Non adherence in Diabetes

Medical Advertising& Consultancy

Branding of Science Science of Branding

www.brandcare.net

Non adherence in DiabeticsAn attitude and behaviour study

2013 studyBy Brandcare

Medicines don't workif people don't take them

And yet they are the most neglected

Excuses take many forms!

Mehenga hai.

Bahut garam padta hai

I didn't understand the directions

I am feeling much

better. God bless the

doctor!

Mr. Sharma was

asked to stop

after a month

It’s not available nearby

I forgot!

Buaji had Side effects

I am so busy.

Chalta hai. Hota hai.

I didn’t know how long to take

Estimates of medication nonadherence rates typically range from 30% to 60%,

when medication was to be taken over a long period, compliance rates dropped dramatically to approximately 50% for either prevention or cure.

Meichenbaum D, Turk DC.  Facilitating Treatment Adherence: A Practitioner's Guidebook.  New York: Plenum Publishing Corp; 1987

Sackett DL, Snow JC. The magnitude of compliance and noncompliance. In: Haynes NRB, Taylor DW, Sackett DL, eds.  Compliance in Healthcare.  Baltimore: Johns Hopkins University Press; 1979:11-22

Disease Condition

Treatment

Demographics

Physician Attitudes

PatientAttitudes

is impacted mainly by

Disease Condition

Treatment

Demographics

Physician Attitudes

PatientAttitudes

The most impact able of these are

Hence Brandcare decided to study non-adherence from attitude perspective

We studied the attitudes of Indian Patients and Physicians towards non-adherence in Diabetes

Attitudes are contagious

Medical Advertising& Consultancy

Branding of Science Science of Branding

www.brandcare.net

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