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© 2021 JETIR November 2021, Volume 8, Issue 11 www.jetir.org (ISSN-2349-5162) JETIR2111125 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org b194 NON-MONETARY MOTIVATION AND ITS IMPACT ON THE PERFORMANCE OF COMMERCIAL BANK’S EMPLOYEES IN MAIDUGURI METROPOLIS, BORNO STATE, NIGERIA Bello Mohammed Bello 1 Lecturer, Department of Banking and Finance, Faculty of Management Science, Ramat Polytechnic Maiduguri PMB1070, Borno State, Nigeria. Email:[email protected]. Babagana Ali 2 Lecturer, Department of Banking and Finance, Faculty of Management Science, Ramat Polytechnic Maiduguri PMB1070, Borno State, Nigeria. Email:[email protected] Mohammed Abubakar Gajiboi 3 Lecturer, Department of Banking and Finance, Faculty of Management Science, Ramat Polytechnic Maiduguri PMB1070, Borno State, Nigeria. Email:[email protected].
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Page 1: non-monetary motivation and its impact on the performance of ...

© 2021 JETIR November 2021, Volume 8, Issue 11 www.jetir.org (ISSN-2349-5162)

JETIR2111125 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org b194

NON-MONETARY MOTIVATION AND ITS

IMPACT ON THE PERFORMANCE OF

COMMERCIAL BANK’S EMPLOYEES IN

MAIDUGURI METROPOLIS, BORNO STATE,

NIGERIA

Bello Mohammed Bello 1

Lecturer,

Department of Banking and Finance,

Faculty of Management Science,

Ramat Polytechnic Maiduguri PMB1070,

Borno State, Nigeria.

Email:[email protected].

Babagana Ali2

Lecturer,

Department of Banking and Finance,

Faculty of Management Science,

Ramat Polytechnic Maiduguri PMB1070,

Borno State, Nigeria.

Email:[email protected]

Mohammed Abubakar Gajiboi3

Lecturer,

Department of Banking and Finance,

Faculty of Management Science,

Ramat Polytechnic Maiduguri PMB1070,

Borno State, Nigeria.

Email:[email protected].

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ABSTRACT

Motivation plays a crucial role in influencing the worker’s behaviors and also getting the best out of

them, largely relies on organization’s system of motivation. Non-monetary motivation performs a vital

role in motivating experience, competent, dedicated, committed, and hardworking employees which

actually lead to increase in their performance. Main objective of the present study was to examine the

impact of non-monetary motivation on employees’ performance in some selected commercial Banks

within Maiduguri Metropolis, Borno State, Nigeria. The study covers recognition on dedication, work

autonomy on productivity and appreciation on punctuality of employees in the commercial banks as

indicators for non-monetary motivation and employee’s performances. It covers five (5) Commercial

Banks in Maiduguri Metropolis which were conveniently selected. Chronologically it only covers the

period of ten (10) years from (2015 to 2020). The population of the study comprises one hundred and

seventy two (172) employees of the five (5) Commercial Banks (Fidelity Bank Plc, FCMB Plc, FBN Plc,

GT Bank plc and Zenith Bank Plc,) in Maiduguri Metropolis, Borno State Nigeria. Survey method was

employed to gather the data through structured questionnaire and interview. Generated data were

analyzed with the aid of simple percentage and chi square test of goodness was used manually to test the

research hypothesis. The study reveals that recognition has significant impact on punctuality of employee

in the study area. Work autonomy has significant impact on productivity and also appreciation has

significant impact on employee’s dedication to duties and responsibilities in the selected Commercial

Banks in study area. Management of the commercial banks should give more emphasizes to employee’s

autonomy, appreciation and recognition which lead to increase in the performance of employees.

KEYWORDS: Appreciation, Commercial Banks, Employees, Non-monetary Motivation,

Performances, Recognition, and Work autonomy

INTRODUCTION

Ability to motivate and retain competent, experience, dedicated, and hardworking employees as well as

keeping them highly satisfied has become very essential matter to commercial banks in today’s

competitive banking environment. Motivation plays a crucial role in influencing the worker’s behaviors

and also getting the best out of them largely relies on an organization’s system of motivation (Maina

2017). Non-monetary motivation plays a vital role in motivating competent and experience employees

which actually lead to increase in their performance. In Nigerian banking sector, numerous rewards

packages are provided to committed and dedicated employees such rewards as recognizing the employees

at work, provision of employees’ autonomy over their jobs, rewarding employees based on achievement

over their task and appreciation which center on shown gratitude to employee for their action (Sarvadi,

2010). Maina (2017) opines that profit sharing, promotion and performance bonus has a positive and

significant effect on employee retention in some selected commercial banks. Non-monetary motivation is

an essential instrument use in stimulating employees to work effectively and efficiently. Thus, it is

important to note that non-monetary motivation exists in order to motivate employees to work towards

achieving predetermined goals. Employee recognition is all about acknowledging the hard work and

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accomplishment of the individuals and teams within the organization setup. According to Okwudili

(2020) employee recognition is a form of non-financial reward and it could be in form of social

recognition and praise for job well-done. Similarly, lotta (2012) posit that non-financial reward are

indeed away of motivating the banks employee for greater performance and retention. He further stated

that, recognition is all about creating an emotional connection with employees and the organization will

supporting the work the employee do and staying authentic to organization values. Banks use reward

system to emphasize on which parameters their employees should exert the extra effort on their jobs. He

further stated that banks rewarded employees for many reasons, for instance to attract and retain by

offering a financial compensation package that is result oriented in a business competitive environment

(Svennson, 2011). Most Employees want their Autonomy over Jobs, because it provides them with the

rights and privileges to participate in decision making processes. Employees want to operate without

being closely supervised or monitored. A feeling of autonomy could result from the freedom of employee

which is considered best in a particular situation, in jobs that are highly structured and controlled by

management, it is difficult to create task that lead to a feeling of autonomy over job (McClelland, 1961).

Employee recognition is all about acknowledging the hard work and accomplishment of the individuals

and teams within the organization setup. Employee recognition is a form of non-financial reward and it

could be in form of social recognition and praise for job well-done. ( Okwudili, 2015) Similarly, non-

financial reward are indeed a way of motivating the banks employee for greater performance and

retention. He further stated that, recognition is all about creating an emotional connection with employees

and the organization will supporting the work the employee do and staying authentic to organization

values (lotta, 2012). ). For rewards to be effective, they have to be seen as fair. This means there has to be

openness with respect to information about how the reward system operates and how employees will be

rewarded. Employees should also be involved in designing the reward system and its administration

(Jenkins, 2008). Appreciation means showing gratitude to an employee for their action or job well done.

Such rewards help employees to gauge their performance and know whether they are doing good or bad

(Sarvidi, 2010). Similarly, Dewhurst (2010) assert that appreciation is one of the non-financial rewards

that motivates employees for contributing their best efforts to generate innovative ideas that lead better

business functionality and further improvise organization performance. Similarly, lotta (2012) posit that

non-financial reward are indeed away of motivating the banks employee for greater performance and

retention. He further stated that, recognition is all about creating an emotional connection with employees

and the organization will supporting the work the employee do and staying authentic to organization

values. Jenson (2002) sees non-monetary rewards as a tool that motivates employee to perform far better

than expectation in the organization because the value of such reward does not erode easily.

RESEARCH GAP

Non-monetary motivation is an essential instrument for keeping committed, competent, skilled and

experienced employees in the organization, especially in commercial banks. It has been observed that the

selected Commercial banks in Maiduguri Metropolis have made effort to improve the motivation of their

employees at all levels of the organization. However, such efforts have not yielded the desired outcomes.

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Similarly, it has been observed that non-monetary rewards is also an effective method of stimulating

employees, nowadays most of the Commercial Banks gives emphasis on monetary reward than non-

monetary reward aspect of the reward system, although every employees motive and desire differs

(Awolusi, 2013). Though many research works have been carried out on motivation, reward system and

employee retention, like Adeyemi (2013) assessed the monetary and non-monetary reward system and

found that pay, performance bonus, recognition and praise are tools for motivating employees in order to

discharged their duties effectively and efficiently. Ali (2008) examined the impact of intrinsic rewards

(recognition, learning opportunities, challenging work and career advancement, and extrinsic rewards,

stock option and performance bonus on employee’s performance and study found out that each factor

within both intrinsic and extrinsic rewards has a highly significant impact which affects employee’s

performance. However, none of these studies looked at the effect of non-monetary reward system on

employee performance in Commercial Banks in Maiduguri Metropolis, Borno State, Nigeria. And

specifically, studies on motivation and employees of bank are not sufficient in Maiduguri. The present

study was designed to fill the existing gab by examining the impact of non-monetary motivation on

employee’s performance in commercial banks in Maiduguri metropolis Borno state Nigeria.

OBJECTIVES OF THE STUDY

The primary objective of the present study was to examine the impact of non-monetary motivation on

employees’ performance in some selected commercial Banks within Maiduguri Metropolis, Borno State,

Nigeria. However, the specific objectives of the study were:

i. To examine the impact of autonomy on employees’ productivity in some selected Commercial Banks

within Maiduguri Metropolis.

ii. To evaluate the impact of recognition on employees’ punctuality in some selected Commercial Banks

within Maiduguri Metropolis.

iii. To assess the impact of appreciation on employee’s dedication to his duties and responsibilities in

some selected Commercial Banks within Maiduguri Metropolis.

RESEARCH QUESTIONS

The present study was guided by the following research questions.

I. What is the impact of autonomy on employees’ productivity in some selected Commercial Banks

within Maiduguri Metropolis?

II. What is the impact of recognition on employees’ punctuality in some selected Commercial Banks

within Maiduguri Metropolis?

III. What is the impact of appreciation on employee’s dedication to his duties and responsibilities in

some selected Commercial Banks within Maiduguri Metropolis?

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RESEARCH HYPOTHESES

Ho1 Non-monetary motivation has no significance impact on employee’s performance in some selected

commercial Banks within Maiduguri Metropolis.

Hi: Non-monetary motivation has significance impact on employee’s performance in some selected

commercial Banks within Maiduguri Metropolis.

SIGNIFICANCE OF THE STUDY

The findings of the present study will help the decision makers as well as policy formulators in the

financial sector on how to plan, organize activities of financial institutions and reestablish appropriate

motivational system to enhance the employees satisfaction and improve their performance in discharging

their assigned responsibilities. It is also significant to employers in various sectors in the economy. The

findings of the study will be of great significance to students and future researchers as guide or reference

material in their research work. It also contributes to the knowledge in the field of manpower resources

and motivation in both private and public sector especially Commercial Banks on their effort to motivate

employees.

SCOPE OF THE STUDY

The present study was limited to examination of non-monetary motivation on employee’s performance in

some selected Commercial Banks within Maiduguri Metropolis. It covers recognition, work autonomy

and appreciation, punctuality, dedication and productivity of employees in the commercial banks. The

study covered five (5) selected Commercial Banks in Maiduguri Metropolis. It only covers the period of

ten (10) years from (2015 to 2020).

LITERATURE REVIEW

Dewhurst (2010) assesses that rewards is one of the important elements to motivate employees for

contributing their best efforts to the organization about innovations, ideas that lead to better business

functionality and further improvise organization performance both financially and non-financially.

Monetary rewards will impact the employee satisfaction which in turn led to employee retention. Every

organization’s reward system should focus on these major areas; compensation, benefits, recognition

and appreciation (Sarvadi, 2010). Benefit Such as car loans, medical cover, club membership, ample

office space, parking slots and company cars are ways of rewarding employees and employees do note the

types of benefit that their organization offers. Recognition and appreciation are another integral

component of a winning strategic reward system. Recognition is to acknowledge someone before their

peers for desired behavior or even for accomplishments achieved, actions taken or having a positive

attitude. Appreciation on the other hand centers on showing gratitude to an employee for his or her action

(Sarvadi, 2010). The full impact of reward on employee satisfaction can better be appreciated when

viewed from the angle of total rewards. Thompson (2002 cited by Armstrong, 2009). “The reward system

consists of all organization components - people, process, rules and decision making activities involved in

the allocation of compensation and benefits to employees in exchange for their contribution to the

organization” (Puwanenthiren, 2011). Bratton and Gold (2017) defined rewards as “all the cash, non-cash

and psychological payments provided by an organization in return for their contribution”. Work rewards

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indicate the benefits workers receive from their workplace and are considered the determinants of job

commitment and satisfaction (Malhotra, Budhwar and Prowse, 2007). Gross and Friedman (2004) view

rewards to include compensation (consisting of base pay, short and long term incentives), benefits (health

issues, work/ life, and other benefits), and careers (training and development, career progression). Many

writers agree that rewards can be broken down into two broad types - intrinsic and extrinsic (Mottos

1985, Mahoney and Lederer, 2006, Hatice, 2012). Intrinsic rewards are derived from ‘’the content of the

task itself and include such factors as interesting and challenging work, self-direction and responsibility,

variety, creativity, opportunities to use one’s skills and abilities and sufficient feedback regarding the

effectiveness of one’s efforts. Extrinsic rewards on the other hand comprise promotions, private office

space and the social climate. Other examples include competitive salaries, pay raises, merit bonuses and

time-off’’ (Hatice, 2012). Research has shown that employees derive satisfaction from the work they do

in terms of accomplishing set targets, taking up challenging jobs, taking responsibility and working to

enhance personal and professional growth. Svennson (2011) Banks use reward system to emphasize on

which parameters their employees should exert the extra effort on their jobs. He further stated that banks

rewarded employees for many reasons, for instance to attract and retain by offering a financial

compensation package that is result oriented in a business competitive environment. Samuel (2009) notes

that the main purpose of retention is to prevent the loss of competent employees from leaving the

organization as this could have adverse effect on productivity and profitability. Long-term rewards are

awarded to employees who have been performing well. Such an employee will become loyal to his or her

organization and it reduces employee turnover. Long term rewards include being made partner, or cash

benefits that mature after many years of service or at retirement. These rewards are very strategic for

retaining the best human resources (Yokoyama, 20102.1.6) the term, “extrinsic motivation” is the

attainment of a separate outcome from the performance of an activity. Extrinsic motivation encourages

staff to complete their task in order to receive the reward. In other words, reward motivates people to get

rewards (Ryan and Deci 2012). Ejumudo (2014), the debate as to whether money motivates is still on-

going. There is however the contention that money can take on varying degrees of importance because it

has the potential of serving sundry needs. The study concludes that ensuring sustained high levels of

employee satisfaction through competitive non-monetary reward system is a way of achieving

organizational goals and objectives. (Rowley, 2011). Employee recognition is all about acknowledging

the hard work and accomplishment of the individuals and teams within the organization setup. ( Okwudili

2015) employee recognition is a form of non-financial reward and it could be in form of social

recognition and praise for job well-done. In the same vein, Rowley, (2011) it is imperative for

organization to recognize employees and provide them with the authority to execute such responsibilities.

In the same light, vecchi (2011) stated that recognition does not only make the employee feel valued but

also gives him a sense of belonging that arouses his inner feeling of satisfaction that does not only make

the employee to perform at his best but also make him to be deeply loyal to the organization. Also,

Armstrong (2011) asserts that non-financial recognition schemes are generally highly regarded in terms of

their ability to enhance motivation and job satisfaction. (Sarvidi, 2010). Similarly, Dewhurst (2010) assert

that appreciation is one of the non-financial rewards that motivates employees for contributing their best

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efforts to generate innovative ideas that lead better business functionality and further improvise

organization performance. However, Wilson (2003) stated that the only way employees will fulfill the

employees dream is to share in their dream through putting more commitment, dedication, in so doing,

the management of the organization will appreciate their efforts toward provision of gift, thanks for job

well-done and other non-monetary forms of rewards. He further asserts that non-monetary reward is the

mechanism that makes this happens. In the same vein, merchant (2007) posit that non-monetary reward

generally awarded for a job well done and is often something that the employee contrived for.

Appreciation comes from management to employees who perform wonderfully will motivates the

employees to put more effort in his work. Similarly, appreciation is the key components of intrinsic

motivation and psychological force that impels employees to perform based on an aspect of nature that is

expressed under certain condition, as human being are social animal always expects appreciation from

their superior for executing task which will boost their morale. Autonomy is the degree to which a job

provides an employee with the discretion and independence to schedule their work and determine how it

is to be done (Robert and candy, 2004) they further assert that higher levels of autonomy on the job have

been shown to increase job satisfaction, motivation to perform the job. In traditional organization, only

those employees at higher levels had autonomy. However, new organizational structures, such as flatter

organizations, have resulted in increased autonomy at lower levels. According Robertson (2015) when

employees are given the freedom associated with autonomy and job satisfaction rises. He also noted that

this increased level of job satisfaction in employee’s stems from feeling of greater responsibility for the

quality of their works autonomy has also been shown to increased motivation and happiness, along with

decreasing employees, turnover. Therefore, commercial banks emphasis the important of autonomy to

their employees, because how much freedom employees have while working in the bank as this serve as

non-monetary rewards. Similarly, Pratheepkant (2011), examined the reward system and its impact on

employee motivation. The study was carried out in Srilanka using Pearson correlation coefficients. The

findings revealed that employees who get recognized tend to have higher esteem, more confidence, more

willingness to take on new challenges and more eagerness to be innovative in his place of work. Apeyusi

(2012), carried out a study on the impact of reward system on corporate performance, the study was

conducted in Ghana. The data obtained was analyzed by used of simple percentage and multiple

regressions. The findings revealed that there was a positive relationship between reward and employees

performance. Furthermore, Jehanzed and Aamir (2012), conducted an empirical study that examined the

impact of rewards and motivation on job satisfaction in Saudi Arabia. The data generated were analyzed

using chi square and logistic regression. The findings revealed that (1) rewards have positive significant

on motivation (2) motivation is positively related to the job satisfaction (3) reward have a positive

significant effect on job satisfaction. Awolusi (2013), carried out the effect of motivation on employees’

job commitment. The study was conducted in Lagos State, Nigeria. The data was generated using Spear

man rank order. The findings revealed sufficient evidence to conclude that successful motivational factors

had positive effects on employee job commitment in Nigerian banks, with majority of the respondents

unanimously indicated good salaries and fringe benefit as their best form of motivation, while opportunity

to some form of motivation, while opportunity to some form of ownership and increase responsibility

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authority followed in that order In the same vein, Ejumudo (2014), examines reward system and staff

performance in Nigeria. The research was carried out in Delta State, Nigeria. The data collected was

analyzed using simple percentage. The findings of the study indicate that the incongruence of the pay

reward system of the Delta State Civil Service, costs of living and moderation, the ingrained culture of

poor performance and the dysfunctional employee mode of entry have negatively impacted on the

performance of staff

RESEARCH METHODOLOGY

The study was conducted in Maiduguri Metropolis of Borno State, Nigeria. Borno state is one of the

thirty-six (36) States in the country (Nigeria). Borno state has three geo-political zones namely Borno

South, Borno Central, and Borno North. One of them is Borno Central within which Maiduguri

Metropolis is located. The city served as nerve center not only for the north-east sub region but also to the

neighboring countries of Niger, Cameroon and Chad. It also shares state boundaries with Gombe and

Yobe states. The population of the study comprises one hundred and seventy two (172) employees of five

(5) selected Commercial Banks (Fidelity Bank Plc, FCMB Plc, FBN Plc, GTBank plc and Zenith Bank

Plc,) in Maiduguri Metropolis, Borno State Nigeria which were conveniently selected. Survey method

was employed to gather the data through structured questionnaire and interview. Data collected were

analyzed with the aid of simple percentage and chi square test of goodness was used manually to test the

research hypothesis.

ANALYSIS, INTERPRETATION AND TEST OF RESEARCH HYPOTHESIS

TABLE ONE: OBSERVED VALUES OR OBSERVED FREQUENCIES OF THE CHI-SQUARE

RESPONSES IMPACT OF

AUTOMOMY

ON

EMPLOYEES

PRODUCTIVITY

IMPACT OF

RECOGNITION

ON

EMPLOYEES

PUTUALITY

IMPACT OF

APPRECIATION

ON

EMPLOYEES

DEDICATION

TOTAL

Strongly agree 100 130 105 335

agree 55 25 52 132

Strongly

disagree

7 7 5 19

disagree 10 10 10 30

TOTAL 172 172 172 516

Source: field survey, 2021

To be able to determine the expected frequency or values the following formula was used:

E = Row Total x Column Total

Grand Total

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TABLE TWO: EXPECTED VALUES OR FREQUENCIES OF THE CHI- SQUARE

111.7 44 6.3 10 172

111.7 44 6.3 10 172

111.7 44 6.3 10 172

335 132 19 30 516

Source: Researchers computation, 2021

TABLE THREE: CALCULATION OF CHI-SQUARE ( X2) VALUE

O (OBSEAVED

VALUES)

E (EXPECTED

VALUES)

( O-E ) ( O-E )/E (O-E)2/E

100 111.7 -11.7 136.89 1,22

55 111.7 -56.7 3214.89 28.8

7 111.7 -104.7 10962.09 98.1

10 44 -34 1156 26.3

130 44 86 7396 168

25 44 -19 361 8.2

7 6.3 0.7 0,49 0.07

10 6.3 3.7 13.69 2.17

105 6.3 98.7 98.7 15.7

52 10 42 17.64 1.8

5 10 -5 25 2.5

10 10 0 0 0

∑(O-E)2/E = 352.86

Source; Researchers computation

To obtain the critical or table value of x2, the study adopted degree of freedom at 5% level of significance.

Where;

DF = (R – 1) (C – 1) Where:

R = Number of Rows

C = Number of Columns

That is (4-1) (3-1)

(3) (2) = 6

Therefore, the degree of freedom is calculated as six (6), and at 5% (0.05) level of significance, the

critical or table value of x2 is obtained as (12.5916). Thus, critical or table value of x2 is (12.5916) which

is less than the computed value of the chi-square (352.86). Since, the computed value of the chi-square is

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greater than the table value of x2 is (352.86 greater than (12.5916), the null hypothesis is not accepted,

while the alternate hypothesis is not rejected. It means that, statistically, there is a strong evidence that

Non-monetary motivation has significance impact on employees performance in some selected

commercial Banks within Maiduguri Metropolis.

FINDINGS, CONCLUSION AND RECOMMENDATIONS

Non-monetary motivation is an essential instrument that management of Commercial Banks uses to

influence their employees. Similarly, non-monetary motivation has been recognized as a significant tool

for enhancing employee’s performance job in the banking sector in Maiduguri Borno state Nigeria. The

study reveals that recognition has significant impact on punctuality of employee in the study area. Work

autonomy has significant impact on productivity and also appreciation has significant impact on

employee’s dedication to duties and responsibilities in the selected Commercial Banks in study area.

These findings are in agreement with that of Lotta (2012) that non-monetary reward are indeed away of

motivating the banks employee for greater performance and retention. He further stated that, recognition

is all about creating an emotional connection with employees. Similarly, these finding are in line with the

study of Tensen (2012) that found out that non-monetary reward as a tool for motivating employees to

perform more than expectation in the organization because the value of such reward does not erode easily

unlike monetary reword whose effect disappear as soon as the monetary aspect exhausted. The outcomes

are also in agreement with the study of Armstrong (2011) who reveals that non-financial recognition

scheme encourage managers to acknowledge a job well done at the time it was done. Based on the

findings of the study, its concluded that impact of non-monetary motivation assesses in the present study

has significantly contributes to employees performance in the study area. Therefore, recognition has

positive significant impact on employee punctuality and performance in general. It also the concluded that

appreciation is the second highest factor that significantly contributes to employee performance in the

study area. Similarly, it also concluded that work autonomy of employees has significant impact on

employee’s performance. The study recommends that;

a. Management of the Commercial Banks should endeavor to shows the present of fairness in their

recognition as employees are agent who are affected by the non-monetary rewards.

b. Management of the Commercial Banks should ensure that recognition and praise should be offered to

employees to enhance their performance in their unit of the organization.

c. Management of the Commercial Banks should also appreciate the effort of the loyal, committed and

dedicated employees to boost their morale which led to best performance ion the organization.

d. Management of the Commercial Banks should give more emphasizes to Employee’s Autonomy which

lead to increase in their Performance.

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