Nonprofit 101 STORY TELLING Donor Experience 101 Bridget L. Brandt
Aug 18, 2015
Nonprofit 101
STORY TELLING
Donor Experience 101Bridget L. Brandt
HELLO!
Bridget L. BrandtDonor Experience 101#bridgetlbrandt
I don’t know everything, but I’m usually right…and always funny!
What we are going to do today…
1 Learn why story telling matters
2 Work together
3 Create our story
Why do this?1
The Harsh Reality
#bridgetlbrandt
DONORS
DONORS
Stories create an emotional connection Buy based on emotion / Rationalize it later with facts
Why Stories?
6
WHY STORIESBecause that is what donors want to hear.
7- Community Philanthropy 2.0 survey
80% want to
hear about
IMPACT
74% want to
hear success stories
71% want to
hear about
organization
43% financial
accountability
So let’s do something!2
Charity Water--https://youtu.be/rphhfy4qCfc
Simon Senik--https://www.youtube.com/watch?v=IPYeCltXpxw
GREAT not good stories
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Why do we do this?• Passion
How do we do it? How are we successful?• Share what makes you good.
What do we do?• What happens if we cease to exist?
Why How What
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1. Stories should be about real people who need something, hopefully something that YOUR organization provides.
2. Allow the person in your story to have a real name, age, and to speak for themselves.
3. Minds wander, get real quickly. In about 4-10 seconds your listeners tune out if you haven’t grabbed them. Don’t tell me you are going to tell me a story about someone, just tell it. Start with the person’s name, age and a few descriptive words.
4. Keep your story short. Six words to two minutes is the length I recommend.
5. Allow your story to cause me to feel something. Anger, sadness, happiness, pride—it doesn’t matter what the emotion is, I just have to feel something.
6. Your story should have a moment when people see themselves or someone in their own lives. Could be their aging parents, the daughter of the person who made their latte today or their own child.
7. The best stories are told by the person themselves. Clients telling their own stories are the most moving way to share how your organization makes a difference.
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TIPS of GREAT STORIES
ACTIVITY Donor Experience 101
Bridget L. Brandt
Build My Story
Where will we get the stories?
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BUT
THANK YOU!BRIDGET L. BRANDT
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