Nitor Infotech Social Media Analytics Approach
Aug 07, 2015
Nitor Infotech
Social Media Analytics Approach
Pulse of Nitor
2006Started in the Year
identified functional areas
400+
Technology Specialists Strong
focused on
Pharmaceuticals
Industry Focus
Healthcare
ManufacturingConstruction & Reality
IT and ITes
North America Sales Engineering Office
in Chicago, IL
long term
Technology partnerStrategic
with
multiple SIs and ISVs
customers in
North America & Europe
Pune, India, IT city
Corporate HQ / Global delivery center in
Diverse Technology Expertise
Java
SharePoint
.NET
SQL Sever
Cloud Enterprise Mobility
Dynamics CRM
Our DNA – Beat Industry Benchmarks
Proven Speed to Value
Attention to Detail
Choices and
Flexibility
Pragmatic Innovation for
Value
End-to-End Offerings
Technology Agnostic
Global Delivery Model
Strategic Partnership
Instant Leadership
Connect
Integrated Competencies
Accolades and Partnerships
3 times in 5 Years 3 times in 5 Years
Social Media Analytics Approach
Social Media Analytics – Key Questions to be Answered
• What people are Saying about the product / Service / Brand ?
• What is the impact of specific campaign and How it was perceived ?
• What competitors are doing in the same space ? How their products / services are being perceived
• Share of Voice in Social media
• What are the related research data which are being widely mentioned with respect to product / service / brand ?
• New customers Vs. Repeat Customers ?
• Key influencers and conversations happening over web & social media ?
• What is the Amplification rate, Applause Rate and Conversation rate ? Likes Vs. Followers ?
• Website Review ? Which Keywords are bringing to the website ? Who are visiting ?
• Average time spent on website ?
And many more…….
Typical Solution Architecture
NLP Module (Wordnet, nGram etc.
Social Media analytics – Brand Value
• Awareness of the Brand (How many people talk about it with regards to the core service it offers)
• Share of Voice with respect to its competitors
• % age difference between competitor brands in social media
• Trust – How many people are talking positive about the brand / and likelihood of them doing repeat purchase and influence new customers
• Reputation / Perception – Positive / Negative / Neutral• What are the things people are talking about when they say positive / negative /
neutral about the brand• Can we make people build positive perception who are currently neutral
Social media Analytics - Brand Promotion
• New Vs. Returning – Are the same people visiting / talking about the brand or new people ? • What is the proportion ?• What is the impact of this measure post specific promotion activity and monitoring it real time
• Loyalty & Recency – Repeat tweets by number and frequency and their characteristics (What they are happy about or What are their concerns)
• Traffic from discussion forums / blogs / communities• Geographic analysis• Brand Lift• Launch / Introduction• Search Share• Traffic differential• Brand Embossing
Website review, SEO with keywords analysis
Tools & Technologies
• Apache Flume• Custom APIs for Forum / Blog streams• Twitter API• Hadoop HDFS• Hive QL• NLP Algorithms• Map Reducer (MR)• J2EEThis list can go on…As it is open source
Scalability
• Source systems integration (Youtube, Facebook and more forums / blogs)
• Research data related to the business can enhance overall value• Training and maturing the NLP with more data (Over time)• Any visualization tool can be used for analytics• Architecture is scalable for handling 3Vs (Volume, Variety and
Velocity)• SEO and Website analytics can be integrated for holistic decision
making providing clear picture
401-408, A-Wing, Pride Silicon Plaza,
Near Chaturshringi,S.B. Road,
Shivajinagar, Pune-411016,
Maharashtra, INDIA
Email: [email protected]
Tel : +91-20-41020202
Disclaimer
This presentation is Nitor Infotech’s* Intellectual Property
Any business examples presented in this presentation have been compiled from the experiences of our team members and are for illustrative purposes only.
The methodology, terminology and models presented herein are proprietary with copyrights © Nitor Infotech 2015.
Any non Nitor Infotech products, names, case studies, and logos mentioned in the presentation are owned by the respective companies.
This presentation is for discussion purpose only and not a deemed contract.