NME

NME (new musical express)By Amy Kay

About the magazine...NME music magazine started being printed in March 1952 and ever since then it has been printed weekly. It started out as a newspaper and then gradually turned into magazine print. It was the first British paper which included the charts. NME now has an online internet website which began in 1996 and it now has over 5 millions users per month. NME also hold there own music awards, the winners are nominated by the readers of the magazine.

Who owns NME?The company that owns the magazine NME is owned by IPC media. IPC media produce over 60 media brands. 26 million adults in the UK read the magazines which are produced by IPC media and over 20 million users use there website each month. IPC media produce NME magazine along with many others which are well known such as country life, horse and hound, look, now and chat. IPC media have 3 main audiences for the media that they produce and these are mass marketing women, up market women and men.

The company IPC media are well known for the print media that they produce. This is because they print various different magazines which are targeted at all different audiences. IPC media produce over 60 brands. These brands include the big well known names such are Marie Claire, nuts, now, look, TV times, ideal home and pick me up.

The company…I would describe the company IPC media as being a mainstream company, this is because they produce a number of magazines which are well known to the public. Also they produce weekly magazines which means that they must be selling there magazines on a large scale. The total circulation of the magazine between January 2010 and June 2010 was 33,875.

British?I would consider the magazine to be British because it is a popular British publication. Also the writers of the magazine are British and these are Tony Parsons and Julie Burchill. The magazine editor is Krissi Murison who is also British. This means that the magazine will have a very British feel to it. The magazine includes the British weekly charts.

Other relevant info…NME have an online website which gives all of the information which is in the magazine and more information about upcoming bands, the website link is http://www.nme.com/. The NME awards show is also a popular award ceremony which is held every year. As well as this NME sponsor a music tour every year.

Audience…The target audience for NME magazine would be both male and female. This is because it is a more gender equal magazine and it is not biased towards a certain gender. NME also have a wider range of music genres included in it rather than a specific genre. NME is also a very popular magazine, it is popular with young people because of the up to date music that it includes. NME try to target there audience in both male and females and they target younger people rather than older people.