No Bragging and Nothing Boring: 11 Ways to Share Your Impact

No Bragging and

Nothing Boring: 11 Effective Ways to

Share Your Impact

Kivi Leroux Miller President, Nonprofit Marketing Guide.com

Loss of Regular or Sustaining Givers from

One Year to the Next

30%

Fundraising Effectiveness Project 2011 Results from Association of Fundraising Professionals and The Center on Nonprofits and Philanthropy

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Donor Attrition Rate Between First and Second Gift

55-65%

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Fundraising Effectiveness Project 2011 Results from Association of Fundraising Professionals and The Center on Nonprofits and Philanthropy

First Gifts Not as Generous as They Could Have Been

75%

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Source: Cygnus Donor Survey

How do

we keep

the love

alive?

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Prompt, personal thank you + meaningful & measurable results on last gift before asked again = donors indefinitely satisfied

87%

Source: Penelope Burk - “Donor Centered Fundraising”

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Reporting back results is

more important than

individual recognition.

Source: Penelope Burk - “Donor Centered Fundraising”

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But that’s not always

so easy to deliver.

It’s all about framing the results to be more relevant (meaningful!) and to give credit to the community.

http://www.flickr.com/photos/bofh/150722915

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Let your supporters and participants hold the trophy.

11 Ways to Do It

As we go, circle the numbers that your nonprofit could implement by the end of this year.

1

Thank You Videos

The Nature Conservancy: Our Scientists Say Thanks http://www.youtube.com/watch?v=K5VT3GjLZuE

http://www.cakewrecks.com/home/2011/8/25/water-works.html

http://www.cakewrecks.com/home/2011/8/25/water-works.html

http://www.cakewrecks.com/home/2011/8/25/water-works.html

http://www.cakewrecks.com/home/2011/8/25/water-works.html

http://www.youtube.com/watch?v=q0pW0dycGh0 Charity:Water Thank You Jen + Cake Wrecks Community

2

Photos in Thank You Cards

3

Donor-Centered Newsletter Articles

“Spine care” raised $5,000.

“Zawadi” raised $50,000.

Thank you, Tom Ahern, for the example.

Ten fold increase from

one edition of the

newsletter to the next,

simply by switching from

corporate storytelling to

donor-centered

storytelling.

Thank you, Jeff Brooks, for the example.

4

Client/Impact Testimonials

Donors say getting a thank you from someone who benefited from the charity’s work is very meaningful.

76%

Source: Cygnus Donor Survey

5

Timeline or Time Lapse

6

Real Time Dashboards

September 2012 March 2012

7

Befores and Afters

Ed Givens, helped

back into housing

by Skid Row

Housing Trust

Thank you, Kat Johnson, for the example.

8

Behind the Scenes

Positive and Personable!

Results!

Invitation

To Feel Like

We Are There

Credit to

Donors

Personable

Integration

More Goodness to Come!

Great Photo

Reminder about

Connection, and

Other Activities

9

Executive Director Updates

10

Infographics

11

Super Short Annual Reports

How many

did you

circle?

How do

we keep

the love

alive?

http://www.flickr.com/photos/misteraitch/2971658475

Stop focusing on

all the activity.

Share the impact –

in fun, friendly ways.

Keep your supporters

plugged in by sharing your

gratitude and what they’ve

made possible.

Kivi Leroux Miller @kivilm Facebook.com/ nonprofitmarketingguide [email protected]