Nokia Final New

8/8/2019 Nokia Final New

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Group:Avishek Ghosh 115

Krishna Chaitanya A 123Sonali Pimple 131

Kirti Rathi 133Minu Sinha 148

Nilesh Somani 149


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The roots of Nokia go back to the year

1865 with the establishment of a forestryenterprise located in Finland.

In 1967 firms known as Finnish RubberWorks Ltd, Finnish Cable Works Ltd, andNokia merged to form Nokia

Corporation. The Company has four main business

functions: Mobile Phones

Multimedia

Enterprise solutions

Networks.


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Manufacturing- Chennai Plant

NOKIA-HCL distribution network in North

and East India RDSS(Redistribution Stockiest Supplier)

RDSS City and RDSS MD

For West and South India Nokia has its owndistribution network.


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Stock Norms of Nokia HCL

Minimum stock to avoid stock out

HCL 7RDSS City 5

RDSS MD 4

MD - 3 ExpectedTarget = 30

No. of working days o


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Provide one stop solutionfor mobile users.

Opportunity to experience

desired mobile featuresbefore buying.

Wide range of Nokiamobiles with mobile

enhancements Opened in Metros and

Large Cities for exclusivitytowards brand


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Nokia Priority Dealers

Visual Merchandising

Loan for deposits


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Educate the benefits of mobile to villagers

Micro financing

Leverage distribution network

Competition from Samsung Guru


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Multi brand mobile stores

Service

Price discountsHotspot

The Mobile Store


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Mobile phones of all range

Good after sales service

Mobile accessories Mobile network connections

Recharge vouchers

Gaming device


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Standardized store aesthetics

Wide range of mobiles of all brands

Enhancement product Repair centre


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Brands Installed Base

GSM CDMA Total(GSM + CDMA)

LG 4.4% 47.6% 14.4%

Motorola 7.8% 5.4% 17.2%

Nokia 62.6% 24.3% 53.7%

Samsung 9.0% 11.2% 9.5%

Sony-Ericsson 8.9% 6.8%


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Does not stress much on sales promotion No direct mail or telemarketing style direct

marketing Push Strategy

Promote their products via retailers Ad Campaigns have a short shelf life Nokia Internet Communications Launches

Global Advertising Campaign promoting thetheme Welcome to Real World

Nokia Interactive Advertising


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Company owned distribution centers in West

and South India(COCO)

HCL distributes in North and East(DODO) Mother Depot in Gurgaon

Manufactured in Chennai

RDSS(MD andcity)

Micro-Distributors

Retailers


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Regional GM(one each forN,S,E,W)

Regional sales Manager(3-4 in every region)

Area Sales Manager

Sales Force


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Main functions of channel members in channeldistribution are- Risk taking

Financing

Physical distribution of goods

Negotiations

Matching

Contacts

Promotions

Information


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Positive aspects HCL as its distribution

partner. Efficient SCM

Negative aspects Low penetration in Rural market

Different distribution channels for GSM & CDMA


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Excellent Distribution system

Plans to penetrate Rural market

Micro-finance for handset purchases Negotiations

Recommendation Fill the time gap between CDMA & GSM handsets


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Nokia Final New

Documents