in Northern Coalfields Ltd.
At present NCL produces solely power grade coal through 10 nos. mechanised opencast mines situated in Singrauli M.P. concerning 81% Production and U.P. state concerning 19% of production.
NCL has shown overall Coal production. Coal production has inflated day by day from 47.03 MT 2004-2005 to 68.64 MT 2013-14
The Turn Over grownup from 3244.18 Cr 2003-04 to Rs. 9303.88 Cr 2013-14
NCL is presently the highest profit earning company of CIL.
NCL there is:
A Central Fire Station A Central Workshop besides workshop in every project A Central Hospital >200 Beds 10 dispensaries and a couple of
different hospitals
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Organisation Objectives
To secure planned production of coal, matched with increasing demand day by day of coal.
To insure safety awareness amongst worker as put together to from safe operational culture.
To ensure clean, inexperienced & pollution free atmosphere at operating place and along encompassing areas.
To ensure optimum capability activity of men machinery & gettable resources.
To ensure price management by developing price consciousness.
To ensure strict internal control for higher consumer satisfaction.
To ensure perfect manpower planning & conjointly the simplest accessible human resources.
To refer for the community particularly for the social group and backward section of the society residing and around mining project.
To assure rehabilitation of project affected individuals as per the guidance’s provided by CIL. Approved by the ministry of Coal and conjointly Project Affected individuals into confidence to elicit their co-operation in achieving Company Objectives.
To acquire sensible work culture through disciplined contended and impelled workforces for achieving company scope.
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Coal Production:
Mining history throughout this region is previous. The first systematic mining but was started in Jhingurdha throughout early sixties. The program of the coalfields was ready by P & D Division in consultation with Soviet knowledgeable. This envisaged construction of enormous mechanised opencast mines. The activities square measure occurring as per the programme provision.
During 2012-2013 coal production was 70.21 MT in 2013-2014 the target for coal production was at 72.40 MT NCL has achieved 68.81% in 2013-2014. It’s planned to urge eliminate 265 MT Ejaculate of overburden throughout 2013-14, out of that 109 Mill. Liquid body substances are removed departmentally and rest 156 Mill. Ejaculate are removed by Hiring of Equipment (HOE) agencies.
Production Programme
NCL has 10 operating Opencast mines Coal Project that created 68.81 MT of coal throughout the year 2013-14.
NCL there square measure Ten project with production capability of 74.5 MT pa, The NCL provides coal to NPTC, UP Rajya Vidyut Utpadan Nigam Ltd and Renu Power division of Hindalco industries. NCL is in addition activity coal to power plants of Rajasthan state Electricity Board.
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Details of the assembly of NCL:
PROJECT SANCTIONED BALANCE RESERVES (MT) AS ON 01/04/2013
PRODUCTION (Mill. Tons.)
CAPABILITY (MT pa)
CAPITAL (Rs.)
2012-13(Actual)
2013-14 (Actual)
2016-17(Planned)
EXISTING AND COMPLETED
JHINGURDAH 3.00 63.12 6.678 1.126 1.56 0
JAYANT 10.00 375.04 310.824 12.700 11.74 10.0
DUDHICHUA 10.00 1281.39 341.231 12.229 11.17 10.0
KAKRI 3.00 186.59 37.009 2.700 2.50 0
KHADIA 10.00 1131.28 287.825 4.375 5.14 9.0
SUB TOTAL(A) 36.00 3037.42 983.567 33.13 32.11 29.0
NCL has installed big refined coal handling plants (CHPs) for provide of proper sized coal to all its 10 projects. The CHPs have high capability of loading system & processed weighing arrangements. At present concern 95% coal production is distributed through CHPs and 100% is weighed through processed advisement arrangements
Since origination NCL has shown overall production. Coal production has increased from 47.03 MT 2004-2005 to 68.64 MT 2013-14
As we have tendency to see in graph it shows within the year 2011-12 72.00 MT is highest coal has manufacture in its all year, within the year 2012-13 70.02 MT production of coal dropped by 1.98 MT and last financial year 2013-14 its dropped by 1.38 MT with 1.97% growth within the last year
Off take at 72.21 million tonnes during the year 2013-14 registered a growth of 7.31% over the off take of 67.29 million tonnes during the year 2012-13 amount of dispatch is increasing in NCL.
Coals are unit sent through other way however most dispatching area unit done through MGR (Merry Go Round)
Grading Coal Value of the year 2013-14
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S.No Colliery Seam Location Type Grade1 Amlohri Purewa Ouarry ROM G-10
TurraTurra
OuarryOuarry
ROMSteam
G-7G-5
2 Block-B TurraTurra(stock yard)/ CHP
OuarryOuarryOuarry
ROM G-7SteamROM
G-5G-7
3 Bina Purewa Ouarry ROM G-10Turra
Siding/CHO/YARDOuarry
OuarryROMROM
G-10G-10
4 Dudhichua Purewa Ouarry ROM G-10Turra
PurewaTurra
OuarryOuarryOuarry
ROMSteamSteam
G-7G-9G-5
5 Jayant Purewa Ouarry ROM G-10Turra
Stock yard(Purewa)Stock yard(Turra)
OuarryOuarryOuarry
ROMSteamSteam
G-7G-5G-9
6 Jhingurdha Jhingurdha TopStock yard
Siding/CHP/yard
OuarryOuarryOuarry
ROM G-10SteamROM
G-8G-10
7 Kakri Purewa Top Ouarry ROM G-10Siding/CHP/yard Ouarry ROM G-10
Turra Ouarry ROM G-108 Khadia Purewa Top/Bottom Ouarry ROM G-10
Ouarry Steam G-10Stock yard Ouarry ROM G-10
Ouarry Steam G-10Turra
Siding/CHP/yardOuarry ROM G-10Ouarry Steam G-10
9 K-Shila TurraTurra(stock yard)Siding/CHP/yard
OuarryOuarryOuarry
ROM G-8SteamROM
G-6G-8
10 Nigahi Purewa Ouarry ROM G-10
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Royalty is to be calculated within the Varity of, +5% of basic value excluding local cess (SSADA)
Where, a = fixed royalty
Crushing charges Rs.39.00/tonnes High capability loading charges Rs.20.00/tonnes SSADA (U.P mines) Rs.10.00/tonnes SED Rs.10.00/tonnes Clean energy Rs.50.00/tonnes Forest transit fee (M.P mines) Rs. 7.00/tonnes Transportation charges
1. For quite 3km. however no more than 10km. Rs.44.00/tonnes.
2. For quite 10km. however no more than 20km. Rs.77.00/tones
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The Company has achieved a turnover of Rs. 9303.88 crores throughout the year 2013-14 against Rs. 8731.71 crores throughout the year 2012-13 recording a growth of 6.55%. NCL is presently the best profit earning company of Coal India Limited (CIL).