Product Place Plan YOUR RIGH T TO Success + +
NOP Global - Compliance Auditing Experts
May 27, 2015
Consumer brands spend their marketing budgets making their products attractive to consumers, however hand over the implementation of merchandising, replenishment and promotional campaigns to stores. By focusing on compliance programmes, brands can work with retailers and support them in executing corporate plans that benefit both businesses and deliver the customer impact originally desired.
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Transcript
ProductPlacePlan
YO
UR
RIG
HT
TO
Success++
“If you are not taking care of your
customer, your competitor will.”
Bob Hooey
YOUR BUSINESS WORKS HARD TO SUPPORT RETAILERS
YOU INVEST IN THEM TO SUPPORT YOUR PRODUCTS
DELIVERING TO THEIR SCHEDULES
DEVELOPING CATEGORY PLANS, SRP AND MUCH MORE…
BUT YOUR CONTROL STOPS AT THE WAREHOUSE DOOR
YOUR IMPACT IS IN THE HANDS OF INDIVIDUAL STORES
PERFORMANCE IS INCONSISTENT
IMPLEMENTATION AND IMPACT IS MIXED
GAIN CONTROL BACK IN THE FINAL FIVE YARDS
SUPPORT THE RETAILER, WORK WITH THE CUSTOMER
LET US EXPLAIN HOW COMPLIANCE AUDITING CAN
SAFEGUARD THE MONEY YOU INVEST IN YOUR
RETAILERS
Retail Compliance ExpertsField Marketing Specialists
To find out more about how we can help your brands, please contact us:
James Martin | Divisional [email protected] +44 (0) 7951 029065
Alan Holliday | Managing [email protected] +44 (0) 7770 915381
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