Shri Sai Shikshan Sanstha’s NIT Graduate School of Management www.nitgsm.edu.in ------------------------------------------------------------------------------------------------------------ Campus: Survey No. 13/2, Mahurzari, Katol Road, Nagpur – 441501. LECTURE PLAN SEMESTER – IV Academic Session 2012 – 2013 Faculty: A/ Prof Ruchi Chaudhary & A/ Prof Farida Dhamani Subject: Rural Marketing Course shall be completed by 10 th April 2013. Sessional Exam will start from 15 th April 2013. Session No. Name of the Topic Teaching Methodology 1 & 2 Unit 1:Introduction to Rural Marketing • Meaning, scope and importance • Rural Vs Urban mindsets • Growth of rural markets • Difference between rural, semi urban and urban markets Theory Lecture Discussion Presentation 3 & 4 Unit 2: Rural Market Research & Profile of Rural Consumer • Research and location for conducting Research • Classification of Rural Consumer • Profile of Rural Consumer • Rural Consumer Behavior Theory Lecture Discussion Presentation Activity 5 & 6 Unit 3: Rural Market Segmentation • Basis of Market Segmentation • Multi- Attribute Segmentation Theory Case Study Discussion Presentation Assignment 7 & 8 Unit 4: Classification of Markets • Regulated Markets • Defects/ problems of Regulated Markets • Role of Regulated Markets on Marketing of Agricultural produce • Significance of Regulated Markets Theory Lecture Discussion Presentation
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Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
Faculty: A/ Prof Ruchi Chaudhary & A/ Prof Farida Dhamani Subject: Rural Marketing Course shall be completed by 10th April 2013. Sessional Exam will start from 15th April 2013.
Session No.
Name of the Topic Teaching Methodology
1 & 2
Unit 1:Introduction to Rural Marketing
• Meaning, scope and importance
• Rural Vs Urban mindsets
• Growth of rural markets
• Difference between rural, semi urban and urban markets
Theory Lecture
Discussion Presentation
3 & 4
Unit 2: Rural Market Research & Profile of Rural Consumer
• Research and location for conducting Research
• Classification of Rural Consumer
• Profile of Rural Consumer
• Rural Consumer Behavior
Theory Lecture
Discussion Presentation
Activity
5 & 6
Unit 3: Rural Market Segmentation
• Basis of Market Segmentation
• Multi- Attribute Segmentation
Theory Case Study Discussion
Presentation Assignment
7 & 8
Unit 4: Classification of Markets • Regulated Markets
• Defects/ problems of Regulated Markets
• Role of Regulated Markets on Marketing of Agricultural produce
• Significance of Regulated Markets
Theory Lecture
Discussion Presentation
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
Faculty: A/Prof Parul Martin Subject: Marketing of Services Course shall be completed by 10thApril 2013. Sessional Exam will start from 15thApril 2013. Session No. Name of the Topic Teaching
Methodology
1 & 2
Unit 1: Concept of Services • What is services
• Difference between Goods & Services
• Future of Service Sector
• Reasons for the growth of service economy
Theory
Lecture – Handout –
Presentation-
3,4,5 &6
Unit 2: Service
• Nature of Service Marketing
• Characteristics’ & Strategies
• Inseparability, Variability, Perishability, Heterogeneity, Ownership and Intangibility.
• Marketing Mix
• 7 Ps’
• Advertising, Branding & Packaging of Services.
Theory Lecture – Handout –
Discussion – Presentation
7, 6 & 8
Unit 3: Service Quality • What is Service Quality
• Approaches to Service Quality
• Ten Commandments/ Dimensions of Service Quality
• SQIS
• How to improve Service Quality
• Benchmarking & Certification
Theory Lecture- Handout-
Discussion – Presentation-
9
Class Test • On Unit I, II & III
Class Test
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
Faculty: Prof Sanjay Barai/A/P Supriya Raut Subject: Sales & Distribution Management Course Work will be completed by 10th April 2013. Sessional Exam will start from 15th April 2013
Session No.
Name of the Topic Teaching Methodology
1 & 2
Unit 1: Nature & Scope of Sales Management
• Personal Selling
• Role of Sales Force
• Formulating Personal selling Objectives
• Sales Forecasting Method
Theory Lecture –
Discussion – Presentation
3,4 & 5
Unit 6:Sales Control & Cost Analysis
• Sales Audit
• Sales Analysis
• Marketing Cost Analysis
• Purpose & Techniques
Theory Lecture –
Discussion – Presentation
6
Unit 7:Sales Organization • Purpose
• Setting up of Sales Organization
• Basic type of Sales Organizations
Theory Lecture-
Discussion – Presentation
7 & 8
Continuation of Unit 7: • Sales Department Relations
• Sales & Advertising
• Sales & Marketing information
• Sales & Service
• Sales & Physical Distribution
Theory Lecture –
Discussion – Presentation
9,10 & 11
Unit 8:Channel Management & Channel Strategy
• Channel Objectives
• Presentation by Students
• Coverage & Support Requirements
• Distribution Logistics
Theory Lecture – Handout –
Discussion – Presentation-assignment
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
� Principles of Marketing- Kotler, P & Armstron G, Prentice Hall Inc. � Sales Management- Chunawalls, S A, Himalaya Publishing House � Physical Distribution Management- Kulkarni, M V, Everest
Publishing house � Marketing Management – V S Ramaswami & S Namkumari,
Macmillan India Ltd � Sales & Distribution Management by Krishna K Harvadkar -
publisher: McGraw Hill
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
Faculty: Prof Dr Rajesh Iyer Subject: International Financial Management Course shall be completed by 10thApril 2013. Sessional Exam will start from 15thApril 2013.
Session No.
Name of the Topic Teaching Methodology
1 & 2
Unit 1: Financial Management in Global context- Various sub units
Theory Lecture – Handout –
Discussion – Presentation Assignment
3&4
Unit 2 Foreign Exchange Market Components – Various sub units
Theory Lecture – Handout –
Discussion – Presentation Assignment
5 & 6
Unit 3 Activities in Foreign Exchange Markets - Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
7 & 8 Unit 4 International Monetary System
Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
9 & 10 Unit 5 Foreign Exchange Risk Exposure and its Management
Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
11 & 12 Unit 6 Management of Long Term International Financing
Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
13 & 14 Unit 7 Management of Short Term International Financing
Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
15 & 16 Unit 8 International Capital Budgeting
Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
17 & 18 Unit 9 Capital Structure of MNCs
Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
19 & 20 Unit 10 Multinational tax Environment
Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
NOTE: SESSIONS WILL BE INTERACTIVE TO HAVE MAXIMUM PARTICIPATION/ INVOLVEMENT OF STUDENTS. ABOVE SCHEDULE IS INDICATIVE OF PATTERN OF COURSE COVERAGE. CLASS TESTS, ASSIGNMENTS ETC WILL BE UNDERTAKEN CONCURRENTLY.
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
• International Financial Management , P.G. Apte (TMH) Important – Reading of Business Standard, Economic Times regularly, is essential for better understanding of the subject.
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
Faculty: Prof Dr Rajesh Iyer Subject: Security Analysis & Investment Management Course shall be completed by 10thApril 2013. Sessional Exam will start from 15thApril 2013.
Session No.
Name of the Topic Teaching Methodology
1 & 2
Unit 1: Investment Basics- Various sub units
Theory Lecture – Handout –
Discussion – Presentation Assignment
3&4
Unit 2 Fundamental Analysis – Various sub units
Theory Lecture – Handout –
Discussion – Presentation Assignment
5 & 6
Unit 3 Efficient Capital Markets - Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
7 & 8 Unit 4 Markowitz Portfolio Theory
Various sub units
Theory Lecture- Handout-
Discussion – Presentation- Assignment
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
NOTE: SESSIONS WILL BE INTERACTIVE TO HAVE MAXIMUM PARTICIPATION/ INVOLVEMENT OF STUDENTS. ABOVE SCHEDULE IS INDICATIVE OF PATTERN OF COURSE COVERAGE. CLASS TESTS, ASSIGNMENTS ETC WILL BE UNDERTAKEN CONCURRENTLY. Suggested Readings:
Faculty: A/Prof Komal Kashyap Subject: Principles & Practice of Banking and Insurance Course shall be completed by 10thApril 2013. Sessional Exam will start from 15thApril 2013.
Session No.
Name of the Topic Teaching Methodology
1 & 2
Unit 1: Principles of Banking � Definition of Bank, creation of money � Present structure of commercial banking
system in India, brief history, functions � Working during 1947-1990 and
thereafter � Forms of banking – unit banking, branch
banking, group banking, chain banking, satellite and affiliate banking, correspondent banking Managerial functions in banks
Theory Lecture –
Discussion – Presentation
3 & 4
Unit 2 : Management of Deposits and Advances � Deposit mobilization � Classification and nature of deposits
accounts, advances � Lending practices, types of advances,
principles of sound bank lending � Presentation of reports , credit plans � Planning customers
Limits of credit, security
Theory Lecture – Handout –
Discussion – Assignment
5 & 6
Unit 4: Bank Accounts, Records, Reports, Statement of advances � Evaluation of loan applications � P/L A/c, Balance sheet and statutory
reports regarding cash revenue ALM and NPA management
Theory Lecture- Handout-
Assignment
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
Unit6: Insurance Basics � Insurance Vs. other saving and
investment options � Tax benefits under insurance policies,
life cycle needs including solutions � Matching of customer needs and
requirements to available products � Comparison between different products
offered vis-a-vis chargeable premium and coverage
� Proposal forms and other relevant forms Policy contract
Theory Lecture- Handout-
Discussion – Presentation- Assignment
10 & 11
Unit 7: Life Insurance Products � Traditional and unit linked policies � Individual and group policies, with profit
and without profit policies Different type of insurance products – whole life products, interest sensitive products, term assurance annuities, endowment, assurance
Theory Lecture- Handout-
Discussion – Presentation- Assignment
12 & 13
Unit 8: Medi- Claim and Health insurance products
� Different types of products available in the market
� Salient features, tax treatment Operation and other procedure involved in claim settlement
Theory Lecture- Handout-
Discussion – Presentation- Assignment
14 Class Test on Unit-VI,VII,VIII
15 & 16
Unit 9: General Insurance Products � Different types of products available in
the market � Salient features, tax treatment � Operation and other procedure involved
in claim settlement � Other specialty products
Theory Lecture- Handout-
Discussion – Presentation- Assignment
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
Faculty: Prof Prafulla Waghmare Subject: Industrial Relations & Labour Regulations Course shall be completed by 10thApril 2013. Sessional Exam will start from 15thApril 2013.
Session No.
Name of the Topic
Teaching Methodology
1 & 2
Unit 1: Industrial Relations
• Definition & Concept
• Scope & Ideologies
• Approaches to IR
Presentation- Discussion-
3 & 4
Unit 2: Industrial Democracy
• Collective Bargaining
• Importance & Types
• Workers Participation
• Participative Management
Presentation- Discussion-
5
Class Test On Unit I & II
Class Test
6 & 7
Unit 3: Grievances & Disputes
• Nature & Causes
• Industrial Disputes
• Settlement Machinery
• Harmony to Industrial & progress
Lecture –
Discussion – Presentation
10 & 11
Unit 4: Labour Welfare & Social Security Concept
• Labour Welfare
• Role of Welfare Officer
• Training of Welfare Officer
• Methods of Providing Social Security
Lecture- Discussion –
Presentation-
12
Class Test On Unit III & IV
Class Test
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
Academic Session 2012-2013 Faculty: A/Prof Shraddha Wilfred /A/Prof Ruchi Chaudhary Subject: Human Resource Development Strategies and Systems Course shall be completed by 10thApril 2013. Sessional Exam will start from 15thApril 2013. Session No.
Name of the Topic Teaching Methodology
1 & 2
Unit 1: Introduction
• Field of HRD: A multi dimensional and new concept
• Goals and challenges
• Objectives and determinants
• Approaches to HRD
• Case Study
Theory Lecture –Presentation Assignment
3
Unit 2: Issues in HRD
• Strategy for HRD
• Diversify in work force
• Exit strategy
• Competitive Advantage and relationship management
Theory Lecture- Discussion – Presentation-
4 Continuation Of Unit 2:
• Human Resource Planning for diversification
• Expansions, Merger, acquisitions and takeovers
• Activity
Theory Lecture- Discussion – Presentation- Assignment
5 Class Test :Unit 1 & 2
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in
Faculty: Prof Prafulla Waghmare & A/Prof Parul Martin Subject: Global Human Resource Management Course shall be completed by 10thApril 2013. Sessional Exam will start from 15thApril 2013.
Session No.
Name of the Topic Teaching Methodology
1 & 2
Unit 1: Introduction
• What is IHRM
• Objectives & Scope
• Cultural & Reality Shocks
Presentation- Discussion-
3 & 4 Unit 2: International HRM Models
• Poole’s adaptation of Harvard Model
• Brewster and Bournois Model
Presentation- Discussion-
5
Class Test On Unit I & II
Class Test
6, 7, 8 &
9
Unit 3: Comparative Employment Policy
• Concept & Importance
• Convergence Theory
• Marxist Theory
• Cultural Approach Power Distance
• Uncertainty Avoidance
• Individuality
• Masculinity
Lecture –Discussion – Presentation
10, 11 & 12
Unit 4: Social Environment and Staffing
• Social Environment & HR Practices
• International Recruitment
• Selection, Training & Hiring Practices
• Staff Retention
• Motivating Techniques
Lecture-
Discussion – Presentation-
13
Class Test On Unit III & IV
Class Test
Shri Sai Shikshan Sanstha’s
NIT Graduate School of Management www.nitgsm.edu.in