Nm2216 w44 presentation final PDF

Wendy Toh Stella Tang Isa Foong Cherylene Dewi Lim Qian Wei U091082U U090514N U082883L U092016L

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Based on basic mobile application technology

3G enabled tap on GPS to detect eateries digital database

Pervasive 137.4% mobile penetration rate (Dec ‘09) 3G network coverage island-wide

Immediate response and feedback

Convenient

Generate awareness & interaction between users

Target audience

singaporean youths, 16-25 years old Students, NS men, or entering workforce

87% own mobile phone 68% of youth engaged with social networking, their top online social activity

food hype health-conscious

Issues physical differences

BMI indexes psychological differences

social stigma usage differences

heterogeneous group with different needs and wants e.g. Halal diet, food allergies

Problem: how and where?

Activity: Finding available dining options

Goal: Encourage healthy eating (e.g. fulfilling 2+2 requirement)

Task: Create awareness about healthier eating choices available

Physical anywhere, anytime, with Internet access cross platform

Social individual vs. group settings peer pressure, social norms gender

Culture community & individual culture “foodie” culture dietary limitations

3G

GPS (Global Positioning System)

Servings & Calories Counter

‘Smart Fridge’

Uh oh.. You have not taken enough

fruits for today. How about an

apple?

Uh oh.. You have not taken enough

fruits for today. How about an

apple?

Bananas contain a natural

chemical which can make a

person happy.

Incentive to use

Mobile: use it anywhere, anytime

Personalized

Goal-oriented, task-focused

Free for users, low maintenance cost

A portal to reach out to our target audience, but not limited to our target audience

catered to our own goals, needs and wants

A healthy diet, as compared to just eating 2+2

Food For Thought 1.  Do you think people will be distracted by the

food directory part of the application? Suggest ways to bring the focus back to healthy eating.

2. Do you think this application is suitable for both male and female users? Are there any social implications of using such an application?