Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service

Tapping into the Power of National Days and Weeks of ServiceSeptember 10, 2014

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Who are we?

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Kait SheridanCenter for Innovation & Social Impact, [email protected]

Tracy BuchholzSupport Center for Child [email protected]

Shari [email protected]

Agenda

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• Spotlight on #GivingTuesday

• Lessons from the Field

• 8 Action Steps

• Q&A

Kait Sheridan

Director, Partnership & ProgramsCenter for Innovation & Social Impact

92Y

@sheridankait

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270%Online donation volume on Tuesday after Thanksgiving since 2011

40%Year-over-year increase in the dollar value of the average donation

40+Countries had active #GIVINGTUESDAY efforts in 2013

10,000+Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY

3BILLION+Total global impressions in traditional and social media

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Support Center for Child Advocates

(Child Advocates)

www.advokid.org

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Child AdvocatesAbout Us

• Volunteer Lawyer Program for Abused and Neglected Children in Philadelphia, PA

• First Case in 1971, Incorporated in 1977• Collaborative Teams of Volunteer Attorneys and Staff

Social Workers and Consulting Lawyers• Legal Representation, Social Services and Advocacy• Represented over 900 Children in FY 2014• Over 350 Volunteer Attorneys contribute pro bono

services valued at $4.6 mil/year

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Child AdvocatesMission Statement

“To advocate for victims of child abuse and neglect with the goal of securing safety, justice,

well-being and a permanent, nurturing environment for every child.”

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Child AdvocatesObstacles & Barriers…

• We do not use “real” children in our marketing• As attorneys we must respect our clients confidentiality• Our biggest obstacle is finding creative ways to tell our story

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Child Advocates2013 #GIVINGTUESDAY Initiatives

For more than 20 years, Child Advocates has organized a Toy Drive delivering toys to 1000 child clients and their siblings throughout the Philadelphia region.

• Off-site Toy Drive HQ that opens right after Thanksgiving

• Toy Drop-off

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Child Advocates2013 #GIVINGTUESDAY

• Volunteers were invited to come and help sort gifts throughout the day

• Staff encouraged to wear holiday themed sweaters

• Created photo-ops with branded signage

• Two anonymous matching gift donors ($1000 match x 2)

• Jade Yoga – 10% of proceeds from #GIVINGTUESDAY

• 1st Year Goal: Engage Audience & $2000 in donations

• Live Social Media engagementOUTCOMES

• More than $5000 raised

• picture in metro newspaper

• Interview/tour on local tv #vmlearn

Child Advocates2013 #GIVINGTUESDAY Outcome

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Child Advocates2014 #GIVINGTUESDAY Strategy

• Start Campaign earlier; 3 weeks out• Create a highlight video of #GIVINGTUESDAY 2013• Recruit additional volunteers via VolunteerMatch.com• Work with local elementary school; create decorations for the site (never to young to

volunteer your time!)• Board participation• Create #GIVINGTUESDAY/Agency logo• AmazonSmile/Black Friday• Involve staff to help live tweet, post and share pics and video

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Child Advocates2014 #GIVINGTUESDAY Strategy

• Matching gifts• First 25-30 people that donate gifts or $ on #GIVINGTUESDAY receive 5-10 holiday cards• Use mobile app

Provides visually stimulating live measurement of donations and easy for donors to use

2014 goal

• More than $5250#vmlearn

Action Steps

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1. Plan!2. Ask volunteers for ideas.3. Assign leadership roles.4. Board and staff participation.5. Build momentum via networks.6. Provide multiple ways of “giving.”7. Post on VolunteerMatch!8. Follow up!

1. Plan!

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Should you roll it into an existing campaign?

Should you partner with other groups?

Do you have any budget?

2. Ask volunteers for ideas

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They have plenty.

3. Assign leadership roles

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Turn your extra work into THEIR opportunity and YOUR engagement

4. Get board and staff participation

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This is an out-of-the-ordinary event. Get them excited to talk about it.

Make it easy.

5. Build momentum via networks

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(Both yours and theirs.)

Provide fun, share-able content ready to go.

Make it about THEM.

6. Provide multiple ways of “giving”

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• Donations

• Volunteering (and

pledging)

• Fundraising

• Spreading the word!

7. Post on VolunteerMatch!

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Make sure your listings are up-to-date.

Recruit help planning and preparing for #GivingTuesday.

8. Follow Up!

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Don’t let your new supporters languish.

Thank EVERYONE and give them more ways to help (like volunteering!)

Questions?

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Kait SheridanCenter for Innovation & Social Impact, [email protected]

Tracy BuchholzSupport Center for Child [email protected]

Shari [email protected]

Next Webinar:

Engaging Volunteers on Facebook

http://learn.volunteermatch.org

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September 25, 2014