Nissan Micra Active Stylish Hatchback From Nissan MOTOR TREND India
Sep 13, 2014
Nissan Micra ActiveStylish Hatchback From Nissan
MOTOR TREND India
Nissan Carves Out Micra Active from Its Hatchback
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Nissan in IndiaNissan stepped into Indian
market in 2005 and started off its innings with few of its global flagship cars which are being imported to the country. The company took its time to launch the first production model and in 2010 Nissan entered the most competitive space in car market which is the hatchback segment.
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Micra to Micra ActiveThe Micra which has been a
globally acknowledged product made its debut in the country taking on both premium segment cars and entry-level models. But the company failed to carry forward the momentum which harmed the growth to some extent. The marque recently has upgraded its existing hatchback Micra and disintegrated it into entry-level and premium versions. The premium model now carries the name Micra and the entry-level model with lower price tag is called as Micra Active.
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Nissan Micra Active ExteriorWhile Nissan has completely
refreshed the new Micra to make it sportier and stylish the Micra Active comes out as an economical offering. The new Nissan Micra gets a refurbished cabin and an aesthetically appealing exterior upgrade with new V-shaped chrome grille, beautifully carved air-vents for bumper, boomerang shaped headlamps and new tail lamps. The bumper has been remodeled to create a difference from previous version of the hatchback. MOTOR TREND India
Nissan Micra Active InteriorOn the inside the new Micra gets
chrome trims for door handles and piano black finishers in centre console. The audio system with Bluetooth connectivity and steering mounted controls gives it competitive edge while an automatic AC adds high value to overall package. On the other side the Nissan Micra Active gets a redesigned dashboard with basic features like manual AC and audio device.
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Nissan Micra Active ReviewThe consumer feedback and
Nissan Micra Active review have changed since the brand has been successful in reaching out to more consumers through this product.
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Nissan Micra Active PriceBack in 2010 when the company
launched its hatchback it was priced at Rs. 3.98 lakh. Now the entry-level car Nissan Micra Active price comes in the range Rs. 3.5 lakh to Rs. 4.79 lakh. On the other hand the premium offering new Micra is priced in a different category owing to its new features and high-class finish. The price of new Micra comes out in the range of Rs. 4.9 lakh to Rs. 7.21 lakh. Both these models have carved out new brand image for the Japanese auto major in India.MOTOR TREND India
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