Norfolk Southern Challenge Stewardship Report 2009 — 2012 June, 2012 Greetings: The Virginia Museum of Transportation launched the Norfolk Southern Challenge for new exhibits and improved infrastructure three years ago, and we are so grateful for your support as the effort continues! Norfolk Southern offered the Museum $1 million if we could raise $1 million each from private sources and from local governments. Because of the economic downturn of the last several years, we temporarily put our plans for an aggressive campaign on hold, but our work toward the Challenge’s objectives has never stopped. We have already raised nearly a half million dollars toward our Challenge goal, without embarking on a formal campaign. Because we are planning for our future and tackling important projects now, your investment in this Museum has already yielded important dividends. Compared to three years ago, your support has contributed to… double digit increases in visitation each year, with a 88% increase over three years — 182% in five years school group attendance up 270% memberships up 300% — 770% in five years the economic impact of direct tourist spending up 50% please continue reading THE COMMONWEALTH’S OFFICIAL TRANSPORTATION MUSEUM 303 Norfolk Ave SW | Roanoke, Virginia 24016 | www.VMT.org | 540.342.5670
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Norfolk Southern Challenge Stewardship Report 2009 2012 · 2017-04-12 · Norfolk Southern Challenge Stewardship Report 2009 — 2012 June, 2012 Greetings: The Virginia Museum of
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Norfolk Southern Challenge Stewardship Report
2009 — 2012
June, 2012
Greetings:
The Virginia Museum of Transportation launched the Norfolk Southern Challenge for new
exhibits and improved infrastructure three years ago, and we are so grateful for your support
as the effort continues!
Norfolk Southern offered the Museum $1 million if we could raise $1 million each from
private sources and from local governments. Because of the economic downturn of the last
several years, we temporarily put our plans for an aggressive campaign on hold, but our work
toward the Challenge’s objectives has never stopped. We have already raised nearly a
half million dollars toward our Challenge goal, without embarking on a formal campaign.
Because we are planning for our future and tackling important projects now, your
investment in this Museum has already yielded important dividends.
Compared to three years ago, your support has
contributed to…
double digit increases in visitation each year, with a 88%
increase over three years — 182% in five years
school group attendance up 270%
memberships up 300% — 770% in five years
the economic impact of direct tourist spending up 50%