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Twitter # NMMU Teaching Development Innovation 2014 by Tim Pittaway
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NMMU Teaching Development Innovation 2014

Jul 06, 2015

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NMMU Teaching Development Innovation 2014
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Page 1: NMMU Teaching Development Innovation 2014

Twitter #

NMMU Teaching Development Innovation 2014

by Tim Pittaway

Page 2: NMMU Teaching Development Innovation 2014

Twitter #

AIMS

# Find a way to incorporate twitter as a new pedagogical utility# Provide a learning experience that is extended beyond the classroom# Increase opportunities for development through social media networking# Teach how to converse with Twitter and the hashtag utility# Increase social media networking awareness# Better understanding of student needs and communication # Explore new humanising pedagogical approach

NMMU Teaching Development Innovation 2014

Page 3: NMMU Teaching Development Innovation 2014

Twitter #

PARTICIPANTS

# 61 first years

# 46 second years

# Agriculture NDip students

[107 students ]

NMMU Teaching Development Innovation 2014

Page 4: NMMU Teaching Development Innovation 2014

Twitter #

PARTICIPANTS MODULES

Plant production (APP3)

# 61 first years

# 46 second years

# Agriculture NDip students

Agriculture management (AGM1)

[107 students ] [ course majors ]

Tuesday and Thursdays

NMMU Teaching Development Innovation 2014

Page 5: NMMU Teaching Development Innovation 2014

Twitter #

PROGRAMME

# New user account @asknmmu registered# Student encouraged to participate using module codes #AGM1 and #APP3# Computer lab sessions set-up to assist students to register on twitter# Live twitter Q & A session used in classroom # 8 video clips to provide assistance on using Twitter# Videos linked to Youtube via NMMU Moodle# Teaching on how to follow friends and trends ie #paybackthemoney# Competition for the best questions via @asknmmu# Demo questions posted during the June exams via @asknmmu# Survey and analysis at the end of the programme

NMMU Teaching Development Innovation 2014

Page 6: NMMU Teaching Development Innovation 2014

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STUDENT TWEET TOPICS AND ACTIVITY (6 months)

@asknmmu# 121 followers# 77 tweets# 7 favorites# 52 direct messages# 1 photo post

# Exams# Calculations# Tests# Finance# In-service training # Winter school# Time table# Outing

NMMU Teaching Development Innovation 2014

Page 7: NMMU Teaching Development Innovation 2014

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VIDEO CLIPS

NMMU Teaching Development Innovation 2014

Page 8: NMMU Teaching Development Innovation 2014

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SURVEY RESULTS (N=90)

MALE FEMALE

60%39%

DISTANCE TO NMMU

On campus

Off-campus <4km

Off-campus >4km

HOW: CONNECT SOCIAL NETWORK

55%

11%

44%

93%

29%

17%

WHERE: CONNECT SOCIAL NETWORK

75%

33%

8%

USE # PROJECT EXAMSYES 85%

# PROJECT HELPEDYES 51%

greater need during exams

Male students more interested on trends and news

strong influence

Page 9: NMMU Teaching Development Innovation 2014

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MALE FEMALE

60%39%

LIMITATIONS

79%

37%

26%

WHO: CONNECT SOCIAL NETWORK

94%

70%

67%

TWITTER B4 NMMUYES 19%

YES 75%

TWITTER @NMMU

FACEBOOK B4 NMMUYES 91%

FACEBOOK @ NMMUYES 94%

SURVEY RESULTS (N=90)

Page 10: NMMU Teaching Development Innovation 2014

Twitter #

Whatsapp

Facebook NMMU email

Social mediaclusters

Twitter

Student Pamela

COMMUNICATION STREAM HYPOTHESIS

78%

79%10%

LinkedIn5%

Google +5%

Females more use in fb and whatsapp

NMMU Teaching Development Innovation 2014

Page 11: NMMU Teaching Development Innovation 2014

Twitter #

Whatsapp

Facebook NMMU email

Other social media

clustersTwitter

Student Pamela

78%

79%10%

LinkedIn5%

Google +5%

COMMUNICATION STREAM HYPOTHESIS

NMMU Teaching Development Innovation 2014

Page 12: NMMU Teaching Development Innovation 2014

Twitter #

Whatsapp

Facebook NMMU email

Social mediaclusters

Twitter

Student Pamela

78%

79%10%

LinkedIn5%

Google +5%

COMMUNICATION STREAM HYPOTHESIS

NMMU Teaching Development Innovation 2014

Page 13: NMMU Teaching Development Innovation 2014

Twitter #

Whatsapp

Facebook NMMU email

Social mediaclusters

Twitter

Student Pamela

78%

79%10%

LinkedIn5%

Google +5%

COMMUNICATION STREAM HYPOTHESIS

NMMU Teaching Development Innovation 2014

Page 14: NMMU Teaching Development Innovation 2014

Twitter #

Whatsapp

Facebook NMMU email

Social mediaclusters

Twitter

Student Pamela

78%

79%10%

LinkedIn5%

Google +5%

COMMUNICATION STREAM HYPOTHESIS

NMMU Teaching Development Innovation 2014