NOR THERN MICHIG AN UNIVER SITY€¦ · NOR THERN MICHIG AN UNIVER SITY A thletics Br and S tandar ds Guide. TABLE O F C ONT ENT S The Importance of Brand Standards The Importance

N O R T H E R N M I C H I G A N U N I V E R S I T YA t h l e t i c s B r a n d S t a n d a r d s G u i d e

The Importance of Brand StandardsT A B L E O F C O N T E N T S

The Importance of Brand Standards.... 1

The Official Colors of NMU Athletics.... 2

NMU Athletics Marks.............................. 3

Wildcat Wordmark............................. 4-5

Wildcat Centered Wordmark............ 6-7

Wildcat Stepped Monogram Mark... 8-9

Wildcat Head Mark......................... 10-11

Athletics Centered Wordmark....... 12-13

Stepped Wordmark........................ 14-15

Head & Stepped Wordmark........... 16-17

Horizontal Wordmark..................... 18-19

Varsity N Mark................................. 20-21

Safe Zones............................................ 22

Minimum Size....................................... 23

Compatible Typography..................... 24

Custom Banner Text............................ 25

Jersey Text............................................ 26

Logo Use Violations............................. 27

Retail Applications............................... 28

Contact Information............. Back Cover

A s we move forward with new programs, new facilities, new student-athletes

and now a new identity for athletics, it’s important that we develop our brand for not

only local awareness, but regional recognition as well. In this manual, you will find a

variety of options to represent NMU Athletics. As our programs grow and evolve, we

want to share the excitement of what it means to be involved with the NMU athletics.

As new recruits and staff show interest in NMU, we want to convey that our brand is

strong, has supportive marketing and showcases the history of our success as an

institution.

When using the new identity package, please utilize

these standards to help to unite our programs. It is

important that we are being accurately represented across

all mediums, as a strong visual identity gives strength to

Northern Michigan University.

Please contact Mike Forester at [email protected]

for specific requests involving logos and

exceptions needing approval.

N M U R E D * For use ONLY on the cat’s tongue.

• Pantone® 187C for coated stock & apparel printing• Pantone® 187U for uncoated stock• Process Equivalent: 0c 100m 79y 20k• RGB Equivalent: 196r 18g 48b• (Robison-Anton poly thread) 5519 Scarlet• Hex Code: #c41230

W H I T E

P R I M A RY PA L E T T ENMU Green and NMU Gold are the official

colors for Northern Michigan University. It

is very important to match these colors

faithfully when reproducing the marks. It

is preferred that all Northern Michigan

University marks be used in the full color

versions whenever possible.

S U P P O RT C O LO R SIn addition to the primary palette, the

Northern Michigan University athletics

marks utilize NMU Red and white as

important support colors. Note: NMU Red

is for use only on the cat’s tongue.

P R I M A RY PA L E T T E

* Pantone® is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.

S U P P O RT C O LO R S

T h e O f f i c i a l C o l o r s o f N o r t h e r n M i c h i g a n U n i v e r s i t y A t h l e t i c s

N M U G O L D• Pantone® 123C for coated stock & apparel sublimation• Pantone® 116U for uncoated stock• Pantone® 142C for screen printing apparel• Process Equivalent: 0c 24m 94y 0k• RGB Equivalent: 255r 196g 37b• (Robison-Anton poly thread) 5765 Scholastic• Hex Code: #ffc425

N M U G R E E N• Pantone® 343C for coated stock• Pantone® 343U for uncoated stock• Pantone® 343C for apparel printing• Process Equivalent: 89c 41m 82y 40k• RGB Equivalent: 9r 83g 57b• (Robison-Anton poly thread) 5805 Special green• Hex Code: #095339

• (Robison-Anton poly thread) 5597 Snow White

Q U I C K N OT E S F O R C LOT H I N G

G R E E N

PA N TO N E 3 4 3 C

Y E L LOW

PA N TO N E 1 2 3 C

A P PA R E L S U B L I M AT I O N

PA N TO N E 1 4 2 C

A P PA R E L S C R E E N P R I N T I N G

R E D

PA N TO N E 1 87 C

2

The Northern Michigan University Athletics

marks were designed to create a

consistent brand for Northern Michigan

University. These marks should not be

changed or altered in any way and their

use must adhere to the standards in this

manual. At the same time, there are many

logo variations to choose from so there

should be a design compatible with any

application.

All of the NMU Athletics logos may be

reproduced in full color, one color green or

one color gold. The full color logos are

shown on the left.

These logos are intended for use only by

the NMU department of Athletics.

Permission is required for use by any other

entity.

S H OW N H E R E I N F U L L C O LO R

N o r t h e r n M i c h i g a n U n i v e r s i t y A t h l e t i c s M a r k s

1 A . 1 B .

2 A .

2 B .

3 A .

6 A . 7 A .5 A .

TERTIARY MARKS

MUST BE ACCOMPANIED WITH NORTHERN MICHIGAN

4 A .

3

The preferred use of the NMU Athletics

Wildcat Wordmark is the full color version.

C O LO R VA R I AT I O N SThe Wildcat Wordmark may also be used

as a one color green or one color gold only

when use of either the preferred full color

version is not possible. These are shown in

the bottom row on the left.

For information on using these marks on

various background colors see page 5.

All artwork and variations are available in

Macintosh and PC digital file formats.

F U L L C O LO R

T h e N M U A t h l e t i c s W i l d c a t W o r d m a r k ( 1 A . )

O N E C O LO R

4

W i l d c a t W o r d m a r k U s e o n C o l o r B a c k g r o u n d s

O N W H I T EFrequently it may be desirable to place

the Wildcat Wordmark on a field of color.

As shown in the examples on the left, the

artwork has been created with a built-in

outline shape, allowing it to work clearly

on any background. It is not acceptable to

alter the marks before placing them on

any color, photograph or complex

background.

O N DA R K O N M I D -TO N E O N C O M P L E X

Examples of the full color Wildcat Wordmark shown on approved background colors.

Examples of the correct one color Wildcat Wordmark shown on approved background colors.

5


Wildcat Centered Wordmark is the full

color version.

C O LO R VA R I AT I O N SThe Wildcat Centered Wordmark may also

be used as a one color green or one color

gold only when use of either the preferred

full color version is not possible. These are

shown in the bottom row on the left.



T h e N M U A t h l e t i c s W i l d c a t C e n t e r e d W o r d m a r k ( 1 B . )

O N E C O LO R

F U L L C O LO R

6

W i l d c a t C e n t e r e d W o r d m a r k U s e o n C o l o r B a c k g r o u n d s


the Wildcat Centered Wordmark on a field

of color. As shown in the examples on the

left, the artwork has been created with a

built-in outline shape, allowing it to work

clearly on any background. It is not

acceptable to alter the marks before

placing them on any color, photograph or

complex background.


Examples of the full color Wildcat Centered Wordmark shown on approved background colors.

Examples of the correct one color Wildcat Centered Wordmark shown on approved background colors.

7


Wildcat Stepped Monogram Mark is the full

color version.

C O LO R VA R I AT I O N SThe Wildcat Stepped Monogram Mark may

also be used as a one color green or one color

gold only when use of either the preferred full

color version is not possible. These are shown

in the bottom row on the left.



F U L L C O LO R

T h e N M U A t h l e t i c s W i l d c a t S t e p p e d M o n o g r a m M a r k ( 5 A . )

O N E C O LO R

8

W i l d c a t S t e p p e d M o n o g r a m M a r k U s e o n C o l o r B a c k g r o u n d s


the Wildcat Stepped Monogram Mark on a

field of color. As shown in the examples on

the left, the artwork has been created with

a built-in outline shape, allowing it to work




complex background.


Examples of the full color Wilcat Stepped Monogram Mark shown on approved background colors.

Examples of the correct one color Wilcat Stepped Monogram Mark shown on approved background colors.

9


Wildcat Head Mark is the full color version.

C O LO R VA R I AT I O N SThe Wildcat Head Mark may also be used







F U L L C O LO R

T h e N M U A t h l e t i c s W i l d c a t H e a d M a r k ( 6 A . )

O N E C O LO R

10

W i l d c a t H e a d M a r k U s e o n C o l o r B a c k g r o u n d s


the Wildcat Head Mark on a field of color.







background.


Examples of the full color Wildcat Head Mark shown on approved background colors.

Examples of the correct one color Wildcat Head Mark shown on approved background colors.

11


Centered Wordmark is the full color

version.

C O LO R VA R I AT I O N SThe Wildcat Centered Wordmark may also







T h e N M U A t h l e t i c s C e n t e r e d W o r d m a r k ( 2 B . )

O N E C O LO R

F U L L C O LO R

12

C e n t e r e d W o r d m a r k U s e o n C o l o r B a c k g r o u n d s


the Centered Wordmark on a field of color.







background.


Examples of the full color Centered Wordmark shown on approved background colors.

Examples of the correct one color Centered Wordmark shown on approved background colors.

13


Athletics Stepped Wordmark is the full

color version.

C O LO R VA R I AT I O N SThe Stepped Wordmark may also be used







T h e N M U A t h l e t i c s S t e p p e d W o r d m a r k ( 2 A . )

O N E C O LO R

F U L L C O LO R

14

S t e p p e d W o r d m a r k U s e o n C o l o r B a c k g r o u n d s


the Stepped Wordmark on a field of color.




on any background. For this reason, it is

usually not necessary to alter the marks

before placing them on any color,

photograph or complex background.


Examples of the full color Stepped Wordmark shown on approved background colors.

Examples of the correct one color Stepped Wordmark shown on approved background colors.

15


Head & Stepped Wordmark is the full color

version.

C O LO R VA R I AT I O N SThe Head & Stepped Wordmark may also







F U L L C O LO R

T h e N M U A t h l e t i c s H e a d & S t e p p e d W o r d m a r k ( 3 A . )

O N E C O LO R

16

H e a d & S t e p p e d W o r d m a r k U s e o n C o l o r B a c k g r o u n d s

Frequently it may be desirable to place

the Head & Stepped Wordmark on a field

of color. As shown in the examples on the






complex background.

O N W H I T E O N DA R K O N M I D -TO N E O N C O M P L E X

Examples of the full color Head & Stepped Wordmark shown on approved background colors.

Examples of the correct one color Head & Stepped Wordmark shown on approved background colors.

17


Horizontal Wordmark is the full color

version.

C O LO R VA R I AT I O N SThe Horizontal Wordmark may also be used







F U L L C O LO R

T h e N M U A t h l e t i c s H o r i z o n t a l W o r d m a r k ( 4 A . )

O N E C O LO R

18

H o r i z o n t a l W o r d m a r k U s e o n C o l o r B a c k g r o u n d s


the Horizontal Wordmark on a field of

color. As shown in the examples on the






complex background.


Examples of the full color Horizontal Wordmark shown on approved background colors.

Examples of the correct one color Horizontal Wordmark shown on approved background colors.

19


Varsity N is the full color version.

C O LO R VA R I AT I O N SThe Varsity N may also be used as a one

color green or one color gold only when

use of either the preferred full color version

is not possible. These are shown in the

bottom row on the left.



F U L L C O LO R

T h e N M U A t h l e t i c s V a r s i t y N ( 7 A . )

O N E C O LO R

20


the Varsity N on a field of color. As shown

in the examples on the left, the artwork

has been created with a built-in outline

shape, allowing it to work clearly on any

background. It is not acceptable to alter

the marks before placing them on any

color, photograph or complex

background.


Examples of the correct one color Head & Stepped Wordmark shown on approved background colors.

V a r s i t y N o n C o l o r B a c k g r o u n d s21

N M U A t h l e t i c s M a r k s S a f e Z o n e s

Each of the NMU Athletics logos has an

established safe zone. This safe zone is

intended to maintain the mark’s integrity

and to avoid visual confusion. No other

type or graphic element (including folds,

trims or edges) should fall within the safe

zone shown.

The safe zone for the Wildcat Stepped

Monogram, Wildcat Head and Horizontal

Wordmark is equal to one sixth of the

overall height of the mark. While the safe

zone for all marks with type in a banner is

equal to the overall height of the banner.

This spacing is uniform on all sides of the

mark. See the examples on the left for

each mark’s specific safe zone.

“A” EQ UA L S T H E H E I G H T O F T H E BA N N E R I N T H E M A R K

22

N M U A t h l e t i c s M a r k s M i n i m u m S i z e

Each of the NMU Athletics marks has a

minimum allowable size. In order to ensure

clear reproduction and legibility, the

marks must not be used any smaller than

the sizes shown on the left. It is preferred

that when possible the marks be used

larger than their minimum size.

1” 3/4” 1 /2”2”

1 1 /2”

23

C o m p a t i b l e T y p o g r a p h y

N M U F O N T SNMU Wildcat Bold and NMU Wildcat Bold

Italic are the custom fonts created

exclusively for NMU Athletics and are

featured in many of the NMU Athletics

marks. NMU Wildcat Bold and NMU

Wildcat Bold Italic are available only from

the NMU Department of Athletics and may

be used only with prior approval.

Futura Bold is the font used within the

banners of the NMU Athletics marks. It is

clean, bold, and readily available. Futura

Bold compliments and supports the NMU

Athletics brand.

Futura Bold may be ordered online in both

Macintosh and PC versions.

N M U W I L D C AT B O L D

F U T U R A B O L D

N M U W I L D C AT B O L D I TA L I C

24

C u s t o m B a n n e r T e x t A v a i l a b l e

The artwork provided for the NMU

Athletics marks shown on the left are

capable of presenting different text in the

banners. If you need a customized mark

contact the NMU Department of Athletics.

All wording must be approved by NMU

Athletics prior to use.

AVA I L A B L E BA N N E R T E X TArtwork is available in full color (a few

examples are shown on the left), one color

green and one color gold versions for

Basketball, Cross Country, Football, Golf,

Hockey, Lacrosse, Skiing, Soccer, Swim &

Dive, Track & Field, and Volleyball.

Banner text must generally represent

varsity sports at NMU. In certain

circumstances, exceptions to these

guidelines may be made—club sports or

intramural sports may have custom banner

text marks—but only with prior approval.

S H OW N H E R E I N F U L L C O LO R

25

J e r s e y T e x t A r t w o r k

Artwork has been created for use on NMU

jerseys. Examples of the full color versions

are shown on the left. Other color

variations are available as well. If you need

artwork, or have any questions regarding

the use of the artwork on NMU jerseys,

contact the NMU Department of Athletics.

S H OW N H E R E I N F U L L C O LO R ( F O R U S E O N W H I T E BAC KG RO U N D S )

S H OW N H E R E I N F U L L C O LO R ( F O R U S E O N G R E E N B AC KG RO U N D S )

26

L o g o V i o l a t i o n s

So that NMU Athletics can maintain the

design integrity of its athletics brand, it is

mandatory that all marks be applied as

indicated in this manual without

modification. The marks are not to be

altered in any way. Shown on this page are

unacceptable uses of the NMU Athletics

logos.Never use the marks in

other colorsNever change the typeface

in any part of the markNever use unapproved wording in any mark

Never re-size any elementin any mark

Never reproportion any mark

Never add any element to any mark

Never distort any mark Never reposition or realign any element in any mark

Never re-space any elements in any mark

Never change the outline shape to an unapproved

color

Never allow any color, pattern or photograph to show through any mark

Never use any mark on a background that provides

insufficient contrast

27

O N E C O LO R A RT

Each of these shirts would require one color printing to reproduce.

F U L L C O LO R A RT

R e t a i l A p p l i c a t i o n s

FULL COLOR APPLICATIONSIn a retail design, if the fabric color

matches one of NMU’s official colors (NMU

Green, NMU Gold, NMU Red, or white), the

fabric can show through in place of

printing that color. If the fabric color does

not match any official color then all 4

official colors must be used to print the

mark.

ONE COLOR APPLICATIONSApproved options for one color printing

are in the bottom row on the left.

Each of these shirts would require four color printing to reproduce.

28

All art shown in this manual is the property of NMU Athletics and artwork may not be used in any way without prior written permission. © 2016 All rights reserved.

Manual and logos designed by Rickabaugh Graphics.

JENNIFER DOBIASSports Information Director

1401 Presque Isle Avenue

Marquette, MI 49855-5301

phone: 906-227-1917

email: [email protected]

N o r t h e r n M i c h i g a n U n i v e r s i t y

NOR THERN MICHIG AN UNIVER SITY€¦ · NOR THERN MICHIG AN UNIVER SITY A thletics Br and S tandar ds Guide. TABLE O F C ONT ENT S The Importance of Brand Standards The Importance

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