Nordic APIs - Integrated Social Solutions for a Cloudy, Mobile World

Integrated social solutions for a cloudy,

mobile world

By Travis Spencer, CEO

@travisspencer, @2botech

Copyright © 2013 Twobo Technologies AB. All rights reserved.

Agenda

Disruptive impact of emerging technologies

Criticality of identity in managing change

Potential of social identity

Integrating social is hard & continuous

Simplified solutions using Janrain’s API

Copyright © 2013 Twobo Technologies AB. All rights reserved.

Disruptive trends

Cloud

Computing

Social

Networks

Mobile

Big

Data

Copyright © 2013 Twobo Technologies AB. All rights reserved.

Identity is central

Social

Networks

Cloud

Computing

Mobile Big

Data Identity

Copyright © 2013 Twobo Technologies AB. All rights reserved.

Potential of social identities

Building customer

relationships is a journey

Web site visitors are initially

unknown/anonymous

They reveal more about

themselves as they see value

Visitors who continue on the

journey become customers

and eventually fans

Copyright © 2013 Twobo Technologies AB. All rights reserved.

Social shortens the journey

Social login increases likelihood that visitors will

become customers and fans

Those who use social login are influencers

Socially logged in users are more likely to return

86% leave rather than creating an account

Copyright © 2013 Janrain, Inc. All rights reserved

Copyright © 2013 Twobo Technologies AB. All rights reserved

Source: Janrain, Blue Research

Integrating social can be hard

Popularity varies, so choice is important

New social networks continue to be

introduced while others become passé

All have different APIs

Many existing CRMs are not prepared

to store social data

Successful usage means login, share & capture

Copyright © 2013 Janrain, Inc. All rights reserved

Copyright © 2013 Twobo Technologies AB. All rights reserved

Janrain makes this simple

Drastically simplified integration

Disparate social APIs hidden behind one façade

Requires only JavaScript & some server-side code

Social data stored in scalable, purpose-build cloud DB

Includes embeddable user registration forms

Prebuilt connectors to other tools/platforms

Not just login; publish back to multiple social

networks as well

Copyright © 2013 Twobo Technologies AB. All rights reserved

What about after conversion?

Sites provide resources of varying worth

An account is often needed after conversion

Use of social identity alone for valuable

transactions is insecure & unsound

Combining social w/ secure authentication &

centralized policy management is the key to safe

social integration

Copyright © 2013 Twobo Technologies AB. All rights reserved

Combining Janrain w/ SiteMinder

Interaction requires 2 lines of HTML

Web apps are oblivious to social networks, access

control & user sessions

Step up authentication from social is automatic

Correlate first access to last

App gets identity uniformly

Better UX

Copyright © 2013 Twobo Technologies AB. All rights reserved

Resulting Architecture

Copyright © 2013 Twobo Technologies AB. All rights reserved

Seeing is believing

Copyright © 2013 Twobo Technologies AB. All rights reserved

Demo

Solutions must be ”baked”

Copyright © 2013 Twobo Technologies AB. All rights reserved

Solutions must be ”baked”

Web SSO Account

Management &

Provisioning

Authorization Social Media

Aggregation

API Security

Copyright © 2013 Twobo Technologies AB. All rights reserved

Suppliers of “ingredients”

Vendors Consultancies

Copyright © 2013 Twobo Technologies AB. All rights reserved

Announcing our newest supplier

Copyright © 2013 Twobo Technologies AB. All rights reserved

Questions & thanks

@2botech

www.2botech.com

@travisspencer

www.travisspencer.com Copyright © 2013 Twobo Technologies AB. All rights reserved