nokia ppt

JNTU KAKINADA

SCHOOL OF MANAGEMENT STUDIES

PROJECT REVIEW-1

SALMA PATTAN MBA(CMU)1STYEAR 13021E0103

ADVANCEMENTS IN NOKIA MOBILE AND CUSTOMER REVIEW ON NOKIA MOBILES IN KAKINADA

MARKETING:

The action or business of promoting and selling products or services, including market research and advertising.

Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization.

Marketing is the science of choosing target markets through marketanalysis and market segmentation, as well as understanding consumer behavior and providing superior customer value.

INTRODUCTION:

Founded by Fredrik Idestam in 1865

as a paper manufacturer

Developed its first electronic device

in 1962 (a pulse analyzer for use in

nuclear power plants)

In 1971 Ideastam along with close

friend Leo Mechelin transformed the

firm into a share company, as

Nokia.

INTRODUCTION(Contd..)

In November 2001 Nokia

launches its first phone with a

built-in camera, the Nokia

7650, and in September 2002 its

first video capture phone, the

Nokia 3650.

Nokia launches its first 3G

phone (third generation), the

Nokia 6650, in 2002

Objectives of study:

To understand the reasons for purchasing Nokia mobiles.

To know the experience after purchasing Nokia mobiles.

To extract the improvements that are to be made if any.

To know which advanced phone in Nokia has majority of sales.

To know the customer satisfaction regarding Nokia mobiles.

Need of study:

Study of this project aim to objectively and rationally uncover the strengths and weaknesses of an existing Nokia market, opportunities and threats present in the environment, the resources required to carry through, and ultimately the prospects for success.

This study also provide a historical background of the business , a description of the products or services, accounting statements, details of the operations and management, marketing and research policies etc…

The study also speak about technological development in Nokia mobiles

Study of this project also give the suggestions that are to implemented for the further growth of Nokia market

Limitations:

this research is confined to limited area so exact output may not be driven out

Some people may not be really serious about the questionnaire given to them so exact customer review may not be obtained

Cost incurred in this project is high

Scope of study:

This study includes customer responses and awareness towards the products and services of Nokia mobiles and also the preferences of customer in Nokia mobiles released yet.

RESEARCH METHODOLOGY:

Research methodology is a systematic way to solve the research problems. It refers to search for knowledge, a scientific and systematic search for information.

Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing design and prevailing marketing situation of it.

Type of Research used in project:

Data Collection:Data collection means collections of information, facts or

figures for the problem.There are two types of data collection methods.

• Primary data collection• Secondary data collection

Sampling Plan & unit: random samplingSample size: 50Method of selecting Sample: Questionnaire, face to face

interview

Primary Data Collection - Primary data is the first hand

information obtained by investigator. Primary source is one itself

collects the data. Primary data can be collected by observation, by

interviews, by face to face questioning, by using questionnaire when

the needed data do not exist or are dated , inaccurate ,incomplete, or

unreliable.

Secondary Data Collection - Secondary data is collected by others

already and the researcher is using that information for his own

research purpose. Secondary data can be collected from published

reports, newspaper, websites, journals, publications of national and

international organization.

INDUSTRIAL PROFILE:

A mobile telephone or cellular telephone is a long-range, portable electronic device used for mobile communication

In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video.

HISTORY:The history of mobile phones begins with early efforts to develop radio telephone technology

1945 zero generation mobiles

1970 AMOS JOEL added hand off feature to it

Martin Cooper of Motorola is widely considered to be the inventor of the first practical mobile phone for handheld use in a non-vehicle setting on April3, 1973

Fully automatic cellular networks were first introduced in the early to mid-1980s

Features of mobile phone:

All mobile phones have a number of features in common, but manufacturers also try to differentiate their own products by implementing additional functions to make them more attractive to consumers.

This has led to great innovation in mobile phone development over the past 20 years.

Contd…

The important components for functionality of cell includes the following.

a. Power supply and Battery

b. SIM card

c. Antenna

d. Speaker and micro phone

e. Key pad and display

Battery & Power supply:

Mobile phones generally obtain power from rechargeable batteries.

There are a variety of ways used to charge cell phones, including USB, portable batteries,

mains power (using an AC adapter),

cigarette lighters (using an adapter),

or a dynamo.In 2009, the first wireless charger

was released for consumer use. Some manufacturers have been

experimenting alternative power sources including solar cells.

SIM card:

GSM mobile phones require a small micro chip , called a Subscriber Identity Module or SIM card, to function

Each SIM Card is activated by use of a unique numerical identifier; once activated, the identifier is locked down and the card is permanently locked in

to the activating network. Currently there are three types

of SIM cards in the market as

shown in picture. Those cell phones that do not

use a SIM Card have the data programmed into their memory.

Antenna:

An antenna (or aerial) is an electrical device which converts electrical into radio waves, and vice versa. It is usually used with a radio transmitter or receiver.

The main function of

antenna is to transmit

and receive the signals

between users. It

converts voice signals

to electrical signals and

transmits.The antennas are also used to track location of mobiles by using

GPS

DISPLAY:

A liquid crystal display is the most common display type among mobile phones because of its low power consumption and good image quality. They are generally

easy to read, even under direct

sunlight.

The latest technology includes

AMOLED(active-matrix

organic light-emitting diode),Super AMOLED displays

KEY PAD:

A keypad is a set of buttons arranged in a block or "pad" which usually bear digits, symbols and usually a complete set of alphabetical letters.

The main functionality of key

pad is to dial the numbers and

to send text messages.There are two types of key pads

named normal keypad and qwerty

key pad as shownNowadays these keypads are replaced by touchpads

Market of mobile:The world's largest individual mobile operator is China Mobile with over 500 million mobile phone subscribers

The world's largest mobile operator group by subscribers is UK based Vodafone There are over 600 mobile operators and carriers in commercial production worldwide

Over 50 mobile operators have over 10 million subscribers each, and over 150 mobile operators have at least one million subscribers

In mobile phone handsets, Samsung is the world's largest manufacturer of mobile phones, with a global device market share of (35.4%), followed by nokia (26%), Sony Ericsson (8.6%), Motorola(8.5%) and LG Electronics(7.7%)

COMPANY PROFILE:

Invented the Nokia Mobile Telephony(NMT), the

world’s very first multinational cellular network in

1981

Supplied GSM systems to 59 operators in 31

countries.

Contd…

NOKIA started operations in India in 1995, as now India is

among the top 10 markets for NOKIA worldwide

Nokia is focused on working closely with operators to lower the

total cost of ownership and usage for consumers, by offering the

right mix of affordable and attractive handsets

The mission statement of NOKIA is “CONNECTING

PEOPLE”

Goals:

The goal of  NOKIA  is “to be a good corporate citizen

wherever they operate, as a responsible and contributing

member of society. They take part in long-term projects aimed

at helping young people and create

their own place in the world,

for example through their global

youth programs.”

Portfolio Analysis:

While analyzing the portfolio of NOKIA, it was found that its

product of cellular phones, especially its GSM sets were

making more profit to the company as compare to its other

products

The company invested more budgets in this area and started

development on this area to earn the maximum profit.

In the meanwhile, the company didn’t neglect their other

products and invested more money on the development of those

products. 

Competitive Analysis:

There is no any key competitor to NOKIA as comparing its vast

market and demand, until GOOGLE introduced android.

But still NOKIA is the leading manufacturer in the world with

its low price mobiles

NOKIA also introduced LUMIA series smart phones to

compete android mobiles by tying up with Microsoft

The major competitors for NOKIA are SAMSUNG,SONY and

APPLE.

ADVANCEMENT IN NOKIA:

THE SYMBIAN OS:

Symbian is an open-source (EPL) mobile

operating system (OS) and computing

platform designed for smart phones and

currently maintained by Accenture 

It was the most popular smart phone OS

on a worldwide average until the end

of 2010, when it was overtaken by Android

Contd..

Symbian rose to fame from its use with the S60 platform built by Nokia, first released in 2002 and powering most Nokia smartphones

On 11 February 2011, Nokia announced that it would use Microsoft’s  Windows phone OS as it’s primary smartphone platform, and Symbian will be its franchise platform

Accenture will provide Symbian-based software development and support services to Nokia through 2016; about 2,800 Nokia employees became Accenture employees as of October 2011.

The NOKIA 808 pure view is officially the last Symbian smartphone.

NOKIA ASHA:

The Asha platform is a  mobile operating

system (OS) and computing platform

designed for low-end borderline smart

phones, based on software from 

Smarter phone which was acquired by Nokia.

The platform inherits UI similarities from 

Symbian, Maemo and Meego and replaces Series 40 on Nokia's

low-end devices

Contd…

The first phone based on this platform is NOKIA 501. Successor models Asha 500,  Asha 502 and Asha 503 were all announced at Nokia World in October 2013.

The mobile operating system lacks true multitasking but the radio and music app can run in background mode (which is advertised as multitasking), swiping to fast lane apps will actually close down previously opened applications instead of minimizing them.

NOKIA LUMIA:

The Nokia Lumia series is a line of smart phones and tablet

computers designed and marketed by NOKIA.

The line was the result of a long-term

partnership between NOKIA and

Microsoft as such, all Lumia smart

phones run the Windows phone operating

system, aiming to compete against the 

iPhone and Android - based devices.

Microsoft acquisition:

• On 3 September 2013, Microsoft  announced its intent to acquire Nokia's mobile device business, expected to close in early 2014.

• As part of the deal, Microsoft will acquire rights to the Lumia and Asha brands from Nokia, but will be unable to use the Nokia brand on future devices following the acquisition.

• The following month, Nokia extended the Lumia brand into tablets with the unveiling of a Windows RT tablet under the brand.

NOKIA X (Android OS):

The Nokia X is a mid-tier smartphone developed by NOKIA,

unveiled as part of the new NOKIA X family on February 24,

2014.

The Nokia X runs a modified (forked)

version of Android, referred as the NOKIA X

platform. The X was previously under

development known as Normandy, Project N,

and the Asha on Linux project and MView

Contd…

The phone was unveiled by Stephen Elop at the 2014 Mobile world congress in Barcelona.

Contrary to previous leaks, two variants, Nokia X and Nokia X+ were released, with the Nokia X+ having 768 MB of RAM, as opposed to 512 MB of RAM, as well as with a micro SD card included in the box.

A third phone, the NOKIA XL, was announced, with a larger screen, front-facing camera, rear flash, and longer battery runtime.

CONCLUSION:There fore the study of this project gives us all the details regarding advancements in Nokia mobiles and also the customer review of the Nokia mobiles. by using the data that is been collected through the research conclusions are been drawn on various aspects regarding Nokia mobiles.