North East Valleys Wine Group A Grapegrower Marketing Alternative.

North East Valleys Wine Group

A Grapegrower Marketing Alternative

Formation of NEV

• Mid 2007 initial discussion groups re: establishment of a sales and marketing body.

• Almost 50 growers involved• Had to be a quality focussed for specific

customers

Company Structure

• General Manager• Board of Directors• Annual fees paid in proportion to full vineyard

acreage• Ownership is fundamental part of the group

with growers encouraged to be part of the sales process

Core Goals and Objectives

• Be a preferred supplier of wine grapes to the Australian market

• Tailor grape sales matching shareholder vineyards to buyers needs

• Negotiate sustainable long term contracts for shareholders• Increase our sales base with qualified suitable buyers• Ensure open communication channels with information

available to buyers online to result in an easier shopping experience

• Review current shareholders varietal mix and implement strategies to ensure sought after varieties.

NEV Strengths

• Single destination for potential buyers• Core group of progressive growers• Ability to customise sales to buyers • Family owned vineyards- adaptive• Education of growers• Diversity of varieties and fruit styles

Challenges

• Increase brand recognition in marketplace• Encourage development of regionally specific

labels• To build regional perception in marketplace

Why NEV will succeed

• Ability to customise sales to customers• Trustworthy organisation which buyers can

use as a problem solving organisation• High quality of service, information, product,

engaged producers

The Future

•Brand development of high quality local wineries will lift the profile of NEV

• 100% fruit placement for Dalbosco family fruit through NEV sales