Nonprofit leadership keynote

www.networkforgood/npo

1Slides at www.fundraising123.org/katya

Persuasion during tough times

6 things I wish I’d known 20 years ago

@katyaN4G


I. WE’RE IN THE HAPPINESS BUSINESS.

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• Stress picture


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Fear and scarcity

Today I shall mostly be in the fetal position Smileham on Flickr, Creative Commons


5Photo: Jonas Hansel, Flickr

Photo: By Darren Whiteside


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We aren’t about a line item, we’re about a life.

…. giving affects our brain chemistry. For example, people who give often report feelings of euphoria, which psychologists have referred to as the "Helper's High."


What we need vs. What we provide

• Begging• Money• Political support• Volunteers

• Giving• Impact• Chance to make a

difference• Happiness

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It’s not $5 coffee, it’s a third place.

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Webgrl, Flickr


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So…So…

• Focus on the joy you bring your supporters rather than the fear they will not give.


Giving makes people happy.

Happy people give more.

Which makes them happier.

Which makes them give more.


2. IT’S NOT ABOUT YOU. IT’S ABOUT YOUR AUDIENCE.

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The dangers of marketing myopia

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How is your audience feeling?


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Who Really Keeps America Rolling?Who Really Keeps America Rolling?


3. FEELINGS FIRST, FACTS LATER.

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Lead with emotion to give facts a chance.

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4. NOTHING BEATS A GOOD STORY ABOUT ONE PERSON.

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When it comes to problems, the bigger the When it comes to problems, the bigger the numbers, the less people carenumbers, the less people care


Totally, completely irrational




Photo Credit: YouGetThePicture, Flickr



Is this ethical?


5. MESSENGERS MATTER: PEOPLE LIKE US, AUTHORITIES WE TRUST.

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Social proofSocial proof


Authority Authority


Reducing social distanceReducing social distance

• Relatable people

• No statistics

• Friends to friends


6. BE GENEROUS WHEN YOU’RE HUNGRY.

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You are too important to fail.

• Happiness

• Abundance

• Stories

• In the mouth of the right people

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QuestionsQuestions

Katya [email protected]

Learning Center – www.fundraising123.org

Free Training – www.nonprofit911.org

My take – www.nonprofitmarketingblog.com

Twitter - @katyaN4G

Nonprofit leadership keynote

Business

happy people

right people

makes people happy

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photo credit

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happiness business

happiness abundance