Nordic Semiconductor · 2019-10-11 · wireless communication, short range and long range Started in Nordic Semiconductor in 2001 and have held multiple positions including sales

Nordic Semiconductor

IoT Hype and Reality

Svein-Egil Nielsen

Chief Technology Officer and Director of Strategy

© Nordic Semiconductor

Chief Technology Officer and Director of Strategy at Nordic

SemiconductorResponsible for development of chips and solutions for ultra-low power

wireless communication, short range and long range

Started in Nordic Semiconductor in 2001 and have held multiple positions

including sales and in R&D

MBA from the Haas School of Business at the University of California,

Berkeley

B.Eng Hons in Computer and Electronics Systems form University of

Strathclyde

Other Experience:

• Boston Consulting Group

• Innovation Norway

Bios: Svein-Egil Nielsen


Nordic Semiconductor at a glance

Key Facts:

Founded in 1983, HQ in Norway

~700 employees

R&D in Norway, Finland, Poland and US

Publicly Listed: OBX:NOD

Key partners: TSMC, AMKOR, ASE

Fabless semiconductor companySpecialized in low power wireless connectivity and embedded

processing for IoT

Market leader in Bluetooth Low EnergyThe driving technology in short-range low power IoT

Expanding offering with 802.15 / Thread and Zigbee

Shipped more than 2 billion short-range ICs since 2002

Expanding into low power cellular IoTEmerging LTE-M and NB-IoT technologies

Seasoned R&D team in Finland



How about that Internet of Things?


Innovation Trigger Peak of Inflated Expectations

Through of Disillusionment

Slope of Enlightenment Plateau of Productivity

Exp

ecta

tio

ns

Gartner hype curve


Analysts love(d) IoT


Where is it ?

and how’s it feeling?

How am I doing?

and how can I do/get better?

How is it doing ?

and how can I control it

My favorite IoT segments


Where is that stuff?





How can I improve?


How can I monitor and control my things?


Nordic Semiconductor · 2019-10-11 · wireless communication, short range and long range Started in Nordic Semiconductor in 2001 and have held multiple positions including sales

Documents