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NOODLES_YAN
168 Mall Food Court
I. GENERAL INFORMATION
a. Pre-operating period
For the pre-operating period, the Noodles_Yan will open for one day from
9am to 6pm. Stall design that will be both visually attractive to customers,
and it is designed for fast and efficient operations. Employees are trained
to insure the best noodles preparation techniques. Marketing strategies
aimed to build a solid base of loyal customers, as well as maximizing the
sales of high margin products, such as our main product noodles.
b. During operating period
NOODLES Daily Weekly Monthly Annually
Chicken 324 2, 270 P9, 080 P108, 960
Beef 288 2, 018 8, 072 96, 864
Bulalo 216 1, 514 6, 056 72, 672
Phao Chan 240 1, 682 6, 728 80, 736
Vegetables 132 926 3, 704 44, 448
Total 1,200 8, 410 33, 640 403, 680
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Projected Sales
2008 2009 2010 2011 2012
P672,000 P739,200 P813,12 P894,432 P983,875
Projected Expenses
2008 2009 2010 2011 2012
P221,200 P223,600 P235, 520 P249, 300 P251, 000
Projected Purchases
2008 2009 2010 2011 2012
P420, 000 P462, 000 P508, 200 P559, 020 P614, 922
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Production Schedule
NOODLES Daily Weekly Monthly Annually
Chicken 12 trays 80 trays 320 trays 3, 840 trays
Beef 12 trays 80 trays 320 trays 3, 840 trays
Bulalo 12 trays 80 trays 320 trays 3, 840 trays
Phao Chan 12 trays 80 trays 320 trays 3, 840 trays
Vegetables 12 trays 80 trays 320 trays 3, 840 trays
Total 60 trays 400 trays 1, 600 trays 19, 200 trays
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c. Time table
Activity November
2012
December
2012
January
2013
February
2013
March
2013
1. Survey in 168Mall
2. Asking thedown paymentand monthlypayment
3. Interview themanager andservice crew aboutthe product
4. Inquire aboutthe Registrationform
5.Visited ManiliaCity Hall for thepermit, populationand map
6. Start makingfeasibility
7. Canvas for thematerials
8. Canvas for theproduct noodles
9. Star typing thefeasibility
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10. Canvas for theraw ingredients
II. MARKETING PROGRAM
a. Swot analysis
Strengths:
1. Demand: The demand for noodle Stall and quality products at competitive prices
is enormous in 168 Mall.
2. Customer base: The customer base which is the main element whilst
determining the target market in 168 Mall.
3. Location: The location factor as argued by Laurence Mathew (2005) is a critical
element for strategic positioning of an organization in the target market. The fact that
the 168 Mall importance and a stall located there can attract customers from both
the national and international market makes the location factor as a key strength for
setting-up a noodle stall in the 168 Mall.
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Weaknesses:
1. Volatile customer base: The major weakness is the volatile nature of the
customer base in the 168 Mall . The fact that even though the customer potential in
the 168 Mall is vast, but ever changing due to the nature of the business in the 168
Mall makes the customer potential as a critical weakness as much as it is argued as
a strength. Since this is an apparent factor for any shop in 168 Mall , the weakness
is oblivious in nature.
2. Seasonal business:Another important factor that needs to be considered is that
168 Mall caters high level of customers during the periods of holiday making whilst
supports only the business travellers at other times. This makes it clear that the
business for the noodles stall is seasonal in nature.
Opportunities:
1. Differentiation by Pricing: the demand for quality products at competitive
pricing is an increasing demand at the For Bonifacio Taguig especially from the
customers visiting from the far east of the world as argued by Laurence Mathew
(2005). This demand can1 be harnessed by the noodles stall through providing
value-added services and quality products at competitive prices. The financial
analysis in the next section will provide a deeper insight on the pricing of the
products.
2. Diverse Target market: The diversity in the market which is merely due to the
diversity in the passengers to the 168 Mall provides an effective method of attracting
a niche market or more than one segment of the market with customised products
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whilst providing a base line of product range to meet the overall demand of the
customers.
3. Promotion through embracing culture: The fact that the 168 Mall caters
visitors from difference culture makes it clear that the noodles stall can attract
customers through embracing its promotions reflecting upon specific culture. This
even though might appear niche marketing, is actually a successful method of
reaching the wider market where the visitors would appreciate the innovation in the
promotion as argued by Laurence Mathew (2005).
Threats:
1. Terrorism: The major threat is the element of disaster that can be caused by
terrorist attacks. The fact that Divisoria is a pivotal location for terrorist attack is the
major threat faced by any shop in 168 Mall.
2. New entrants and costs: The threat of new entrants in the market is a critical
element. This is also an increasingly concerning factor with the rapid deployment of
the construction project for For Bonifacio Taguig which not only increases the
opportunities from development but also the threat of new entrants and stiff
competition in the target market.
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b. Marketing strategies
PRICE
Noodles_ko yan is a very affordable snack and delicious, it is also nutritious. The
following are the price range of the noodles_ko yan products:
NOODLES Price per
serving
Chicken 40
Beef 50
Bulalo 60
Phao Chan 85
Vegetables 35
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PRODUCT
CHICKEN NOODLES
BEEF NOODLES
BULALO NOODLES
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PHAO CHAN NOODLES
VEGETABLE NOODLES
The products of Noodles_ko yan is very popular in the market and almost all
people eat noodles that would satisfy their taste and stomach. And so above all
noodles available in the market Noodles_ko yan provide a tasty and nutritious noodles
that are cheaper than any noodles shop available in the market.
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LOCATION
The 168 Mall is popular among Filipinos nowadays, it has been the mall of all
walks of life because of its cheaper price products than any other mall in the country. It
is in the heart of Divisoria who is well known for affordable goods and even foods. And
this location is very helpful to the proponent who will start the Noodles_ko yan Stall,
because all walks in life are around 168 Mall in Divisoria.
PROMOTION
As for the promotion, Noodles_ko yan would print out a tarpaulin for the upper part
of the stall that would include pictures of the noodles and the name of the stall. With its
attractive pictures, customers would surely be curious on how the food taste.
Also the stall would distribute flyers so that people who are wandering around the
mall would know that there is a new stall to satisfy their appetite.
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III. FINANCIAL FEASIBILITY
TOTAL PROJECT COST
Booth rental - 25,000.00/ month
3mos adv.3mos dep.
Production area rental (China town)
5,000.00
Employees - 419.00/ head
Transportation - 200.00/back and forth
Bus iness Regis t ra t ion 3 , 976
Fac i l i t i es and equ ip 47 ,311 .00
210,382.00
Fix Capi ta l 389 ,618 .00
P600.00
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INITIAL CAPITAL
INVESTOR 1 CAPITAL 300,000.00
INVESTOR 2 CAPITAL 300,000.00
===========
Php 600,000.00
SOURCE OF FINANCING
Because both investors have their own savings, they combined their savings for
the capital of the noodles stall.
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INCOME STATEMENT
Year 1 Year 2 Year 3 Year 4 Year 5
Sales P672,000 P739,200 P813,120 P894,432 P983,875
Less: Costof sales
403,680 444,048 488,452.8 537,298.08 591,027.89
Gross Profit P268,320 P295,152 P324,667.2 P357,133.92 P392,847.11
Less:Expenses
Salaries
67, 200 67, 200 73, 920 84, 000 84, 000
Rent 120, 000 120, 000 120, 000 120, 000 120, 000
Bonus 5, 000 5, 000 6, 000 7, 000 7, 000
Supplies 12, 000 12, 000 14, 000 15, 000 15, 000
Misc. 12, 000 14, 400 15, 600 16, 800 18, 000
Taxes &Licenses
5, 000 5, 000 6, 000 6, 500 7, 000
Total 221, 200 223, 600 235, 520 249, 300 251, 000
Net IncomeBefore Tax
P358, 800 414, 400 466, 280 522, 680 598, 178
Income Tax 71, 760 82, 880 93, 256 104, 536 119, 636
Net Income P287, 040 P331, 520 P373, 024 P418, 144 P478, 542
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CASH FLOW
Year 1 Year 2 Year 3 Year 4 Year 5
Cash Receipts
from operation
P672,000 P739,200 P813,120 P894,432 P983,875
Cash
Disbursements
Purchases 420, 000 462, 000 508, 200 559, 020 614, 922
Salaries 67, 200 67, 200 73, 920 84, 000 84, 000
Rent 120, 000 120, 000 120, 000 120, 000 120, 000
Bonus 5,000 5, 000 6, 000 7, 000 7, 000
Misc. 12, 000 14, 400 15, 600 16, 800 18, 000
Taxes and
licenses
5, 000 5, 000 6, 000 6, 500 7, 000
Income tax 71, 760 82, 880 93, 256 104, 536 119,636
Net Cash 712, 960 768,480 836, 976 912, 856 985, 558
Cash Bal. beg. 58, 800 654, 160 1, 422, 640 2, 259, 616 3, 172, 472
Cash Bal. end. 654, 160 1, 422, 640 2, 259, 616 3, 172, 472 4, 158, 030
SALARY RATES, ALLOWANCES & BENEFITS
A. Organizational Chart
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Shifts
o First Shift: 5AM 1PM
o Second Shift: 1PM 9PM
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D. ) Of f icer and Key Personnel
Owner Respons ib le in the over a l l operat ion o f the business
f rom Market ing to Book keep ing to Management operat ion.
Cook - Respons ib le for cook ing the ordered noodles
Head Cashier Responsib le for sa les remi t tance and cash reg is ter .
Assistant Cashier Respons ib le fo r ass is t ing the head cash ie r fo r
sa les remi t tance and cash reg is ter
Servers Respons ib le in serv ing the customers
Do ass igned tasks and ass ignment g iven by the manager
Do the end l ine jobs in the operat ions.
Position Daily Weekly Monthly
Cook 419 2,933.00 11,732.00
Head Cashier 419 2,933.00 11,732.00
Assistant Cashier 419 2,933.00 11,732.00
Server 419 2,933.00 11,732.00
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COST OF EQUIPMENTS AND FACILITIES
Tables 10 500 5,000
Chairs 20 350 7,000
Heater 1 12,000 12,000Gas range (heavy Duty) 1 15,770 15,770
Water dispenser 1 1,000 1,000
Chopping board 2 50 100
Glasses 20 50 1,000
plates 20 60 1,200
tray 5 200 1,000
Tissue holder 4 30 1,200
Pitcher 3 250 750
Pot holder 5 2.50 12.50
Kettle 2 239.75 478.00
Spoon (silver) 40 10.00 400.00Fork (silver) 40 10.00 400.00
Oven chamber 1 100,100 100,00
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BALANCE SHEET
Year 1 Year 2 Year 3 Year 4
Assets
Current
Assets
Cash 654,160.00 1,422,640.00 2,259,616.00 3,172,472.00
Prepaid rent 30,000.00 30,000.00 30,000.00 30,000.00
Merchandise
inventory8,410.00 9,251.00 10,176.10 11,193.71
Total
Current
Assets
692,570.00
1,461,891.00 2,299,792.10 3,213,665.71
Fixed
Assets
Machineries
and
equipment 11,520.00 11,520.00 11,520.00 11,520.00
Less: Accu.
Depreciation 2,200.00 2,200.00 2,200.00 2,200.00
Total Fixed
Asset 9,320.00 9,320.00 9,320.00 9,320.00
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Total
Assets Php715,610.00 Php1,484,931.00 Php2,322,832.10 Php3,236,705.71
Liabilities
and owner
equity 715,610.00 1,484,931.00 2,322,832.10 3,236,705.71