Anheuser Busch Digital Marketing Strategy By: Matt Rose
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Anheuser BuschDigital Marketing
Strategy By: Matt Rose
A Little Bit About AB InBev
Founded in St. Louis, Missouri in 1852. The company operates 13 breweries across the country and operates one of the largest theme parks in the United States. At one time even owning a portion of the St. Louis Cardinals. Being one of the largest and most respected beer companies in the world it has a 260 million dollar advertising budget.
Target Audience
College students ( Ages 21-24)
Men and women (Ages 24-45)
People looking for a great beer with an affordable price.
Blazing The Campaign Trail
- Introduce a new product
- Free samples at various retailers include stores such as Costco, Kroger, Meijer and college campus liquor stores.
- Promotional Apparel Giveaways ( Scratch And Wins )
Spokes People
Daniel Craig ( Portraying James Bond)
Mark Wahlberg
Jessica Alba
NEW PRODUCT
I’d like to formally introduce you to the newest member of the Anheuser- Busch family : Budweiser Summer Lager, with Budweiser’s classic formula and introducing fresh lemons and blackberries with a little hint of summer. It will be so refreshing you cant have just one.
Spreading The Word
Marketing Budget
Pay Per Click: $ 2,000,000
Promo Samples/ Supplies: $5,000,000
Event Planning: $2,000,000
Super Bowl Commercial: $ 4,000,000
Social Media Marketing: $3,000,000
Projected Marketing Cost: $16,000,000
Market Share
Cheers!
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