Nokia Project

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INDIAN INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGYBehind Vishnu Place, East Boring Canal Road

Patna.

To whom it may concern

This is certify that MR. MADHUSUDAN KUMAR , Roll no. 15, student of INDIAN

INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY, Bachelor Of

Business Management (2nd Year) Session 2009-2011 has successfully completed

his project study on “Understanding the Complete Market Segments And

Distribution Channel of Nokia Company” under my guidance and supervision.

The duration of his project is one month. During his project study he has shown

very much interest in completing his project. His work performance is very good

and he has a leadership quality.

I strongly recommend for proper evaluation and examination of his project

report. I wish him all the best for all his future endeavors.

PROF. CHAKARADHAR SINHADIRECTOR

Indian Institute of Management and Information Technology

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Contents

1. Profile of the study 4-7

a. Declarationb. Executive Titlec. Acknowledgementd. Executive Summary

2. About the Company 9-11

3. Nokia in Brief 12

4. Product 13-18

5. Price 19

6. Place 20

7. Promotion 21

8. People 22

9. Process 23 & 24

10. Market Review 25-27

11. Auditor’s Report 28-30

12. Proposal by Board of Directors 31

13. Important Things 32-37

14. Structure 38

15. SWOT Analysis of Company 39-40

16. Vision and Strategy 41

17. Conclusion 42 & 43

18. Recommendations 44 & 45

19. Key Learning 46

20. Bibliography 47

S l. N o . T o p ic P a g e N o .

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Declaration

I Madhusudan Kumar a bona fide student of Indian Institute Of Management

And Information Technology (Patna) would like to declare that the project

entitled “Complete Market Segments And Distribution Channel of Nokia

Company” is submitted by me as in partial fulfillment of 2nd year of Bachelor of

Business Management course and is my original work during the period of 20 th

December 2010 to 21st January 2011.

Date:-MADHUSUDAN KUMAR

Place:- (Signature)

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Executive Title

Since this study is of short duration (one month) and I research deeply about the cold drink industry and its market, channel of distribution, customers and its strategies. Hence my project title is:-

“To Understand Complete Market Segments and Distribution Channel of Nokia company”

Objectives:-

To understand the mobiles’ industry and its complete distribution chain. Since the mobile industry is related to its heavy manufacturing units,

technology and lastly to retail shop that helps to understand the processes and Retail Management.

Since it has more and less seasonal demand which could help us to understand the average production and speed production of the product.

To know about the manufacturing process of mobiles. To know about customer perception and market demand of mobile

(handsets). To earn particle knowledge. To understand how a project is prepare and how it helps a company in his

development. This project also helps me in understanding the complete distribution

channel and benefits and problem of distributors and retailers. In this project I also came to know about the operation management and

minimum inventory policy of the company since the product offered perishable products.

The time management is very important in perishable product and I learn a lot about that in this project.

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Acknowledgement

This project is a synergistic project of many minds which began in third week of

December. This project is never completed without colossal support and great

encouragement provided by the members of Nokia Priority in Patna, and the

Director PROF. CHAKARADHAR SINHA of my college, which enhance my

capabilities and always encourage my efforts in this competitive market of Indian

Business World.

I am also indebted to the employees of “Nokia Priority situated in many areas

Patna" for their valuable support and help in making this project to a huge success

and a learning experience for me.

I would sincerely thanks to my group for his support and encouragement for

providing me such a great support to work in this project with (Nokia).Along with

this I would also like to express my gratitude to each and every person involved

directly or indirectly in this project and help at any point of time to complete my

valuable project.

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EXECUTIVE SUMMARY

To maintain and cope up with the growing competition from the various mobile company, Nokia needs to find potential customers, also to increase the distributors and satisfy their needs. Since this company mainly deals in the perishable product market which is highly competitive where all companies want to eat the large chunk of market, Nokia able to differentiate their products from other competitor and provide best solution for customer problem which help them to became the market leader in this industry.

The broad objective of the project is to know the customers preferences and directly interact with them to understand the Customer problem and give them best solution. This project help me lot to understand the customer and their buying habits along with the customer perception. This company deals in the handsets, so I am also able to understand the retail marketing which is one of the potential markets for all companies since 60% of the Population uses the product.

The project will accomplish to understand how people inter-act with the perishable products which give customer feel good effect since it is a tangible product which a person can easily touch and feel.

The main objective of this project is to understand the whole distribution channel of the perishable goods which can be spoilt if not delivered timely. So the distribution channel right from accumulation to the delivery of the finished products is very essential and is mainly used in making goodwill with the customers.

In this one of the objectives is also to understand the backward integration of the company since he distributors play major roles in these types of companies whose stocking is very limited and there are many players which are looking for thir market.

All these steps helps us to understand how to cope up with different types of people and their diversified need and the project also help in understanding the trend of the scripts of the particular satisfaction level. This project helps to understand the CRM of the company.

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About the Company

Nokia Corporation manufactures mobile devices principally based on global system for mobile communications, code division devices access (CDMA), and wideband (WCDMA) technologies. The company operates in three divisions: Multimedia, Enterprise Solutions, and Network. The Multimedia division focuses on bringing connected mobile multimedia to consumer in the form of advanced mobile devices, including 3G1 WCDMA mobile devices and solutions. The Enterprise Solutions division enables businesses add institutions extent their use of mobility form mobile devices for voice and basic data to secure mobile access, content, and applications. Its solutions include business optimized mobile devices end users, a portfolio of Internet portfolio network perimeter security gateways and mobile collectivity offering. The Network division provides network infrastructure, communications, and move service platform and professional services to operators add service providers. Nokia connect people to each other and the information that matters to them with mobile devices add solutions for voice, data, imaging, games, multimedia, and business applications. The company also provides equipment, solutions, and services for it operator and enterprise customers. It sells it mobile devices primarily to operators, distribute, independent retailers, and enterprise customer worldwide. Nokia Corporation is based in Bend Finland.

In the 1970s Nokia became more involved in the telecommunications industry by developing the Nokia DX 200, a digital switch for telephone exchanges. In the 1980s, Nokia offered a series of personal computers called Mikro Mikko, however, these operations were sold to International Computers, Ltd. (ICL), which was later merged with Fujitsu-Siemens AG. Nokia also began developing mobile phones for the NMT network; unfortunately, the company ran afoul of serious financial problems in the 1990s and streamlined its manufacturing of mobile phones, mobile phone infrastructure, and other telecommunications areas, divesting itself of other items, such as televisions and personal computers.

In 2004, Nokia resorted to similar streamlining practices with layoffs and organizational restructuring, although on a significantly smaller scale. This, however, diminished

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Nokia's public image in Finland, and produced a number of court cases along with, at least, one television show critical of Nokia.

Recently, Nokia joined other mobile phone manufacturers to embrace Taiwanese Original Device Manufacturers. Nokia signed a contract with BenQ, a Taiwanese Original Device Manufacturer, to develop three high-end mobile phones, which are scheduled to retail by the end of 2005.

Nokia in the Region of Asia – Pacific

A leading player in mobile communications in the Asia Pacific, Nokia first started operations in the region in the early 1980s. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry in the region.

Nokia's regional corporate headquarters is located at Alexandra Technopark in Singapore. As the regional hub for Nokia, it is a base from which over 700 staff provide leading-edge technology, product and solutions support to the 20 diverse markets and Nokia offices in the Asia Pacific.

Nokia's regional treasury center - Nokia Treasury Asia - operates out of Singapore as an in-house bank for Nokia subsidiaries in the Asia Pacific region, while Nokia Research Centre - the corporate research unit – has offices in Japan and China. Nokia also manufactures products out of three major facilities in Masan, Korea, and Beijing and Dongguan in China.

As of January 2004, Nokia streamlined its global organizational structure to strengthen its focus on convergence, new mobility markets and growth. To address emerging new business areas in the Mobility era while continuing to grow its leadership in mobile voice communications, Nokia has four business groups to best meet the unique dynamics of each business.

Mobile Phones offers a global range of highly competitive mobile phones for large consumer segments, and develops mobile phones for all major standards and customer segments in over 130 countries. It is responsible for Nokia's core mobile phones business, based mainly on WCDMA, GSM, CDMA and TDMA technologies. Mobile Phones focuses on bringing feature-rich, segmented mobile phones to the global market.

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Multimedia brings mobile multimedia to consumers in the form of advanced mobile devices and applications. Its products have features and functionality such as imaging, games, music, media and a range of other attractive content, as well as innovative mobile enhancements and solutions.

Networks continues to offer leading-edge network infrastructure, technology and related services, based on major wireless standards to mobile operators and service providers. Focusing on the GSM family of technologies, the group aims at leadership in GSM, EDGE and WCDMA radio networks. Our networks have been installed in all major global markets that have adopted these standards. A network is also a leading provider of broadband access and TETRA networks for professional users in the public safety and security sector.

Enterprise Solutions provides a range of terminals and seamless mobile connectivity solutions based on end-to-end mobility architecture, dedicated to helping businesses and institutions worldwide improve their performance through extended mobility. Its end-to-end solution offerings range from business optimized mobile devices on the front end, to a robust portfolio of mobile business optimized gateways in the back end including: wireless email and internet, application mobility, message protection, virtual private networks, firewalls, and intrusion protection.

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Nokia in Brief

At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.2 billion people connect to one another with a Nokia device – from mobile phones to advanced smart phones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.

2009 facts and figures

• Head office in Finland; R&D, production, sales, marketing activities around the world

• World’s #1 manufacturer of mobile devices

• Mobile device volumes 432 million units

• Reported net sales EUR 41.0 billion

• Reported operating profit EUR 1.2 billion

• 123 553 employees at year end (including Nokia Siemens Networks)

• Strong R & D presence in 16 countries

• R & D investment EUR 5.9 billion

• 37 020 employees in R & D (approximately 30% of workforce, including Nokia Siemens

Networks)

• Sales in over 160 countries

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Product

Historically, the thinking was: a good product will sell itself. However there are no bad products anymore in today's highly competitive markets. Plus there are many laws giving customers the right to send back products that he perceives as bad. Therefore the question on product has become: does the organization create what its intended customers want? Define the characteristics of your product or service that meets the needs of your customers.

Functionality:

Quality • Appearance • Packaging • Brand

Service • Support • Warranty

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Some of the Products that Nokia offers to Customers are:

Nokia - 1202  Nokia - 1203

Nokia - 1208    Nokia - 1209  

Nokia - 1280 Nokia - 1800

Nokia - 1661    Nokia - 1616 

Nokia - 1680 Classic    Nokia - 1662

Nokia - 2220 Nokia - 2720 Fold

Nokia - 2730 Classic Nokia - 2330  

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Nokia - 2323    

Nokia - 2700 

Nokia - 2680 - Slide Nokia - 2690  

Nokia - 5130 Xpressmusic

Nokia - 5310  

Nokia - 5233 Nokia - 5230

Nokia - 5030 Xpressradio

Nokia - 5630  

Nokia - 5530 Xpressmusi

Nokia - 5730

Nokia - 5800 XpressMusic

Nokia - 6300

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Nokia - 6210 Navigator   

Nokia - 6600i

Nokia - 6220 - Classic Nokia - 6600 Slide

Nokia - 6700 Nokia - 6700 Slide

Nokia - 6720 Nokia - 6303i

Nokia - 6260 - Slide

Nokia - 6710

Nokia - 6760 Nokia - 6730

Nokia - 7310 Supernova

Nokia - 7610

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Nokia - 7230 Nokia - 7510 Supernova

Nokia - 7020 Nokia - E 51

Nokia - E 61i   Nokia - E 72  

Nokia - E 66   Nokia - E 71  

Nokia - E 52 Nokia - E 75

Nokia - E 90 Nokia - E 55

Nokia - E 63 Nokia-N 78

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Nokia - N79 Nokia - N82  

Nokia - N85 Nokia - N86

Nokia - N 95 Nokia - N 95 - 8GB

Nokia - N96 Nokia - N97

Nokia - N97 - Mini Nokia - X3

Nokia - N900 Nokia - X6 - 16GB

Nokia - C 5 Nokia - C 1-00

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Nokia - E5 Nokia - X2

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Price

How much am the intended customers willing to Hem we decide on a pricing strategy - do net let it just happen' Even if you decide net to ask money for a product or service, you most realize that this is a conscious decision and the part of the pricing strategy Although competing on price is as old as mankind, the customer is often so to sensitive for price discounts and special offers. Price has also an irrational side: enough that is expensive must be pod. Permanently competing on prim is for many companies net a very sensible approach

List Prices

Discounts

Financing

Leasing 0ptions

Allowances.

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Place

Available at the right place, at the right time, in the right quantities? Some of the recent major changes in business have come about by changing Place. Think of the Internet and mobile telephones Locations:

• Logistics

• Channel members

• Channel Motivation

• Market Coverage

• Service Levels

• Internet

• Accessibility

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Promotion

How are the chosen target groups informed or educated about the organization and its products? This includes all the weapons in the marketing armory – advertising, selling, sales promotion, Public Relation, etc. while the other three P’s have lost much of their meanings in today’s market, Promotion gas become the most important P to focus on.

Advertising:

Front line service

Public Relation

Message

Direct sale

Sales

Media

Budget

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People

All people directly or indirectly involved in the consumption of a service are animportant part of the extended marketing mix. Knowledge Workers, Employees,Management and other Consumers often add significant value to the total productor service offering.

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ProcessProcedure, mechanisms and flow of activities by which services are consumed (customer management processes) are an essential element of the marketing strategy.

Nokia has rapidly moved from functionally oriented organization to a business process oriented mode, and our information systems have not followed the change as fast as they should. To fill the gap, IM organization must learn and implement working methods which enable the creation of business process oriented information systems. To satisfy these business needs, Nokia has introduced a new development approach for information systems development. These processes have been created and tested during the SPI.

In 1996, the starting point of software engineering practices in Nokia Mobile Phones/Information Management was that there were no clearly defined processes to guide the software development according to the business needs. Requirement analysis was usually done with an ad-hoc style without a pre-defined process. For the technical design and implementation, there was a first version of project manual to follow.

Technical environment from IT point of view at Nokia is great. Market’s leading brands are utilized in every part of the company and personnel’s skill level is high in technical issues. In the SPI project, ICL ltd was selected as the vendor to provide a consulting point of view and to deliver their skills for business analysis and requirements specification areas.

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Business environment in telecommunication industry is fast moving and quite young, which means big challenges for information management: timing is crucial. Because of the changing environment, also organization is changing rapidly. Change is an every day phenomenon at Nokia, which helps a lot when changing working practices as a part the SPI. Skill set needed for the business and requirements analysis and other parts of the SPI is different from the technical expertise so common at Nokia. In order to succeed, some time for training was reserved during the SPI.

The technical target environment for the SPI included a R/3 based standard package as the baseline project environment, a CASE tool to support the IM Process and an intranet environment where the results were shared.

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Market Review

Market share of Nokia’s handset in India before introducing the Chinese mobile.

Nokia45%

Sammsung24%

Motorola9%

Others22%

Sales

NokiaSammsungMotorolaOthers

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Average Sales of Nokia’s handsets by retailers in the market of Patna.

1st Quarter 2nd Quarter 3rd Quarter 4th Quarter0

20406080

100120140160180200

Sales

Sales

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Market share of Nokia’s handset in India after introducing the Chinese mobile.

Nokia41%

Samsung19%

Motorola7%

Chinese24%

Others9%

Sales

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Auditors’ report

To the Annual General Meeting of Nokia Corporation

We have audited the accounting records, the financial statements, the review by the Board of Directors and the administration of Nokia Corporation for the year ended 31 December 2009. The financial statements comprise the consolidated statement of financial position, income statement, statement of comprehensive income, cash flow statement, statement of changes in shareholders’ equity and notes to the consolidated financial statements, as well as the parent company’s balance sheet, income statement, cash flow statement and notes to the financial statements.

Responsibility of the Board of Directors and the Managing Director

The Board of Directors and the Managing Director are responsible for the preparation of the financial statements and the review by the Board of Directors and for the fair presentation of the consolidated financial statements in accordance with International Financial Reporting Standards (IFRS) as adopted by the EU, as well as for the fair presentation of the financial statements and the review by the Board of Directors in accordance with laws and regulations governing the preparation of the financial statements and the review by the Board of Directors in Finland. The Board of Directors is responsible for the appropriate arrangement of the control of the company’s accounts and finances, and the Managing Director shall see to it that the accounts of the company are in compliance with the law and that its financial affairs have been arranged in a reliable manner.

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Auditor’s responsibility

Our responsibility is to perform an audit in accordance with good auditing practice in Finland, and to express an opinion on the parent company’s financial statements, on the consolidated financial statements and on the review by the Board of Directors based on our audit. Good auditing practice requires that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the financial statements and the review by the Board of Directors are free from material misstatement and whether the members of the Board of Directors of the parent company and the Managing Director have complied with the Limited Liability Companies Act.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements and the review by the Board of Directors. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements and of the review by theBoard of Directors, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements and the review by the Board of Directors in order to design audit procedures that are appropriate in the circumstances. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by management, as well as evaluating the overall presentation of the financial statements and the review by the Board of Directors.

The audit was performed in accordance with good auditing practice in Finland. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

Opinion on the consolidated financial statements

In our opinion, the consolidated financial statements give a true and fair view of the financial position, financial performance, and cash flows of the group in accordance with International Financial Reporting Standards (IFRS) as adopted by the EU.

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Opinion on the company’s financial statements and the review by the Board of Directors

In our opinion, the financial statements and the review by the Board of Directors give a true and fair view of both the consolidated and the parent company’s financial performance and financial position in accordance with the laws and regulations governing the preparation of the financial statements and the review by the Board of Directors in Finland. The information in the review by the Board of Directors is consistent with the information in the financial statements.

Other opinions

We support that the financial statements should be adopted. The proposal by the Board of Directors regarding the distribution of the profit shown in the balance sheet is in compliance with the Limited Liability Companies Act. We support that the Members of the Board of Directors and the Managing Director should be discharged from liability for the financial period audited by us.

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Proposal by the Board of Directors for distribution of profit

The distributable funds in the balance sheet of the Company as per December 31, 2009 amount to EUR 7 024 million.

The Board proposes that from the retained earnings a dividend of EUR 0.40 per share is to be paid out on the shares of the Company. As per December 31, 2009, the number of shares of the Company amounted to 3 744 956 052, based on which the maximum amount to be distributed as dividend is EUR 1 498 million.

The proposed dividend is in line with the Company’s distribution policy and it significantly exceeds the minority dividend required by law.

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Important Things

--- that the world's first international cellular mobile telephone network NMT was opened in n Scandinavia in 1981 with Nokia introducing the first car phones for the network? Or, that the world's first NMT handportable, the Nokia Cityman, was launched in 1987?

1981The world's first international cellular mobile telephone network NMT opened in Scandinavia with Nokia introducing the first car phones for the network.

1984The world's first portable NMT car telephone, the Nokia Talkman.

1987The classic Mobira Cityman was Nokia’s first handheld wireless phone. It marked the start of what turned out to be the fastest-spreading technology in history

1991The first manufacturer to have a large-scale production-ready GSM phone. nThe world's first genuine GSM call made using Radiolinja's network, supplied by Nokia (with a Nokia car phone).

1992Nokia 1011, the first GSM hand-portable phone.Nokia 100 series, the first family of handportale phones for all analog networks.Nokia 6050 car phone, the first GSM phone.Nokia 6000, the first TDMA phone.

1993The world's first SMSC (Short Message Service Centre) taken into commercial use in Euro politan's Nokia network. The world’s first text message is sent – on the Nokia 2110.

1994In marsat made the world's first satellite telephone call with Nokia's pocket-size GSM handset. Nokia 2100 series, the first digital hand portable phones supporting data, fax and the Short Message Service. 2 (6) Nokia 2110 introduces the iconic ‘Grand Valse’ monophonic ring tone. It is one of the world’s most widely heard melodies.

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1995The world's first integrated wireless payphone.

1996The Nokia 8100 product family, the first with an innovative, ergonomically comfortable design. Chinese character short messaging service and Chinese user interface were launched in the Nokia 8110 mobile phone. Nokia was the first manufacturer to offer both simplified and traditional character sets in the same phone.

The Nokia 2160, the first available dual mode AMPS/TDMA phone.

Nokia 9000 Communicator, the world's first all-in-one phone, fax, calendar, e-mail and Internet in hand portable size. Introduced at the Ce BIT exhibition.

1997A new handset for the NMT 450 standard, the Nokia 540, which is the world's first NMT phone with Navi Key.

The next generation GSM product family, the Nokia 6100 series. New standards for operating times and a set of innovative industry-first features, including audio quality and an entirely new Profile function which enables users to adjust the phone settings according to various situations.

Next generation half-rate hand portable for the digital PDC standard in Japan. With this introduction, Nokia is the first company to demonstrate an entirely new, innovative feature for PDC handsets, which enables calling by voice activation.

Nokia Cellular Card Phone, a PC card with a built-in GSM phone. For voice and data communications in a notebook PC and in integrated solutionsThe Snake game was launched with the Nokia 6110 phone and has been one of the most popular (and widely distributed) mobile games ever. Snake showed that mobile phones could be used for much more than simply making phone calls while on the move, and therefore the game played a major part (along with the rise of text messaging) in establishing the mobile phone as an instrument of social change. The first manufacturer to provide a complete Smart Messaging solution, a new direct Internet access service technology specially designed for mobile phone users, to network operators and service providers. 3 (6) The Nokia 3810, the first mobile phone specially designed for Asian consumers, with a large full-graphics display and Asian language interfaces.

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A new GSM hand portable, the Nokia 3110, with the Navi-Key menu system that allows fast, one-button access to the functions of the phone.

A new mobile phone offering a new innovative power management solution, the Nokia 1611 with a unique option, the solar cell battery.

1998The world's smallest NMT 450 phone, the Nokia 650, sets a new benchmark for NMT 450 technology. As a special additional feature and first in the market, the Nokia 650 has a built-in FM radio. The Nokia 5100 series, the first mobile phones with user-changeable covers.

The Nokia LPS-1 loop set and Inductive Loop set for tele coil-equipped hearing aid wearers, allowing them to make and receive calls with background noise eliminated and without annoying interference. The current version, the Nokia Wireless Loop set LP-5, offers many advanced features such as wireless Bluetooth connectivity, vibrating alerts for incoming calls and single button for call handling.The Nokia 9110 Communicator, the first hand-held mobile device supporting wireless imagining.

Nokia Debuts Guggenheim Exclusive "Art Edition" Phone as First in Design Series.

1999Nokia introduced the world's first high-speed data terminal for wireless networks: the Nokia Card Phone 2.0 brings about a four-fold increase in data transmission speed.

Nokia launched the world’s first WAP handset, the Nokia 7110, with access to mobile Internet services such as banking, email and news. Text messaging becomes user-friendly with the Nokia 7110, the first phone with predictive text.

Nokia 5030, the first built-in antenna.Nokia 6185, the first tri-mode/dual band CDMA phone.Nokia 8210, the first phone designed and launched in cooperation with the fashion industry.

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2000Nokia and Scandinavian Airlines Systems announced a partnership to bring Nokia mobile phones to the selection of goods sold on all international SAS flights. This is the first time mobile phones will be sold on airplanes.

Nokia 3310, the first mobile phone with a unique chat function, which allows the user to have a conversation, similar to the chat services on the Internet, with the other party by using short messages.

2001Nokia, Nordea and Visa International to pilot the world's first Electronic Mobile Payment Services based on dual chip technology. Wireless Village Initiative Demonstrated World's First interoperable Mobile Instant Messaging and Presence Services.

Nokia demonstrated first XHTML microbrowser on standard mobile phone.

Nokia introduced the industry first multimedia messaging solution, the Nokia Artuse (TM) MMS (Multimedia Messaging Service) Center, a high-capacity platform for the next wave of mobile messaging. Nokia 7650, Nokia's first imaging phone with an integrated camera (VGA).

2002Nokia 6340, the world's first dual-band/tri-mode GAIT (GSM ANSI Interoperability Team) compliant handset.

Nokia introduced the world's first handset for WCDMA and GSM networks.

Nokia 6650, the world's first 3GPP compliant WCDMA/GSM dual mode phone, and the first Nokia phone to record video simultaneously with sound.

Nokia unveiled world's first TDMA handsets with full-color displays.

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2003Nokia and Jay-Z teamed up to create a music and wireless industry first with the Black Phone.

Nokia unveiled the world's first GSM push-to-talk handset, the sports-inspired Nokia 5140 phone. Nokia 5140, the first Push-to-Talk GSM handset.

2004Nokia announced the Nokia NFC (Near Field Communication) shell, the latest step in the development of innovative products for mobile communications, in November. With the Nokia NFC shell on their phone, consumers will be able to easily access a variety of services and conveniently exchange information with a simple touch gesture utilizing NFC technology.

Nokia 7610, Nokia’s most advanced imaging device.

2005Nokia introduces the premium Nokia 8800 with a musical soundtrack of alerts and ring tones by award winning composer Ryuichi Sakamoto.

Nokia N91 breaks new ground when it comes to mobile music. It’s the world’s first mobile handset tofeature a 4GB hard disk which can store up to 3000 tracks. Nokia N91 also features an integrated 3.5mm stereo headset jack.

The Nokia 6630 imaging smart phone has as the first device in the world achieved global GCF 3G WDCMA Certification. The certification was achieved based on the requirements defined by Global Certification Forum (GCF), an independent industry body which provides network compliancy requirements and testing for GSM/WCDMA mobile devices.

SBS Finland's Kiss FM became the first radio station in the world to begin Visual Radio broadcasts. This unique new concept developed by Nokia offers the listeners the possibility to give feedback and to participate in programs easier than ever before.

Nokia introduced a new product for secure mobile contactless payments and ticketing. The world's first Near Field Communications (NFC) product for payment and ticketing was an enhanced version of the previously announced Nokia NFC shell for Nokia 3220 phone.

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2006Digita and Nokia signed world's first commercial DVB-H mobile TV platform supply contract.

Nokia introduced Wibree technology as an open industry initiative extending local connectivity to small devices. Wibree is the first open technology offering connectivity between mobile devices or Personal Computers, and small, button cell battery power devices such as watches, wireless keyboards, toys and sports sensors.

2007Nokia became the first phone maker to add energy saving alerts to mobiles. . Nokia launched the first mobile phones to include alerts encouraging people to unplug the charger once the battery is full, a move that could save enough electricity to power 85,000 homes a year. Starting with the new Nokia 1200, Nokia 1208 and the Nokia 1650, the alerts will be rolled out across the Nokia product range.

Nokia 6110, dedicated smartphone with inbuilt GPS, aimed towards the navigation market.

Nokia N95 was the world’s first device combining GPS and wireless broadband (HSDPA/WLAN). When it was introduced to the market in March 2007 (announced in 2006), it was a flagship smartphone in many ways: it combined a new form factor (2-way slide design), class-leading camera functionality with 5 megapixels and Carl Zeiss optics, in-built GPS, WLAN and HSDPA for ultra-fast 3.5G connectivity.

2008Nokia N97, the first Nokia mobile computer with QWERTY keyboard and touch screen.

2010Since January 2010, high-end car and pedestrian navigation has been available for free on Nokia smartphones.

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Our organizational structure is designed to position us for a world where the mobile device, the Internet and the computer are fusing together.

Mobile Solutions is responsible for developing and managing our portfolio of smartphones and mobile computers. The team is also busy developing a world-class suite of internet services under the Ovi brand, with a strong focus on maps and navigation, music, messaging and media. Mobile Phones is responsible for developing and managing our portfolio of affordable mobile phones, as well as a range of services that people can access with them. Markets manages our supply chains, sales channels, brand and marketing activities, and is responsible for delivering our mobile solutions and mobile phones to the market.

Nokia Siemens Networks, jointly owned by Nokia and Siemens, provides wireless and fixed network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers.

NAVTEQ is a leading provider of comprehensive digital map data and related location-based content and services for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions.

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SWOT Analysis of Company

in the world. It is backed with the high quality and professional phone in the HRD Dept. The financial aspect is very among in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want more why is in great demand making it No- 1 selling mobile phones in the word. Wide range of product for all class. The have value of Nokia phones me high compared to other company's product.

Weakness

Nokia has much strength add some weakness. Some of the weakness the price of the product offered by the company. Some of the products are nor user friendly. Not concern about the lower class of the society people. Not targeting promotion toward them The prim of the product is the main issue. The service centers in bids are very few and scare. So after sales service is not good.

Opportunity

Nokia has ample of opportunity to expand its business. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around. With the opportunity like ‘Telecom penetration in India’ being at the peak time, Nokia has an opportunity to increase its sales as well as the market share. As the standard of living in India has increased the purchasing power ofthe people as increased as well, so Nokia has to target right customer at right time to gain the most out of the situation.

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Nokia has many threats to tackle to maintain its position as market leader. The threats like emerging of other mobile companies in the market. The companies like Motorola, Sony Eriksson, Cingular (U.S) etc. these companies have come to the stand of tough competition with Nokia in the field of Mobile Phones. Threats can be like providing cheap phones, new features, new style and type, good after sales service etc. So, Nokia has to keep in mind the growing competition around. Nokia has to make strategies to tackle problems in the present and the near future. The growing demand of WLL network can cause drop in sales for Nokia, as Nokia provides many less CDMA phones to the customer.

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Vision and Strategy

The convergence of the mobile, internet and PC are a reality. Consumers want complete solutions not just devices, and technology to be invisible. Consumer relationships are the new unit of value in this converged industry as consumers "consume" services as they are created.

Our vision of the future

"Connecting people" is now connecting people to what matters - whatever that means for each person - giving them the power to make the most of every moment, everywhere, any time. Connecting the "we" is more powerful than just the individual. That's how Nokia is needed to help make the world a better place for everyone.

Our strategy

To do this we will become the leading provider of mobile solutions. Our solutions strategy leverages one of our greatest assets - a portfolio of outstanding devices, with unmatched scale and geographic reach. We couple them with smart services, integrated via an intuitive and seamless user experience. We differentiate these solutions offerings based on our in-depth consumer understanding, with a strong focus on social location (people and places).

In a world where connecting people to what matters, empowers them to make the most of every moment. Our ambition is to become the leading provider of mobile solutions

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During the one months of my training I have studied the various strategies of Nokia brand positioning for generating awareness among the people. Nokia is one of the oldest brands and the positioning of this brand is for all level of society which is excellent. Since Nokia is the oldest brand in this market hence it raptures the market more than 50% Company not only takes care of the customers but also the distributors. Since the distributors are generally improtant stocker so special emphasis are given on them. They offer variety of good quality product, which lure the customers for buying. It produce new brand time to time according to the latest trend.

The amendment in the personnel of the, company and any achievement of the company due to their valuable contribution leads to enhance the moral of the employees. The company conducted the survey to strength relationship with the customers. This will help the company in various ways like Firstly will help the company to know where it lacks so that it can be rectified Secondly it make the customer make them feel that they are important for the company and lastly in assessment of the sales executives performance.

But if we talk about the customer retention and customer satisfaction then we find that the customer retention is lot satisfactory and the customer satisfaction is the cause of this. The organizational culture is excellent. The shop keepers are treated as the employee of the company which incuses the moral support in between these people and they want to do best.

CONCLUSIONS

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Any organization runs due to their efficient culture and relationships among the employees. Here, the ERM (Employee Relationship Management) of the company are not up to the mark. Many retailers are not happy with the Patna Marketing Units because they are not motivated by the Organization. This is mainly because of the distributor since they do all the activities according to their own will and not according to the demand of the retailers. Since we know that a good employee make a good customer hence if the employees are not satisfied then how they make good customer. In today's business world the customer retention is very necessary since a new customer costs 5 times more than old customer hence there must be some initial steps to be taken for the improvement of the satisfaction level by Patna Marketing Unit.

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Don't forget retailers and distributors- If the company will provide some gifts to retailers and distributors then the retailers will keep more of their stock and the mason will do buzz marketing for the company.

Conduct seminar and workshops- Lately Nokia Priority of Patna has not been conducting any seminars and workshops whereas some of the other competitors regularly do. This will help to understand the retailers need and customer's problem and also create a good image in front of the retailers and by doing so they did well while handling the customers.

Frequent visit by the sales personnel- If the frequency of the visit by the marketing officer at the retailers counter & to the distribute is adequate than the company's relationship building activity will be strengthen which will facilitate the sale potential.

Adequate advertisement & publicity The Company has to do a lot in respect to the advertisement & media selection. For generating more sales it has to select the strong and visual channels. Since the people are becoming more technological advance so there most be some advertisement showing these stuffs.

Incentive schemes- Incentive schemes have to be lucrative which binds the retailers with the brand. He must feel motivated to sell more and get the proper benefit from it. Since there are many retailers whose main income is from Nokia outlets so special emphasis are given to them.

RECOMMENDATIONS:

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Take care of your assets and remove the liabilities- Nokia must take care of it's assets like goodwill and brand image and remove the liabilities like weak supply chain, low advertising etc.

Availability of the handsets must be improved- Since there are many products sold under the umbrella of Nokia brand. The product assortments are very large but the availability is very less for several products. Even holding doesn’t have all products in their shelf. So make sure that all products must be available at least in the shops.

Take care of the Distributor supply strategy- Since many retailers have problems with the distributors and they face a lot of discrimination from the distributor view. So if possible take the distribution in own hand fulfill the demand of the retailers and customers. Since retailers are got the chance to interact directly with the customers. So make the retailers happy so that they make the customers happy.

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My project is for short duration but during this period of time I learn a lot from tile market and the Company.

Know about the Nokia’s products and its working style. Knowledge about the product differentiation in this highly competitive

market. Practical knowledge about making the marketing strategies and

analyzing the pros and cons of the strategies and using to redefine it in recommending again practically.

Knowledge about competition in the mobile market. Proper interaction with the clients as professional is also a great

learning. Knowledge about complete distribution channel. Knowledge about selling tile brand and brand awareness. I enhanced by listing ability as sometimes when you talk to

respondents retailers they start ranting about few points on and on so in that case you need to be calm and have a good listening ability like a good marketer.

Work process inside the office and in showroom.

Key Learning

Bibliography

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Website of Nokia

Annual report of Nokia limited

Marketing Management Book:- By R. L. Varshney

Nokia Booklet

Company Status Report

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Thanking You

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