NooFoodGroop Market Identification Strategy

Monday, October 28, 13

Initially, we hoped to prove thatcomparison shopping for groceries

is a primary problem for consumers.

Monday, October 28, 13

We hoped that by allowing customers to tell us what they dislike about grocery shopping or

preparing to shop,the majority would have confirmed this naturally.

Monday, October 28, 13

We learned a lot more.

Monday, October 28, 13

With live interviews, people heading into or out of stores are generally in a rush.

We had a window of about1 minute for an interview.

This method may not have yieldedvalid results for us.

Monday, October 28, 13

We added afocus group style

questionnaire to our analysis.

This continues to deliver results.

Digitally delivered, it’s a far-reaching medium.

Monday, October 28, 13

Facebook feedback was more informativethan we thought!

Monday, October 28, 13

Try looking up a hashtag related to the problem you’re

trying to solve.

#ihategroceryshopping

proved both entertainingand informative!

Monday, October 28, 13

We learned that people don’t like grocery shoppingfor many reasons.

Monday, October 28, 13

Rather than “disproving” our hypothesis, we realized that our focus was too narrow. We were

limiting our target market.

Monday, October 28, 13

We can now amend our hypothesisand begin the process again.

This can be as fun as you make it.

It’s amazing how many peopleare willing to help!

Monday, October 28, 13

It’s true...

Monday, October 28, 13

Monday, October 28, 13