Making sense of our non-linear world @alansmlxl
May 12, 2015
Making sense of our non-linear world
@alansmlxl
We are at the edge of the adaptive range of our industrial world. At the edge, because that world, our world is being overwhelmed by a trilemma of social, organisational and economic complexity. We are in transit from a linear world to a non-linear one. Non-linear because it is for all of us socially, organisationally and economically ambiguous, confusing and worrying. Consequently we are faced with an increasingly pressing and urgent problem, WHAT COMES NEXT? And also we are therefore presented with a design challenge: HOW do we create better societies, more able organisations and, more vibrant and equitable economies relevant to the world we live in today? No Straight Lines presents a new logic/literacy and inspiring plea for a more human centric world that describes an entirely new way for true social, economic and organisational innovation to happen.
http://ht.ly/7OAod
The mind is like a parachute it only works when it is open “ “
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
My story, my narrative,
my song-cycle, my fable my folk culture,
my truth
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Faultlines
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
WTF Frank
Looks like faultines in
society Steve
#ows #sovereign debt
#eurocrisis #pensions
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
trailblazers
hospicing of old system
the emergence of a new system
collapse of system
the life and death of eco-systems
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Cultural
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Old world - New world | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Obsolete skills
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Legal
A non-linear world | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The trilemma of a non-linear world
Social Organisation
Economic
complexity
complexity complexity
Organisational, social, economic
change
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“Big firms have allowed themselves to be seen as detached from society” andrew witty, glaxosmithkline
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
A more unfair world
£12.7bn failure Patient records project Rise MRSA
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“You judge a modern society, not by what it consumes but – by what
it throws away” zygmunt bauman
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
I + We = why?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
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Human nature is not a machine
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
BUT WE ARE ASKED TO LIVE A MACHINE LIKE LIFE
Freedom?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Existential cowboys & the fetish of choice
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
no choice but to
improvise
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
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| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Noisy ghosts in the machine
called life
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Fearfulness leads to fundamentalism…
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Social Organisation
Economic
Me, We. Jung re-wired for the 21st Century
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“Me We” Ali’s shortest poem
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“I” Needs “We”
to truly be “I”
carl jung
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Me
Single Many
We Family
Community
Self ?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Identity, community, communication, communion
Communication? | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Communion | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Transcendence
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
POWER
Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church,
state, government, society, commerce
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Q: did the Catholic church see Gutenberg coming?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Gutenbergs little wooden printing press was used as the tool by Martin Luther to overthrow the hegemony of the church in Europe and change the direction of political power
A technological revolution…
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
…or, a social one? | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“What does technology want?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
What do We want?”
OPPORTUNITY FREEDOM
EMPOWERMENT MUTUALISM DIVERSITY
EFFICIENCY INDEPENDENCE
BEAUTY
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“A revolt of the spirit against… a world in which man was threatened by a monstrous moral and metaphysical materialism”
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Coordination Vs.
Cooperation
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
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Institutional failure, people are learning to get what they need from each other
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Trust networks challenge outmoded models of organisation & control ETSY.COM / MUMSNET / MONDRAGON / GROWVC / LEGO
System Upgrade
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
HOS Human Operating System
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Participatory culture
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“Drift towards mutualism is moving towards an old dream: to maximise both individual autonomy and the power of people working together”.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
A connective communications
membrane wrapping itself
around the earth
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
2500 years ago
within 20 generations all humanities major religions came into
the world
Surplus of abundance of agriculture – so if the fastest growing resource is knowledge and information if we have a surplus what happens next?
Folk culture ?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Folk culture ?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Culture made by the folk by us you and me - participatory
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
2005 YouTube
36 hours video every 60 secs of every day
Facebook A congregation of 800 million
Myspace Destroyed by News Corp
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
http://www.,lickr.com/photos/nathaninsandiego/2723981272/
Fan fiction
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“Precedents for conceiving political change. 18th Century France, it was the language used by pamphleteers, and journalists as the rhetoric of public action. ” tony judt, ill fares the land
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
the limits of our language is the limit to our world “ “
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
We need a new literacy
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
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Craigslist and the
“paid for” classified ad
market
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Newspapers did not
understand the language
of a non-linear world
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“The production of shared software is communism” steve ballmer
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Learn from the music industry, adapt or die
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Mutuality is our business strategy” Evolution engineers mutualism into biology because the benefits are win-win. Individuals work benefits the group – building upon the work of others.
“
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Language enables us to properly describe the world around us, and engage in meaningful action
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“Convivial” Compatible with life
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Everyone has a voice || The tools of creativity are widely distributed || It’s easy and cheap to experiment || Capability counts for more than credentials and titles || Commitment is voluntary || Power is granted from below || Authority is fluid and contingent on value-added || The only hierarchies are “natural” hierarchies || Communities are self defining || Individuals are richly empowered with information || Just about everything is decentralized || Ideas compete on an equal footing || It’s easy for buyers and sellers to find each other || Resources are free to follow opportunities || Decisions are peer-based.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
read & write
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| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The new media landscape is liquid and linked
Interconnected business models
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Ubiquity = Everywhere
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
An “old-new” cultural economy: markets are conversations
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“20th Century economics mistakenly assumed that market transactions are an ideal and even default model for human interactions. But some kinds of value can’t be created by markets, only by a set of shared and mutually coordinating assumptions – cultural”. clay shirkey
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
org+ values
passions needs
Communities of interest & the economics of sharing
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Producer, co-creator consumer evangelist
Business foundations
connectivity
commerce
culture
community
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Markets are conversations
participatory
consensual deliberative
associative
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
blendedrealityBlended reality Its not online or
offline…
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
People embrace
what they
create
Technologies of co-operation Technology does not come out of nowhere it is a human invention in the first place and it succeeds or not to the extent that it meets fundamental human needs
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Embedded Sociability
http://www.,lickr.com/photos/an_untrained_eye/1195966967/
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Open | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The default setting is
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Deconstructing organisation
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
What if ?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The ‘WHAT’S NEXT’ for business
What if we could build sustainable, green cars 5x faster at 100x times less the capital cost?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The ‘WHAT’S NEXT’ for business
What if we could build an €83m business that sells fashion via mobile devices?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The ‘WHAT’S NEXT’ for business
What if our customers co-created the future of our company, meaning we created better products, services, and increased revenues?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The ‘WHAT’S NEXT’ for business
What if the next Silicon Valley was not a place but a platform? That would ignite entrepreneurship and unleash innovation at an international scale?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The ‘WHAT’S NEXT’ for business
What if we could create a service to better manage people’s chronic health care? Reducing; wrong diagnosis, over prescription of drugs, clogging up hospitals and specialist time?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Does this language suggest new ways of doing/making/creating? How does this affect you and your clients? 5 min discussion
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Disruption does not ask permission
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Broadcast culture: disconnected, walled, centralized: Traditional telcos, legacy media, Network-TV...
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
You no longer need to rent someone else’s audience
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Booz & company estimates that by 2015 the $ volume of physical goods sold through social media should rise six fold to $30bn from $5bn this year – and sales of services through social media are equally promising
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Disrupt yourself before someone else does it to you
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
alan moore | www.smlxtralarge.com | no straight lines introduction 2011 | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Nokia will never release a touch-screen phone!
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
So somebody else did…
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Apple’s market cap the 2nd/3rd largest in the world. Nokia had 40% market share and makes $1bn Apple has 3% and makes $1bn
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Open: To new ideas
To new ways of doing things To fail
To transform Of minds
Of Borders (http://ht.ly/7ODc1)
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Lets talk about Android…
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
… Android could earn Google $10bn per year – Eric Schmidt
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
What does mobile mean?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
A converged eco-system
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
What is disrupting you? Are you aware of who, what, where and how? And – are you ready? 5 min discussion
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Curation of content, packaging of content, filtering and sense making
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Refined data the black gold of the 21st Century
Alex Pentland, director of MIT’s Human Dynamics Laboratory, “Using location data, I can say a lot about the music you like... for example, your financial risks.”
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
What on earth has a 3D printer got to do with marketing? Everything.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Mass customisation
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Recommendation engine, usage based, data fed
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
ux? | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Interface without interference
interactive + connected + human
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
the cultural
organisation assets
Rolling Exhibitions
Permanent collections
Archives
Lots of stuff in storage
Implicit Knowledge: curators
communities of
interest
Public
Corporations
Universities/ academia
Business
Other museums / cultural institutions
motivation
Money
Pleasure
Self improvement
Status
Professional information
Inter-related | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The link economy: create a bundles of products and services
Data driven: Amazon data architecture – recommendation engine, Apple genius and iTunes, personalisation
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Data driven business
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
My Yoad?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Yoad /‘jэυd/ 1. n. a file in database storing a person’s profile information and consumer lifestyle preferences for use as an interface between companies determining whether to send a highly relevant commercial communication to that person (normally to their mobile telephone). [orig. unkn.]
Qustodian innovating with communities of passion, with data, with technology, & revenue models – Exhibit [a] Atletico Madrid. http://uk.qustodian.com/
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Mass Niche Communities Of Interest
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Girlswalker created in 2003 is for young women that love fashion. It is what I call a mass niche community of interest. The girls are not in anyone location but spread out across Japan, in fact heavy usage comes from young women that do not live in Tokyo, Kyoto or other major cities but are desperate to belong to a fashion tribe.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
45% response rate €83m revenues in 2008
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Be realistic imagine the impossible then create it!
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The story of Local Motors reinventing the automotive industry
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
http://www.flickr.com/photos/naum/1639496461/
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Requiem for Detroit | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
http://www.flickr.com/photos/10359714@N03/3056979962
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
what if…
we build the car of your dreams?
it was green?
we made it in your town?
we listened
we did it?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The only way of discovering the limits of the possible is to venture a little way past them into the impossible
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Competition & Community
Threadless Local Motors
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
A community of practice
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Markets are conversations
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Lessons
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to final production
whole systems
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Fundamentally changes the relationship to supply and demand
Distributed knowledge network both Hyperlocal & Superglobal
knowledge
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Open Source & Creative Commons Inoneyear44,000designsweresubmittedtoLocalMotors,and3600innovatorshavesharedtheirknowledgeandinsights.
legal, innovation, community
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights.
accelerated innovation with community
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5
velocity and cost
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Micro-Factories Locally which provide an engaged experience for customers, money flows into local communities, local jobs for local people.
economics, people, regions
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
C
Constant Feedback loop
aka: the learning organization
learning
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The company: as a community, as a media platform. Competitions as risk mitigation & innovation accelerator, markets are conversations, mutuality a business strategy.
summary
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
6principles challenges
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
The cultural challenge of
how we get from here to there
philosophy skills
process motivation
tools
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
These are some of the organisations we have worked with, studied, and, talked to have have designed for transformation
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[1] Participatory cultures
& tools
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[2] Craftmanship
The maker of civilisation
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[3] Adaptiveness
The capability to learn is not just nice to have; it has become a key factor for survival – not only for people, but for organisations, and industries.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[4] Ambiguity
Learning to deal with an uncertain
world
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Openness [5]
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
is resilience
[6] Epic: seek epic wins
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
To seek Epic Wins we use synthesis’ & we design for transformation
To bring unlikes in close proximity To use our literacy To use our vision To use our tool box To identify patterns – not risk To Prototype
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
VIDEO http://smlxtralarge.com/2009/08/04/no-straight-lines-why-no-straight-lines/
What if ?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
In the classrooms of our hospitals. The floors of our factories, in our villages, town and cities we are no longer content with the current status quo and we are asking so what comes NEXT.
So how do we see and connect to our best possible future potential instead of continuing to operate from the experience of the past?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
http://ht.ly/7OAod
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
smlxtralarge.com no-straight-lines.com