No gain no pain presentation new112

Introduction Lack of Motivation contributes to weight issues

2

Thirds Overweight

Why do we

consistently FAIL

when trying to lose

weight?

Group 8 – Module 2 - Squared Online

Introducing “No Gain No Pain”

Let`s start!

No Gain No Pain provides the necessary motivation to empower users to achieve their weight loss targets.

1

2

3

Why we need to be

negatively motivated

Who and how we will

negatively motivate users

How we will make

£20.4 million in 4 years

Market Opportunity What is happening in the weight loss market?

Women

spend £161

each time

they start a

diet

29 Million

Brits tried to

lose weight in

2013

Globally there

are over 1

billion

overweight

adults

Global weight

loss market

worth

£220 Billion

by 2017

83.3% prefer

“Do It Yourself”

weight loss

programs

61% Of the UK population

are

overweight

Competitors What is the alternative?

1 Gyms and Fitness Clubs Gyms that have typical membership fees of £30.00

per month and that do not address motivation

issues.

2 Personal Trainers typically costing £25 per session that is much

more expensive that No Gain No Pain

3 Weight Loss Groups Weightwatchers, Slimming World, offline weight

loss support groups

4 Traditional Diets traditional diets that offer no exercise plan or

motivation

Differentiation There are 2 main points of differentiation between No Gain No Pain and the alternatives that exist.

Cost

Effective

Motivation

Integrating with home devices

means your dedication can be

assessed.

You can give permission for the

app to lock your fridge or

deprive you of TV until you

have completed your exercise.

If users reach their targets

they receive their money

back therefore costing the

user less to reach their

target

Cost

Customer Segments Who Needs Negatively Motivated?

Primary Segment Males/ Females with short or long term

weight loss goals

Secondary Segment Corporate Partners looking to improve their

benefits package

Early Adopters Goal orientated slimmers

Relationship Management

Managing Customer Feedback

• 24/7 Customer Service Chat

• Bank representative dedicated to financial

Questions

• Social Monitoring for real time reaction

• Long term innovation

Coming to Life

KeyPartners How are we going to Negatively Motivate People

Gym Chains

Corporate

Digital Partners

Banks

Channels Search and Social

3.2 million UK Users

who are interested in weight loss.

16.5 million US Users

Who are interested in weight loss

25,000 monthly searches

for weight loss in the UK

100,000 monthly searches

For weight loss in the US

Content Strategy Managing Meaningful Relationships

With such an emotive subject and a motivated

community our content strategy will involve the

following items

Exercise and Diet Plans - Informational

Failure Stories – Negative Motivation

Success Stories – Positive Motivation

Users weight loss and diet pictures –

User Generated Content

Business

£50 Per Lb. Per Week

Revenue Model Your Tagline goes here

Standard

£30 Per Lb. Per Week

Minimum 12 week game

Total Bet placed = £360

Basic

£10 Per Lb. Per Week

Minimum 12 week game

Total Bet placed = £120

Average Failure Rate of 34%

IDEA

£40.80 Gross Profit per user

Average Failure Rate of 34%

£122.40 Gross Profit per user

Average Failure Rate of 34%

£204 Gross Profit per user

Minimum 12 week game

Total Bet placed = £600

£10 Users

RevenuePlan Scalability

Year 1

Year 2

Year 3

Year 4

£50 Users £30 Users Total Users Combined

Revenue

250

1000

10,000

100,000

125

500

5,000

50,000

5,000

50,000

125

500

500

2000

20,000

200,000

£51k

£204k

£2.04M

£20.4M

Cost Structure

Initial development costs

including escrow facility

Integration with connected home

and wearables

Marketing, PR and content

production

Group 8 – Module 2 Submission