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Slide 1
Non Profit Town Hall
Slide 2
Ny Whitaker, MA President, NY WHITAKER INC Adjunct Faculty, NYU
SCPS Moderator
Slide 3
Toby Boshak Executive Director Princess Grace Foundation-USA
Panelist
Slide 4
Ann Dean Director of Special Events Joe Torre Safe At Home
Foundation Panelist
Slide 5
Jim Samalis Managing Director Marketing, Communications &
Events Robin Hood Foundation Panelist
Slide 6
Get ready to use your IML devices Whos In the Room?
Slide 7
Attendee Survey _____________ Question 1 Are you an: A. In
house non profit event planner/fundraiser B. Independent event
planner/fundraising consultant C. In house corporate meeting/event
planner D. Student E. In Transition
Slide 8
IML Results
Slide 9
Attendee Survey _____________ Question 2 # of years in the
events industry: A. 1 - 3 years B. 4 6 years C. 7 + years D.
Other
Slide 10
IML Results
Slide 11
Attendee Survey _____________ Question 2 What types of
events/projects do you produce/plan/consult on: A. Non Profit Galas
B. Educational Events C. Meetings/Corporate Events D. Social Events
E. Tradeshows/Roadshows
Slide 12
IML Results
Slide 13
Attendee Survey _____________ Question 4 Do you use social
media to promote your events? A. Yes B. No
Slide 14
IML Results
Slide 15
Attendee Survey _____________ Question 4 Do you use social
media to fundraise for your events/cause? A. Yes B. No
Slide 16
IML Results
Slide 17
In 2010, Cause Marketing was a $1.62 billion industry, up from
$120 million in 1990. State of Non Profit Industry
Slide 18
Industry Summary ___________ North American corporate spending
on cause sponsorships grew at the highest in 2010 83% of Americans
want to buy products and services that support causes Source: IEG
Sponsorship report Billion USD
Funding arts and culture through collaboration Princess Grace
Foundation
Slide 25
Celebrity Philanthropy Award $25,000 contribution to a non
profit designated by celebrity Advancing mission of PGF-USA
Results
Slide 26
Hitting a home-run for LA effort to end domestic violence Joe
Torre Safe At Home Foundation
Slide 27
Netted $700,000 Created fully-funded Margarets Place in Los
Angeles Advanced mission of JTSAF Results
Slide 28
Making donors GAGA for online giving Robin Hood Foundation
Slide 29
Donors go Gaga for Youth/Education
Slide 30
Used crowdsourcing to raise $$ Helped to raise awareness
Leveraged celebrity partnership Results
Slide 31
Engaging Audiences Crowdsourcing & Social Media
Partnerships Sponsorships & CCV Celebrate Your Story! Driving
Revenue
Slide 32
2010 Best Fundraising Methods ___ Guidestar 2011
Slide 33
Online Giving __________________ Includes: Donate button on
your website Donations through social media Donations through
portals: Charity Navigator, GuideStar and JustGive Donations
solicited by email
Slide 34
Mobile Giving _________________ By 2014 Mobile internet usage
will exceed desktop and laptop usage. Includes: Text to Pledge QR
Codes Mobile/Electronic Auctions
Slide 35
10 Million Dollars raised in only 3 years! Text to Pledge
_________________
In-Kind & Pro Bono Services Partnerships Donor-Managed
Programs/Events Reducing Costs/Expenses
Slide 39
Pro Bono __________________
Slide 40
Donor-Managed Events ________
Slide 41
Donor-Managed Programs ________
Slide 42
Steps you can take _____________ Lessons Celebrate your story -
digitally Targeted Demographics Partner with other organizations
Explore commercial co-ventures Consider product placements Seek
legal counsel
Slide 43
Steps you can take _____________ Lessons Develop a process
Obtain Board buy-in Partner to reduce expenses Friend like groups
Tweet for your cause Party with a purpose Identify peer
resources
Slide 44
Celebrate your success Or Share your challenges Questions &
Answers
Attend a FREE workshop at IML New York on December 1, 2011 to
learn more about how IMLs event technology can make your
fundraising event an even bigger success! Come see us in booth #551
and see IML representative Lindsay at the back of the room to get
more information. IML Electronic Silent Auction Free Workshop @ IML
New York