NORTH SOUTH UNIVERSITY Group Project About Akio Morita Course Instructor: KH. ASEF SAFA KABIR (KSU) Course Name: MGT-321 Section: 09 12/15/2014 Project made by : NAME ID ZAHID HASAN DIPU 1320381030 SHIABUL ISLAM CHOWDHURY 1320797030 ABDULLAH AL NOMAN MAJUMDER RAJU 1310443630 SHAW KAT HOSSAIN TUHIN 1320250030
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NORTH SOUTH UNIVERSITY
Group Project About Akio Morita Course Instructor: KH. ASEF SAFA KABIR (KSU)
Course Name: MGT-321
Section: 09
12/15/2014
Project made by :
NAME ID
ZAHID HASAN DIPU 1320381030
SHIABUL ISLAM CHOWDHURY 1320797030
ABDULLAH AL NOMAN MAJUMDER RAJU 1310443630
SHAW KAT HOSSAIN TUHIN 1320250030
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Letter of acknowledgement
15th December, 2014
KH. ASEF SAFA KABIR (KSU)
Here is the group report about Akio Morita of Requirement for our MGT-321(Organizational
Behavior) course.
In presenting this report, we have tried our level best to include all information and explanation
to make the report informative and comprehensive.
It was a very enriching and enthralling far up to prepare this report. Our report writing skills have
improved a lot while doing it If, further any report is required. We will be available by any
means. Thank you sir for believing in us and giving us this opportunity
sincerely,
Zahid Hasan Dipu
Shiabul Islam Chowdhury
Abdullah Al Noman Majumder Raju
Shawkat Hossain Tuhin
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Letter of Transmittal
15th December, 2015
KH. ASEF SAFA KABIR (KSU)
Course Instructor
School of Business
North South University
Submitting the report about Akio Morita.
Dear Sir,
We are glad to submit our report on the specific topic as you have assigned us to prepare a report
on Akio Morita as a partial requirement of the course. Now we are looking forward for your kind
appraisal regarding this report.
The report reviews on Akio Morita. We are pleased to prepare this report and we expect that it
provide you an overall review on leader Akio Morita.
We would like to thank you for your support and feedback by evaluating our report.
Sincerely yours,
1. Zahid Hasan Dipu 132 0381 030
2. Shiabul Islam Chowdhury 132 0797 030
3. Abdullah Al Noman Majumder Raju 131 0443 630
4. Shawkat Hossain Tuhin 132 0250 030
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Table of contents
PAGE NO TITLE
Page –(5-6) Introduction to the leader Page -(6-7) The Success Factors Page -(8-10) Analysis of the Leader’s personality Page -(10-12) Leader’s Source of motivation Page -(12-14) The decision making style Page - (13-15) Analysis of Leader’s Organization Page –(16) Communication Page- (16-17) Leadership Style Page-(18-20) Notable Quotes by the Leader Page-(20) Conclusion
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Introduction:
Akio Morita is a Japanese businessman & leader; he was the co-founder of Sony along with
Masaru Ibuka. He is famous for the desire to do something different & for his visionary
leadership. Morita was born on 26th January 1921 in Nagoya, Japan. As the oldest sibling he was
trained to take over the family business. However Morita found himself being interested in
physics and mathematics. He graduated from Osaka Imperial University in 1944 after which he
entered the Imperial Japanese Navy and served in the Second World War. This was where he
met his future business partner Masaru Ibuka. Upon his return from the war Morita accepted the
offer from the Tokyo Institute of Technology to join the faculty. In 1946 Morita and Ibuka
founded Tokyo Tsushin Kogyo K.K consisting of twenty employees and a capital of 190,000
yen. The company made the magnetic tape recorder, a pocket sized radio which was fully
transistorized and many more innovative products.
In 1960 Akio Morita launched the company in the United States and renamed it ‘Sony’. The
same year they produced the very first transistor television. In 1973 Sony got an Emmy Award
for creating the Trinitron TV-set technology. Next in line was the home video recorder, the VHS
format and then the Walkman, the first portable music player in the world. In 1984 the Discman
series was released. Sony Corporation of America was the first Japanese company to be listed in
the New York Stock Exchange. Along with his relation with Sony his other affiliations include
the vice chairmanship of Japan Business Federation and membership of the Japan-U.S Economic
Relations Group. Morita is the third Japanese to be chairman of the Trilateral Commission.
Most of the Sony’s success can be attributed to Morita. With his inventive ideas and creative
thinking, he produced new cultures and lifestyles with products such as the Walkman and the
video cassette recorder, which were groundbreaking ideas of the time. In 1966 Morita wrote a
book called ‘Never Mind School’ based on human resources. His view point that schools are not
important in carrying the job out is becoming popular belief nowadays in Japan. He was very
eager to diversify the company’s operations to other things besides electronics. Thus they moved
in the music software business and started CBS/Sony Group Inc. In 1979 they diversified into the
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financial arena by establishing the Sony Prudential Life Insurance Co. Ltd. He also acquired
CBS Records Inc. and Columbia Pictures Entertainment Inc.
Morita received several awards for his outstanding achievements. He was given the Albert Medal
by the UK’s Royal Society of Arts in 1982. In 1984 he received the Legion of Honor and in 1991
the Emperor of Japan gave him the first Class of Order of the Sacred Treasure. In 1987 the
University of Manitoba awarded Morita with the International Distinguished Entrepreneur
Award. He was presented with the honorary British Knighthood in 1993. After his death he was
recognized with the Grand Cordon of the Order of the Rising Sun. He left the chairmanship of
Sony on 25th November 1994. Morita died due to pneumonia in October 1999.
One of the significant key factors was in those days his family already embraced the latest in
Western culture, like the automobile and the electric phonograph. Whenever he was relieved
from his household duties, the young Akio would become engrossed in taking apart the
phonograph and putting it back together. From an early age, Akio was fond of tinkering with
electronic appliances, and mathematics and physics were his favorite subjects during his
elementary and junior high school days. After graduating from High School Number Eight, he
entered the Physics Department at Osaka Imperial University.
The Success Factors:
Here are some individual level factors of Akio Morita given below.
Internal Factors:
Heredity:
Leadership in business was hereditary to the Morita family. Akio Morita in his book Made in
Japan wrote, “Being in a business so central to the community, the Morita family has always
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taken a position of civic leadership as well”. Akio Morita was groomed to become the heir to the
family business.
Ability:
Morita's business strength was in his ability to study both Western and Eastern cultures and
combine the best parts of each. With this expertise, he was often consulted about US-Japanese
trade issues.
Fearless:
When it came to both his home and work lives, Morita flew in the face of thousands of years of
Japanese tradition. He risked everything on a small startup with a friend. He even dared to
challenge the global superpower, America. When it came to his beliefs, Morita was never afraid
to speak his mind.
Optimistic:
Mr. Morita is a positive, happy person by nature. Facing various problems, he never thought
negatively even once, through his school days, naval force days, and after he established Sony.
Innovation:
At Sony, roughly six percent of sales has always been invested back into research and
development. Morita wanted his company to always be at the cutting edge of the industry. Even
where that meant a market had not yet been established, Morita was willing to take the risk that
the demand was out there, and that he would find it.