On behalf of the collective community of North Park for the Arts and the San Diego Art Institute, we would like to introduce you to our organization. With the success of North Park Nights, North Park for the Arts (NPA) was created to unite the community behind the many art events throughout North Park. NPA members participate in and support North Park Nights, Ray @ Night, the North Park Festival of the Arts and many other arts and culture happenings throughout the community. Not to be confused with any one art event, NPA is a group of businesses working to protect and promote the arts in North Park and San Diego at large. This information packet has been designed with you, as a member, in mind. We hope that it will provide you with answers to the many questions you may have about our goals, programs, and services. Please read through and refer to this packet throughout your membership for information and advice on how to maximize your membership in our association. Enclosed you will find some information on the following: • Mission and goals • San Diego Art Institute (SDAI) Affiliation • NPA Member benefits • Road Map to Membership Success • Answers to frequently asked questions • NPA Member Application and Donation Form Become involved in the association by attending monthly NPA meetings, utilizing NPA to further market your event, business, and neighborhood. Through collective promotion and channeling resources we will retain the existing arts in our community and stimulate new growth. NPA meetings occur on the first Friday of each month at Art Produce Gallery / Café Carpe Diem at 10am. Again, thank you for your interest and involvement in supporting the arts and culture of North Park. Sincerely yours, NPA Executive Committee
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OnbehalfofthecollectivecommunityofNorthParkfortheArtsandtheSanDiegoArtInstitute,wewouldliketointroduceyoutoourorganization.WiththesuccessofNorthParkNights,NorthParkfor
theArts(NPA)wascreatedtounitethecommunitybehindthemanyarteventsthroughoutNorthPark.NPAmembersparticipateinandsupportNorthParkNights,Ray@Night,theNorthParkFestivalofthe
Artsandmanyotherartsandculturehappeningsthroughoutthecommunity.Nottobeconfusedwithanyoneartevent,NPAisagroupofbusinessesworkingtoprotectandpromotetheartsinNorthParkandSanDiegoatlarge.
Thisinformationpackethasbeendesignedwithyou,asamember,inmind.Wehopethatitwillprovideyouwithanswerstothemanyquestionsyoumayhaveaboutourgoals,programs,andservices.Please
readthroughandrefertothispacketthroughoutyourmembershipforinformationandadviceonhowtomaximizeyourmembershipinourassociation.
Enclosedyouwillfindsomeinformationonthefollowing:
• Missionandgoals• SanDiegoArtInstitute(SDAI)Affiliation
• NPAMemberbenefits• RoadMaptoMembershipSuccess• Answerstofrequentlyaskedquestions
• NPAMemberApplicationandDonationForm
BecomeinvolvedintheassociationbyattendingmonthlyNPAmeetings,utilizingNPAtofurthermarket
yourevent,business,andneighborhood.Throughcollectivepromotionandchannelingresourceswewillretaintheexistingartsinourcommunityandstimulatenewgrowth.
NPAmeetingsoccuronthefirstFridayofeachmonthatArtProduceGallery/CaféCarpeDiemat10am.
Again,thankyouforyourinterestandinvolvementinsupportingtheartsandcultureofNorthPark.
Sincerelyyours,
NPAExecutiveCommittee
MissionStatement:North Park for the Arts promotes access to and appreciation of the San Diegovisual and performing arts within the Arts and Culture District of North Parkthroughexhibition,education,outreach,andlocalpartnerships.
VisionStatement(long‐term):North Park for theArts promotes and supports a diversity of venues, activities,and opportunities to engage the arts, support artists/organizations/businessesthatinform,invigorate,andadvocatefortheculturalandeconomicvitalityoftheNorthparkcommunity.
Goals:1. CollectivePromotion
2. GeneratingrevenueforNPAanditsmembers
3. Hostingandpromotingeventsthatadvocateforthearts
4. Retainingtheexistingartsandstimulatingnewgrowth
NorthParkfortheArts(NPA),acommunitybasedorganization&programofTheSanDiegoArtInstitute,nonprofitorganization.
SDAIisaregistered501c3organization,alldonationsaretaxdeductible.
AboutSDAI:TheSanDiegoArtInstitute’s“MuseumoftheLivingArtist”,withitsmaingallerylocatedinhistoricBalboaPark,isaCenterfortheVisualArtsfortheSouthernCalifornia/BajaCaliforniaregion.TheInstituteismuchlikeamunicipalgalleryforthecity/county.ItisSDAI’svisiontopromoteSanDiegoasalivingartscommunitythatfullyintegratesvisualartsintoeverydaylifethroughtheirthree‐foldmissionofEducation,Exhibition,andOutreach.
SDAIBELIEF:Thecreativeprocessisessentialforahealthyqualityoflife.
SDAIVISION:ToseetheVisualArtselevateSanDiegotoaworld‐classcreativeandvibrantcommunity.
SDAIMISSION:TodevelopartistsandsupportersoftheVisualArtsthroughexhibition,educationandoutreachwithinnovativeprograms,first‐classfacilities,andselectpartnershipsthatreachouttoschools,business,governmentandourglobalcommunity.PleasevisitSDAI’swebsiteformoreinformationaboutourprograms.www.sandiego‐art.org
UseofNPAnameandlogoonmarketingmaterials
Websitelistingandlinktoyourwebsite
BusinesslocationlistedonNPAmap,printedannually(morefrequentlyif
needed)
Promotionalopportunitiesforyouand/orartistsexhibitingatyourbusiness
Networkingandsupport
IncreasedadvocacyforthedevelopmentofNorthParkasanArts&Culture
District
Increasedpedestriantraffic
EligibilityforelectiontothegoverningboardofNPA(beginningJanuary
2010)
FeatureinNPAmarketingpublications
• ParticipateinQuarterlyEventsandsubmitinformationformarketing:Movingforwardin2010NPAwillhelptopromotequarterlyevents.Inorderforyoureventtobeproperlypromotedyou
must submit your organizations event details to the NPA Secretary by emailing:[email protected] and include “Upcoming Event” in the subject line. Please sendinformationatleast6weeksinadvance.Earlysubmissionswillbegivenpriorityinmarketing.
NPAQuarterlyDatesfor2010willbeheldon:
February20/May16/Sept11/November20
• NotifyNPAaboutotherupcomingeventsyouarehostingthroughouttheyear.
• Regularlyattendmonthlymeetingsorreviewmeetingminutesviae‐mail.
• UpdateNPAWebsitewithupcomingeventinformation(seeattachedform).
• SubmitinformationtotheonlineNPABlogbyemailingAnnaGamboaatanna@a7dgraphicdesign.com.
• Ifpossiblevolunteeryourtime.Hostanevent,distributeflyers,and/orparticipateonasubcommittee.
• ForwardNPAannouncementsand/orpressreleasestoyourcontactlist.
• Participateinsocialnetworkingtools:BecomeourfriendonFaceBook/PostalinktotheNPA
Websiteonyourwebsite.
• SpeakUP!Ifyouhaveaneventideaorfeedbacktohelpbetterdeveloptheorganizationpleasecommunicateatmeetingsorthroughemail.
• Spreadtheword–talktoyourneighborsandletpeopleknowabouttheartsinNorthPark.
• RecruitnewNPAmembers.
• RecruitartiststoparticipateinNPAeventsandexhibitions(whethertheyareinNorthParkornot).Artistsinterestedinshowingcancontact:NPACo‐Chair,AmyPaul,at
Tofillouttheonlinememberinformation,pleasevisit:http://www.northparkingnights.org/Member_Signup.html(capsarenecessaryforthelinktowork)toenterinformation.Onceyouhaveopenedthewebpage,itshouldlooklikethescreenshotbelow:
Pleasealsovisithttp://www.northparknights.org/showing_event_submission.htmltoenteranyupcomingeventsthatyouwouldliketoadvertise.Refertothescreenshotbelow:
Q:IsNorthParkfortheArtsanattempttocompetewithRayatNight?Istherebadbloodbetweenthetwo?
A:NPAdoesnotintendtocompetewithRay@Night.ManymembersofNPAarelongtimesupportersof
[email protected],welookforwardtohostingquarterlyeventsandincreasingopportunitiestoexhibitandsellwork.
Theconfusionandcontroversysurroundingasecondeventisunderstandable,butthedistinctionissimple:RayatNightisfocusedonRaySt,whileNPAisworkingtoorganizearteventsthroughouttheentireNorthPark
community.Hopefullythecompetitivenaturethat’sfuelingthiscontroversywillbetranslatedintotheplanningandorganizationofevermorestellarartevents.
Q:WilltherebeanattemptbyNorthParkfortheArtstohaveeventseverySaturdayofthemonthinsteadof
justoneSaturdayamonth?Ifso,when?
A:InlightofallthecreativeenergyinNorthPark,itwouldn’tsurpriseifeventuallytherewereevents
happeningeveryweekend.Infact,thatwouldbegreat.It’snot,however,somethingthat’sontheNPAagenda.Fornow,weareplanningquarterlyeventsin2010thatwillincludeextensivecoordinatingbetweengalleries,
restaurants,retailersandotherlocalbusinessowners.
Q:WhatwouldyouliketoseeNorthParkfortheArtsbecomeinyourmostoptimisticlookatthefuture?
A:Inadditiontoservingourimmediatecommunityandpromotingartandarteducation,wehopeNPAcan
putNorthParkonthemapasaplacetocomeandbuyqualityart.ThatNorthParkwillbeadistrictteemingwithcreativepeople,successfulbusinessesandcommittedcommunityorganizationswherestimulating,thoughtprovokingeventshappeneverydayoftheyear;allyouneeddoiswalkoutsideyourdoor.
Q:Thedominantthemeisart.Whyisthat?DoyouwantNPtobecomesortofanartist'scolony?
A:Ifwhatyoumeanby‘artistcolony’isahavenforartistswheretheycancreateandselltheirworksuccessfully,then“yes.”Itisimportanttonote,however,thatourvisionextendswellbeyondthevisualartsand
aspirestoseealllocallyownedbusinessesthrive.NorthParkhaslongbeenanartsandentertainmentdistrict.Wedon’twanttochangeanything,buttonurturethatwhichisalreadyhere.
COMING SOON. . .
2010NORTH PARK ARTS &
ENTERTAINMENT
GUIDE BOOK
We are pleased to announce that North Park for the Arts is currently developing the 2010 North Park Arts & Entertainment Guide Book.
As a member of the NPA community you will enjoy the benefit of having your own custom feature pages to promote your business, showcase your location, highlight the attractions, list your calendar of events and more...
Our aim is to create a complete, informative, maga-zine quality, walking guided tour of our emerging Arts & Entertainment Community.
North Park as a whole has become the Artistic Melting Pot of San Diego and premiere location for Dining, Entertainment, Music, Shopping, and Style.
We want to tell the story, show off what we have to offer and gain Local, Regional, and National recog-nition by putting North Park on the map!
KEY FEATURES• Keep-N-CarrywalkingguidedtourofNorthPark.• 1/4pagebookletthateasilyfitsinpocketorpurse.• FoldoutmapshowingallNPAmemberlocations.• FullfeaturepagesforNPAmembers.• PlentyofroomforArtist,Gallery,Retail,Bar,Restaurant, Beauty,Fashion,&Professionaldescriptions.• Magazinequalitystylishdesign.• Doublesasacouponpromotionalbooklet.• Informativeandchock-fullofreasonstocomeandenjoy North Park.• PartMini-Zine,PartGalleryGuide,PartNPAPromotion, Part Coupon Clipper Savings Booklet. MEMBER BENEFITS• Promoteyourbusiness.• Increaserevenue.• ShowcaseyourGallerySpaceorBusinessLocation.• Listyourupcomingcalendarofevents. COMMUNITY GOALS• ExpandtheattractiontoNorthParkfortheArtsEvents.• Collectivelybenefitfromincreasedpedestriantraffic.• Nurture,cultivate,andgrowtheemergingArts& Entertainment Scene.• GainLocal,Regional,&Nationalresponse.
SNEAK PEAK. . .
MEMBER CONTENT
• BusinessName• Address• WebUrl• E-mailAddress• PhoneNumber• VectororHighResolutionLogo• PrintQualityHighResolutionPhotos• CalendarofEvents• PromotionalCouponOffers• TextDescriptions
TEMPLATE STYLES
Additionally, you’ll be able to select template style pagesthatbestfitsyourGallery/Businessneeds. Forexample,somepageswillbedesignedtohave: • Morephotosandlesstext.• Moretextlessphotos.• Calendarsectionstolistupcomingevents• CouponPromotions(recommended)
We are currently working hard on the specific details of design, such as page layout styles, dimen-sions, sections, maps, articles, etc.
Ultimately,itwillbeuptoyouasparticipatingmemberstoprovide us your custom content for each of your own feature pages.We’llneedyourPhotos,Logos,TextDescriptions,ContactInformation,PromotionalCouponOffers,Calendarof Events, etc.
You’llreceiveaContentRequestFormfromNPAviae-mailwith all the details about what we’ll need from you such as number of words per template, image and file requirements.
So be thinking, be creative, be planning your promotional offers, take some photos of your space, track down your graphics guru, or update your marketing copy to best depict your location.
Thebetterthecontent,thebetterthebookwillbe.
A sample idea of what’s to
come.
ROLL OUT. . .As some of you are well aware, print costs for large quantities and quality printing can shoot through the roof.
Although we do our best to make your Member-shipFeesprovideconsistentresultsthroughouttheyear, our visions and enthusiasms for what we can achieve collectively, is at times larger than our Non-Profit budget currently allows.
UnfortunatelyourMembershipFeesalonecan’tcover the costs of our broad ambitions.
Weareexploringfreshideasfornewstreamsofrevenue, seeking contributions beyond North Park, grant monies, and potential 3rd party advertising to help raise the funding in order to print the NP Arts & Entertainment Guide Book.
Additionally, we’re searching San Diego for a printer willing to work with us Pro-Bono since all donations toourorganizationare100%TaxDeductible.
Inthemeantime,wearebuilding,designing,we’llneed your content materials.
Our plan is to self-publish the NP Guide Book as a “Web Guide” resource to start, and as funding is received the NP Guide Book will metamorphose into the gorgeous, full quality, printed version we imagine it to become.
1
CREATE IT!
2
PUBLISH IT! PRINT IT!
3
FUND IT!
4
NPA–MembershipApplication
NorthParkfortheArts(NPA),acollectiveofNorthParkbusinesses,providesmemberswithaneffectiveadvocacyandmarketingapproachtosupportthecontinuedgrowthofNorthParkasanArts&CultureDistrict.ThelaunchofNPAmarkstheexpansionoftheartsinNorthParkbyhighlightingartists,performers,designers,restaurants,retailbusinesses,services,etc.Belowyouwillfindalistofmembershipoptions,benefits,andcriteria.Membershiplevelsarenotdeterminedbythebusinessorindividual’sgeographiclocationinNorthPark.AllNorthParkbusinessesandresidentsareencouragedtosupportthiscommunity‐enrichingandeconomy‐stimulatingeventbybecomingamember.BenefitsofMembership
UseofNPAnameandlogoonmarketingmaterials Websitelistingandlinktoyourwebsite BusinesslocationlistedonNPAmap,printedannually(morefrequentlyifneeded) Promotionalopportunitiesforyouand/ortheartistsexhibitinginyourbusiness Networkingandsupport IncreasedadvocacyforthecontinueddevelopmentofNorthParkasanArts&CultureDistrict Increasedpedestriantraffic EligibilityforelectiontothegoverningboardofNPA(beginningJanuary2011)
LevelsofMembership
ArtsMember‐$200peryear‐ ParticipationinNPAbyfeaturingaregularlyrotatingelementofart(rotatingevery4‐6weeks)thatistheprimaryfocusofyourbusinessormissionwhetheritisperformance,visual,design,etc.‐ CoremembersareopentothepublicduringNPA.
BusinessMember‐$400peryear CommunityArtistMember‐$50peryear
‐ LocalartistslivingorworkinginNorthParkandthesurroundingarea GroupOrganizations‐$150peryear
‐ Publicschools,artsocieties,clubs,etc.
NPAMissionStatement:NorthParkfortheArtspromotesaccessto&appreciationofSanDiego’svisualandperformingartswithintheArtsandCultureDistrictofNorthParkthroughexhibition,education,outreach,andlocalpartnerships.Questions?Pleasecontact:
AmyPaul,Co‐[email protected] AndreaChamberlin,[email protected]
Formoreinformation,pleasevisit:www.NorthParkNights.org
Pleasefilloutthebackofthisapplicationandmailwithyourpaymentto:
NorthParkNights–SDAI(NPNandNPAareprogramsofSDAI)c/otheSanDiegoArtDepartment3830RaySt.SanDiego,CA92104
NorthParkfortheArtsisaprogramoftheSanDiegoArtInstituteandNorthParkNights.Alldonationandmembershipduesaretaxdeductible.Youwillreceivealetterthatreflectsyourdonation,includingtheSDAI501c‐3identificationnumber.
ThankyouforsupportingNorthParkfortheArts!
NPA–MembershipApplicationLevelsofMembership(pleaseselectone)
ArtsMember‐$200peryear‐ ParticipationinNPAbyfeaturingaregularlyrotatingelementofart(rotatingevery4‐6weeks)thatistheprimaryfocusofyourbusinessormissionwhetheritisperformance,visual,design,etc.‐ CoremembersareopentothepublicduringNPA.
BusinessMember‐$400peryear CommunityArtistMember‐$50peryear
‐ LocalartistslivingorworkinginNorthParkandthesurroundingarea GroupOrganizations‐$150peryear
‐ Publicschools,artsocieties,clubs,etc.
Information(pleaseprintclearly):
ContactName:
Artist/Gallery/BusinessName:
Address:
PhoneNumber:
EmailAddress:
Website(domaintobefeaturedonNPAwebsite):
DescriptionofArt/Gallery/Business(tobepublishedonNPAwebsite):
Selectacategorywhichbestdescribesyourbusinesstype(pleasecircleonlyone):‐Architecture&Design‐Artists‐Gallery
‐Music‐PerformingArts‐Bars&Restaurants
‐Clothing&Fashion‐Retail‐Education‐ProfessionalServices
‐BeautyandHealth‐Other:_________________
PaymentInformation:Checkenclosed(makepayabletoNorthParkNights):$________________________ChargeAmount:$___________________tomycreditcard(VisaorMasterCardonly)CardNumber:______________________________________Exp.Date:_________________
Uponreceiptofmembershipdues,youwillbecontactedviaemailforyourbusinesslogoand/orotherinformationfortheNPAwebsite.MembershiptoNPAwillrunonanannualbasis.
NorthParkNights–SDAI(NPNandNPAareprogramsofSDAI)c/otheSanDiegoArtDepartment3830RaySt.SanDiego,CA92104
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