Sustainable and innovative businesses: Findings from seven Nordic cases Presentation Nordic Marine Innovation Conference, 25 January 2012
Jul 16, 2015
Sustainable and innovative businesses: Findings from seven Nordic cases
Presentation Nordic Marine Innovation Conference, 25 January 2012
9 billion people (2050)
Fisheries: Fully exploited
70 % increase in food consumption
3 billion new middle class consumers (2050)
Innovation
Pollution
Sustainability key in CFP
National regulation
Why and how do selected companies in the Nordic marine sector succeed in integrating sustainability in their innovation processes and business model?
• What are we talking about?
• Who leads the way?
• What are they doing right?
• Company reports
• Journal articles
• Advice from panel of experts
• Interviews, field visits
• Limits: Focus on company story, not evaluation of sustainability track record
Agenda About the study
Definitions: What are we talking about?
Sustainable development - marine sector
Protect fisheries Marine resources can be harvested at solid levels now and in future generations
Avoid pollution The activity does not entail pollution or unwanted change in marine ecosystems, including biodiversity
Feed the world The activity caters to the long-term needs of fishermen, companies and consumers
Sustainable innovation:
New products, services, production methods or models of organisation, which, in a profitable way, help solve or mitigate sustainable development challenges
Case studies: Who leads the way?
Matorka: A revolution in sustainable aquaculture?
Aker BioMarine Cooperating with environmental
organisations to develop sustainable harvesting techniques and
competitive advantage
Lyngsoe Systems: Using the power of IT to promote sustainability
Marine Harvest: ��� New and sustainable approaches to tackling sea-lice
Salmon from the Faroe Islands: A turnaround from infections and economic crisis towards sustainability and profits
EWOS: Protecting wild fish stocks by reducing marine ingredients in feed to the aquaculture sector
Using fish rest-rawmaterial to produce
high-end medical products
Findings: What are they doing right?
Thinking ahead
Sector survival
Longterm view
Beyond today’s market
Fish + x = true
Combine resources from two sectors
Draw on networks outside the sector
Innovation: Radical or stepwise
Gradual improvements
Challenging existing business models
Proactive approaches to regulation
Capitalise on business opportunities in existing regulations
Future regulations - lobby for good
Friendly with R&D
In-house
Cooperation
Copy cat
Innovation across the value chain
Vertical integration
Cooperation with wider network
Use the whole fish
Waste management
Waste as cheap raw material
New products
Takk for oppmerksomheten!
www.sigla.no